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Aim for Style


Aimco’s Dress Code

You are Aimco. And that’s an awesome thing.

Before we talk style - let’s talk sports.

So What’s Aim For Style?

Did you know that customers are actually

Why sports? Because we’re a hard working, fun,

We know that sometimes it can be little

deciding what they think about you, before

successful team. And much like a sports team,

intimidating to try to figure out exactly what

deciding to buy or renew their apartment

the more we are cohesive in our approach and

works best for work. So, we hired some savvy

home with you?

attitude, the more we’ll achieve our goals. So while

stylists to help us create an easy-to-use style

we applaud each person’s individuality, it’s also

guide to help you find ways to adapt your own

good to have some guidelines that help bring

wardrobe to suit the season, stay on trend, and

our individual styles together to strengthen the

fit in with the style and culture of Aimco. We

positive image at each of our communities.

are excited to see how you add your own special

You are a direct reflection of the home they are considering. And much like

look to our brand.

you’d take special care to “dress to impress” if guests were coming to a party at your home,

Ok, now let’s talk style.

you should also look your best to celebrate the

The old saying goes, “You never get a second

arrival of potential customers. It’s the first step

chance to make a first impression.” So think

in successful selling. Remember– everything

of this as your chance to exude confidence.

mirror and ask yourself “What’s

from your clothing to your grooming to your

Show your sense of style paired with a sense

the first thing a potential customer

smile and handshake play a huge role in the

of pride. Add a little charisma, and you’re

will notice about me? Will they be

customer’s buying decision.

aiming for a style that makes you feel great.

inclined to sign on the dotted line?”

ent ElemTYLE OF S

Helpful tip: When you get dressed for work, look in the

Aim for Style

INTRODUCTION

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ent ElemTYLE

WHAT’S MY STYLE?

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If you are going to be at more than one property for the day, dress for the more conservative property.

Luxury:

URBAN/Suburban:

Greens (AZ)

Paradise Palms

Steeplechase (MD)

NICHE:

1045 on the Park

100 Forest Place (IL)

Heritage Park Escondido

Parktown Townhouses (TX)

Stonecreek Club

2900 on First Apartments

3400 Avenue of the Arts

865 Bellevue

Senior Community

Parkway (VA)

The Bluffs at Pacifica

707 Leahy

Broadcast Center

Arbours of Hermitage, The

Heritage Park Livermore

Pathfinder Village

The Lodge on the

Bank Lofts

Calhoun Beach Club

Auburn Glen

Senior Community

Peachtree Park

Chattahoochee

Boston Lofts

HillCreste (CA)

Bay Parc Plaza

Heritage Village Anaheim

PeakView Place

The Peak at Vinings

Broadway Lofts

Hyde Park Tower (IL)

Bay Ridge at Nashua

Senior Communit

Peppertree

Mountain

Flamingo South Beach

Latrobe

Bayberry Hill Estates

Hidden Cove (CA)

Pine Lake Terrace

The River Club

Flamingo North Tower

New York City

Boulder Creek

Hidden Cove II

Plantation Gardens

The Timbers

Lincoln Place

Ocean House on Prospect

Burke Shire Commons

Hillmeade

Post Ridge

The Views at Vinings Mountain

OneCanal

Canterbury Green

Horizons West Apartments

Ramblewood (MI)

Towers of Westchester Park

Palazzo at Park La Brea

Canyon Terrace

Hunt Club (MD)

Ravensworth Towers

Township at Highlands

Palazzo East at Park La Brea

Casa Del Mar @

Hunter’s Chase (VA)

Reflections (Virginia Beach)

Twin Lake Towers (IL)

Park and 12th

Baymeadows

Hunters Glen (NJ)

Remington at Ponte Vedra Lakes

Vantage Pointe

Park Towne Place (PA)

Cedar Rim

Indian Oaks

Rosewood

Villa Del Sol

Preserve at Marin

Center Square

Island Club (CA)

Royal Crest Estates-Marlboro

Village in the Woods

Riverloft

Charlesbank

Key Towers

Royal Crest Estates-Nashua

Village of Pennbrook

Riverside (VA)

Chestnut Hall

Lakeside (IL)

Royal Crest Estates-North

Villages of Baymeadows

The Sterling

Chestnut Hill Village

Lakeside at Vinings

Andover

Villas of Pasadena

The Crescent at W. Hollywood

Chimneys of Cradlerock

Mountain

Royal Crest Estates-Warwick

Vista Del Lagos

The Villas at Park La Brea

Colony at Kenilworth

Los Arboles

Runaway Bay (Lantana FL)

Waterford Village

Yacht Club at Brickell

Creekside (CO)

Malibu Canyon

San Melia

Waterways Village

Elm Creek (IL)

Maple Bay

Savannah Trace (IL)

Waverly Apartments

Evanston Place (IL)

Mariners Cove (CA)

Scotchollow

Wexford Village

Farmingdale (IL)

Meadow Creek

Shenandoah Crossing

Willow Bend (IL)

Four Quarters Habitat

Merrill House

Signal Pointe

Windrift (CA)

Foxchase

Monterey Grove

Signature Point

Windsor Crossing

Georgetown (MA)

Oak Park Village

Springwoods at Lake Ridge

Windsor Park

Granada

Pacific Bay Vistas

Spyglass at Cedar Cove (MD)

Woods of Williamsburg

Grand Pointe

Pacifica Park

Stafford

Yorktown Apartments (IL)

Aim for Style

WHAT’S MY STYLE?

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Aim for Style 5 10 15 20 25

luxury style urban/suburban style niche style helpful tips name badges

Aim for Style

TABLE OF CONTENTS

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LUXURY DRY CLEAN / IRON

Aim: Tailored and

professional, with a splash of confidence and a side of charm.

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LUXURY WOMEN

Simple, always-look-great, style requirements.

DRY CLEAN / IRON

The base color of your wardrobe must be black, blue, gray, or chocolate brown. Choose what you feel best in and what matches the season and your personal color palatte. A wardrobe of classic basics in these colors can be mixed and matched in infinite ways.

Skirts & Dresses: 4” max above knee when sitting Tops: Must be tailored or fitted ent ElemTYLE OF S

Armed to succeed.

Slacks: Choose a tailored fit hemmed to 1/4- 1/2”

If your dress or top is sleeveless, you’ll need to wear a blazer or sweater.

Shoes: Show a little toe or hide them. But remember, all

off the floor

shoes must cover your heel or have a back strap

Aim for Style

LUXURY

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LUXURY WOMEN What to add and subtract

LOOK One, Bold top, classic suit

Do feel free to wear:

It’s not ok to wear:

Bold colored tops to brighten up your base outfits.

Bold-colored dresses, shorts, capris, patterned tights or

And belts with small to medium buckles.

hose, skinny pants, tall boots, cleavage-baring tops or dresses, flip-flops or thong sandals with or without a heel.

LOOK TWO, Bold top, modern ankle-length pant

LOOK THREE, Separates: tailored jacket, slim pant Aim for Style

LUXURY

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LUXURY MEN DRY CLEAN / IRON

Let’s start with the basics. The base color of your wardrobe must be black, blue, gray, or chocolate brown. If you feel most dapper in gray - go for it. Feel most confident in blue? That’s fine. Or have some of each to spice up your week.

ent ElemTYLE OF S

SuBTLE SUCCESS. For shirts, ties, slacks and sport coats, please choose solid colors or subtle patterns. Let your personality take center

SPORT COATS: must be styled with 1 or 2 buttons

stage, not a bold plaid or paisley.

SLACKS: choose a tailored fit with a medium break (slack should hit midway between the top of your loafer and the top of your shoe sole) SHIRTS: wear a button-down, collared shirt underneath your sport coat. Can be long or short-sleeved Shoes: choose loafers or lace ups. Make sure they are nicely polished and in good shape Aim for Style

LUXURY

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LUXURY MEN ADD THESE LOOKS TO YOUR MIX

LOOK One, Classic suit,

Do feel free to wear:

It’s not ok to wear:

You can choose to wear crew neck or v-neck sweaters.

Khaki or lighter-colored slacks, bold colors, polo

Add belts that have a moderate buckle, a pocket

shirts, hats, piercings or earrings, necklaces,

square if you wish, a wristwatch if you’d like. If you

bracelets or visible tattoos.

wear rings, please do not wear more than two.

LOOK TWO, Modern suit, no tie

LOOK THREE, Sport coat, sweater and tie

tie and pocket square Aim for Style

LUXURY

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URBAN/SUBURBAN GENTLE CYCLE

Aim: Current and classic at

the same time. A timeless style that works from city to suburb.

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U/S WOMEN GENTLE CYCLE

The beautiful, required basics. The base colors of your wardrobe must be black, blue, gray, or chocolate brown. Choose the color that makes you feel the best. Just because the colors are “basic” doesn’t mean your style can’t shine through.

Skirts & Dresses: 4” max above knee when sitting Tops: Must be tailored or fitted Slacks: Choose a tailored fit hemmed to 1/4- 1/2” off the floor

ent ElemTYLE OF S

Arm in arm for a great look: If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.

Shoes: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap

Aim for Style

URBAN / Suburban

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U/S WOMEN What to add to great basics

LOOK One, Separates: Coordinating

Do feel free to wear:

It’s not ok to wear:

Bold-colored tops or sublte patterns to add some “pop”

Bold-colored dresses, shorts, capris, patterned tights or

or personality, fitted ankle pants, belts with small or

hose, skinny pants, tall boots, cleavage-baring tops or

moderate buckles.

dresses, flip-flops or thong sandals with or without a heel.

LOOK TWO, Fabulous wrap dress in base colors

LOOK THREE, Belted sweater with top and slacks

jacket & slacks Aim for Style

URBAN / Suburban

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First, build some good-looking basics. The base color of your wardrobe must be gray, black, blue or chocolate brown. Choose the color that gives you the most confidence. Mix it up for different seasons or different days of the week. SLACKS: choose a tailored fit with a medium break (slack should hit midway between top of your loafer and top of your shoe sole).

U/S MEN DRY CLEAN/IRON

SHIRTS: Must be a long-sleeved, button-down, collared shirt. Shoes: choose loafers or lace ups. Make sure they are nicely polished and in good shape

Aim for Style

URBAN / Suburban

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U/S MEN Now, build on your basics.

Do feel free to wear:

It’s not ok to wear:

You can choose to wear crew neck or v-neck sweaters.

Khaki or lighter-colored slacks, sport coats,, bold

Add belts that have a belt moderate buckle or a

colors, hats, piercings or earrings, necklaces,

wristwatch if you’d like. If you wear rings, please do

bracelets or visible tattoos.

not wear more than two.

LOOK One, Button-down shirt, v-neck sweater & slacks

LOOK TWO, Basic button-down shirt with slacks

LOOK THREE, Button-down shirt, tie and slacks Aim for Style

URBAN / Suburban

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NICHE Cold / Delicate

Aim: A place all one’s

own, with a style to match. Creative and on-trend but never over-the-top.

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NICHE WOMEN COLD / DELICATE

First, a few look-great requirements The base color of your wardrobe must be gray, black, blue or chocolate brown. You know what you look and feel best in, so pick

Skirts & Dresses: 4” max above knee when sitting Tops: Must be tailored or fitted Slacks: Choose a tailored fit 1/4 -1/2” off the floor Shoes: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap

that color and get styling. ent ElemTYLE OF S

WE KNOW YOU HAVE GREAT ARMS BUT... If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.

Aim for Style

NICHE

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NICHE WOMEN Going beyond the basics.

Do feel free to wear:

It’s not ok to wear:

Bold-colored tops, tights and hose (patterns okay),

Bold-colored dresses, shorts, capris, cleavage-baring tops,

fitted ankle pants, tall boots, skinny pants, dark jeans

flip-flops or thong sandals with or without heels.

(including skinny) and tattoos. Tattoos are fine as long as they are not visible on neck or face. And your tattoo art matters – no nudity or potentially offensive content.

LOOK thREE, Blousy top, belted, LOOK One, Jacket, patterned top,

skinny jeans and tall boots

LOOK TWO, Sweater and skirt with great

accessories including a belt and mary janes

straight leg ankle pants and booties Aim for Style

NICHE

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NICHE MEN COLD / DELICATE

A great look starts with the basics.

SLACKS: choose a tailored fit with a medium break (slack should hit midway between top of your loafer and the top of your shoe sole). SHIRTS: Wear a long-sleeved, button-down, collared shirt

The base color of your wardrobe must be black, blue, gray, or chocolate

Shoes: Choose loafers or lace ups. Make sure they are nicely polished and in good shape.

brown. Choose the colors you know you look best in and that will give you confidence throughout the day.

Aim for Style

NICHE

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NICHE MEN Now, add some of your own personality.

Do feel free to wear:

It’s not ok to wear:

Crew, v-neck or cardigan sweaters. Add a vest or sport

Khaki or lighter-colored slacks, bold colors,

coat. Try belts that have a moderate buckle, a pocket

polos, hats, necklaces, bracelets, visible piercings

square or a wristwatch. If you wear rings, do not wear

(including tongue ring), gauging. Tattoo art also

more than two. You can wear dark jeans including

matters – no nudity or potentially offensive content.

skinny, rolled-up sleeves and cuffed pants. Tattoos are fine as long as they are not visible on neck or face.

LOOK THREE, Button-down, tie with vest, black jeans LOOK One, Button down,cardigan, casual slacks

LOOK TWO, Fitted button-down,

sport coat, dark wash jeans Aim for Style

NICHE

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HELPFUL TIPS DO NOT WASH

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POLISH- WOMEN DRY CLEAN / IRON

Polish your look from head to toe: We appreciate that you take grooming seriously- paying attention to details that help you achieve that professional, confident look.

HAIR: • Make sure your hair is clean, styled, out of your face and

NAILS:

looks polished.

• Must be well-groomed.

MAKE UP:

• Light neutrals on fingers and classic

Always wear natural- looking

PIERCINGS:

• Color yourself successful. Please choose only naturally-

colors on toes: shades of neutrals,

makeup to accentuate your

Only one per ear. No

occurring colors

reds, corals, pinks and mauves.

natural beauty. Lips and eyes

other visible piercings,

And add a smile for good measure.

including tongue, and

• Roots coming in? Need a trim? Make an appointment. t ElemeYnLE OF ST

• If wearing open-toe shoes, your toes must be ready for show!

at bare minimum.

no gauging.

Hint: don’t forget upper lip and eyebrows for the ultimate polished look. Aim for Style

POLISH - WOMEN

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POLISH- MEN DRY CLEAN / IRON

Now, what about the details? Hair: Show your put-together side. Make sure your hair is clean and groomed each day. Keep it trimmed and cut so you look your best. After a break or vacation, keep your hair growth to 1� or less from your usual cut. Or get a quick cut before you return! Facial hair Must look professional, wellt ElemenLE Y OF ST

groomed and trimmed short when at work. Hint: That includes keeping nose and ear hairs trimmed. Nails: Must be well-groomed.

Aim for Style

POLISH - MEN

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ACCESSORIES DO NOT WASH

Accessorize your personality. While our chic basic wardrobe is a great way to keep all of us looking like a team, accessories are the ultimate way to sparkle and add your individual style. Plus, they’re an inexpensive way to change up your wardrobe and keep it fresh. So

Ele

don’t

OF ment STY LE

leave home without them. It’s amazing how a different necklace and earrings can change the entire look of an outfit. Use your different pieces to pull your outfit together and make your entire look more polished.

Aim for Style

ACCESSORIES

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ACCESSORIES DO NOT WASH

CHOOSE UNEXPECTED COLOR like turquoise or

ONE OR THE OTHER

LESS IS MORE.

USE A BELT

Stay away

a statement necklace

Simple can be stunning.

to flatter your figure by

from potentially offensive

coral to add pops of color

with smaller earrings, or

Stay away from huge,

cinching it around your

accessories like skulls,

to your outfit.

statement earrings with

bulky earrings, tons of

waist on tops or dresses to

snakes, etc. If in doubt -

a smaller necklace. Don’t

bracelets and layers of

create a more tailored look.

opt for simple.

have the two compete.

necklaces.

Aim for Style

ACCESSORIES

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NAME BADGES DO NOT WASH

You deserve a badge of honor. Your name is an element of your personal

badges are a constant reminder that

style, so wear it proudly on your name

we’re part of a unified team, dedicated

badge. And if you have one of our new

to providing exceptional service to our

badges that rewards your high customer

customers and communities. So pin it on,

satisfaction score from resident surveys,

put on a smile, and show everyone what

wear it with double pride. Our name

you’re made of. Aim for Style

NAME BADGES

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READY. Aim. STYLE. Look good. Feel good. Work Better.

If the style fits, wear it.

Guy talk.

When you look your best, you are at your

Properly fitted clothing makes you look

Simple tips for you stylish guys. Match your

best. So take an extra minute, check the

better and more professional. It shows off

socks to your dress shoes (i.e. black socks

mirror and make sure you feel confident,

your best attributes. So wear the right size

w/ black shoes, brown socks w/ brown

comfortable and great about how you look

clothing and if you need to get a piece

shoes). Match your belt with your shoes.

each day. You’ll be surprised how much

altered, head to a tailor for the perfect fit.

Find a tailor you like – they can transform even a moderately priced jacket or pant

that shines through to coworkers and customers. If something doesn’t make you

You’re making me blush.

into a dapper version just by making it fit

feel your best... Change it. The extra minute

Women, the right makeup can transform

you perfectly.

spent will be worth it.

a face. So use it to your advantage to look

Look! Under there!

polished and bring out your best features.

Wrinkles are not sexy.

Never over-do it.

A wrinkle never made someone look more distinguished. Buy an iron or steamer.

Don’t underestimate undergarments. They play a big role in how your clothes fit and

Eyes right here.

Know how to use them. Use often. Make

how professional you look. Women, treat

Women, as you interact with customers,

sure you are pressed for success.

yourself to a bra fitting to get the right size.

think about what part of your style

Always wear a nude color to be safe. Men,

will draw their attention. If you want

we recommend a v-neck undershirt instead

people to notice your beautiful face,

of a crew neck so it is not visible. Men and

wear a statement necklace to draw the

women, we don’t want to see underwear

eye upwards. If you want to accentuate

waistbands or panty lines. Please avoid ultra

the smallest part of your body, wear a

low-rise jeans or pants and sheer fabrics.

belt at your natural waist. You can also accentuate it by buttoning your jacket or sweater right underneath your chest.

Aim for Style

HELPFUL TIPS

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Basics Prep like a PRO.

We recommend you keep these items on hand to be prepared for any customer... or bad hair day. ent ElemTYLE OF S

Hairspray Mints Perfume Stain remover Lip gloss Comb Pen Nail File Mirror Snack bar Lotion Pain reliever Tissue Hand Sanitizer

Aim for Style

BAG BASICS

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Where to SHOP For best bets on wardrobe basics:

For great style at discount prices:

- Nordstrom

- Nordstrom Rack

- Ann Taylor

- Steinmart

- Banana Republic

- Men’s Warehouse

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For more individual style, shop local boutiques. Some are very affordably priced. Do not shop at Walmart, Target, or Costco for your work clothes.

- Macy’s Aim for Style

WHERE TO SHOP

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Aim For Style - Corporate Dress Code, Low Resolution  

Aimco's Corporate Dress Code in Low Resolution Format

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