DESIGN EXPERIENCE TRACYLOCKE
ART DIRECTOR 2012 · PRESENT Collaborate with PepsiCo Food Service Creative team implementing brand identities through point of sale and promotional materials. Clients include Mountain Dew, KFC, Taco Bell, Frito Lay, Lipton, Naked Juice.
ORANGE TELEVISION NETWORK GRAPHIC DESIGNER 2011 · 2012
Collaborated with multiple producers to create and deliver graphic designs for a variety of student productions. Managed branding through print, interactive web and social media channels.
GRAPHIC DESIGNER 2009 · 2012 Solely responsible for graphic design of annual showcases which encompass apparel design and delivery, development of show programs and advertising via posters and web. Provided photography for cast members and program development. Ongoing management of the Danceworks website.
BRANDING DIRECTOR 2011 · 2012 Team member of a Start-up company responsible for the conceptualization and development of unique product branding through web, mobile app and advertising components.
ZULLO ASSOCIATES ART DIRECTOR INTERN SUMMER 2011 Developed and implemented several brand identities through print, interactive web, and social media. Clients include Finlandia Cheese, Carpets & More, Campoverde Fruits, and Hogback Beer. Delivered projects both independently and in collaboration with a team. Shadowed Senior Creative Director.
DESIGNER 2010 · PRESENT Created company identities, developed brands, and designed professional presentation materials. Clients include Red Spoon Bakery, Boght Hills Elementary School, Key Collaboration Company, and New Economia.
CAUSE AWARD COLLABORATIVE DESIGNER 2010 · 2011 Collaborated with a team to rebrand the Syracuse University Chancellor’s Award of Scholarship. Focused on web design and marketing through social media.
SKILLS Adobe Creative Suite Problem Solving, Idea Generation, Brand Identity Group Collaboration, Public Speaking Photography Nikon d700 DSLR, Cannon 35mm, 4x5 Format
HONORS AND LEADERSHIP AIGA Upstate New York DEANS LIST GNOME AWARD · Outstanding design award of recognition honored by the faculty of the Syracuse University Art and Design program.
EDUCATION SYRACUSE UNIVERSITY · SYRACUSE, NEW YORK · MAY 2012 School of Visual and Performing Arts B.F.A Communications Design Minor: Art Photography
SEMESTER AT SEA · UNIVERSITY OF VIRGINIA · SUMMER 2010 Mediterranean Voyage
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