Predictive analytics is the combined use of data, statistical algorithms, and various machine-learning techniques to identify the prospect of future outcomes based on historical data. Predictive analysis is set to revolutionize the way modern day businesses are done. Understanding customer’s requirement well before and accordingly be ready will benefit the organizations to offer value added services to the end-users. Prediction would enable businesses to be ready with the required needs of the customers beforehand. Forecasting customer needs and accordingly designing products gives any organization a competitive edge. The olden day method of businesses initially making a product on the basis of market research, then taking feedback from customers is to be totally replaced by this technology. Customer Delight has been widely recognized by businesses worldwide as a crucial factor in maintaining long term relationships with the customers.
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