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Event Management Firm of the Year 2017 Germany 5 LIVE GmbH is full-service event agency operating in Frankfurt, Munich, Kassel, Berlin, Düsseldorf and Wetzlar. We spoke to Managing Director Dirk Daniels to learn more about the firm and the services it offers. Founded in 1992 as Dirk Daniels Entertainment, 5 LIVE offers unique and non-repeatable live experiences, as Dirk is eager to emphasise. “Here at 5 LIVE, our events are based on creative concepts, a thorough research and preparation as well as a professional implementation. “Creativity, high demand on quality, long-term experience and best references are our capital. Paired with passion and a team of experienced specialists from the fields of marketing, event management and entertainment creation, we are able to provide the very highest standard of service to our clients. We are able to make messages come alive in a unique way: through extraordinary and tailor-made live experiences.” It is the firm’s vast experience in the market and dedication to innovation that set it apart from its competitors, as Dirk explains. “With more than 25 years of experience in the show business, I am able to draw on a large number of prominent contacts in the fields of sports, entertainment and economy. This network

allows the agency 5 LIVE direct contact to almost any celebrity our customers want to be part of their event or marketing communication. “Furthermore, we are always striving to integrate the latest event technologies into our concepts. For example, we often use innovative 3D technologies at our events and we already had a wheel loader fly over the heads of an audience during a product presentation.” Staff are vital to the success of any business, and as such Dirk is keen to cultivate a supportive climate for his employees, as he discusses. “At 5 LIVE our working climate is characterized by a friendly and informal atmosphere. To ensure that our team stays motivated we provide benefits like extra spare time or incentives after a demanding project. In addition, we support our employees in further training so that they are always in a position to meet the constantly changing requirements.” As he looks to the future Dirk is excited about the many opportunities that are in store for 5 LIVE.

“Currently we are a leader in the event marketing of shopping centers and will continue to expand this position in 2017. In addition, we are the exclusive sales partner in the D-A-CH region for an innovative product named TUBBO. “A TUBBO is a floor-independent construction, consisting of individual modules, with a patented design. The complex design and the high quality materials of the TUBBOs

32 WORLDWIDE BUSINESS REVIEW / German Enterprise 2017

guarantee a unique, innovative product which makes it possible to use outdoor areas all year round.”

Company: 5 LIVE GmbH Contact: Dirk Daniels Contact Email: dirk. daniels@5live.de Web: www.5live.de Phone: 0049 6441 67 13 10 Address: Domplatz 9, 35578 Wetzlar Germany Website: www.5live.de

Worldwide Business Review German Enterprise Awards 2017  
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