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BUSINESSWOMAN ELITEAWARDS

The City University of New York School of Medicine, Patricia Ann Broderick Ph.D -page 4

Female Entrepreneur of the Year 2016 - South Carolina & Most Influential Business Woman 2016 South Carolina -page 8

2016


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CONTENTS

Welcome At Corp America, we are pleased to announce the debut of the 2016 American Businesswoman Elite Awards. We aim to search the country for strong headed women who continue to shatter glass ceilings on a daily basis and become a significant part of the business world, we feel those individuals deserve to be recognised, and awarded, for their continuous hard work and talents. The 2016 American Businesswoman Elite Awards are designed to place strong headed women in the spotlight and to give recognition to those most deserving. In order to choose the most outstanding of women from a variety of industries, we have a fantastic team of awards executives and researchers on hand to explore all routes leading to potential nominees based on their performances over time. Across a variety of different fields, we give acclaim to distinguished professional women who are on the cutting edge and lead by example in their industry.

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MOST INFLUENTIAL BUSINESSWOMAN IN SCIENCE AND TRANSLATIONAL MEDICINE 2016 – USA & INNOVATION AWARD FOR BEST NANO BIOSENSOR: BRODERICK PROBE® THE CITY UNIVERSITY OF NEW YORK SCHOOL OF MEDICINE FEMALE ENTREPRENEUR OF THE YEAR 2016 - SOUTH CAROLINA QUALITY BUSINESS SOLUTIONS, INC

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FEMALE SVP OF THE YEAR 2016: CONSTRUCTION - TEXAS AGUIRRE RODEN INC

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WOMAN-OWNED LEADERSHIP DEVELOPMENT FIRM OF THE YEAR CHRYSALIS COACHING & CONSULTING LLC

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BEST WOMAN-RUN PERFORMING ARTS CENTER - MIDWEST USA DEBORAH’S STAGE DOOR

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MOST ACCOMPLISHED FEMALE CHIEF OF STAFF - USA HEIDELBERG DISTRIBUTION

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BEST FEMALE ENTREPRENEUR 2016 - GREATER NEW YORK LM LANGUAGE SERVICES INC

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BEST WOMAN-OWNED CONSTRUCTION COMPANY - CALIFORNIA MGS CONSTRUCTION SERVICES, INC

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MOST INFLUENTIAL WOMAN IN E-LEARNING - USA BLUESTREAK LEARNING, LLC


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https://www.ccny.cuny.edu/sites/default/files/Broderick%20Probe_0.jpg

MOST INFLUENTIAL BUSINESSWOMAN IN SCIENCE AND TRANSLATIONAL MEDICINE 2016 – USA & INNOVATION AWARD FOR BEST NANO BIOSENSOR: BRODERICK PROBE®

THE CITY UNIVERSITY OF NEW YORK SCHOOL OF MEDICINE

Company: The City University of New York School of Medicine Name: Patricia Ann Broderick Ph.D Address: 160 Convent Avenue, New York, NY 10031 Phone: 212-650-5479 Email: broderick@med.cuny.edu Website: www.ccny.cuny.edu/csom

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Patricia Ann Broderick Ph.D is a Medical Professor at The City University of New York (CUNY) School of Medicine, where she works researching miniature biosensors and has developed the revolutionary BRODERICK PROBE®. We invited Patricia to talk us through her work and how it is changing the face of Translational Medicine for the better. Since 1847, The City College of New York has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. The University is home to Patricia Broderick and her team, who specialise in creating innovative biosensors which change the way the scientific world views the brain. These miniature biosensors are designed for the detection of neurotransmitters and other biologically active compounds such as ascorbic acid, peptides, precursors and metabolites. Named after Patricia’s father, the BRODERICK PROBE® biosensors allow the study of dynamic changes in neurotransmitters in vivo and in real time, on line with behavioral models as well as on line Neuromolecular Imaging (NMI) with biosensors with cerebral blood flow

studies of stroke in animal models. In addition, studies of cocaine, caffeine, hypoxia, calcium channel blockers, hypotension and nitroglycerin are underway. Ongoing significant advances have been made with these biosensors in human studies in epilepsy patients beginning in 2008 during intraoperative diagnosis of temporal lobe epilepsy with Internal Review Board Approval, NYU, Tisch Hospital, New York. Patricia, whose impressive education includes Bachelor of Science Degree from St. Thomas Aquinas College, a Master of Science Degree in Biology from Fordham University and a Ph.D. in Pharmacology from St. John’s University, is keen to outline how the probe, the result of over 40 years’ worth of hard work and commitment, is changing the way the brain is viewed

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throughout the scientific world. “When I first entered into medicine the only way that we could view the brain was using a dead specimen; either a lab animal which had been sacrificed for the purpose or a patient whose family consented to us using their brain to study. I have always wanted to create a probe which would be able to go beyond this and allow us to see a living brain without causing any harm to the patient or animal. “After many years of hard work and dedication the probe is now a success. It has already been successfully used in animal and patient trials, and this new technology will change lives, as we are now able to view a brain with


a living complex neurological disease such as Parkinson’s, alongside a living heathy brain, and through this we can compare the neural transmitters and explore how these diseases actually form, which will in turn give us an insight into how to cure them.” The probe has now been proved successful for use on living animals of all species. We are going to study plants and this work is in progress. The other work in humans and animals is successfully accomplished and continues. The technology, which is smaller than a human hair, is most notable because it does not cause any damage to the brain at all and is able to video track live neurotransmitter signals on line, in real time in the natural state as well as diseased state for direct comparison of probable causal issues for neurodegeneration. In doing so, they enable personalized medicines for such brain diseases as Parkinson’s disease, Alzheimer’s, strokes and epilepsy. This sleek carbon-based biosensor is truly pioneering, as it is the first to fuse electrical and chemical processes with the biochemical images of the brain, and is a fantastic technological advance in the study of the human brain. The biosensor enables a paradigmatic shift in the study of mind/ body, brain/ behavior relationships, and allows neuronal insights which were previously entirely unattainable. Other core focuses of Patricia’s studies include pharmacotherapeutic approaches to the treatment of cocaine abuse, caffeine mechanisms, pain, affective disorders, epilepsy, tumors, schizophrenia, Parkinson’s disease, post-operative cognitive diseases, drug addiction, oxidative stress, inflammation, cytokines, hypertension, hypoxia, calcium channel blockers, nitroglycerin, ascorbic acid, peptides, stress, enkephalins, dynorphin, morphine, diabetes, FawnHooded animal models and ChediakHigashi Syndrome. Alongside her work on the probe, Patricia also teaches over 200 undergraduates, Physician Assistants and medical students, sits on various

editorial boards and contributes to numerous journals and academic sources in order to provide the wider scientific community with insight into her vast knowledge and experience. Earlier this year her achievements earned her recognition from the International Association of Who’s Who for exemplary achievements in the field of medicine. Despite working so incredibly hard, Patricia is keen to emphasise that her passion is her driving force and therefore she enjoys every aspect of her various roles. “Many of my students comment that my work always seems so ‘effortless’, and in a manner of speaking it is; I am truly dedicated to my goals, and I enjoy everything I do, therefore it never feels like a chore. I have taught myself a great many new skills over the years, including how to perform neural surgery, and I take great pride in my work. Passion and hard work are the reasons for my success and I have enjoyed every moment of my career.” Ultimately, Patricia’s goal was to bring together the various scientific disciplines necessary to create this unique technology (sensory medicine, neurology, electronics, nano-engineering etc.), ensuring that they work together to reap the benefits of the new knowledge the probe will allow them access to, as she excitedly concludes. “Fundamentally my legacy, which I am incredibly proud of, is that I have bought together various scientific disciplines, working with journals and experts from across the scientific world in order to produce the BRODERICK PROBE® technology. I have gained a number of new skills along the way and it has been a fantastic journey. “Looking to the future, we have a number of patents currently going through which will allow us to advance this solution further, and we have recently received $300,000 from the Indian Angel Network which will help us to explore new and exciting ways to implement the technology. The probe

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is being produced by my company Eazysense Nanotechnologies Inc. in conjunction with CUNY’s Technology Commercialization Office, and my laboratory is developing new pioneering treatment strategies for neurodegenerative diseases as well as disorders in the field of biological psychiatry. This will remain my ongoing focus as we seek to make this one-of-a-kind brain nanobiosensor accessible for healthcare professionals and students around the world.”


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FEMALE ENTREPRENEUR OF THE YEAR 2016 - SOUTH CAROLINA & MOST INFLUENTIAL BUSINESS WOMAN 2016 - SOUTH CAROLINA

QUALITY BUSINESS SOLUTIONS, INC.

Company: Quality Business Solutions, Inc. Name: Pamela Evette Email: info@qualitybsolutions.net Web Address: www.qualitybsolutions.net Address: 280 Hindman Road, Travelers Rest, SC 29690 Telephone: 864.834.3985

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Quality Business Solutions, Inc. (QBS) is a woman-owned outsourced solution for payroll, human resources and benefits. We invited President and CEO Pamela Evette to provide us with an absorbing history of the firm and how she has driven it to its current success. Established in 2000, QBS delivers customized human resources and back office solutions to a diverse national group of small and medium-sized business clients. From its headquarters in Travelers Rest, the company offers a wide and comprehensive range of integrated PEO/ASO services, including payroll administration, unemployment management, insurance, benefit administration,humanresources,workers’ compensation and tax reporting, that can be tailored to meet each company’s individual needs. The firm employs a team of experts familiar with the most innovative and advanced business processes and strategies in these areas, providing a cost-effective outsourced solution for non-core business functions, as Pamela, who is President and CEO, but also encapsulates the role of CFO at QBS, emphasises. “From insight to implementation, QBS is focused on taking the burden human resources away from its clients, allowing them to focus on what is most important to their business and creating long-term, cost-conscious and turnkey solutions that improve productivity, minimize risk and drive value. We work with companies ranging in size from 5 to 50,000 employees in 48 states across the United States. Since the same paperwork needs to be filed for taxes, workers’ compensation, benefits, etc. whether our clients are in hospitality, manufacturing or healthcare, we are able to serve a very broad range of industries.” As a 100% owned woman company, QBS prides itself on offering a supportive internal culture which thrives on collaboration, as Pamela outlines.

events throughout the year – some that even include families and significant others. We provide performancebased bonuses and make it a priority to support the causes that our employees are passionate about. Over the years, these have included Loaves & Fishes Greenville, Greenville Humane Society, Center for Developmental Services, and St. Francis Foundation. “In accordance with this collaborative and people-centred approach, our culture is all about building lasting relationships between employees, company leadership and our clients. We encourage our team members to share ideas for improvement and help out other team members whenever possible. We offer a comfortable office setting where employees can wear casual attire to the office on most days. Our offices are unique in that they are located on a horse farm not far from downtown Travelers Rest, SC. We encourage collaboration and strive to develop true partnerships with our clients because in order for us to be successful, our clients must also experience success.” Looking to the future, Pamela believes that with the constantly changing political and regulatory landscape, the world of employee payroll, benefits and HR will continue to present major challenges and obstacles for growing businesses, and as such, her firm will continue to provide the same expert support and long term focused services to its clients.

“Seventy percent of the QBS staff are women, and throughout our history we have worked very hard to develop a culture within the organization where all employees have a voice and are given opportunities to lead. We also have a very competitive package of benefits. In addition to this, we have employee

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“At QBS, we are actively working to collaborate and partner with our current and future clients in order to grow our footprint – both regionally and nationally. Beyond this, we are in the final stages of attaining our WBE Certification and we hope to utilize this to also expand more into the Woman-Owned business space. In terms of major developments, QBS is continuously looking for ways to innovate and streamline our business to make things easier for all parties. In 2016 we rolled out a new onboarding program and we will continue to bring on new systems that utilize technology in order to benefit our clients. “Within the wider corporate market, we must continue to focus on the development of strong mentorship programs at all levels. We have the opportunity to work closely with our nation’s youth – the future of this country and the business economy – to provide them with invaluable experience and arm them with the tools to be successful. I also believe that providing mentorship opportunities among new and established female entrepreneurs allows us to work collaboratively and cooperatively, creating mutual benefits for all parties. In a world where women are helping and supporting other women, we become stronger together and raise the bar for all business leaders, regardless of gender.”


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FEMALE SVP OF THE YEAR 2016: CONSTRUCTION - TEXAS

AGUIRRE RODEN, INC

Company: AGUIRRE RODEN, Inc Name: Brenda Spinelli Email: bspinelli@aguirreroden.com Web Address: www.aguirreroden.com Address: 10670 N. Central Expwy 6th Flr Dallas, Texas 75231 Telephone: 972-789-2600

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AGUIRRE RODEN is a corporation engaged in the business of Program Management, Architecture, Engineering, and Construction. Founded in 1960, AGUIRRE RODEN has spent decades developing the experience, knowledge, skills and processes required to fully help their clients achieve their mission. Brenda Spinelli told us about how she has embraced being female in such a male dominant industry and her plans for the future of the firm. AGUIRRE RODEN’s goal is to deliver services for the design and construction of projects that are aesthetically pleasing, functional, easy to build, friendly to use, and economical to own and operate. They like to be seen as an extension of their client’s staff and be driven by their results, remaining motivated by their ‘Can Do Spirit That Gets The Job Done®’. The firm is unique, as they have three business units (design, construction and program management), that allow them to lean on each other’s strengths, and provide support for weaker areas. Pedro Aguirre, founder and CEO of AGUIRRE RODEN, says that those individuals that are not traditionally viewed as leaders in the construction

industry get measured with a ’13-inch ruler’, which is something that Brenda has found prevalent in the industry.

industry will evolve, so that it no longer matters whether you are male and female.

“I have always been aware that as a woman in this industry, I must sometimes prove myself before being given any credibility. I embrace this challenge, and have demonstrated by my project leadership, my development of lasting client relationships and my advancement within our company that females are not limited to stereotypical administrative roles within the construction industry. As a member of the AGUIRRE RODEN senior management team, I take an active role in shaping the direction of the future of the company.”

“I would like us to reach the stage where we can accept that one’s ability to perform their job is not dependent on their gender, and where we accept those that work alongside us, encourage them and bring out the best in them. My own personal goals are to continue to grow and learn, in order to keep up with our ever changing world. I would also like to continue to see growth in our firm in all three of our businesses, and to mentor our staff to prepare them to take senior management roles and lead this company when I am ready to sit back and retire.”

Brenda hopes that in the future the

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LE16047

CHANGE IS INEVITABLE. GROWTH IS OPTIONAL.

Company: Chrysalis Coaching & Consulting LLC Phone: 617.283.8705 Address: 711 Atlantic Avenue, Boston, MA 02111 Email: info@chrysaliscoachingconsulting.com Website: chrysaliscoachingconsulting.com

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WOMAN-OWNED LEADERSHIP DEVELOPMENT FIRM OF THE YEAR Chrysalis Coaching & Consulting specializes in leadership development with a focus on executive coaching. We spoke to Founder and President Karen Carmody to learn more about her company, services, and industry trends. Chrysalis Coaching & Consulting is a certified women-owned business offering a full-suite of leadership development and talent management services. The company’s specialties include executive coaching, leadership development programs, and organizational effectiveness consulting. Chrysalis specializes in helping clients lead, manage, and navigate change and transition. The company’s mission is to empower executives, emerging leaders, and entrepreneurs to unlock their full potential and achieve sustainable changes in their lives, teams, and organizations. Think of us as your personal trainer for the corporate world. Chrysalis partners with organizations that understand people are their most valuable asset. These companies know the importance of leadership development to maintain a competitive advantage. Chrysalis’s clients are high-potential leaders who seek accelerated development for career advancement. “No one is born with all the abilities needed to thrive in today’s complex and evolving business world,” said Carmody. “Frequently it’s a matter of helping already successful individuals unlock latent talents and abilities.” Chrysalis helps clients develop improved

self-awareness, enhance their strengths, identify blind spots, and uncover derailing behaviors that prevent career progression. There are a wide range of reasons leaders engage with an executive coach. Carmody cited some common scenarios including seeking a promotion, leading a new team, transitioning to a people manager, and a desire to increase emotional intelligence, develop better relationships, and/or enhance executive presence. The inspiration for the company’s name is the caterpillar’s transformation process to a butterfly. A chrysalis (ˈkri-sa-lis’) is a protective covering, a sheltered stage of being or growth, and a preparatory or transitional state. Executive coaching serves as support for clients to recognize their potential, embrace what’s possible, and emerge from their own chrysalis. Carmody shared, “The symbolism resonates with clients because everyone can relate to being in a metaphorical chrysalis during a significant change.” No stranger to change and transition, Carmody jokes that she’s been every one of her clients. “I’ve been a high-potential corporate leader, job changer, career shifter, new manager, and entrepreneur,” said Carmody. She believes the depth and breadth of her diverse experience

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are assets. Clients often seek a coach who can relate to their situation and have similar experience successfully navigating their own transitions. Carmody explained that recent surveys place leadership development at the top of the human capital agenda. Companies are seeing an accelerated demand for leadership at all levels, especially among Millennials. As the market for high-skill talent further tightens, com¬panies realize they cannot simply recruit all the talent they need, but must develop it internally. “In today’s competitive business environment, companies must continuously develop leaders who are skilled at engaging employees, implementing growth strategies, driving innovation, and retaining customers,” said Carmody. “Organizations that fail to continuously invest in their future leaders could lag behind their competition.” While leadership has increased in importance, the capability gap is widening. Chrysalis is poised to continue successfully helping organizations develop the leaders of today and tomorrow.


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BEST WOMAN-RUN PERFORMING ARTS CENTER - MIDWEST USA

DEBORAH’S STAGE DOOR

Deborah’s Stage Door provides training for clients across all ages in a variety of disciplines. We profile the firm and explore the secrets behind its success.

Now in its 33rd year, Deborah’s Stage Door trains everyone, from pre-schoolers through adults in dance, voice, piano, guitar, acting, musical theatre, gymnastics/ tumbling and even cheerleading. Whether recreational or serious study, all students are able to learn in a healthy and exciting atmosphere at Deborah’s Stage Door. Many former students have returned and enrolled their children as they have great confidence in the firm’s programs and benefits, which is a testimony to the school’s commitment to excellence. Alongside lessons, Deborah’s Stage Door also offers national-award winning competition dance groups, performing arts companies, ballet

companies and show choirs. Many of these groups have appeared on shows or at parades, including Michigan’s America’s Thanksgiving Day Parade, Children’s Miracle Network Telethon, Woodward Dream Cruise, Detroit Piston Half-time Shows, Disney World, Universal Studios, Showstopper American Dance Championship National Television Show, Variety International Television Show, Academy Award festivities in Hollywood, CA and Star Search, America’s Got Talent, and So You Think You Can Dance. DSD students have performed at Detroit Tiger Games at Comerica Park as well, showcasing the professional nature of the firm’s tutoring and management.

Ultimately, Deborah’s Stage Door provides quality performing arts training and valuable learning experiences for each student, whether the student participates for their recreation, self-improvement or serious study. Deborah’s Stage Door seeks to work with them to ensure that they receive the most out of their time with them and seeks to work with them to ensure that they get the most out of their time with them. Drawing on the expertise of Owner and Artistic Director, Deborah Agrusa, whose impressive education includes a BA in Dance Michigan State University, a Masters of Education from Wayne State University and a PhD which she is currently pursuing in Educational Leadership and Policy Wayne State University. The center’s ongoing focus is on supporting its student and allowing them to flourish.

Company: Deborah’s Stage Door Address: 1655 West Hamlin, Rochester Hills, Michigan 48309 Phone: (248) 852-8133 Fax: (248) 852-3526 Email: dta@dsddance.com Website: deborahsstagedoor.com

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BEST WOMAN-OWNED CONSTRUCTION COMPANY - CALIFORNIA

MGS CONSTRUCTION 15

MGS Construction Services, Inc Phone: +1 559-584-1800 Email: mgsconst@sbcglobal.net Facebook: mgsconst


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MOST ACCOMPLISHED FEMALE CHIEF OF STAFF – USA & BEST BUSINESSWOMAN IN F&B DISTRIBUTION - USA

HEIDELBERG DISTRIBUTING COMPANY

Company: Heidelberg Distributing Company Name: Kathryn Oakes Web Address: www.HeidelbergDistributing.com

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Heidelberg Distributing is a beer and wine distributor in Ohio and Kentucky specializing in bringing local stores products from around the world. Chief of Staff Kathryn Oakes offers her insight into the firm and how it has come to achieve its current success. Heidelberg Distributing currently represents over 740 brewers, vitners and distillers, selling and delivering to grocery stores, restaurants and convenience stores throughout Ohio and Kentucky with over 18,000 beverages. Kathryn, who began her career with the firm in 2005 as a Marketing Intern, has since risen to be the firm’s Chief of Staff, a role she undertook in 2011. She talks us through her role in the firm and how constant learning and developing has helped her to adapt and better support the company. “Here at Heidelberg Distributing my responsibilities as Chief of Staff include overseeing the corporate communications committee, manging the employee online store, working with nine general managers and eleven directors on special projects and corporate alignment, organizing senior leadership meetings and events, and building associate engagement. “Because

all

of

my

professional

experience has been with Heidelberg I am continually learning about what our associates need or want, how the industry is changing, how to stay relevant in the social media era among other things. Through my involvement in the community I also take best practices from others and see how they can fit within Heidelberg.” For women, Kathryn believes that the key challenge is maintaining a worklife balance, particularly for mothers. “As an associate I want to do my best work and be a valued part of the company. As a mother, I want to be there for my kids and their activities. Sometimes these priorities overlap so time management and organizational skills are essential.” “Working in such a male dominated field I know from experience that women who want to succeed need to be strong and creative. My advice would be to speak up, be proactive

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as opposed to reactive and to make sure you maintain your passion.” Moving forward, Kathryn would like to see more companies embrace women for leadership positions while considering alternative work schedules for working mothers. Women bring a special dynamic to the work place and will continue to change the landscape as long as companies are open to their success. With regards to her firm, the future looks set to be an exciting time for Heidelberg, as Kathryn emphasises. “Ultimately, the future looks bright for Heidelberg. We continue to stay involved with the legislature that could affect our business; we are looking for ways to streamline the business and make smart financial decisions; we stay on top of the industry with new and emerging brands and suppliers; and we continue to improve the workplace for our associates.”


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BEST FEMALE ENTREPRENEUR 2016 - GREATER NEW YORK & MOST INFLUENTIAL WOMAN IN LANGUAGE SERVICES - USA

LM LANGUAGE SERVICES

Company: LM Language Services Name: Veronica Mehno Email: veronica@mehno.net Web Address: www.lmlanguageservices.com Address: 103 Carnegie Centre, Suite # 300 Princeton, NJ 08540 Telephone: 917-319-9932

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LM Language Services is a translation and interpretation company, that caters to corporations, non-profit corporations and the healthcare industry. It was founded by Veronica Mehno in 2009 following her decision to switch from her career in the financial industry; she told us more about how she prepared for a career in language services and the success of LMLS. Prior to founding LMLS, Veronica worked in the financial industry. She credits this with the development of her good work ethic, her skill in providing outstanding customer service and the ability to understand the relationship between cost and quality. “The pressure was always on when I worked in finance, so I was always motivated to be the best I could be, and I have carried this into my work at LMLS. My previous field was very male dominant, which stands in contrast to the translations and interpretations field which I now work in; 75% of my employees at LMLS are women. For women looking to succeed in this industry, I would suggest getting certified by ATA or by the Court, as just being bilingual does not make you an interpreter or translator.

“It is not easy to juggle work, motherhood and being an entrepreneur, but I am very lucky because my husband is very supportive of me and my dreams. I don’t think that the corporate environment allows that for women in the whole currently. Childcare is a huge expense, and is not realistically affordable for everyone. I believe that paid maternity leave should be a requirement in every corporation, at least for the first three months.” The future looks very bright for LM Language Services. They have just won a contract as subcontractors for being MWBE certified in NYS, and that will bring them a huge amount of capital to allow for growth and expansion. Veronica sees only a positive future ahead.

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“I have been very diligent and goal oriented throughout my career; I have failed a lot of times, but the important thing is to keep going and never give up. I am blessed because I love what I do, and when you are blessed in that way, things fall into place. Just last week, I was hired to do the interpretation for the President of Egypt and the President of Honduras during the UN Conference in New York, which was an unbelievable honour! I have also interpreted for Mayor Bloomberg, Sir Richard Branson, and Joseph Stieglitz, who has a Nobel Prize for economics – this is incredibly rewarding for me on a personal and professional level, and I look forward to continuing with this in the future.”


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MOST INFLUENTIAL WOMAN IN E-LEARNING - USA

BLUESTREAK LEARNING, LLC

Company: BlueStreak Learning, LLC Name: Jennifer De Vries, MA, CPT Email: info@bluestreaklearning.com Web Address: www.bluestreaklearning.com Address: P.O. Box 110435, Naples, FL 34108 Telephone: 888-298-9419

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BlueStreak Learning is a boutique, full service eLearning firm. President, and Chief Solutions Architect Jennifer De Vries talks us through her how her work with the firm has played a vital part in its success.

BlueStreak Learning is a certified woman-owned business (WBE) with a team that has decades of experience designing, developing, and implementing engaging, interactive online learning experiences to meet business and learning objectives. Services offered by the firm include: •

Instructional Design and course development to take a client’s content and turn it into online courses that meet an audience’s learning and development needs.

eLearning technology selection consulting to choose the best eLearning tools and systems to match each client’s unique business processes. The firm offers this service for Learning Management Systems (LMS), Learning Content Management Systems (LCMS), Webinar platforms and course authoring tools.

eLearning strategy consulting, which is essentially business planning for eLearning programs to ensure they provide the desired return on investment.

Jennifer, who is responsible for management and growth of the company, including sales, marketing finance, hiring and quality management talks us through its overall mission,

and unique processes and culture. “Our tagline at BlueStreak Learning is ‘Quality Learning Solutions, Bottom Line Results’, and we strive to meet this goal every day. First and foremost, we want to deliver high quality education that helps partners, resellers, dealers, agents, franchisees and employees improve their performance on-the-job. These online training programs are different from the way we learned in school. It is not about memorization and tests, but rather a very lean, job-oriented, visual and interactive solution. Our goal is to allow learners to practice on-the-job performance in a safe environment before they need to perform tasks on the job. This saves money because it reduces errors and downtime. We want to minimize learning time, and get people back to work, doing their job better than they did before. If we improve performance, it will improve bottom line results for our customers.” BlueStreak Learning utilizes their eLearning and human performance improvement expertise to develop innovative eLearning programs that improve their client’s efficiency and effectiveness. Jennifer is keen to keep the firm at the forefront of emerging developments, drawing on the latest technologies to meet the ever evolving needs of her clients.

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“BlueStreak Learning has been in business for 13 years, and is stable and profitable, with loyal clients and workers who are skilled at providing clients with the eLearning solutions they need. The next stage is growth, with a focus on marketing, the latest learning technologies and new client acquisition. We want to build off our success and use it to help additional clients succeed with their eLearning programs. “Additionally, we would like to move into doing more work with new technologies. Before starting BlueStreak Learning, I always worked at the cutting edge of learning technologies, such as virtual reality and simulation-based learning, and I am keen to expand the business in that direction. As the original Rapid eLearning expert, I am able to develop high quality courses faster than my competitors, and am looking to use new technologies to meet the ever changing learning needs in the marketplace. It is a riskier space than the Rapid eLearning programs that we have become renowned for because there are more unknowns and it’s not as easy to scope and predict. Now that the company has a solid foundation, we should be able to take on innovative projects and I am excited to start working in this area again.”


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