‘Mrwhosetheboss’ looks at a pair of wireless
earphones, a pair of over ear noise cancelling headphones (from Bose), a global portable WiFi hotspot unit, and a portable data storage device - all items a global traveller will obviously be interested in. Lufthansa picked some really major YouTubers to work on this project. Mrwhosetheboss is the UK’s biggest technology YouTuber, while Fleur de Force has over a million channel subscribers.
Watch expert
Teddy Baldassarre’s following of just over
100k subscribers would be impressive in any other circumstances, but here it looks
Airline Marketing Monthly | September 2019
For example
relatively modest by comparison (watch videos are of course fairly niche). As a result, we can only assume that Lufthansa put quite a sizeable budget into commissioning all four to produce these shopping reviews. This is a good piece of activity to bring Lufthansa’s shopping products to life, even though these are more like advertorials rather than reviews in the standard sense, as the YouTubers aren’t going to criticise a product in the Lufthansa range. Looking at Mrwhosetheboss’s video, the closest he gets to saying anything remotely negative is to call the Bose headphones ‘not cheap’, which isn’t a surprise given the brand, and is something any knowledgeable Bose customer would already have factored in.
11.
Credit - Image from Delta
