“We’ll work together again someday.” Whatever they do, it’s sure to be a DeLuca success. loves flying even more. “I’ve always been interested in flying,” he says. “So, for Christmas one year, my wife got me flying lessons.” He now has a pilot’s license; Jeremy is currently working on his as well. Professionally, they both consider selling the business as a major accomplishment. “That’s what everyone hopes for in the end,” Jeremy explains. Personally, their accomplishments revolve around their family; Ryan has three kids and Jeremy has two. They are both also heavily involved in the Jayden DeLuca Foundation, which Jeremy and his wife, Karalie, established in 2008. The foundation, which is dedicated to helping fight cardiac diseases, honors their daughter, Jayden, who passed away at two and a half years old due to a cardiac condition. The money raised is dispersed among pediatric charities, hospitals and other facilities; their most recent donation of $200,000 to the children’s hospital in Denver will fund pediatric pulmonary hypertension research. But that isn’t where the DeLuca brothers’ charity and community involvement stops. In addition to the Jayden DeLuca helping build a new facility for the St. Luke’s Children’s Hospital downtown, both have been active in volunteer work and local organizations. Last year, Bodybuilding.com was one of the Idaho Governor’s Brightest Star Honorees, which Ryan attributes to his team. “They’re coming to me and saying, ‘I’d like to help this charity’ or ‘I’d like us all to go out and Paint the Town,’” says Ryan. “It makes me proud to be a part of all of it.”
Their vision for the company has always had a similar objective of helping others. “It was never about ‘how are we going to make money tomorrow?’” says Jeremy. “It was about ‘how can we grow this and give the customer the best experience possible?’” This included offering lower prices, shipping packages quicker and having live customer service representatives available to help. “To me, it’s more about helping other people out around the world,” says Ryan. One of his favorite success stories comes from Peter Czerwinski, who was hospitalized for anorexia in 2002. Through Bodybuilding.com he learned about the right way to eat, take supplements and work out. He now looks like a bodybuilder, is a World Champion Eater and writes about eating and exercise on his website, furiouspete.com. “Every day someone calls and says ‘your company has changed my life,’” Ryan says, “and that, to me, is everything.” So, what does the future hold for two of the Treasure Valley’s most successful entrepreneurs? Ryan hopes to take Bodybuilding.com to $1 billion and Jeremy is looking forward to taking MusclePharm to the next level. “We’ll work together again someday.” Whatever they do, it’s sure to be a DeLuca success.
The FREE Bodybuilding.com Fitness Expo will be held Saturday, June 11th at Qwest Arena. Meet celebrities like Mario Lopez, Terry Crews, top NFL stars, MMA fighters and get free samples of the latest supplements! For more information about the Jayden DeLuca Foundation, visit http:// jaydendelucafoundation.org. Donations can also be made at Bodybuilding.com.
Fusion Magazine v.1.1 JUne/july 2011 21
Published on May 27, 2011