This paper examines the application of online shopping in Saudi Arabia, with a focus on opportunities and challenges. As few studies to date have investigated this topic, the current inquiry provides a valuable contribution. In investigating these opportunities and challenges, both quantitative and qualitative research methods have been used, as well as primary sources to collect more useful information and data.Results reveal that there is a lack of supervisory agencies in Saudi Arabia regarding online shopping.There is a lack of awareness among consumers, particularly concerning issues that relate to trust and privacy within the opportunities for online shopping. Internet technology presents an opportunity for growth and the establishment of SADAD, an online payment option, provides a more trusted environment and Saudi Post has established "E-Mall", which is a service whereby electronic pages are provided for companies to sell their electronic products without the need to build websites. The diversity and