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Hello ever yone! My name is Will A nthony, I am the owner of the Will Anthony® Permanent Cosmetics and Advanced Training Center in Verona, NJ, the USA  — and this is the place where I  currently practice permanent makeup. I  offer on-site and off-site Advanced Eyeliner and Smoky Lash Enhancement classes. My motto is: stay focused and strive for perfection. For me it is very important to see how much I’ve improved since yesterday — this is how I  measure my success. When I was 16, I used to sweep the floor at a tattoo salon. The idea to try and start tattooing came to me within the next year, so I became a tattoo artist. A few years later, when I was 20, I read an article about permanent makeup in a  beauty magazine; it made me realize that I  could incor porate traditional tattooing techniques into PMU. My favorite facial part to work on… I would have to say it is the eyeliner. I specialize in the procedure that I called “a smoky lash enhancement”. 20 years ago resources were limited, the Internet wasn’t the way it is today with Google, YouTube videos and amazingly informative Q&A forums. So, by word of mouth, I found a local trainer who taught me all the basic things regarding PMU. My advice to novice artists would be the following: try to take advantage of all the available resources. Don’t be misled by someone’s bio and credentials, you really have to see their latest before and after photos to estimate their talent accurately. You are only as good as your last procedure. The type of equipment that I use on a daily basis is the machine called the Will A nthony® K ing Coil. I  use Eikon 420 power supply, Li Pigments and CAM supply for miscellaneous items. I trust these products and these brands because they never let me down. When I look for a product to use on my clients, I  always look at the results of the use of this product rather than the way the company markets it. Nowaday s , i n the i ndu str y of per manent makeup there are so many talented people that produce impeccable work on a  daily basis, and now with the use of the Internet they are able to share it with clients and technicians all over the

world. It would be unfair to say that any particular region of the world is better than another, as we all have our own styles. I believe that technicians should concentrate on the fundamental things of PMU, which in my opinion are the following: artists need to learn how to create perfect brows (powdered or hair strokes), how to perform a perfect eye procedure (smoky or solid), and how to create perfect lips, rather than chasing the newest fads and gimmicks. The most important thing is having the ability to create a signature style that is globally recognizable, but at the same time having the ability to tweak that style to meet the wishes of the client. There are so many components that make up a PMU artist, from equipment to drive to talent. When all those factors are aligned, only then it is possible to create your signature style that can also meet the client’s needs. Talking about people who inspire me…This is a very hard question for me to answer because I am a  self-taught artist; I  thrive on creating my own styles and my own techniques. If I had to choose artists who really help the industry, I  would say it is Teryn Darling, and also Mary Ritcherson of Shades and Strokes ®. I  constantly get feedback from my students on how helpful these women are and how they have guided and inspired them. As a  man, I  have a different perspective on makeup; I would struggle to say that it is easier or more difficult to be a man in the beauty industry — it is just different. I don’t follow trends and temporary styles; my work will simply emphasize woman’s natural beauty. All the artists have their talents and their limits. You should know where your talent lies and what your limits are. If there is something you can’t do or can’t do well, don’t be afraid to refer a client to someone who can. Always believe in yourself, never give up. Wish you lots of luck and success!

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Profile for Jenny Mashkova

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