SBA16009
Best Marketing Automation Technology Company – USA & Award for Innovation in Sales Acceleration Technology - USA
eTrigue makes it simple for individual marketers and small marketing teams to quickly deploy multi-step marketing automation campaigns and build ad-hoc email programs. VP and General Manager Jim Meyer talks us through how the firm has worked to create a revolutionary product which is changing the marketing industry for the better. eTrigue was first developed by one of Silicon Valley’s leading marketing and demand generation agencies when they needed a powerful tool to run its clients’ campaigns. Campaigns had to be flexible, measurable and easy to modify at a moment’s notice. None of the systems on the market were flexible enough to meet the demands that the rapid-fire agency environment requires.
based marketing automation and analytics software designed for small marketing teams. eTrigue DemandCenter gives SMB and divisional enterprise marketers a central platform to create, manage, and execute marketing programs – across email, web, mobile, and social One of the chief criticisms sales people have about marketing is that leads are often unqualified and just waste time. eTrigue DemandCenter corrects that by providing the tools to know far more about prospects and how they individually interact with a website, that communicates to prospects at the right time, and notifies sales when the prospect’s activity warrants it.
As such in order to meet demand eTrigue created DemandCenter®, a range of marketing automation solutions designed to make it easy for marketers to create, execute, and track powerful demand generation and email marketing campaigns. DemandCenter was created by marketers to fill a need for a more flexible marketing automation offering that does not require dedicated headcount or expertise in order to generate results. Jim explains how this helps the firm to achieve its key aims and objectives.
With regards to the wider industry eTrigue operates in, marketing is in the midst of a revolution. Managing marketing campaigns, nurturing leads, building and preserving customer loyalty — all of these activities are now being automated to ensure that each audience receives relevant information in a reliable and timely manner. As such, in his concluding comments Jim is eager to focus on the benefits of eTrigue’s systems and how these can impact upon the firm’s clients.
“At eTrigue our primary goal is to bring new capabilities to the product suite that make marketers more effective in doing their jobs. We continue to bring a steady stream of capabilities to our products. We speak to our users regularly in order to assess what capability they would like to see. And just as importantly, we look to innovate in the product, ahead of what users may even think to ask for.
“Ultimately, account-based marketing is important and a growing topic, and we have built tools to help account based marketing since the very beginning. Buying decisions have never been made in a vacuum. Multiple people at an account will have a say in any purchase decision, so sales and marketing both need to be aware of and market to the entire organization. Most importantly it means having tools that track activity across an account and alert the right people when activity and visits warrant it.
“Scalability and usability are two prime areas of focus for eTrigue. While our primary market is the mid-market range, we provide services on a divisional level to large enterprises as well. Our engineering, development and QA departments utilize the latest software engineering and development tools to build, test and deliver our capability. In addition, our QuickStart setup process gets clients up and running quickly. We continue support throughout our client relationship with customer education, support and technical assistance. We also provide services, including creative assistance – whatever it takes to make our customer’s demand generation programs successful.”
“Fundamentally, eTrigue’s DemandCenter marketing automation is highly intuitive and user-friendly. eTrigue has everything needed to manage demand generation campaigns, including email tools, comprehensive activity tracking, lead scoring and segmentation, lead nurturing, real-time lead alerts, as well as anonymous visitor tracking. Our software as a service system offers simple pricing that provides an excellent marketing ROI and a positive revenue impact.”
Although strong client support is crucial, it is the product which clients are purchasing and as such this must be developed to the highest possible standards. Therefore, the firm is dedicated to providing easy-to-use cloud-
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