Page 1

B R A N D

G U I D E L I N E S


TABLE OF CONTENTS

I. INTRODUCTION II. LOGO

III. COLORS IV. TYPOGRAPHY V. CONTACT US

ABOUT US OVERVIEW VARIATION SPACING MINIMUM SIZE POSITIONING USAGE PALETTE GRADIENTS FONTS USAGE

1 2 3-4 5 6 7 8-9 10 11 12-13 14 15


I.

INTRODUCTION


INTRODUCTION

1

ABOUT US

Medical Excellence Delivered In Combat & Austere Locations March Medical Solutions Limited is dedicated to the supply of dynamic, highly bespoke and ergonomic trauma kits that deliver excellence to the hands of operators working in extreme and in some cases, severely hostile environments. We create ergonomic tactical trauma solutions that help the first responder or first person on scene to save time in the crucial early stages of emergency pre-hospital care. This assists the operator in preventing the loss of life.


II.

LOGO


LOGO

OVERVIEW

2


LOGO

VARIATION / LOCKUP

Main lockup ›

Secondary lockup ›

3


LOGO

VARIATION / COLOR

Primary Color set ›

Secondary Color set ›

Tertiary Color set ›

4


LOGO

SPACING

For Main Lockup ›

For Secondary Lockup ›

The ‘M’ dimensions are used as a scale to mesure the space to leave from all the sides of the logo. The width of the ‘M’ is used in the main lockup while the hight is used for the secondary one

5


LOGO

6

MINIMUM SIZE

For Main Lockup ›

70px / 12mm

For Secondary Lockup ›

100px / 20mm


LOGO

POSITIONING

For Main Lockup ›

For Secondary Lockup ›

This represents the recommended positioning options for both main and secondary lockups. The choice of the position is up to the designer.

7


LOGO

8

USAGE / DOs

1. This is the preffered color set 2. The main rule for choosing the right color set to put over a background is contrast, Logo must be clearly readable 3. Icon can be used alone

1

2

3


LOGO

9

USAGE / DON’Ts

1. Don’t change the colors 2. Don’t add a drop shadow 3. Don’t put the logo on a background without sufficient contrast 4. Don’t modify the logo 5. Don’t rotate the logo 6. Don’t add an outline 7. Don’t stretch or condense the logo 8. Don’t change the font 9. Don’t crop the logo

1

2

3

4

5

6

7

8

9


III.

COLORS


COLORS

10

PALETTE

Red, Black and White are the three elementary colors of the brand. The main color shades are represented in the left column while the secondary shades of each one are in the right column.

#EA1C24 RGB: 234 28 36 CMYK: 2 99 98 0

#AD0F16 RGB: 173 15 22 CMYK: 22 100 100 15

#1C1C1C RGB: 28 28 28 CMYK: 72 66 65 77

#494949 RGB: 73 73 73 CMYK: 66 59 58 40

#FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

#BCBEC0 RGB: 188 190 192 CMYK: 26 20 20 0


COLORS

11

GRADIENTS

#EA1C24 RGB: 234 28 36 CMYK: 2 99 98 0

#AD0F16 RGB: 173 15 22 CMYK: 22 100 100 15

#1C1C1C RGB: 28 28 28 CMYK: 72 66 65 77

#494949 RGB: 73 73 73 CMYK: 66 59 58 40

#FFFFFF RGB: 255 255 255 CMYK: 0 0 0 0

#BCBEC0 RGB: 188 190 192 CMYK: 26 20 20 0


IV.

TYPOGRAPHY


TYPOGRAPHY

12

FONTS / MONTALBAN

Regular ›

Italic ›

Bold ›

Bold Italic ›

Aa Aa Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;)


TYPOGRAPHY

13

FONTS / TITILIUM WEB

Regular ›

Italic ›

Bold ›

Bold Italic ›

Aa Aa Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%&.,?:;)


TYPOGRAPHY

14

USAGE

Title of the text Subtitle

Lorem ipsum dolor sit amet, “reque urbanitas accommodare duo ea�. Usu tamquam acc sata scriptorem eu. Possim cotidieque mei no, nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur vituperata.

Title: Montalban Bold #EA1C24

Subtitle: Tutilium Web Italic #EA1C24 Body Text: Titilium Web Regular #494949

Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex. Pertinax senserit ne usu, ut vis quas dissentiet accommodare, duo consetetur temporib dolor ad. Agam possit mea cu. Qui ne sale dolorum admodum. Vero tota prodesset cu pri. Mea ea nisl sint dicta. Cum ut exerci laoreet. Delicata appella tur id vis, at eam eruditi dolorum. Ad mucius tibique assueverit pri, phaedrum omittant sed ne. Causae maiestatis ut eum, no duo novum aperiri, falli labitur sententiae eu mea. Aperiam aliquam inciderint an eos, mea eu facilisi recteque, sea dictas debitis vivendu et. Ut sit ponderum tacimates, integre iuvaret mei ad. Eu eum quod natum dolor. Pro omnes singulis in nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur vituperata.


V.

CONTACT US


CONTACT US

15

March Medical Solutions Ltd. Info@marchmedicalsolutions.co.uk www.marchmedicalsolutions.co.uk


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March medical solutions brand guidelines  

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March medical solutions brand guidelines  

March medical solutions brand guidelines for 45$ check the link in my profile

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