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Magazine Analysis


Uncut Front-cover The masthead for ‘Uncut’ magazine is centred, in big bold letters and bright red. This shows any onlooker the this is an in your face, bold magazine. But on the other hand it uses a serif font which may tell the reader that this magazine is not overly serious and keeps it youthful. The main colour-scheme used is red and black, in which the people photographed have followed through their clothes chosen for the photo-shoot. Also the cover band’s logo is shown on the man to the far left on his shirt, again in black and red. Notice, there is no text near the band logo to draw the eye. The image used is of an iconic band ‘the clash’ who every reader of the magazine should recognise from back in the day. The makers of Uncut have chosen this particular image because the subjects look angry and feisty to relate to this particular band’s characteristics. All the members of the band have slicked back hair, very relevant to the time period in which this magazines target audience will have an interest in. The makers of the magazine have interestingly not obeyed the unwritten ‘left third’ rule on where to place the cover lines on the front cover. This may be because the magazine attracts the type of reader which will purchase a subscription to has no need to follow the rule. This could even be because the time period the magazine covers is based around the youth rebellion. But I think it is mainly because the magazine has dedicated readers who know what they are looking for as the magazine will not appeal to mainstream culture in the modern world. The main cover-line is centred, bold, uses different colours, font sizes and one of the text lines is slightly slanted. All of these attract attention from the viewer which will be the main selling point of this issue, so the cover-line needs to catch the reader’s eye as much as possible in order to make the sale.


Uncut Contents page Uncut’s contents page continues its simplistic design with a lot of black space on the image. Also there is only one, big image which dominates the page and small font size text in the far left column. The ‘CONTENTS’ title is centred, uses a serif font and is red; the same as on the front cover. The colour scheme throughout the contents is the same as the front cover but this page is less in your face. The red box at the bottom left of the page draws the eye to particularly interesting articles and contrasts to the rest of the page to make the page look more interesting and separates it from the rest of the text. It also suggests a more adult and sophisticated theme. The image used is again of an iconic figure of the time period (70’s) playing the guitar. He also has a serious look on his face as with the front cover but this image has not been taken through a photo shoot, which promotes the magazine’s music based content. The photo is in black and white which shows the age and time period of the subject and the magazines focus. There is a lot of more detailed text used in the far left column as well as the subheadings for each article. This suggest the magazines older target audience due to more mature readers being interested in reading rather than lots of pictures and colours to look at. On the cover story articles, a small yellow label has been placed next. This is the only yellow object on the entire page which draws the eye straight to the main articles of the issue.


Uncut Double-page spread This double page spread doesn’t consist of much else than the page dominating title and an image of the band (the clash) chosen for this interview. This tells us that the reader’s of this magazine don’t like wordy articles and prefer presentation of a page over its content, which conflicts with the amount of text shown on the contents page. This may be because there are a lot of articles in this particular magazine, therefore, to make each article contain a mass of text would put the reader off. The colours used are still in keeping with the magazine’s colour scheme which upholds consistency. Also the use of the black and white image filling the right page shows the band in their prime. Making it more interesting for the reader than having a group of older gentlemen in present day as the image. A plain dark background has been used on the left page to make the text easy to read and make the article simplistic. In the opening of the text the band’s name: The Clash has been typed in bold to straight away show the reader who the article is about. The use of bold has been used throughout the article to highlight particular names and the use of italics to highlight such things as album names. This all makes the text more interesting for the reader.


Mixmag Front-cover This magazine contrasts to the Uncut magazine on first glance in the use of bright colours. It has used pink as the main theme colour in the front cover as the masthead, the main cover-line and highlighting various articles places of interest to make the cover look busy and exciting. The fonts used are sans serif which should make it more serious but using colour, shadows behind the text, highlighting particular words and using box backgrounds for various cover-lines to draw attention shows a fun nature. This can show the target audience as teenagers to about 28 as a more mature audience wouldn’t be looking at the magazines appearance to influence the purchase. The skyline also shows the target audience because it lets the reader know that the magazine’s main focus is on clubbing and dance music; which can only be linked with teenagersyoung adults. These men are the people being interviewed at the main article/interview in the issue. They look rich due to their suits, sunglasses, smoking big cigars etc. They also appear to be in a hot country when looking at how bright the image is. This makes the magazine seem fun and interesting. The left third rule has been follow in the design with the main, attention grabbing articles being placed on the left hand side of the cover. The rest of the magazine’s main contents have been put to the right in small text to attract the eye towards the main cover-line.


Mixmag Contents page The first thing I noticed about the contents page is that to conflicts with the front cover’s bright theme and there is only a minute use of pink on this page. This could suggest a more spontaneous magazine which links with the young target audience. The use of many different types of font also back this up as on the top of the page the magazine name, the date and the contents title, despite all being close together on the same line are each of a different font. The image used is of 3 young looking females in raunchy outfits. The clubbing culture includes girls wearing little and being quite forward which is portrayed directly in this image. The use of a dark background may suggest that this image was taken in a club so gives the reader a sense of being in the thick of a night out at a top club. A smaller image of the 3 men on the front cover and in the main article has been put at the top right. This further attracts people to view that article. The image has the page number in big, bold, interesting font as the same with the main contents page image to ensure that the reader will read the main articles. The actual contents have been put to the far right of the page, quite out of the way of the eye-line. In doing this the magazine further suggests the target audience as younger people in general would much prefer to look at images rather than read chunks of text.


Mixmag Double-page spread The double page spread is dominated by an image of the artists in focus ‘Swedish House Mafia’ with two glamorous looking girls once again wearing minimal clothing. This shows the nature of these women much the same as the contents page does and attracts particularly the male reading population to the article. The font used as the title and band name is a sans serif font which shows these men as rich and relatively serious which suggest they are powerful and most reader’s idols. A star has been placed at the top of the main chuck of text and the first phrase is in bold to draw attention to read the passage which may be off-putting to the reader. The text also attracts attention by having black on a white background. The nature of this page are much the same as the font cover in being bright and sunny. The image used is of the same people, wearing the same clothes and in the same sort of background. This introduces consistency to the magazine. This type of setting, being in a hot country by a swimming pool with lots of women should interest the reader as many young party-going clubbers go on holidays to clubbing destinations in hot countries. This portrays a dream location for the readers to naturally they will be interested in this article.


Kerrang Front-cover The masthead is bold in a font which looks like is has been smashed which straight away shows the magazine as in-your-face and loud. The skyline has a yellow background with both white and black text to add interest to the cover and to show a colour scheme. All of the text used is in block capitals to sound like someone is shouting the cover-lines, masthead, skyline etc. at you. The main cover-line is centred and uses a large font size to focus the reader’s attention. Also the use of a black background with yellow text draws the eye. The main image is a medium close-up of a famous member of a band. He looks quite angry and is wearing lots of black and silver jewellery. This portrays the typical reader of this magazine as rockers and enjoy rock music. Also the image directly links with the pull quote: “I won’t back down” because the man is pulling his collar up which suggest he is ready for a fight. This entire cover shows images of bands and individuals either shouting, looking angry or performing. The various images are not placed as one next to the other in symmetry as some (bottom left) are at different angles and behind one another. This shows that the magazine is aimed at a younger target audience who attend rock gigs which these people in the images perform. The cover promotes that the magazine gives away freebies through colourful boxes in the left third. This is to attract people to purchase the magazine. To further attract the reader to these boxes, the text uses a lot of exclamation marks. Throughout this cover, a huge amount of band names have been mentioned which shows that this magazine focuses on music only and doesn’t include related topics such as rocker fashion. This also ensures the reader that this magazine is about a particular genre of music by naming artists of that genre.


Kerrang Contents page The page is divided into two sections; the top section is image based with smaller images of pages throughout the issue using the main image as the background. This section only uses a small amount of text at the top left, but even this is just the title and the issue number/ date. The bottom half on the other hand is more text based. This contains all the article’s information, page numbers and points of interest. This page has been dived because many of the readers won’t want to read too much text but many will. The image used is of a lead singer in the middle of a ’mosh-pit’ at a gig. Much the same as the contents page of ‘mixmag’, this images makes the reader feel as if they’re at the gig which hypes them up and puts them in the mood that this magazine needs to be read in. Various other images have been used , dotted across the page as on the front cover. The text is once all in block capitals and in a sans serif font, making the reader feel that this information is being shouted at them. The colours used are in keeping with the front cover’s colour scheme to keep consistency. The titles to the contents have a black background to draw attention and to make the contents easier to navigate around. Some of the more important articles have not only been highlighted by the colour but have also been enlarged to further increase attention from the reader and to make the contents look more interesting. To ensure that people will read the main articles, a couple have preview images at the top left of the page.


Kerrang Double-page spread This double page spread is divided once again into two sections (the two pages) of a page of text and a page filled with a large image. At the top of the text a big capital T is there to attract the eye to start reading the article. Also to attract attention the to text, the questions asked have been highlighted by being placed on a coloured background. The main quote from the entire interview has been centred (much like the pull quote of the front cover) and is in a much larger font than the rest of the text. This encourages readers who have just glanced at the double page spread to read, if anything, this quote which should persuade them into reading the entire article. The pages haven’t used too much colour which only sticking to two colours which link to the colours used in the main image of the right hand page. This is to make the page look stylish and not to draw attention away from the content of the article itself. The image used is the same as the front cover main image. It is of an iconic band member to the readers. Making the image so large and filling a whole page is done in the logic that if readers are skim reading the magazine, they will see this picture of a guy from their favourite band and automatically be interested to read what the article is all about. Also at the bottom right of the image, an information box named ‘Ian Watkins in a nutshell…’ has been placed to get people who don’t know Ian Watkins to understand some basic information about him to give the reader some knowledge which should intrigue them to find out more information and read the article.


Magazine Analysis