Airline Marketing Monthly - July 2019

Page 54

Juneyao Air’s Facebook page talks about cooperating with brands such as Noritake, (tableware), Kosta Boda (barware) and Orrefors to put together the new collection. The Juneyao Air announcement is typical of much of what you see from the next tier of Chinese airlines, in that they have a tendency of under-selling themselves. The products are beautifully shot, and there’s obviously a story there, but the airline has done very little to publicise it beyond a few photos on social media.

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Airline Marketing Monthly | July 2019

At the same time, the airline upgraded its onboard cabin products.


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