Page 1


May 29 – June 2, 2010 • Sheraton Chicago Hotel & Towers

50 th Annual Forum Charting our Future in Higher Education

Enhance Your Knowledge at the 50th Annual AIR Forum You are invited to the 2010 AIR Forum,

Charting our Future in Higher Education,

50 th Annual Forum Charting our Future in Higher Education Visit for up-to-date information about the 2010 AIR Forum.

at the Sheraton Chicago Hotel & Towers, the same city where the very first Forum was held 50 years ago. The 2010 Forum is an ideal time to reflect with colleagues on the history of institutional research and the role IR professionals play in improving higher education for the future. We are especially excited about a series of White Paper Discussion Groups that will meet on Sunday afternoon to discuss new directions in institutional research and how AIR can promote the exchange of scholarship and knowledge between institutional researchers from various sectors. See page 4 for more information about the White Paper Discussion Groups and how to nominate yourself or a colleague to participate. We are also introducing a new session structure that allows you to spend a full afternoon focused on one of five special topics. Learn more about the Targeted Affinity Groups, or TAG, on page 4. We are pleased to introduce the 2010 Forum plenary speakers, William G. Bowen and Jamie Merisotis, and look forward to their presentations. Dr. Bowen’s important new book, Crossing the Finish Line:

Completing College at America’s Public Universities, looks at college drop-out rates and the linkage to race, gender, and socioeconomic status. Mr. Merisotis, President and CEO of Lumina Foundation for Education, is a veteran policy and research organization leader known for his innovative, out-of-thebox thinking. Most of all, we are looking forward to seeing you! The 2010 Forum is a time to celebrate 50 years of coming together to share ideas and practices, and to plan for the next 50. Join us as we chart our future

in higher education.

Julie Carpenter-Hubin Forum Chair

Director of Institutional Research and Planning The Ohio State University E-mail: Phone: 614-292-5915

Debbie Dailey

Associate Forum Chair Assistant Provost for Institutional Effectiveness Washington and Lee University E-mail: Phone: 540-458-8316

Schedule-at-a-Glance Saturday, May 29

Monday, May 31

Tuesday, June 1

Wednesday, June 2

8:00 a.m. – 4:00 p.m. Pre-Forum Workshops

7:30 a.m. – 8:15 a.m. Affiliate and Special Interest Group Meetings

8:00 a.m. - 9:30 a.m. Plenary Address, Jamie Merisotis

7:15 a.m. - 8:15 a.m. AIR Annual Business Meeting

8:30 a.m. - 4:35 p.m. Concurrent Sessions

9:45 a.m. - 1:30 p.m. Concurrent Sessions

5:00 p.m. - 6:00 p.m. Poster Gallery

2:00 p.m. - 5:30 p.m. Targeted Affinity Groups (TAG)

6:00 p.m. - 7:30 p.m. Affiliate and Special Interest Group Meetings and Sponsored Receptions

5:45 p.m. - 6:30 p.m. Affiliate and Special Interest Group Meetings

5:30 p.m. - 7:30 p.m. Early Arrivers Reception

Sunday, May 30 8:00 a.m. – 4:00 p.m. Pre-Forum Workshops 8:00 a.m. - 12:30 p.m. AIR Governance Meetings 1:00 p.m. - 4:00 p.m. White Paper Discussion Groups 4:30 p.m. – 5:30 p.m. Poster Gallery 6:00 p.m. - 7:30 p.m. Plenary Address, William G. Bowen 7:30 p.m. - 9:30 p.m. Opening Reception

7:00 p.m. - 9:00 p.m. AIR President's Duckwall Scholarship Celebration* 9:00 p.m. - 11:30 p.m. 50th Forum Anniversary Celebration

7:00 p.m. Group Excursions*

8:30 a.m. - 12:15 p.m. Concurrent Sessions 12:30 p.m. - 2:30 p.m. Annual Luncheon 7:00 p.m. - 11:00 p.m. Wind Up Party *These special events are not included in the Forum registration fee, but may be purchased separately.

New for 2010! Sunday, May 30 1:00 p.m. – 4:00 p.m.

Tuesday, June 1 2:00 p.m. – 5:30 p.m.

Charting Our Future: A Series of White Paper Discussion Groups to Envision Institutional Research in the Decades Ahead

Join us Tuesday afternoon for a round of TAG! Target

The 50th Forum features a series of discussion groups that gather institutional researchers from different sectors, with different levels of experience. These groups will discuss the future of institutional research and higher education, with a focus on how institutional researchers can support higher education in the coming decades. The IR field’s most prominent experts will lead discussions with participants on topics to develop papers for publication. Visit the AIR 2010 Forum Web site,, for a listing of the discussion leaders. Topics • Going Global: Institutional Research Studies Abroad • Optimizing the Organizational Structure for Institutional Research • Affordability, Efficiency, Sustainability • Tools and Techniques: What’s Next and How do Institutional Researchers Keep Current? • Expanding Our Partnerships, Consortia, and Data Sharing • IR’s Role in New Models of Teaching and Learning • Responding to the Call: Institutional Research Support for the President’s American Graduation Initiative • Our Changing Landscape: Non-Traditional Paths in American Higher Education

Nominate Yourself or Others

AIR members may nominate themselves or other members to participate in the discussion groups. Nominations close on March 5, 2010, and those selected for participation will be notified no later than March 15. More information about the nomination process and each of the discussion groups is available on the AIR 2010 Forum Web site,

Affinity Groups encourage focus on a specific topic among attendees with similar interests. Each TAG will begin with an invited plenary presentation, and includes two sets of concurrent sessions and open discussion. Each TAG, as well as the afternoon break, will be located in adjoining rooms to facilitate networking with other professionals who share common interests.

TAG topics and featured presenters: Accountability Christine Keller, Director of Research and Policy Analysis, Association of Public and Land-Grant Universities; Kimberly Pearce, Director of Assessment and Institutional Research, Capella University; Kent Phillippe, Associate Vice President, Research and Student Success, American Association of Community Colleges; Wendy Weiler, Research and Policy Analyst, National Association of Independent Colleges and Universities Accreditation/Assessment George Kuh, Chancellor’s Professor of Higher Education and Director, Center for Postsecondary Research Faculty, Indiana University— Bloomington Enrollment Management David Kalsbeek, Senior Vice President for Enrollment Management and Marketing, DePaul University Faculty and Student Diversity Sylvia Hurtado, Professor and Director of the Higher Education Research Institute, University of California—Los Angeles Managing Information and Technology/Data Warehousing Emily Thomas, Director of Institutional Research, State University of New York at Stony Brook; Past President, Higher Education Data Warehousing Forum

Plenary Speakers for the 2010 Forum Crossing the Finish Line William Bowen

Sunday, May 30 6:00 p.m. – 7:30 p.m.

Lead, Follow, or Get Out of the Way: How Research Can Make a Dramatic Difference in Achieving the Big Goal of Increased College Attainment

Jamie Merisotis Dr. Bowen will discuss the importance of addressing twin problems: (1) the need to increase the overall level of educational attainment in America; and (2) the need to reduce disparities in outcomes—especially graduation rates—that are related to socioeconomic status, race, and ethnicity. He will present results drawn from his recent book, co-authored with Matthew Chingos and Michael McPherson, which document differences in graduation rates and in time-todegree, with special emphasis on outcomes at public universities. About William Bowen Dr. William G. Bowen, President Emeritus of The Andrew W. Mellon Foundation, served as President of that organization from 1988-2006. Dr. Bowen was President of Princeton University from 1972-1988, where he also served as Professor of Economics and Public Affairs. Dr. Bowen joined the Mellon Foundation in 1988 and his tenure there was marked by increases in the scale of the Foundation's activities, with annual appropriations reaching $220 million in 2000. Dr. Bowen is the author or co-author of over 20 books, including most recently Crossing the Finish Line: Completing College at America’s Public Universities (Princeton University Press, 2009) with Matthew M. Chingos and Michael S. McPherson.

Tuesday, June 1 8:00 a.m. – 9:30 a.m. Lumina Foundation for Education has provided key national leadership during the last three years to increase the proportion of Americans with high-quality college degrees and credentials to 60 percent by 2025. Efforts to increase academic, financial, and social preparation for college, the success of students in higher education, and the productivity of the higher education system, all feature prominently in attaining the big goal. This presentation examines the critical role of research as a catalyst to increase college attainment at both the institutional and policy levels, and a tool to assess progress in getting there. About Jamie Merisotis Mr. Jamie P. Merisotis is President and Chief Executive Officer of Lumina Foundation for Education, one of the nation’s 45 largest private foundations. Under his leadership, Lumina Foundation employs a strategic, outcomes-based approach in pursuing its mission of expanding college access and success, particularly among low-income, minority and other historically underrepresented populations. Before joining Lumina Foundation in January 2008, Mr. Merisotis founded and served 15 years as president of the Washington, D.C.based Institute for Higher Education Policy, one of the world’s premier education research and policy centers.

Program Track Information AIR and the 2010 Forum Committee have selected over 330 concurrent sessions, plus 72 poster displays from IR and assessment professionals that cover a broad range of topics and important issues. Sessions are organized by topic, or tracks, to help you design the best schedule to maximize your Forum experience.

Enhancing the Student Experience – Track 1

Discover emerging research on student development. Track 1 focuses on the student experience outside the classroom and in learning through community engagement.

More than 65 presentations on topics including:

• First year students behaviors and attitudes • Retention • Student success

• Student support issues • Characteristics of transfer students • Student drinking behaviors

Assessing Student Learning and Program Outcomes – Track 2

Learn new practices in assessing student learning. Track 2 sessions include best practices in measuring and evaluating student learning with quantitative and qualitative means. Institutional effectiveness topics are central to this track.

More than 65 presentations on topics including:

• Trends in majors • Performance gaps • Effective assessments

• Remedial education • At risk students

Developing Academic Programs, Curricula and Faculty Issues – Track 3

Enhance your research on faculty and academic programs. Track 3 includes exploration of faculty roles, workloads, and research practices.

More than 20 presentations on topics including:

• Faculty perceptions • Productivity • Retirement

• Commitment • Salary equity • Gender equity

Informing Institutional Management and Planning – Track 4

Develop a plan for success. Track 4 encompasses research and practice related to campus-level evaluation and management for decision-making support, strategic planning, and organizational change.

More than 95 presentations on topics including:

• Strategic planning philosophy • Student enrollment issues • Benchmarking peer selection

• • • •

Tuition issues Swirling Successful completion of degrees Other campus issues

Building Higher Education Collaborations, Policy Issues and Accountability – Track 5

Engage in dialogue about issues that reach beyond the campus. Track 5 focuses on state and system-level issues, evolving public policy, data exchanges and consortia, and workforce and economic development initiatives integral to the higher education mission.

More than 50 presentations on topics including:

• Student aid • Fixed tuition

• Data into action

Practicing Institutional Research: Theory, Techniques, Technologies, Tools and Ethics – Track 6

Explore solutions to meet the challenges you face every day. Track 6 focuses on topics related to the practice of institutional research, including organizational, ethical, methodological, and technological aspects of the profession.

More than 95 presentations on topics including:

• Running an IR office • Using IR data for decision making • IR tools

• National surveys to assist an IR office • Increasing IR knowledge

Pre-Forum Workshops Increase your awareness about critical issues and challenges facing you and your organization. The Pre-Forum Workshops are half- or full-day intensive opportunities to learn skills and techniques that will improve the way you work. Seating for these Saturday and Sunday workshops is limited and advance registration is required, so act now to reserve your spot. Workshop descriptions and presenter information are available at




A Basic Toolbox for Assessing Institutional Effectiveness

Access, Analyze, and Summarize Institutional Data from Your Desktop Using SAS Enterprise Guide

Data Mining: Learning Clustering Techniques and Predictive Modeling

S.O.S.: Student Outcomes Solutions for Program Assessment

Looking at the IR Function Through the Lens of Process Benchmarking

Let's Do It: Available Strategies and Instruments for Assessing Student Learning in the Major

Effective Communication Through Visual Design: Presentations, Tables, and Charts

Ignoring It Doesn't Make It Go Away: A Workshop for Addressing Missing Data in Institutional Research

Program Assessment: Creating Effective Plans and Management Processes

How to Conduct Cost Studies

Planning and Implementing Program Evaluations for University Clients Basic Program Evaluation From Assessment Practice to Assessment Leadership: Strategies for Influencing Institutions to Adopt a Learning Model Planning for Learning Toolbox: Integrating Student Learning Outcomes in Program Planning

IPEDS IPEDS Data as the Public Face of an Institution IPEDS Data and Benchmarking: Supporting Decision Making and Institutional Effectiveness Help! I'm a New IPEDS Keyholder. What Now?

An Intensive Introduction to Data Mining in Institutional Research Key Responsibilities and Strategies for the Practice of Institutional Research: A Workshop for Newcomers How to Write and Publish a Research Paper in a Scholarly Journal Working with Disciplinary Taxonomies Balanced Scorecards in Higher Education: Developing and Using Them in Strategy Execution Creating a Campus-Wide Reporting Solution Using Data Warehousing Technology

Processing and Analyzing Qualitative Data in SPSS Text Analysis Basic Statistics: What Every IR Professional Should Know An Introduction to Hierarchical Linear Modeling Introduction to Statistics for IR Using SPSS

TECHNOLOGY Visual Basic Programming in Excel Introduction to Dashboards in Excel 2007 SQL Processing in the SAS Coding Environment: The PROC SQL Procedure Advanced Dashboard in Excel 2007 Excel Macros Boot Camp - Spreadsheet Automation

Membership and Forum Registration AIR Membership The Forum is open to everyone with a 2010-2011 AIR membership. It’s easy to join when you register for the Forum. Benefits for 2010-2011 include: • One free AIR book of your choice (new members also receive The Primer for Institutional Research as a welcome gift) • Exclusive discounts on IR and higher education publications • Subscriptions to Electronic AIR (e-AIR), Professional File, and IR Applications • Access to the Forum, AIR's annual conference • Advance notification, discounts, and preferred registration for webinars, workshops, and institutes • Access to IR job opportunity resources Take this opportunity to join AIR! Visit today.

Register by April 15 and take advantage of the Advance Registration Discount. Save $30 off the regular registration. Forum Registration

Advance by 4/15/10

Regular by 6/2/10



Graduate Student Standard



Graduate Student Volunteer





Individual or Organizational Member


Session Facilitators and Forum Volunteers Wanted AIR needs Session Facilitators to assist with concurrent sessions by monitoring time, handling evaluations, and assisting presenters with handouts and arrangements. Serving in this vital role is a great way to meet colleagues and learn more about IR. We also need volunteers to assist with registration, work in the AIR Store, and more. Visit to sign up.

Volunteer Opportunities for Graduate Students Register as a graduate student volunteer and receive a 50% discount off your Forum registration. You will spend two hours as a Forum volunteer and three hours as a Session Facilitator. Take advantage of this unique opportunity to actively participate, learn, and meet peers.

Your Stay in Chicago Accommodations The luxurious Sheraton Chicago Hotel & Towers, overlooking the Chicago River, puts you within walking distance of Navy Pier, Magnificent Mile, the Art Institute, the Loop Business District, and many shopping, dining and entertainment options. Each of the beautifully appointed guest rooms and 40 suites features a view of the Chicago River, Lake Michigan, or the city skyline. Join us at the 50th Forum and experience all that Chicago has to offer.

Sheraton Chicago Hotel & Towers 301 East North Water Street Chicago, IL 60611 312-464-1000 Group Rate: single/double: $149 per night plus tax. Phone Reservations: Call 1-800-325-3535 and reference the AIR 2010 Forum or use group code AAE26. Online Reservations: Please visit our personalized Sheraton Chicago Hotel & Towers Web page at Book/AIR50th. If you plan to spend a few extra days in Chicago, please note that the group rate is valid 5/23/10 – 6/6/10.

Getting to Chicago Airports Chicago O’Hare International Airport is located 17 miles northwest of downtown Chicago. O’Hare is accessible via local mass transit lines, regional trains and buses, downtown and suburban shuttles, and interstate highways. Midway International Airport is located 10 miles from downtown Chicago. There are a variety of ground transportation options to/from the airport including bus, taxi, and limousine.

American Airlines and Delta/Northwest Airlines offer attendees a 5%-12% discount off roundtrip fares. To learn more about this and other ways to save money on your trip to the Forum, visit, select the Chicago tab and choose Chicago Budget Travel.

Explore Chicago Your 2010 AIR Annual Forum experience wouldn’t be complete without a little fun— and there is plenty to do in Chicago. Chicago’s great magic lies in its mix: sophisticated, yet friendly, bustling city streets adjacent to long stretches of green parks and sparkling Lake Michigan. Chicago offers a stunning array of unique things to see and do. Chicago is more walkable than most global cities, and visitors of all ages enjoy the proximity of such attractions as Navy Pier, Millennium Park, Art Institute of Chicago, and other treasures. The city’s explosive performance art scene delivers audience-thrilling theatre, music, and dance in historic venues. And, of course, an endless assortment of restaurants, shopping, and nightlife are all at your fingertips, ready to match every taste, budget, and mood.

1435 E. Piedmont Drive Suite 211 Tallahassee, FL 32308 Phone: 850-385-4155 Fax: 850-385-5180

2010 AIR Forum Brochure  
2010 AIR Forum Brochure  

2010 AIR Forum Brochure