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President’s Message

Making people smile in recessionary times! Dear Friends, The information we received so far from our member amusement parks located in various regions, the footfall in the summer season for almost all the parks remained unaltered, if not more, compared to previous year. It appears therefore, that global recession and economic slow down has not yet impacted the amusement park industry in a big way in India unlike what has happened in the Western countries. Let us hope for the best and we should go ahead with our future plans cautiously with continuous cost cutting and cost reduction measures to keep our companies healthy at all times. Our much awaited Ernst & Young's Market Survey report on “Amusement Park Industry in India” has just been received. It is very informative and would be useful to all. Briefly, the Market analysis shows that this industry will be growing at a rapid pace and with large investment the number of Amusement Parks in India as well as footfall/revenue and employment generation will get more than doubled by the year 2020. Please obtain your copy of this report from IAAPI head quarters in Mumbai. Any eligible Company from India or from abroad who would from now onwards enroll themselves as member of IAAPI for 3 years at a time will also get this report from IAAPI head quarters. As requested by various amusement parks in Asia, IAAPA had organized a full day Safety Training Programme during IAAPA Asian Attraction Expo in Seoul. The entire programme and the expo were educative and informative. Similarly IAAPI is also conducting safety training programmes in all the regions in India. As we have always believed “safety” is the “key word” and is of “paramount importance” for success of any amusement park and we are sure our members are maintaining all the safety norms in all their fields of operation.

With warm regards Arijit Sengupta President IAAPI

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Managing Committee

2009-2010 MANAGING COMMITTEE MEMBERS President:

Mr. Arijit Sengupta

1st Vice President:

Mr. N. D. Rana

Immediate Past President:

Mr. V.G.P. Ravidas

2nd Vice President:

Mr. Santokh Chawla

Members

* Balwant Chawla

* S K Bhatia

* A Prasada Rao

* M G M Rajan

* Satish Raj Deswal

* Ajaye Ruia

* M Venkateswara Rao

* Sohansinh Jadeja

* Ajay Sarin

* P Sharma

* Shrikant Goenka

* Arunkumar Muchhala

* Rajeev Manchanda

* Suraj Muchhala

* Ashok Goel

* Rajen Shah

* Yogesh Dange

IAAPI SUB COMMITTEES Sub – Committee

Chairman

New Committees Introduced:

Membership Committee Thriller Committee Finance Committee Trade Show Committee International Relations Safety Committee Training Committee Govt. Relations Committee FEC Committee

Ajay Sarin Suraj Muchhala S K Bhatia N D Rana Rajen Shah Pradip Sharma Arijit Sengupta Santokh Chawla Ajaye Ruia

Advisory Committee Manufacturers & Export Promotion Committee Awards Committee Library Committee PR Relations IAAPI Global Alliance Committee

Chairman

V.Chairman

Secretary

Rajeev Manchanda C. L. Chamaria Sohansinh Jadeja Yogesh Dange

Monny Vijeshwar Rajesh Jaiswal Jose Punnose

Ajay Sarin Gautam Dhavle MGM Rajan

Chairman

* Ashok Goel * Balwant Chawla * MGM Rajan * N.D. Rana * Nikhil Vakharia (Late) * Rajen S. Shah

V.Chairman Secretary

Karnataka Yogesh Dange Andhra Pradesh M. Venkateswara Rao Punjab -

FOUNDER MEMBERS (IAAPI)

* Arunkumar Muchhala

Shrikant Goenka Yogesh Dange Rajeev Manchanda VGP Ravidas Balwant Chawla

STATE CHAPTERS

REGIONAL COUNCILS

North East West South

Ashok Goel

G.B.K. Rao Kulwant Singh

For Private Circulation Only Contributions represent the opinion of the authors and it is not necessarily the opinion of this journal or Indian Association of Amusement Parks and Industries.

Thriller Committee Chairman: Suraj Muchhala On behalf of Indian Association of Amusement Parks and Industries : 7,IInd Floor, Radha CHS, Telly Gully, Andheri (East) Mumbai 400 069 India Tel: +91-22-6570 7426/6570 7427/65231643 Telefax: +91-22- 26827831 Email: info@iaapi.org iaapindia@mtnl.net.in Website: www.iaapi.org

Note: Editor reserves the right to edit, change modify, alter, delete any article/s and is not responsible for the same. Editor does his best to verify the information published but is not responsible for the absolute accuracy of the same. No material or part thereof may be reproduced without the written consent of Indian Association of Amusement Parks and Industries.

Published at: Indian Association of Amusement Parks and Industries, 7, IInd Floor, Radha CHS, Telly Gully, Andheri (East) Mumbai 400 069 India

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Printed at: Jayshree Printers, A-1503, 15th Floor, Gurukul, Opp. Dahisar Rly. Crossing, Jaywant Sawant Road, Dahisar (W), Mumbai 400 068. Edited by: Suraj Muchhala, 7, IInd Floor, Radha CHS, Telly Gully, Andheri (East) Mumbai 400 069 India Designed by: SOURCEprintz


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Editorial

3

Committee Members/Founder Members

4

Messages

6

Association Notice Board

8

Training Notes

11

National News

12

International News

13

Happenings

14

In Focus

18

Cover Story

22

Marketing

27

HR

30

Safety and Maintenance

34

Industry Trivia

38

History

42

Personal Development

46

Calendar of trade events

48

Ad Rates & ad Index

50

Membership Renewals C

ome April and it is the start of a new financial year. All the members are requested to renew their membership for 1 year or 3 years. The membership renewal fee structure is as follows: ORDINARY MEMBER For 1 year : Rs. 5000 For 3 years : Rs. 12000 ASSOCIATE MEMBER For 1 year : Rs. 4000 For 3 years : Rs. 10000

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FOREIGN ASSOCIATE MEMBER For 1 year : US$ 100 For 3 years : US$ 270 (Service Tax extra) All companies who wish to enroll as a member from the year 2009-2010 onwards may contact the IAAPI Secretariat on iaapindia@mtnl.net.in or pshirodkar@iaapi.org Call us at: 022-6523 1643.


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Messages

IAAPI is an excellent platform for FECs

I

ndians are family oriented by nature and Family Entertainment Centres(FEC) are a natural outlet for Indian families to spend their leisure time. Multiplexes were granted licenses in Maharashtra with a condition that there should be an entertainment center within the multiplex in addition to the cinema screens. This gave a fillip to FECs. Family Entertainment Centres directly and indirectly generate employment. However, State Governments are levying varying punitive taxes and entertainment duties on FECs which is adversely affecting the growth of this industry. Even a sport like pool/billiards was heavily taxed at Rs.5,000/- per table per month bringing down the number of such parlours in Mumbai from 2000 to just a handful. Just as restaurants & pubs are representing to the government to extend their operating hours in the same manner, FECs can collectively use the platform of IAAPI to get their suggestions conveyed to the proper authorities. There is considerable interest from foreign companies to participate in the growing family entertainment business in India. While there is a place for everybody in this industry, now is the time for small operators to professionalize their operations in order to maintain or grow their operations. The FEC Committee of IAAPI welcomes all FEC operators to contact the committee regarding their suggestions and problems. Warm Regards, Ajaye Ruia FEC Committee - Chairman

'Fun' is now serious business! In keeping with the times and the tremendous growth of the Global Leisure and Amusement sector, the Indian Leisure and Amusement Industry has come of age over the last few years. Today, 'fun' is serious business and the Indian industry is poised to not only make rapid progress within the country, but also to make a global impact like never before. In India, we see many ambitious projects coming up with an emphasis on being not only innovative but also unique and that definitely augurs well for the industry. At a global level too, Indian companies and products - with their inherent strengths of durability, affordability and good value for money - enjoy great prospects and hold great promise. There is an urgent need to create awareness, not only in emerging economies but also in the developed countries, about the potential of Indian companies and products to make business more profitable with relatively lower investments. This will in turn lead to wider acceptability of our products and gradually the recognition of India as a major and dominant player in the global amusement sector. A fantastic worldwide opportunity beckons us and we need to put our heads together and work hard to realize our great potential. Best Wishes, Shrikant Goenka Exporters & Manufacturers Committee - Chairman

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Association Notice Board

REVIEW

DEAL Show 2009

A

s the world increasingly becomes a global village, the impact of each happening is prominently felt across borders. The current economic slowdown was felt in the Middle East at the otherwise exhuberant DEAL show, too. The popular event that brings together the best of Eastern and Western players in the industry, began on a low note this year but ended on its traditional high. Held from April 25 to 27, 2009 at Dubai World Trade Centre, the show as always had lots to offer. IAAPI participated and represented the Indian leisure and amusement industry alongside exhibitors from across the globe. Products on display ranged from 3D & 4D animation equipment, inflatable machines, vending machines, water rides, soft toys and children's play equipments, electronic machines, architects and many more.

show was organized by International Expo-Consultants L.L.C. and was graced by Chief Guests, President of U.A.E and Ruler of Abu Dhabi; and Vice President and Prime Minister of U.A.E and Ruler of Dubai.

IAAPI used the DEAL show as platform to interact with the visitors and promote IAAPI AMUSMENT EXPO 2010. The

All in all, a well-organised show that benefitted the exhibitors and attendees equally!

A warm welcome to our new members! Month

Name of the Company

Location

Type of Membership

1

Charu Projects & Services Limited

Guwahati

Associate Member

2

Koochie Play Systems International

Bangalore

Ordinary Member

3

Ha-ko Enterprise

Mumbai

Ordinary Member

4

Manoj Stores

Mumbai

Ordinary Member

5

Suchirindia Hotels & Resorts Private Limited

Hyderabad

Ordinary Member

6

Fiberol (Rock & Water International)

Pune

Ordinary Member

7

International Recreation Parks (P) Ltd

Noida

Ordinary Member

8

Ananth Homes

Chennai

Ordinary Member

9

Lavasa Corporation Limited

Pune

Associate Member

10

Kokanratna Holiday Resorts Ltd

Mumbai

Associate Member

11

Russian Association Of Amusement Parks & Attractions (RAAPA)

Russia

Reciprocal Member

Malaysian Association Of Themeparks & Family Attraction (MAATFA)

Malaysia

Reciprocal Member

13

Uday Creations (P) Ltd.

Nagpur

Ordinary Member

14

Argentinean Amusement Parks Association (AAPA)

Argentina

Reciprocal Member

Apr-09

May-09

12 Jun-09

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Association Notice Board

Action in the Eastern Region I

AAPI Eastern Region conducted its quarterly meeting on May 30, 2009 at Energy Education Park, Kolkata with Mr. M.L Chamaria at the Chair.

our existing members to enroll them in IAAPI. Besides this, Architects, Civil Engineering Farms, Clubs and other Service Sector units can also become members of IAAPI.

One of the key points discussed during the meet was the need to increase the IAAPI membership in the Eastern Region. While it was acknowledged that the region does not have many amusement parks, efforts must be made to enlist the vendors and suppliers of various engineering components and spares manufacturers as IAAPI members so that they can derive benefit by expanding their business all over India. There are several Ride components, Fibreglass and Small ride manufacturers in West Bengal and since more than 120 dry and water parks have been set up all over India, the business potential is increasing day by day.

During this meeting, IAAPI Eastern Region felicitated the Excellence Award winners of IAAPI during 2008-09 in various categories. Savin Kingdom, Rose Valley Real Estate and Construction Ltd. and Innovators were presented with a memento each as a token of appreciation from IAAPI Eastern Region. It is a practice in Eastern Region that all the regional meetings are followed by a training program. Accordingly, Mr. Sengupta made presentation on 'Safety Operations of Amusement Industry". This was the presentation was made by him during last CAAPA expo at Zhong Shun and it was appreciated by one and all since "safety" is of prime importance for all the park operators and ride manufacturers.

Mr. Arijit Sengupta, President, IAAPI, was also present in this meeting and he requested that FECs which have now come up in large numbers in and around Kolkata should be contacted by

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Training Notes

IAAPI Training Initiative crosses yet another milestone! Two of our Mumbai-based members, Golden Swan City Club and Arihant Industrial Corporation Ltd, have booked 12 & 11 training programs respectively for the next fiscal year: 2009-10. During the series of sessions, IAAPI will train their teams on various topics ranging from soft skills to safety for their staff You can do the same for your organization! To know more about our round-the-year training package, contact IAAPI Secretariat, Tel: 022-65231643 Telefax: 022-26827831 or email us at: tina@iaapi.org. Or visit www.iaapi.org for more details.

INDIVIDUAL TRAINING PROGRAMS

Better communicators at Golden Swan City Club, Mumbai

T

wo individual training programs were conducted at Golden Swan City Club on April 13 and May 18, 2009. The topics covered during these sessions were “Enhance your Communication Skills” and “Team building” respectively. The prime focus of the Communications Skills session was to enable the participants to understand the benefits of developing and enhancing core communication skills and how a person's individual style of communication creates a positive or negative impact on the guests visiting the club.

13th April, 2009

Various activities, role plays and discussion were part of both the training programs to make them more interesting, lively and interactive. “Know Your Communication style” behavioral tool was also used on each participant to make a detailed analysis of their individual style of communication.

AICL, Mumbai gets big on Team Building!

A

rihant Industrial Corporation Ltd. conducted training programs on April 23 and May 14, 2009 for a group of over 30 employees. The subjects chosen by the management were 'Effective Communication Skills' and 'Team Building'. In the Team Building session, psychometric tools such as Team Building Test and activities such as 'Build Tower',

18th May, 2009

'Survival Scenario' and 'What You Want in Your Team' were conducted to give maximum learning benefit to the participants. These two sessions were the start of the series of 11 sessions to be held at AICL in the coming year! And the response to sessions was truly encouraging!

Participants' Speak * 'Interaction in the session was great. Everybody enjoyed and ample opportunity was provided for all to participate. Time allotted to cover the material was very good and trainer's clarity and presentation was excellent.' - Mr. Bane Govind, EDP In-charge * 'The training session was made lively by striking a good balance between theoretical and practical knowledge. My suggestion would be to have a detailed discussion on personal feedback and evaluation of participants at the end of session. This would go a long way in enhancing learning for the participants!' - Mr. Mihir Thakkar, Marketing Executive

23rd April, 2009

14th May, 2009

Training at AICL, Mumbai

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National News

Nicco's

quality certifications make history! “Nicco Parks & Resorts Limited, Kolkata has achieved ISO 9001- Quality Management System certification in the year 1998, ISO 14001 – Environment Management System certification in the year 2001 and during the year 2006, it obtained OHSAS – 18001 – Occupational Health & Safety System certification. With these three prestigious certifications under its belt, Nicco Parks & Resorts Limited has achieved the rare distinction of becoming the first amusement park in the Indian industry to have obtained all the above three management certifications. These certificates have been obtained from the renowned European Certifying authority M/s. Det Norske Veritus (DNV). Actively pursuing Corporate Social Responsibility for many years, finally in the year 2008-09, Nicco Park received Social Accountability Certification - SA – 8000. Yet another feather in Nicco's cap!

Wonderla to woo corporates and out of state visitors

W

onderla, the amusement park in Bidadi on the outskirts of Bangalore promoted by the Rs 320 crore Kochi-based V-Guard group, has grand plans to open its doors to a whole new range of visitors. It plans to cash in on the economic slowdown hitting corporates. With a visitor capacity of up to 10,000 visitors at any given time, Wonderla is positioning itself as the ideal venue for corporate and institutional getaways. It has observed that the corporates are on the lookout for local venues for conferences and entertainment. Wonderla is packaging itself as the ultimate destination for all types of corporate events. In addition to corporates, Wonderla is also looking to catch the eye of many more educational institutions. In order to attract them, it is ready to offer discounts of up to 50 per cent. The park also wants to attract visitors from neighboring states like Tamil Nadu and Kerala and is working earnestly towards this goal.

Work in progress to build

‘Space World’ An entertainment center cum state-of-the-art space-theme park called 'Space World' will be ready to unveil in 2010.

Haripura Water Park set to double up as a bird sanctuary

Pune will house Asia's first hi-tech centre for space education and entertainment. The park is being developed by the Lavasa Corporation in collaboration with Dubai-based Space Investment Company (SIC) at a cost of Rs. 400 crore. The SIC is a partner and licensee of United State Space and Rocket Centre that operates Space World Arabia in the UAE.

The authorities in Uttara-khand are all set to gift avid bird watchers. They plan to popularize the Haripura Water Park, which is spread over 1100 acres and is located near the Haripura Dam, as a bird sanctuary as well.

Hindustan Construction Company has been assigned the task of building the structure. 19% of the cost of building the center will be borne by Lavasa Corporation and the rest by SIC.

A large variety of beautiful migratory birds come here in the winter. It is believed that over 140 species of migratory birds arrive annually. One can spot birds like the Northern Shoveler, Northern Pintail, Ruddy Shelduck, Red Crested Pochard, Common Mergansar, Godwel, Black Stork, Purpul Heron, Indian Cormorant and more.

It will also have an entertainment area for live communication with International Space Station, lectures by astronauts and simulations of various missions. Looks like Pune is all set for some out of the world action!

The authorities have resolved to spruce up the water park and make it an ideal destination for some aqua fun and bird watching. They intend to attract visitors from India and abroad.

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International News IALEI and IAAPA Evaluate Potential Merger

Six Flags and Trancas Capital join hands Six Flags, Inc has entered into an agreement with Trancas Capital, LLC, the second largest operator of family entertainment centers in the United States, to manage the American Adventures family entertainment center, a park located just north of Atlanta. American Adventures offers 12 family rides, miniature golf, gokart track and the kid-friendly Foam Factory. American Adventures has proven to be one of Atlanta's premier birthday party locations.

International Association for the Leisure and Entertainment Industry (IALEI) and the International Association of Amusement Parks and Attractions (IAAPA) have recently announced their intention to merge.

Six Flags will continue to own the real estate and will enter into a lease with Trancas, the terms of which have not been disclosed. Trancas looks forward to lending its family entertainment center expertise to this property.

The IALEI board of directors held a meeting during Fun Expo in Las Vegas and appointed a task force of members to work out the details with IAAPA. IALEI and IAAPA have since signed a memorandum of understanding. The IAAPA board of directors and membership of IALEI will vote on a final proposal in May. The two trade associations believe that their coming together will allow companies to have the best of both worlds with one membership. They are both keen on promoting the attractions of Family Entertainment Centers (FECs).

China's ice festival changed forever China's Harbin Ice Lantern Festival underwent a radical change. Since its inception in 1963 one saw sculptures carved out of huge blocks of ice of iconic Chinese monuments like the Great Wall etc. This time around the festival had Disney characters!

This festival in Zhaolin Park in its 35th season was a far cry from the days of candles flickering in ice lanterns. The Cinderella castle had an escalator running up and an ice slide running down. The entire park glowed pink and blue and yellow from neon tubes in the sculptures. A Ferris wheel dominated the skyline. Workers hauled chunks of ice out of the Songhua River and created the Disney characters in two weeks.

Recently the world's most famous ice festival became another of the world's Disney theme parks, with a Disney licensing company taking over operations from the local Communist government. It was the first time that a private company ran the ice festival. The Walt Disney Company did not actually operate the ice festival, although it did look over the sculpture designs to make sure they were in line with the Disney brand guidelines. So you had sculptures of Mickey Mouse, Donald Duck and Winnie the Pooh. Snow White replaced snow dragons. Children wandered through the frozen hallways of Aladdin's Castle instead of a Qing dynasty palace. “It's a Small World� played in one corner of the park.

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