Marketing Presentation WHERE STRATEGY MEETS OPPORTUNITY
WHERE STRATEGY MEETS OPPORTUNITY
When you work with The Rose Group, you can expect us to take on three roles for you: Consultant, Negotiator and Project Manager. • AS YOUR CONSULTANT: We discuss options, show you the pros and cons, and give you honest feedback. We ask you insightful questions to find out what is really important to you because what is important to you is important to us! • AS YOUR NEGOTIATOR: We will treat your money as if it were ours. When its time to make or save you money, we relentlessly represent your interests. • AS YOUR PROJECT MANAGER: We oversee all the transactional details. We do this with the assistance of our entire team. There are 100’s of phone calls and emails involving critical information. Every “I” needs to be dotted and every “T” crossed. A small mistake can be costly. The Rose Group has the ability to support the needs of clients in a thoughtful, respectful, and professional manner. Our job is to make sure that the clients’ needs are met each day.
The Rose Group, with Keller Williams Realty International, is comprised of exceptional agents and a dynamic support staff that focuses on providing trusted, expert representation to buyers and sellers throughout the US. Our affiliation with Keller Williams allows us the resources and expertise of over 125,000 agents worldwide. Our knowledgeable agents come with a vast array of specialties including interior designs, construction management, architectural engineering, property management, web management, legal assistance and a combined thirty years of marketing and management experience. The Rose Group team is here to help you execute any and all appropriate actions needed to buy and sell in our competitive market. The most important aspiration is to ensure that you experience a smooth transaction while we support and guide you through the delicate balance of marketing, communication and negotiations. With decades of cumulative experience in the Real Estate industry, The Rose Group agents are your Real Estate experts!
OUR TEAM OF M A R K E T I N G
PROFESSIONALS WILL MAKE YOUR HOME STAND OUT THROUGH MAXIMUM EXPOSURE
KELLER WILLIAM S R E A L T Y
YOUR HOME +
* Exposed to over 100 home buying sites
“YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION” - A n drew Grant
3D VIRTUAL TOUR & DOLLHOUSE VIEW
OUR MEGA OPEN HOUSE • P R O F E S S I O N A L L Y PRI NTED + HA ND D E L I VE R E D NE I G H B O R H O O D I NVI TA TI ON • MEGA SO CI A L MEDI A E X P O S UR E • MEGA SI GN P L A C E M E N T • PRO VEN C O N VE R S I O N P R A C TI C E S • LEA D CA PTUR E A PPLI CA TI O N FOR FO LLO W UP • POST OPEN HOUSE FO LLO W UP PLA N • ALL D E S I G N E D WI TH SELLER IN MI ND • FOOD + B E VE R A G E FOR BUYERS TO ENTI CE LO NGER STAY IN HOME
P H O T O G R A P H Y + M A R K E T I N G F L YE R S • High quality, digital photos • Professionally printed, double sided, full color prints
S TAG IN G
• Professional stager provides full staging or partial staging based on your individual needs
• Property, termite, roof, chimney inspections (all when applicable) • Limits buyer objections when negotiating during escrow
FULL MO TI ON VIDEO + 3D VIR T U A L TOUR
• Full HD video walkthough of home • 3D virtual tour gives buyers a chance to view your home digitally online or from their phones • A majority of home buyers searched for homes on their phone. Our websites, photos/ video & 3D tour are mobile-friendly
UN IQU E W E B SI T E + SOCIA L MEDIA M A R K E T I N G
• Dedicated website for buyers to view photos, video, 3D tour, disclosures, etc. (123YourStreet.com) • Social media advertising, pixel capturing and other cool technology to drive buyers to the website
M AILERS + DOOR K N O CKIN G
• Marketing flyers go out to the neighborhood to entice neighbors to spread the word to friends and family and to encourage local renters to consider buying
EMAIL BLAST D A TA B A S E
• 87% of buyers are represented by a Realtor. Your home will be showcased to 16,000 local realtors and 6,000 nurtured buyers.
• Large reflective yard sign with full color, double-sided flyers
OUR EMAI L + M AI LI NG D AT ABAS E
150,000+ KW A G ENTS WORLWI DE + 9,000+ LOCA L BUY ERS DATABASE + 724+ TOP A GENT NETWORK + 16,000+ LOCA L A G ENTS
WE STUDY BUYERS 42% S E A R C H E D O NLI NE FOR PRO PER TI ES 14% CONTA CTED A REA L ESTATE
13% HOME BUYI NG P R O CESS 7% MET WI TH LENDER 7% DROVE BY HOME ( YARD SI GN) 5% D I S C US S E D WI TH FRI ENDS 3% VI SI TED AN OPEN HOUSE 2% R E S E A R C H E D N E I G H B O R H O O D 2% WALKED IN TO MODEL HOME (NEW) 6% OTHER
WE KNOW YOUR MARKET
HOME SALE S TR ATE G Y PRIOR TO GOING ON MARKET Meet with The Rose Group D i scuss Best Stra te g y for Se l ling Pr o p e rty E v a l ua ti on E xe c ute L i sti ng A g re e m e nt Desi gn Team Wa l k thro ugh Home R e p a i r s/Up g r a d e s (when a p p l i ca bl e ) Sta g i ng (when a p p l ic a b l e ) P h o t o gr a p hy I nsp e cti on & D i sclosure s C o m pl e te d ON MARKET Pr o p e rty Websi te L a unc he d Soci al M edia M a r k e ti ng Email C a m p ai gn N ei ghbor hood Open House Team M e mbe rs Door Knock N e i ghbor hood w /I nv i t a ti on to Open House Bro k e rs Tour Mega Open House UNDER CON TR ACT Offers R e c ei v ed & N e g o ti a te d Offer A c cepte d Ba c k -up Offer A c cepte d (if a p p l i ca bl e ) Buyer C o n ti ng e nci e s (if a p p l i c a b l e ) I nsp e cti on & D i scl osure s C o m pl e te d Buyers A p p ra i sal C o n ti ng e nc y R e m o v ed Sign Off at T itle C o m pa ny Pr o p e rty R e c o rds Sale (c l o si ng) Refer F ri ends & Fami ly to the Rose Group
Nothi ng is too big or sm al l . Sales from $286K to M u l t i p l e M i l l i o n s , we serv e all pri ce poi nts !
WE SELL HOMES FASTER THAN THE A V ER A G E AGENT Us = 9 Days On M arket A verage Them = 25 Days On M arket A verage
AND FOR MORE Us = 10.5% Over A ski ng Them = 4.6% Over A ski ng
REAL REVIEWS “We had a great experience with Shannon and her team. They really did up things right and we’re extremely helpful with everything. We chose them based on how they marketed the house online, I’ve seen way too many listings with bad or too few pictures. They cleaned the house, staged it, and too professional pictures and presented a great impression online. We got way over asking and way over what anyone expected, part of that was the market but I don’t thing we would have had the amount of traffic at the open houses without their work. We worked extensively with Shannon’s partner Dan Sullivan and found him to be extremely helpful and knowledgable. He really knows his stuff and helped us write a winning bid on our new house. There were a few other small things that stood out. I accidentally sent an Amazon order to our old house and they brought it to our new place. Also the software they use allows you to sigh documents online which is a huge timesaver.” S. Indman
“Shannon and Dan make a top notch real estate team and we highly recommend them. We decided to work with them for selling our home after interviewing several realtors. They were clearly very professional and they knew the bay area market really well. But what sealed the deal for us was their impeccable statistical record as sellers agents and their willingness to go above and beyond what we’d come to expect from agents. We engaged with them several months before our home went on the market. Dan and Shannon advised us on the minimal set of things to be done to the house before we put it on the market, connected us with handy men/contractors negotiated for us on quotes, stayed in our house when the work was getting done whenever we were unable to be there. Dan even picked up the tools and helped with some of the work when needed. They were just phenomenal. We didn’t have to worry about a single thing!
Our home went on the market on a Wednesday. We had two fully packed open houses that weekend. Set an offer deadline for next Wednesday. And we had multiple offers in the double digits, mostly above asking, several very strong offers. We sold our home 15% above list price with the terms that we were looking for. Dan and Shannon worked their magic in the background. It has been an absolute pleasure to work with Shannon and Dan. If you’re looking to sell a home in the bay area, look no further.”
“A great real estate Team that anyone can trust and rely on!! Shannon was our listing agent, and she did her work diligently and efficiently. Most importantly, she helped our sale transaction delivered on time, and we could all rest assured without worries. A very knowledgeable and ethical real estate PROFESSIONAL who knows what to do, how to do, and when to do.” Melissa M.
“I am exceedingly impressed by Shannon Rose, and am glad she is my go-to real estate professional for my selling/buying needs. I found Shannon during an open house, looking for a new home in 2005. I already had a realtor from Alain Pinel, and found the conversation we shared at the open house more insightful and informational than any previous interaction with my own realtor. The decision was made that day, to release Alain Pinel, and go with Shannon for the house hunt. Many years later, Shannon has been my realtor for buy-side and sell-side transactions. Shannon is a fierce negotiator, and will do everything possible to get you the best deal. Shannon is incredibly knowledgeable, goes above and beyond for her clients, and is extremely fun to work with. I highly recommend her for any real estate transaction, and will continue to recommend her. She will also be the selling agent when I list my current house in the future, as well as who I turn to for my next house hunt.”
“Shannon and Dan helped us to buy and sell houses. With their help and professionalism, the selling and buying experience had been fantastic. They helped us to arrange with handyman, floor repair service, cleaning service, and other services, resulting much less headache for my family. Due to their expertise and amazing service, we’ve gotten a single offer on our townhouse that was significantly over our asking price, can’t say enough about their service as amazing realtors. Thank you!” Larry S.
R. Sarkar http://www.zillow.com/profile/shannon-rose/
KW Bay Area Estates
650-550-8646 | CalBRE# 01459770
Serving Santa Clara, Alameda & San Mateo Counties
• • • • •
Shannon Rose 408-915-7024 CalBRE# 01422955 Dan Sullivan 408-915-7025 CalBRE# 01894027 Mirjana Lucich 408-242-3242 CalBRE# 01970641 Vito Lippolis 408-687-0767 CalBRE# 01351146 Lexie Smith 408-888-3816 CalBRE# 01172549
KW Santa Cruz & Inland
Serving Santa Cruz, San Benito, & Monterey Counties
831-515-8556 | CalBRE# 01473789 • Kathie Gomes 831-222-0454 CalBRE# 01332742
KW Peninsula Estates & Contra Costa County
Serving San Mateo, San Francisco, Marin, and Alameda Counties
650-550-8646 | CalBRE# 01946630 • Elizabeth Roeder 415-250-9214 CalBRE# 01990824 • Mary Hawley 650-569-1616 CalBRE# 00831308
Serving all of California and States Nationwide, Look out for future locations!
Published on Nov 10, 2017