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AIMEE CHOI I am currently in my first year at Belfast Metropolitan college studying Fashion and textiles. Fashion is my passion as I love clothes and finding out what's trending at this moment of time. I have helped out in many fashion shows i love me this year which I find very motivating as this will help me with what I want to do in the future, either becoming a fashion stylist or a makeup artist for fashion or within the media. I know that I have always wanted to do this from a very young age and Gok Wan who is a well known fashion stylist has inspired me to push myself even harder so I can try and pursue my dreams. The reason why I chose this decade was that it broke many fashion traditions and mirroring social movements during the period. There were so many different styles going on in the 60’s ranging from the leather go-go boots to the vibrant coloured blocked dresses and before you knew it was trending. People often described the style as ‘explosive’. New materials were also introduced, reflecting the excitement and technology of the space age. The Music within the decade was also influenced on the fashion wear.


POLITICS AND IMPORTANT EVENTS OF THE PERIOD

On January 2, Senator John F. Kennedy of Massachusetts announces that he will challenge Senator Hubert H. Humphrey of Minnesota for the Democratic Party nomination for president. Kennedy is the first major Catholic contender since Alfred E. Smith in 1928. On January 18, President Eisenhower submits a balanced budget for the fourth consecutive year. Federal revenue estimates project a $4.1 billion surplus. On February 1, African American college students begin a sit-in at a whites-only lunch counter in Greensboro, N.C., introducing a form of civil rights protest that spreads to other southern cities. On March 3, Michigan Governor G. Mennen "Soapy" Williams announces that he will not run for re-election. He is the only six-term governor in United States history. On May 7, the United States State Department confirms Soviet allegations that an American U-2 spy plane has been shot down over.


POPULAR CULTURE THE BEATLES The Beatles were an English rock band, the group consisted of John Lennon, Paul McCartney, George Harris and Ringo Starr. The band was active throughout the 1960s and one of the most commercially successful acts in the history of popular music. Not only were they known for their music phenomena but they exerted a major influence on young men’s fashion and hairstyles in the 1960s.

Mop top haircut- a mid-length hairstyle named after and popularised by the Beatles. It was one of the famous haircuts in the 60’s as it influenced many teenagers. The reason why it was named ‘Mop top’ was that it resembled and looked very mop like. It is a straight cut, collar-length at the back and covered the ears at the sides with a straight fringe. Beatles also gave inspiration to many contemporary celebrities who adapted the fashionable long hairstyles.


Beatle boots- The Beatle boot was named after the boots the Beatles wore. Beatle boots are tight-fitting, Cuban-heeled, ankle-length boots with a pointed toe. They are making a comeback and are still trending at this moment of time, so therefore many people are wearing them. Suits- The Beatles would occasionally wear black and then grey Edwardian collarless suits. This style of suit was adopted from the Mod youth cult. These suits became extremely common for new bands to wear after 1964. This then replaced the leather trousers, plaid shirts, and slacks.

However, their fashion changed from the beginning of their career all the way to the end, going from suits to hippie to casual. With their popularity gradually growing right through to modern day youth they escorted in a new generation of teens against the Vietnam War that preached a message of peace. This influence quickly caught on and the changeover of the Beatles to a more mind-blowing style. It also brought in the hippie culture that was all about lengthy hair. They also influenced women’s hairstyle by introducing them to high-crown hairdos such as the bouffant style and the beehive hairstyle. The bouffant hairstyle required women to pile up their hair over the crown of their head with sides flipping out.


ART MOVEMENTS

This image was created by using Pixlr Vidal Sassoon (born on the 17th of January in 1928) is a widely recognised British hairdresser. He was credited with creating a simple geometric. The geometric hair cut then inspired Andre Courreges to do geometric patterns on to his clothing's. Not only did Andre took his inspiration from Vidal Sassoon, he also got inspiration from contemporary artists such as Andy Warhol's Pop Art images and Bridget Riley’s Op art paintings.


Here is one of my fashion illustrations. I was inspired by a Chess Board and Bridget Riley’s Op art paintings. I used a HB2 pencil for the reason that it ties in with the 1960s era as back in the day they didn't have coloured photography which gave me the idea of the colours.


Here is another one of my fashion illustrations. I was inspired by Antonio Lopez’s work and I tried to interpret my own illustration of one of his drawings. I used watercolour which gave a great effect to the collar of the jacket as it made the shadow of dark blue stand out. I used horizontal strokes to give a washout effect. For the makeup I tried to convey ‘the 60’s era’ using bright red lipstick and bold eyebrows and eyeliner.


Here is an image I took from the Ulster museum. This A-line dress is printed with the Campbell's Soup can label design. These dresses were inspired by Andy Warhol and were produced by Campbell's as an advertising campaign when paper dresses were popular in the 1960's. On the right is another one of my drawings of Campbell's Soup. Here I kept the drawing very simple.


Pop art and Op art both had a firm footing in the 1960s. Artists such as Andy Warhol and David Hockney with their pop art references to mass culture crossed over into interiors and onto murals, stationary, wallpaper and posters. Similarly, op art with its use of pattern and colour to simulate movement found its way on to everything from furniture to wallpaper. Artist like Bridget Riley, who works predominantly in black and white, became the vogue.

DESIGN MOVEMENTS


The 1960s and 1980s were periods of sustained high growth rates in the economy. The major reason for this growth was that the tax cuts enacted in the beginning of each decade. President Kennedy's and President Reagan's tax cuts resulted in higher investment, lower unemployment and overall it was an improved economic performance. Since March 1991, the U.S. economy has been expanding, though at a slower rate than previous post-war expansions. Productivity growth was very weak and had to be improved. It was a tax cut that improved and encouraged people to work, save, and invest to provide a framework for prosperity. As President Kennedy said, "A rising tide lifts all boats."

ECONOMIC FACTORS


TECNOLOGY In the sixties every teenager had to have a transistor radio. They were like mobile phones are today, cheap, colourful and highly desirable.

The Polaroid Swinger provided instant pictures, so therefore you didn't need to send them off to be developed. This camera became so popular that it was launched in the UK in 1966.

The E3300 was a high quality and expensive

product.

This

was

the

world's first cassette tape recorder. A microphone was included so that you could record your own voice.


The trim phone was the nearest you could get to a mobile phone in the sixties. A long cable with a stretchable meant

that

curly

cord

you

could

carry it around at parties. phone

It was the first without

a

bell

ringer and an electronic The Bulova Accutron was a watch which used a miniature tuning fork to regulate the movement as they didn't have quartz watches in the sixties.

Even the humble shaver could look cool in the sixties. This battery shaver dates from 1967.

It was

an early example of the Philishave range.


FASHION ICON MARY QUANT Mary Quant (born 11 February 1934) She was a British fashion designer and British fashion icon who was influential in the modern fashion movement. She was one of the designers who took credit for inventing the miniskirt and hot pants. Skirts had been getting shorter since 1958. Mary thought it was time to make fashion developments, so therefore she considered on being practical and liberating, for example she made skirts that were suitable allowing women the ability to run for a bus. Out of all Mary’s designs, the mini skirt was by far the most widely recognised which become one of the defining fashions of the 1960s. During this period it was acceptable and even mandatory to show a lot of leg, whereas before you weren’t allowed to show a lot of skin.


This image was created by using Pixlr


FASHION TRENDS The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the period. In the middle of the decade, culottes, box-shaped PVC dresses and go-go boots were extremely popular.

1960s fashion for men was not as revolutionary. Ties, belts and lapels got wider, collars got longer and wider and a modified version of the bell bottom called "flared" became popular. However, as time went on patterns grew bolder as did colour choices. Ties and shirts became more colourful as well.


Here are some fashion images I took from the Ulster museum showing the different styles in the sixties.


HIPPIE MOVEMENT In the late sixties from 1966 introduction of the Hippy movement was born. Hippie styles are usually associated with long hair, tie-dyed shirts, long skirts for women. For men it was jeans and paisley, flowered patterns.

Men started to

wear their hair longer and women identified the hippie look by wearing skirts and dresses longer often known as maxis and anything and everything

that

had

colour.

This image was created by using Pixlr

Here is an image I took from the museum showing the way hippies dressed.


COLOUR PALETTE

The vibrant and boldness of these colours tie in with the sixties era as it was known as the decade of peace and love, therefore these colours brought energy and happiness. It also ties in with hippie movement as most of them wore brightly coloured clothing.


REFERENCES http://faculty.smu.edu/dsimon/change-music%2060s.html (18.12.11 ) http://www.enotes.com/1960-business-economy-americandeacades/important-events-business-economy http://en.wikipedia.org/wiki/ The_beatles’_influence_on_popular_culture http://www.webexhibits.org/colorart/riley.html (18.12.11) http://www.historyorb.com/events/date/1960 (18.12.11) http://www.op-art.co.uk/op-art-fashion/

(18.12.11 / 04.01.12)

VOL5 Gale Encyclopaedia Of Fashion (12.12.11) Video- 5 fashion for all (BBC) (12.12.11) Images- Google Ulster Museum

The 1960s  

history, fashion, technology etc within the 60 era

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