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PROJECT

Journey to Luxury Cultural Resort in Tek Jenh village, Kampong Speu Students Daniel Marques David Taipina Joana Emídio Linus Van Doren Olga Gomes Rita Solá

Professors Cátia Pereira Gonçalo Gomes Teresa Franqueira


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

DESIGN TEAM

JOANA EMÍDIO

OLGA GOMES

RITA SOLÁ

DESIGN MASTER STUDENT

PRODUCT DESIGN MASTER STUDENT

DESIGN MASTER STUDENT

DANIEL MARQUES

DAVID TAIPINA

LINUS VAN DOREN

PRODUCT DESIGN MASTER STUDENT

PRODUCT DESIGN MASTER STUDENT

PRODUCT DESIGN MASTER STUDENT


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

STAKEHOLDERS OF THE PROJECT

INTERNAL STAKEHOLDERS

Manager - manages the website and reservations - organizes and books the activities with workers and partners - manages income and pays the workers and partners

Cooker - prepares, cooks and serves traditional dishes - teaches guests how to cook traditional dishes

2 Service workers - cleans and prepares rooms, dining area and common areas - entertains the guests with traditional activities


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

STAKEHOLDERS OF THE PROJECT Guest - books his stay online - pays for his stay and for cultural activities

EXTERNAL STAKEHOLDERS

Cultivator - sells fruits and vegetables to the cooker - teaches guests about traditional plants in Cambodia

Dancers - entertain the guests with a traditional dance show

Ox rider

Singer - entertains the guests with an opera show

Tour guide


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS TOURIST

JOHN, 24


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS TOURIST

SPF 50

ANNA, 44


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS TOURIST

PETER, 66


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS MANAGER

PHIRUN, 28


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS SERVICE WORKER

CHOEUN, 22


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PERSONAS COOKER

HAING, 30


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

SYSTEM MAP


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

SYSTEM MAP OF WATERFALL ACTIVITY


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

TO BETTER UNDERSTAND THE SERVICE BEHIND EACH ACTIVITY DESIGNED BY THE CAMBODIA STUDENTS WE DESIGNED A BLUEPRINT FOR EACH ACTIVITY


SERVICE WORKER

CULTIVATOR

TOUCHPOINTS

TOUCHPOINTS

In the end of the activity the worker pack up the materials

The worker helps the guest in the activity

The worker prepares the activity for the guest

MANAGER

The cultivator takes the trees to the resort The manager talks to the worker to prepare the activity

TOUCHPOINTS

The manager calls the cultivator to order the trees

GUEST

The guest starts the activity

The guest confirms the activity

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES

· PLANT A BABY TREE

@

TOUCHPOINTS


DANCERS

TOUCHPOINTS

The dancers communicates to the manager that the activity ended

The dancers starts the show while the guest is eating

MANAGER

The dancers confirms availability for these days

TOUCHPOINTS

The manager calls the dancers for coming in the days that the guest will stay

GUEST

The guest finishs his meal and the dancers end the show

The guest starts his meal

The guest books his stay

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES

· DANCE SHOW

@

TOUCHPOINTS


SERVICE WORKER

TOUCHPOINTS

The worker pack up the games in the end of the activity and tell to the maganer that the activity ended

The worker explains to the guest the games rules

The worker asks to the guest if we wants to play the traditional games after the meal

MANAGER

The worker plans the games activity

TOUCHPOINTS

The manager tells to the worker to prepare the game activity

GUEST

All the guests play together

The guest confirms to the worker that he wants to play

The guest starts his meal

The guest books his stay

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES

· GAMES

@

TOUCHPOINTS


SINGER

TOUCHPOINTS

The show starts

MANAGER

The singer confirms that he is avaiable

TOUCHPOINTS

The manager calls the singer

GUEST

The guests sees the show

The guest has dinner

The guest books his stay

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES · OPERA

@

TOUCHPOINTS


OX RIDER

TOUCHPOINTS

They go back to the resort

The rider goes to the resort to pick up the guests

MANAGER

The rider confirms that he is available

The manager calls the rider

TOUCHPOINTS

The manager contacts the rider

GUEST

They arrive at the waterfall

The customer is ready to go

The guest books his stay

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES

· OX RIDER

@

TOUCHPOINTS


COOKER

TOUCHPOINTS

The cooker tells the worker that they are done

The cooker prepares the meal

The cultivator gives the ingredients to the cooker

CULTIVATOR

The cooker comes back to the resort

The cooker goes shopping

SERVICE WORKER

The cooker makes a list of ingredients

The worker cleans the kitchen

The worker commumicates what the guest wants to the cooker

The worker explains the history of the meal

MANAGER

The worker prepares the tables The manager confirms the list

TOUCHPOINTS

The manager calls the cooker and the worker

GUEST

The guest eats

The guest chooses the option that he wants

The guest books his stay

ACTIVITIES | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

· MEALS

@

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES (before)

The guest observes the workers while they play chess

· CHESS

GUEST

MANAGER

The manager asks the workers to organize a game

TOUCHPOINTS

The workers play chess

TOUCHPOINTS

SERVICE WORKER

SERVICE WORKER TOUCHPOINTS

The workers arrange a chess game

TOUCHPOINTS


COOKER

TOUCHPOINTS

The cooker tells the worker that they are done

The cooker gives the guest a recipe and teaches him to cook

The cultivator gives the ingredients to the cooker

CULTIVATOR

The cooker comes back to the resort

The cooker goes shopping

SERVICE WORKER

The cooker makes a list of ingredients

The worker cleans the kitchen

MANAGER

The worker prepares the tables

The manager calls the cooker

The manager confirms the list

TOUCHPOINTS

The manager calls the cooker and the worker

GUEST

The guest eats

The guest learns how to cook the recipe

The guest is ready for the workshop

The guest books his stay

ACTIVITIES | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

· WORKSHOP

@

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

HOW MAY WE IMPROVE THE PROJECT?

· REDESIGN ACTIVITIES & SERVICE · REFORCE CONCEPT · BRAND COMMUNICATION · DIGITAL MARKETING STRATEGY


SERVICE WORKER

TOUCHPOINTS

The manager organizes the stay of the guest and gives tasks to the resort employees

MANAGER

The guest books his stay

www www

The guest arrives to the resort

The guest goes to the website to better analyse the resort activitys and the prices

TOUCHPOINTS

The workers cleans the house and makes the bed of the guest

GUEST

The guest sees advertising on the resort’s social media

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

BEFORE THE GUEST ARRIVES

TOUCHPOINTS


COOKER

TOUCHPOINTS

The cooker prepares the pik-nik and gives it to the manager

The cooker goes shooping

CULTIVATOR

The cultivator gives the ingredients to the cooker

OX RIDER

The cooker confirms and plans the pik-nik

TOUCHPOINTS

TOUCHPOINTS

The ox rider takes the guests back to the house

The ox rider gives the pik-nik to the guest

The manager calls the ox rider

The guest ask the rider to return

The guest enjoy the rest of the day at the waterfall

The guest have lunch with the ox rider

Lunch time

The guest learn to fish

The guest hike through the waterfall with the ox rider

They arrive

The customer ask the mamager to go to the waterfall

· OX RIDER AND WATERFALL

The ox rider explains the biodiversity

The ox rider recieves the pik-nik and picks-up the guests

The ox rider confirms

MANAGER

The manager calls the ox rider and the cooker

TOUCHPOINTS

The rider confirms that the day is available

GUEST

The customer confirms the activity

ACTIVITIES PROPOSAL | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

@

TOUCHPOINTS


COOKER

TOUCHPOINTS

The cultivator explains how to plant typical cambodian vegetables

The cultivator goes to the resort

The worker cleans the kitchen

SERVICE WORKER

The cooker tells the worker that they are done

The cooker gives the guest a recipe and teaches him to cook

The cooker arrives and explains the second part of the workshop

CULTIVATOR

The cultivator confirmes that he is available

MANAGER

The cooker confirmes that he is available

The manager calls the cultivator

TOUCHPOINTS

The manager calls the cooker and the cultivator

GUEST

The guest eats

The guest learns how to cook the recipe

The guest picks the ingredients needed with the cook

The guest cultivates the vegetables

The guest is ready for the workshop

The guest books his stay

ACTIVITIES PROPOSAL | DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

· TRADITIONAL FOOD WORKSHOP

@

TOUCHPOINTS

TOUCHPOINTS

TOUCHPOINTS


SERVICE WORKER

TOUCHPOINTS

The worker save the bicycles

The worker give the bikes to the guests

MANAGER

The manager talks to the worker to arrange the bikes

The guest return and give the bikes to the worker

The guest go on a bike ride and see the village

The guest accept the offer

GUEST

The manager ask’s if the guests wanna go on a bike ride

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES PROPOSAL

· BIKE RIDE

TOUCHPOINTS

TOUCHPOINTS


BIRDWATCHER

TOUCHPOINTS

SERVICE WORKER

The worker takes the guests to the birdwatcher

@

TOUCHPOINTS

TOUCHPOINTS

The guest returns to the resort

The guest observes the birds and the nature

The guest meets with manager to ask for the activity

· HIKE AND BIRDWATCHING

The birdwatcher explains the activity and aware the guests to take care of the natural enviorment

The birdwatcher confirms

MANAGER

The manager calls the birdwatcher

TOUCHPOINTS

The manager calls the birdwatcher

GUEST

The guest confirms the activity

| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

ACTIVITIES PROPOSAL


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

PLAN FOR 1 WEEK (EXAMPLE) MONDAY

BREAKFAST

ACTIVITY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

Trip to the waterfall on a ox rider

Travel to the capital Phnom Penh - 1H

Visit the vegetable garden with typical food

Walk in the nature

Visit the rice fields

Visit the main monuments

Plant a baby tree

Walk

Visit the traditional commerce

Cooking Workshop

Birdwatching

Budism temple Phnom Preah Pagoda

Check out

Check in

Fishing

Lunch

Lunch (the cook from the workshop)

Lunch

Lunch

Lunch

Waterfall and recreation

(Still in the Capital)

Bike ride

Boat ride

Viniculture

(Still in the visit)

Return to the hotel

Return to the hotel

Meditation/Relax

Handcraft

Palm Sugar (typical candies)

Return to the hotel

DINNER

Typical food

Typical food

Typical food

Typical food

Theater/Opera

Socialization in fire pit

Tradicional games

ACTIVITY

Dance Performance

LUNCH

ACTIVITY

Picnic in the waterfall

Raising awareness of nature’s care

Typical food with typical candies

Typical food

Farewell celebration

Wellcomes

The activities in blue are the ones designed at first

The activities in black are our new proposal


Motivational Matrix Gives to Dancers

Manager

Cooker

Service workers

Ox rider

Knowledge Experience

Feedback, experience and recommend future clients

Gratefulness for the knowdlege achived and recommend future clients

Gratefulness for the service provided and intercultural exchange

Gratefulness for the service provided and intercultural exchange

Satisfaction and intercultural exchange

Exchange of knowledge

Satisfaction and intercultural exchange

Gratefulness for the knowdlege achived and recommend future clients

Credibility to the service

Possibility to have a better quality of life and future

Opportunity to learn more about culinary and bring food home

Opportunity to learn english and bring food home

Opportunity to work for the hotel

Opportunity to work for the hotel

Opportunity to work for the hotel

Opportunity to work for the hotel

Opportunity to work for the hotel

Greater gastronomic knowledge

Meal organization and quality to the service in general

Experience in cooking and a possibility to have a better quality of life

Opportunity for a good service

Good lunch for a more enjoyable trip

A comfortable and friendly stay

Quick response to requests and enhacement of the service in gerenal

Kitchen organization and enhacement of the service

Experience and a possibility to have a better quality of life

Knowledge about the culture of Cambodia

A good service

Transports the food correctly to maintain the same appearance

Knowledge about the dance culture

A good service

Greater gastronomic knowlege

A good service

Greater musical culture

A good service

Knowledge about the culture and biodiversity of Cambodia

A good service

Guest

Guest

Manager

Cooker

Service workers

Ox rider

Cultivator

Singer

Tourist guide

Recommend these fruits and vegetables to other chefs Sympathy and welcome at the reception

Sympathy and welcome at the reception

Work experience and an opportunity to gain visibility

Increase customer satisfaction and improve service

Work experience and an opportunity to gain visibility

Dancers Work experience and an opportunity to gain visibility

Good quality fruits and vegetables

Cultivator Increase customer satisfaction and improve service

Work experience and an opportunity to gain visibility

Singer

Tourist guide

Work experience and an opportunity to gain visibility


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

NEW NAME PROPOSAL

WHY? Hopea odorata, known as Koki, is a species of trees from Cambodia. With the deforestation and the destruction of wildlife habits starting to be a problem in the country it is important to offer locals and tourists the opportunity to acknowledge these situations and lean them towards more ecological and sustainable behaviors. Having this is mind, every guest of the house has the chance to plant a Koki when they visit the cultural house so they can have an important role while they learn about the biodiversity of Cambodia and experience a cultural exchange.


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

BRAND COMMUNICATION

LOGO PROPOSAL We want to transmit the ideia of a place that is connected and intregrated in the nature, a place where you feel at home because you became part of the culture and it state of mind. The shape of the logo remotes to a tree and pretend to pass this idea of nature and home to the guests.


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

To help people find more information about the resort and book their stay, we would like to design a website and content for the social media (facebook and instagram) Would it be the manager to work with the platforms. In the website the guest could book his room and according to the days that the guest stayed, would it be designed a plan with the activities.


| DESIGN PARA A INOVAÇÃO SOCIAL · UNIVERSIDADE DE AVEIRO · 2018 |

WEBSITE


Thank you!

Koki Cultural House  

Design para a Inovação Social - projeto 2 (grupo 2)

Koki Cultural House  

Design para a Inovação Social - projeto 2 (grupo 2)

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