PUBLISHER’S MESSAGE
PUBLISHER & EDITOR-IN-CHIEF DWIGHT A. CHIAVETTA dwight@logistics-manager.com STAFF WRITERS PHUBET BOONRASRI phubet@logistics-manager.com PANTHITA PHENSAWANG panthita@logistics-manager.com CHATCHAYA JIANWATVATANA chatchaya@logistics-manager.com AMOLRADA THAMRONGVARAPORN amolrada@logistics-manager.com CONTRIBUTING WRITERS DANNY GILL danny@logistics-manager.com
Globalization is Giving New Business Models a Chance to Thrive GLOBALIZATION IS A COMPLEX ISSUE, WITH WIDE RANGING BENEFITS AND COSTS ASSOCIATED WITH ITS FREE TRADE OF GOODS AND GREATER COMPETITION, WHICH ARE AIDING IN DISRUPTING THE ACCEPTED TYPICAL TRANSACTIONAL BUSINESS MODEL. New business models focused on a business collective relationship are beginning to bud and grow without the traditional ‘us vs them’ view. This new ecosystem focuses on organizations aligning their shared mission and strategies to work together to capitalize on their strengths. In order to accomplish these goals, all parties need to cooperate in order to leverage their combined strengths in systems, people, process, and infrastructure to support a collective business strategy. It’s all about creating an end-to-end, mutually executed process that creates sustained value for the end customer and for the companies involved. The definitive question is, “How can we work together to win in the global marketplace?” Many supply chains are already expanding into value webs, which connect whole ecosystems of suppliers together. These webs can be effective in reducing costs and mitigating risks. Attacking issues, challenges, and opportunities head on as a business collective opens the door to business transformation, and making a real difference in a company’s performance and position in the market. Building a business collective isn’t a short-term project; it’s a radical redesign of a company’s competitive strategy. This new model demands a longer view and requires building relationships that deliver sustained, significant value over time. While we’re still on the path towards maturing this new business model, working together to tackle complex problems based on a shared understanding and prioritization is what’s important. This business model is not about winning alone; it’s about winning together.
ART & DESIGN DIRECTOR PRAPAKORN SONWONG prapakorn@logistics-manager.com GRAPHIC DESIGNER SURALAI KHONSALAD suralai@logistics-manager.com FINANCE DIRECTOR ORAWAN WONGTAN orawan@logistics-manager.com ACCOUNTING ASSOCIATE KANJANA MESUB kanjana@logistics-manager.com ADVERTISING TRAFFIC COORDINATOR SUPATTRA PRAPAIBOON supattra@logistics-manager.com CIRCULATION ASSOCIATE NAREENART WANNAPIRUN nareenart@logistics-manager.com INFORMATION TECHNOLOGY MATTHEW GALLYER matthew@logistics-manager.com
PUBLISHED BY TRADE & LOGISTICS SIAM LTD. 888/119 Mahatun Plaza Building, 11th Floor, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Telephone: + 66 2 650-8690 Facsimile: + 66 2 650-8696 PRINTING BY Accurate Press Company Ltd., Bangkok, Thailand COLOR SEPARATION BY Kiratithanapat Co., Ltd., Bangkok, Thailand SUBSCRIPTIONS Airfreight Logistics is a controlled-circulation monthly publication available free of charge on request to qualified subscribers. Qualified subscribers are professionals in the air cargo logistics services and government or trade officials dealing with airfreight logistics who are based in Thailand. The annual subscription charge for non-qualified readers is USD 150. COPYRIGHT & DISCLAIMER Airfreight Logistics is published by Trade & Logistics Siam Ltd. No part of this publication may be reproduced, duplicated, stored in any retrieval system, or transmitted in any form or by any means without prior written permission of the Publisher. Opinions expressed by authors and contributors are not necessarily those of the Publisher. While every effort is made to ensure the accuracy of the information in this publication, no liability can be accepted for errors, omissions or inaccuracies of any kind.