A AYEAR YEAR IN IN REVIEW REVIEW
CHIEF EXECUTIVE COMMENT
AIMEX now represents three industry sectors and continues to be an extremely active industry body ensuring the concerns, issues and barriers facing businesses are brought to the attention of the state and federal government. AIMEX continues to be at the forefront of global marketing, attending nine international boat shows and holding memberships with the International Superyacht Society and International Council of Marine Industry Associations ensuring members get access to the latest global information, we continue to build relationships that are valuable to the Australian Industry and can assist in entering emerging or established global markets. AIMEX alongside the BIA is proud to be hosting the 2017 ICOMIA Congress on the Gold Coast in May 2017 and we are constantly promoting the Australian industries capabilities at every opportunity. AIMEX also works with the BIA and MIA to ensure a coordinated and consolidated voice to government. AIMEX is recognised by government as the peak body for the Marine Export and Superyacht Sectors and for representing the Australian Commercial Marine industry. We are here to assist members so please do not hesitate to contact us if you require any assistance whatsoever.
STAFF MaryAnne Edwards – Chief Executive Suzette Sutton – Commercial Manager Emily Simpson - Membership Services and Communications Coordinator Lhamo Johnson – Marketing and Administration Coordinator
BOARD OF DIRECTORS
Richard Chapman – (President) Hydrive Engineering Pty Ltd, Coursemaster Autopilots Pty Ltd Matthew Johnston – (Vice President) Muir Winches Australia Stephen Vincent – (Treasurer) Austral Propellers Carl Amor - Aqualuma LED Lighting Peter Dowdney – Ronstan Sean Griffin – GME Richard Chapman Barry Jenkins – Sanctuary Cove International Boat Show Murray Owen – Marine Engineering Consultants Jeremy Spear – Spear Green Design Alan Steber – Stebercraft Pty Ltd
SUPERYACHT AUSTRALIA COMMITTEE Richard Chapman
Barry Jenkins – (Chairman) Mulpha Sanctuary Cove Pty Ltd Kane Bygrave – (Deputy Chairman) Aurora Yacht Logistics Pty Ltd Cameron Bray – Bray Management/Northrop and Johnson Chris Blackwell – Echo Yachts Evolution Commercial Steve Fisher – Rivergate Marina and Shipyard Joachim Howard – Ocean Alliance Matthew Johnston – Muir Winches Australia Barry Jenkins Richard Morris – NSW Superyacht Industry Association Derrick Nowak – Awlgrip Murray Owen – AIMEX Board Representative Byron Rabone – Superyacht Queensland Cluster Representative Andrew Rossi – Penske Power Systems Matt Templeton – Super Yacht Group Great Barrier Reef
AUSTRALIAN COMMERCIAL MARINE GROUP COMMITTEE
Tommy Ericson – (Chairman) Aus Ships Group Steve Fisher – Rivergate Marina & Shipyard Simon Knight – Silverstar Marine Murray Owen – Marine engineering Consultants Andrew Rossi – Penske Power Systems Jeremy Spear – Spear Green Design Alan Steber – Stebercraft Pty Ltd Glen Shackcloth – The PFG Group Stephen Vincent – Austral Propellers
WHO DO WE REPRESENT?
THREE PEAK BODIES UNDER ONE UMBRELLA AIMEX
• AIMEX (Australian International Marine Export Group) supports and promotes Australian exporters to succeed in global markets. • Superyacht Australia (SYA) promotes Australia as a preferred destination for the global superyacht fleet, including the capability of the Australian industry to service the superyacht fleet.
• ACMG supports the commercial marine industry through the promotion of Australia’s commercial vessel and ship building capabilities, including repair/refit infrastructure, maritime services, ACMG manufacturers of a full range of specific use commercial vessels and associated marine equipment, ensuring consistent export sales growth and global awareness of all facets of the industry.
WHO ARE OUR MEMBERS?
ACTIVITIES OVER THE LAST 12 MONTHS
Press Releases AIMEX publishes all member press releases on the appropriate AIMEX, Superyacht Australia and ACMG websites when received and also has an extensive media distribution list, remember to send the AIMEX team your latest news for inclusion. PR is a very cost effective way to communicate to your consumers, increase visibility in the media, and drive traffic to your business websites and social media pages. Many members utilise this service which is included as part of your membership benefits. Pie Chart: Press releases sent Networking The value of networking can never be underestimated and AIMEX provides a significant platform from which members can connect and expand their business relationships with other members from all divisions and with international buyers keen to do business with Australian marine industry companies. A number of successful networking events have been held over the last 12 months both in Australia and internationally e.g. a workshop designed to give SME’s an introduction to writing effective capability statements was held followed by a networking function at Rivergate Marina & Shipyard, an event was held at Echo Yachts which included presentations from AusIndustry and the Entrepreneurs Program followed by a networking function, the ‘Outback Party’ held in Amsterdam at METS, networking events in Singapore and Thailand, the annual ‘Australian Tahiti Rendezvous’, ‘Happy Hour’ networking drinks during the Sanctuary Cove International Boat Show. AIMEX will continue this trend by holding Free Trade Agreement Seminar’s followed by networking functions throughout Australia. E-Newsletters AIMEX, Superyacht Australia and ACMG distribute bi-monthly e-newsletters to members providing the latest news from the sector including information regarding upcoming events. Over 20 newsletters have been sent over the past 12 months to all divisions. If you have not been receiving your newsletters, please contact us. Market Research AIMEX provides market research information on the industry, established and emerging markets and developing trends affecting the marine industry in Australia and overseas. We have a significant library of fact sheets on key global markets available to members on request. Key presentations from the ASMEX conference are also available. Information is key to good decision making so ensure you maximise the value of your markets by taking advantage of this service. A key project this year is an economic impact study on the Australian superyacht industry. Publications Both publications are designed as capability statements for both the marine export and superyacht sectors. These sought after publications are also used by Austrade as a tool when promoting Australian capability in global markets. These publications are available on the website plus are distributed to key global players and media. They are also on display at all international boat shows attended.
Lobbying AIMEX, Superyacht Australia and the Australian Commercial Marine Group represent the industry at the State and Federal Government level, lobbying to ensure issues facing the industry sectors are brought to the attention of Government.
Pictured: Doug Jarvis, MaryAnne Edwards (CEO), Senator The Hon Richard Colbeck
Representation at International Boat Shows The AIMEX, Superyacht Australia and ACMG promote member products, services and capabilities at key international boat shows. Being a part of the Australian Unlimited branding provides instant credibility, as well as being alongside significant, well known and established Australian Brands. At key international shows we offer members a valuable discount on stand space making exhibiting at these shows a more affordable option. Diagram: Attendance at key boat shows where AIMEX, Superyacht Australia and ACMG had a presence
Websites The AIMEX, Superyacht Australia and ACMG websites are the portal for overseas and Australian buyers considering Australian marine products and services. The diagram below shows which countries have visited our websites over the past 12 months. Members are listed in the business directory of the website related to their division of membership. There have been hundreds of news items listed on all websites over the past year; news items are posted regularly to ensure you keep updated with the latest developments.
World Map: Countries in blue have visited and interacted regularly with the AIMEX, Superyacht Australia and Australian Commercial Marine Group website over the last 12 months â€“ Sourced from google analytics
This year’s ASMEX Conference held at the InterContinental Sanctuary Cove Resort from 17th - 18th May immediately prior to the Sanctuary Cove International Boat Show and the Gold Coast Marine Expo was well attended with a mix of international and local delegates. Fraser Yachts’ Roberto Giorgi spoke candidly on his perception of the region as a cruising destination. He pointed to the unique experiences the Asia-Pacific region holds and exhorted conference attendees not to discount the importance of prospective buyers chartering yachts, to the new build sales funnel. Senator The Hon. Richard Colbeck addressed attendees and expressed his intention to support the industry. A key issue being greater marketing support for the industry and better access to foreign flagged vessels wanting to cruise and have a refit while in Australia. Eduardo Read of the Dominican Republic’s Read Maritime Group discussed his market’s perception of Australian-built boats. The Riviera distributor relayed that he was very proud to represent Australian brands, with his customers reporting trust and confidence in Australian products. Read also believes the quality of Australian exports has improved over the last three years. MC Martin Redmayne gave a rousing speech to open the conference, drawing on his market research to point to a cautiously optimistic industry that was starting to move. From his perspective outside the Australian industry, Redmayne pointed out that the many challenges facing the European and US industries can create opportunities for the Australian market. Thom Dammrich, of the US National Marine Manufacturers Association was optimistic about the state of the market. Dammrich cited a slow but steady increase over the last five years; a trend which he believes will continue. The 2016 Australian Superyacht & Marine Export Conference was held over two full days and was definitely broadcasted by members as being one of the best networking events in the industry. Details re the 2017 conference will be sent out early August 2017.
AUSTRALIAN MARINE INDUSTRY AWARDS
The Australian Marine Industry Awards recognised excellence in our industry during a Gala Dinner Presentation at the Intercontinental Hotel at Sanctuary Cove. For the second year in a row luxury boat manufacturer Riviera took out the coveted Exporter of the Year Award along with the Export Marketing Strategy Award for their continued growth and their sharp marketing strategies. With Riviera's increasing sales both globally and domestically, this is very positive news for the industry supply chain. Other winners include: Alistair Murray, Aquatruck, Carl and Grant Amor, Donna and Richard Morris, Hydrive Engineering Pty Ltd, Jeremy Spear, Joy Weston Crew Pacific International, Life Cell Marine Safety, Marine Engineering Consultants, Muir Winches Australia, Palm Products, Peter Luke, Rivergate Marina and Shipyard, Silver Yachts, SOS Marine, Spear Green Design and Vaarzon-Morel Solicitors. Diagram: Award winners by state for 2015 and 2016
FREE TRADE AGREEMENT SEMINAR AND NETWORKING EVENTS
AIMEX – MAINTAINING COMPETITIVENESS & DRIVING SALES IN EXPORT MARKETS
Where to spend marketing dollars in this digital age?
Lack of quality data and good market intelligence.
High cost of manufacturing (exchange rates, red tape, R&D, innovation).
Uncertainty around EMDG payments.
How does a business access global supply chains?
What boat shows should be supported, how is this decided?
How much time should be invested in emerging markets before getting a result, where will the results come from?
SUPERYACHT AUSTRALIA – MAINTAINING COMPETITIVENESS & ATTRACTING INCREASED NUMBER OF SUPERYACHTS TO AUSTRALIA TO GROW THE ECONOMIC RETURN FOR THE SUPERYACHT INDUSTRY
Addressing key state based issues.
Where to invest marketing dollars for best results?
Opening up Australia to allow easier access for foreign flagged vessels to charter.
Greater access to the GBR over 35 mtrs. for vessels
Promoting Australia as a destination for the global superyacht fleet. Lack of quality data and good market intelligence.
Ongoing development of infrastructure. What boat shows should be supported, how is this decided?
AUSTRALIAN COMMERCIAL MARINE GROUP (ACMG) - MAINTAINING COMPETITIVENESS & ATTRACTING BUSINESS FOR THE AUSTRALIAN COMMERCIAL MARINE INDUSTRY
Collaboration in the supply chain essential to bid for new contracts.
Lack of quality data and good market intelligence.
Ability to raise bonds and obtain backing to gear up facilities for new projects is a major impediment for shipbuilders. Efic seen as too difficult.
More Government focus on supporting the Australian shipbuilding industry.
What boat shows should be supported, how is this decided?
Government contracts to stay in Australia.
INDUSTRY EVENTS - PHOTO GALLERY
If there is an issue that has not been raised which you would like to see AIMEX, Superyacht Australia or ACMG address then please donâ€™t hesitate to contact us. AIMEX, Superyacht Australia, Australian Commercial Marine Group (ACMG) Suite 611, 1 Queens Road Melbourne VIC 3004 P: (03) 9867 6625 E: firstname.lastname@example.org