Assessment 2: Target Audience: The campaign targets specific communities of lower socio economic status, in particular the Lismore and Byron Bay area. This particular area has recently had fluoride added into their water system. Currently there is much debate within the community as to whether or not fluoride should be bac� in the water.
Concept: This campaign aims to raise awareness of fluoridated water within the community. It aims to also reach the government, ultimately for the removal of fluoridated water. The campaign focuses on fluoride as an added chemical to water, which therefore makes the water impure. It will be addressed through a hero character. The character is designed to represent the laid bac� and socio�economics status of the effected community. Water drops Fluoride is an event, which addresses fluoride in water and the government. 100% Pure is the supporting sponsor, who is holding the event. The campaign is addressed through; A YouTube video Magazine Spread (visual) Magazine Article Newspaper Advertisement for the event Billboard Bus Shelters The Event ( t�shirts, petition and event poster)
Published on Oct 20, 2013