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Mercari Technologies provides solutions that bring together the Mercari (mer CAR e): Latin; ‘mêrcari,’ verb meaning ‘to trade.’ Commonly used in reference to commerce: English—merchandise, merchant, mercantile; French—marché; Spanish—mercado; Italian—mercato.

“show and flow” of the consumer products value chain—linking what

happens at the shelf to every aspect of merchandising and the supply chain.

Mercari Technologies is a merchandise application technology provider, delivering innovative and easy-to-use solutions over the Internet that, for the first time, link supply chain, merchandise and category planning. We provide solutions for consumer product manufacturers, retailers and e-tailers seeking to compress time-to-value, leverage current investments and capitalize on e-commerce opportunities. Mercari Technologies was formed to help companies make intelligent business decisions by letting trading partners see the point of purchase through the eyes of their consumers. We pioneered a business framework, Collaborative Merchandise Optimization™ (CMO), to help organizations better integrate their target markets into merchandising and category planning processes. In enabling companies to realize the potential of CMO, Mercari Technologies is dedicated to continuous innovation to benefit companies of all sizes. Let Mercari Technologies show you new opportunities available only from the place where companies and consumers converge.™


Mercari Technologies provides solutions that bring together the Mercari (mer CAR e): Latin; ‘mêrcari,’ verb meaning ‘to trade.’ Commonly used in reference to commerce: English—merchandise, merchant, mercantile; French—marché; Spanish—mercado; Italian—mercato.

“show and flow” of the consumer products value chain—linking what

happens at the shelf to every aspect of merchandising and the supply chain.

Mercari Technologies is a merchandise application technology provider, delivering innovative and easy-to-use solutions over the Internet that, for the first time, link supply chain, merchandise and category planning. We provide solutions for consumer product manufacturers, retailers and e-tailers seeking to compress time-to-value, leverage current investments and capitalize on e-commerce opportunities. Mercari Technologies was formed to help companies make intelligent business decisions by letting trading partners see the point of purchase through the eyes of their consumers. We pioneered a business framework, Collaborative Merchandise Optimization™ (CMO), to help organizations better integrate their target markets into merchandising and category planning processes. In enabling companies to realize the potential of CMO, Mercari Technologies is dedicated to continuous innovation to benefit companies of all sizes. Let Mercari Technologies show you new opportunities available only from the place where companies and consumers converge.™


Collaborative Environment

Seeing Through the Eyes of the Consumer The definition of trading has not changed for

manufacturers access our innovative applications via

centuries, but how it occurs changes every day. The

the Internet, exchanging, developing and testing

role of manufacturers, brokers, distributors and retailers of all types has grown from a simple supplier-seller arrangement to a complex network,

During the last ten to fifteen years retail organizations have worked to improve on the shelf availability while at the same time reducing total logistics costs and inventory levels. In fact, organizations increasingly see on the shelf availability as a critical measure of bottom line customer service performance that can make or break them in the eyes of customers.

scenarios that model not just past shopping behavior, but actual demand. Using patent-pending techniques, trading partners can make consumer behavior an

dependent on supply chain, merchandise, category

integral part of their plan—anticipating shoppers’

and financial planning. Adding to this complexity is a

actions in order to increase revenues, profits and

reliance on disparate decision-making technology and

traffic; minimize lost sales due to stockouts; and

systems that can cloud visibility.

enhance brand equity.

Instead of steering around these obstacles, face them head-on. Mercari Technologies connects trading partners through innovative solutions. Our business model, Collaborative Merchandise Optimization™ (CMO), redefines the planning process by letting trading partners share a common view of the shelf and the consumer. CMO, reflecting the ever-changing tide of consumer dynamics, allows companies to develop and maintain an intelligent shelf. Plans reflect both merchandising “show” factors and supply chain “flow” factors, combined with consumer behavior data. Retailers and

—Industrial Marketing Management, July 1998 mercari technologies


Collaborative Environment

Seeing Through the Eyes of the Consumer The definition of trading has not changed for

manufacturers access our innovative applications via

centuries, but how it occurs changes every day. The

the Internet, exchanging, developing and testing

role of manufacturers, brokers, distributors and retailers of all types has grown from a simple supplier-seller arrangement to a complex network,

During the last ten to fifteen years retail organizations have worked to improve on the shelf availability while at the same time reducing total logistics costs and inventory levels. In fact, organizations increasingly see on the shelf availability as a critical measure of bottom line customer service performance that can make or break them in the eyes of customers.

scenarios that model not just past shopping behavior, but actual demand. Using patent-pending techniques, trading partners can make consumer behavior an

dependent on supply chain, merchandise, category

integral part of their plan—anticipating shoppers’

and financial planning. Adding to this complexity is a

actions in order to increase revenues, profits and

reliance on disparate decision-making technology and

traffic; minimize lost sales due to stockouts; and

systems that can cloud visibility.

enhance brand equity.

Instead of steering around these obstacles, face them head-on. Mercari Technologies connects trading partners through innovative solutions. Our business model, Collaborative Merchandise Optimization™ (CMO), redefines the planning process by letting trading partners share a common view of the shelf and the consumer. CMO, reflecting the ever-changing tide of consumer dynamics, allows companies to develop and maintain an intelligent shelf. Plans reflect both merchandising “show” factors and supply chain “flow” factors, combined with consumer behavior data. Retailers and

—Industrial Marketing Management, July 1998 mercari technologies


Tailored Solutions

Enabling the Intelligent Shelf Our in-depth view of consumer behavior is only the

tastes of different regions or

beginning of what makes Mercari’s applications unique

demographics. Needed space

and our customers more successful. To gain an edge,

can quickly be located

companies also need to respond to change and agilely

to introduce creative new

create opportunity. Understanding that no consumer is

merchandising. Manufacturers

average, our solutions ensure that plans are customized

can determine the best use

for particular markets and refined to target customers.

of constrained space given

By tailoring offerings, manufacturers and retailers are

consumer profiles for different

able to leverage critical constrained resources to better

markets, channels and key accounts.

meet the needs of their key consumers.

New product introductions can be evaluated for

Retailers spend an average of $270 per new product introduction per store each year. Over 94% of these items are not meaningfully different to the consumer. Nearly 70% fail within three years. The result: $950,000 per store each year is spent on items that will fail. —The Partnering Group

their impact on the category’s overall performance, Using real-time, constraint-based optimization techniques, our customers can rapidly identify the optimal plan to meet specific category objectives, and

significantly attacking success rates. SKU rationalization programs can blend the impact of consumer switching behavior on financial performance.

realize bottom-line benefits. In addition, the product suite scales to the needs of micro-markets and even

Whatever your objective, Mercari’s solutions can help

single sites.

you create the best plan.

Such tailored plans are helping retailers and manufacturers create opportunities and gain competitive differentiation. This means as retailers expand into new markets, they can modify store layouts to reflect the

www.mercaritech.com


Tailored Solutions

Enabling the Intelligent Shelf Our in-depth view of consumer behavior is only the

tastes of different regions or

beginning of what makes Mercari’s applications unique

demographics. Needed space

and our customers more successful. To gain an edge,

can quickly be located

companies also need to respond to change and agilely

to introduce creative new

create opportunity. Understanding that no consumer is

merchandising. Manufacturers

average, our solutions ensure that plans are customized

can determine the best use

for particular markets and refined to target customers.

of constrained space given

By tailoring offerings, manufacturers and retailers are

consumer profiles for different

able to leverage critical constrained resources to better

markets, channels and key accounts.

meet the needs of their key consumers.

New product introductions can be evaluated for

Retailers spend an average of $270 per new product introduction per store each year. Over 94% of these items are not meaningfully different to the consumer. Nearly 70% fail within three years. The result: $950,000 per store each year is spent on items that will fail. —The Partnering Group

their impact on the category’s overall performance, Using real-time, constraint-based optimization techniques, our customers can rapidly identify the optimal plan to meet specific category objectives, and

significantly attacking success rates. SKU rationalization programs can blend the impact of consumer switching behavior on financial performance.

realize bottom-line benefits. In addition, the product suite scales to the needs of micro-markets and even

Whatever your objective, Mercari’s solutions can help

single sites.

you create the best plan.

Such tailored plans are helping retailers and manufacturers create opportunities and gain competitive differentiation. This means as retailers expand into new markets, they can modify store layouts to reflect the

www.mercaritech.com


Optimization Engine

The Know Behind “Show and Flow” Increased product alternatives and channel options,

potential scenarios in real time with trading partners

greater access to information and ever-increasing time

around the world—or down the block.

sensitivity all contribute to a more sophisticated and demanding consumer base. Leveraging their wealth of information and experience, companies need decision support applications that extend beyond data-mining functionality to rapidly identify the If your supply chain, category, and space management programs are advanced, you’re looking for the next big increment of improvement, and your systems can feed InitiaLink the data it needs, you ought to consider CMO. If not, and your competitors start powering their “show” and “flow” using InitiaLink, you’ve got one more reason to worry.

best course of action.

Mercari’s constraint-based techniques pinpoint the solution that best meets user-defined objectives. The abundance of choice is now on your side, helping you target space, assortment and replenishment plans for more effective results. Merchandising decisions can be developed and tested every day, allowing disparate departments and

Mercari Technologies is committed to providing a new

trading partners to modify plans as needed.

outlook. Our NeoCtex Optimization Engine incorporates patent-pending linear programming techniques and mathematical models to capture the real world of consumer dynamics, supply chain events and

Mercari lets you integrate the true cost of an out-ofstock with shelf planning strategies to address today’s complex market.

merchandising practices. Named for the part of the brain that supports higher learning, the NeoCtex Engine brings order to complex show and flow decision-making. Our solutions let

—AMR Research Alert on Retail Applications for March 2, 2000

companies simultaneously examine options, evaluate business policies and strategic initiatives, and compare

mercari technologies


Optimization Engine

The Know Behind “Show and Flow” Increased product alternatives and channel options,

potential scenarios in real time with trading partners

greater access to information and ever-increasing time

around the world—or down the block.

sensitivity all contribute to a more sophisticated and demanding consumer base. Leveraging their wealth of information and experience, companies need decision support applications that extend beyond data-mining functionality to rapidly identify the If your supply chain, category, and space management programs are advanced, you’re looking for the next big increment of improvement, and your systems can feed InitiaLink the data it needs, you ought to consider CMO. If not, and your competitors start powering their “show” and “flow” using InitiaLink, you’ve got one more reason to worry.

best course of action.

Mercari’s constraint-based techniques pinpoint the solution that best meets user-defined objectives. The abundance of choice is now on your side, helping you target space, assortment and replenishment plans for more effective results. Merchandising decisions can be developed and tested every day, allowing disparate departments and

Mercari Technologies is committed to providing a new

trading partners to modify plans as needed.

outlook. Our NeoCtex Optimization Engine incorporates patent-pending linear programming techniques and mathematical models to capture the real world of consumer dynamics, supply chain events and

Mercari lets you integrate the true cost of an out-ofstock with shelf planning strategies to address today’s complex market.

merchandising practices. Named for the part of the brain that supports higher learning, the NeoCtex Engine brings order to complex show and flow decision-making. Our solutions let

—AMR Research Alert on Retail Applications for March 2, 2000

companies simultaneously examine options, evaluate business policies and strategic initiatives, and compare

mercari technologies


Internet Delivery Model

Where Companies and Consumers Converge Mercari Technologies empowers companies to set

Fundamental to our approach is an intrinsic e-commerce

ambitious and actionable goals while our innovative

architecture, providing the highest degree of privacy

delivery models help companies reach them. We

and data integrity. Through a partnership with Exodus

provide solutions with proven Internet-based

Communications, Mercari ensures access to the latest in

collaborative workflow and architecture, each created

both physical and Internet security. This includes such

from the ground up to meet the scale, security and

technologies as advanced firewalls, intrusion detection,

speed requirements our clients demand.

virus scanning and user authentication. This partnership also means our collaborative e-commerce platform is

Our Internet Delivery Model, available in a range of hosting options from outsourced Application Service

maintained in a scalable environment, with 24-hour, 7-day-a-week access and data security.

Provider (ASP) models to Internet-aware enterprise installations, provides an e-commerce platform in an efficient environment. Trading partners develop, exchange and test new ideas in real time. Unlike traditional web applications, not only are the results, but also the application controls are shared in a user-permissioned manner. Working together, our technological philosophy, business model and subscription access dramatically

Stockouts occur 8.2% of the time, representing 6.5% of all retail sales. 34% of consumers purchase no alternative. Others trade down, reducing spending by 46%. Net result: 3.1% decline in spending per trip.

reduce implementation and maintenance requirements, and therefore, time-to-value.

www.mercaritech.com

—Andersen Consulting Study


Internet Delivery Model

Where Companies and Consumers Converge Mercari Technologies empowers companies to set

Fundamental to our approach is an intrinsic e-commerce

ambitious and actionable goals while our innovative

architecture, providing the highest degree of privacy

delivery models help companies reach them. We

and data integrity. Through a partnership with Exodus

provide solutions with proven Internet-based

Communications, Mercari ensures access to the latest in

collaborative workflow and architecture, each created

both physical and Internet security. This includes such

from the ground up to meet the scale, security and

technologies as advanced firewalls, intrusion detection,

speed requirements our clients demand.

virus scanning and user authentication. This partnership also means our collaborative e-commerce platform is

Our Internet Delivery Model, available in a range of hosting options from outsourced Application Service

maintained in a scalable environment, with 24-hour, 7-day-a-week access and data security.

Provider (ASP) models to Internet-aware enterprise installations, provides an e-commerce platform in an efficient environment. Trading partners develop, exchange and test new ideas in real time. Unlike traditional web applications, not only are the results, but also the application controls are shared in a user-permissioned manner. Working together, our technological philosophy, business model and subscription access dramatically

Stockouts occur 8.2% of the time, representing 6.5% of all retail sales. 34% of consumers purchase no alternative. Others trade down, reducing spending by 46%. Net result: 3.1% decline in spending per trip.

reduce implementation and maintenance requirements, and therefore, time-to-value.

www.mercaritech.com

—Andersen Consulting Study


Supply Chain Everyday Economics

Collaborative merchandise optimization provides the opportunity to refine our planning process for the use of store space. By incorporating the dynamics of our consumers’ behavior, Mercari’s InitiaLink application helps us effectively target new stores and identify merchandising opportunities within our existing locations. We see the process as the beginning of an exciting future for Wegmans and its consumers. —Dave D’Arezzo Wegmans Food Markets

Consumers

Collaborative Merchandise Optimization brings together trading partners’ four worlds. For more information on how Collaborative Merchandise Optimization can benefit your organization, please contact us at: info@mercaritech.com 202.244.0900 x405 or visit us at www.mercaritech.com

Merchandising


Supply Chain Everyday Economics

Collaborative merchandise optimization provides the opportunity to refine our planning process for the use of store space. By incorporating the dynamics of our consumers’ behavior, Mercari’s InitiaLink application helps us effectively target new stores and identify merchandising opportunities within our existing locations. We see the process as the beginning of an exciting future for Wegmans and its consumers. —Dave D’Arezzo Wegmans Food Markets

Consumers

Collaborative Merchandise Optimization brings together trading partners’ four worlds. For more information on how Collaborative Merchandise Optimization can benefit your organization, please contact us at: info@mercaritech.com 202.244.0900 x405 or visit us at www.mercaritech.com

Merchandising


Headquarters Mercari Technologies, Inc. 1100 New York Avenue, NW Suite 750 West Washington, DC 20005-6126

Retail Center of Excellence Mercari Technologies, Inc. 226 W. Dickson PO Box 1684 Fayetteville, AR 72702-1684

tel 202.244.0900 x405 fax 202.244.1951

tel 501.442.2747 fax 501.442.2769

www.mercaritech.com

All trademarks are the property of Mercari Technologies, Inc. 204.0700

Mercari Technologies, Inc  

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