Best Tourism Marketing Agency 2016 - Czech Republic
Company: CzechTourism – Czech Convention Bureau Name: Zdenek Giormani Email: Giormani@czechtourism.cz Web Address: www.czechtourism.com/ www.czechconvention.com Address: Vinohradska 46, Prague Telephone: +420 221 580 453
Czech Tourism Authority - CzechTourism is engaged in the development of tourism in the Czech Republic through a number of key activities that promote tourism domestically and abroad. We invited Zdeněk Giormani to tell us more. The Czech Convention Bureau is a non-profit organisation and is associated with the official national tourist board CzechTourism. The mission of the Czech Convention Bureau is to be the authoritative source for the meeting industry in the Czech Republic, providing all conference organisers with a variety of complimentary services and tools tailored to suit their client’s needs, as Zdenek emphasises. “At CzechTourism we strive to have an individual approach towards each client. Our objective is to have a ‘tailor made’ solution that suits the genuine current needs of each of our clients; as such our main goal is our clients’ satisfaction. In comparison with other, mainly Western European convention bureau, we are a very small bureau. Like the other convention bureaus, we are also strictly neutral and as we are selling a destination and not specific services, the clients can be sure they receive relevant information. Despite the fact that our services are free of charge they are high quality. The Czech Republic is also very attractive destination, boasting over 2000 castles, chateaux, palaces and historical buildings. Zdenek enthusiastically discusses the regions attributes in more detail. “One of the key benefits of visiting our region which I would like to mention is the great accessibility of the Czech Republic, which is situated in the heart of Europe. The country has excellent road and rail connections with cities throughout Europe. Also no matter where you are, you will never be far from an international airport. Prague International Airport, the second largest airport in Central Europe is connected with 111 destinations around the world. Easy access is also guaranteed by the country´s strategic location in the very heart of Europe.
fact that we offer high quality for competitive prices is important. Finally, the country is known that the destination is defined by its people, and here I must say that the Czechs are warm hearted people and are always happy to welcome visitors with open arms.” Many of the regions historical and cultural buildings can be used to host meetings, incentives, conferences and exhibitions (MICE), and looking ahead Zdenek states that making more visitors aware of this will be CzechTourism’s ongoing focus. “Ultimately, the goal is to continue working on a unified and effective presentation of individual regions in the MICE field and to ‘sell’ the Czech Republic as one package both at home as well as the on the foreign market. “One of the services we offer is assistance in planning within the client’s given budget goals; therefore, we have incorporated the aspect of financial saving within the scope of our consultant service. As such we are fully aware of the necessity to steer clear of hidden expenses, and in this way we try to completely meet the needs of the organisers of the events and ensure they get the highest value for their money. In comparison with other destinations, the Czech Republic offers high quality for competitive prices, which is one of the region’s greatest advantages, and moving forward we will continue to emphasise this in order to showcase the true value of visiting and celebrating in our country.”
“Furthermore, alongside the geographical position of the Czech Republic, the overall safety of the county and its rich cultural life, make it truly exceptional and a great destination. Of course I must also mention the wide variety of possibilities regarding incentive programmes, which is what our slogan – ‘Your imagination is the only limit’ – refers to. The
8 l CV Eastern European Business Elite Awards 2016