THE
WORLD OF
ISSUE 1
September 2011
■ The world is getting cooler ■ Editorial
AIRCONDITIONING
■ Product News Lite Vision Plus Air-to-air heat exchanger
■ World Wide Web The new website
■ AIR-COND is always in movement New faces at AIR-COND
■ BABY ALERT in order processing ■ TOSHI-BEAR is thinking about … 100 per cent summer
■ Reference TOSHIBA Digital Inverter
■ DATES fall-winter 2011/12 ■ Photo competition
EDITORIAL
The world is getting cooler
WELCOME
T
he global economic upturn was largely responsible for the significant increase in sales of air conditioners in 2010. Thus one reads in the special issue “World Air Conditioner Market” (JARN) about an increase of the world market in 2010 of amazing 20%! China reigns supreme, followed by the United States. Europe still struggles to connect with the top results for the years 2007 and 2008. While there was a significant recovery after the market downturn in 2009, the peak in 2007, sold 8.6 million room air conditioners, could not be caught up by now. The best growth rates recorded in Europe as well as in many other countries concerned the VRF business. In 2009 there were sold in Europe around 79.900 VRF outdoor units, in 2010 at least 96.600 - that’s an increase of 21%. It will be waiting to see the numbers of 2011, because summer has almost gone. Once again it has shown the air conditioning industry in our region just how big the impact factor “weather” is still on the summer business. Especially in the Residential segment the stocks across Europe are full, it beckons with actions and hopes to “prettify” the balance a bit.
Also AIR-COND laid until the end of June to plan, the markets in Austria and the Czech Republic were performing excellent and it would have been probably become a top summer, had it not been of July. Wet and so cold - also in the South! Let’s be surprised what is about the predicted JARN sales figures for 2011. Worldwide, it is indeed a market out of 94.5 million air conditioners. For Europe they estimate a sales volume of around 6.6 million. That would mean a growth of 3%, actually a realistic assumption, but maybe also difficult to realize facing a mad summer.
World market of air conditioners (Mio.) 2005
2006
2007
2008
2009
2010
2011*
China
19,5
20,2
24,5
23,2
28,2
36,2
39,8
USA
16.6
17,0
16,9
15,2
11,8
12,7
13,5
Japan
8,3
8,4
8,0
8,6
7,4
8,9
8,2
Europe
6,0
7,4
8,6
7,8
4,9
6,4
6,6
Rest **
13,6
17,7
20,7
20,5
21,5
24,5
26,4
Total
64,0
70,7
78,7
75,3
73,8
88,7
Fresh off the press, we present a new AIRCOND information tool, which is still delivered in good old-fashioned way on paper and by post: The AIR-COND journal “The World of Toshiba Air Conditioning”. Hopefully it is for YOU a nice break from all the stressful and digital information overload from the Internet and for US a good opportunity to share important and interesting news with you. Our goal is to compile a colourful mix of information from the company, industry, from the product management and our markets. Also interesting Toshiba references should find place in each issue. “The World of Toshiba air conditioning” is a joint product of the creative minds of the AIR-COND and we all hope that you are inspired by the one or the other post or even bring a smile. Enjoy reading!
94,5 Source: CCI
* *Jarn forecast for 2011 ** Rest: Asia, Middle-, Latin- and South America, Middle East, Africa and Oceania
Dagmar Unterrainer, Marketing
Growth in the VRF market 2009
2010
China
276.000
+70%
328.000
+19%
Japan
99.500
-5%
104.000
+5%
Europe
79.900
-8%
96.600
+21%
South Korea
45.100
+13%
60.000
+33%
USA
11.200
+24%
14.500
+29%
India
8.700
+38%
14.300
+64%
Rest
79.600
k.A.%
54.300
32%
Total
79.600
+25%
671.700
+12% Source: CCI
Editorial team