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Hair Care Professionals of the Year 2017 – London & Most Innovative Hair Care Product 2017 - South England Company: Mac Professional Haircare Ltd. Contact: Madalaine Argyrou Contact Email: Address: Hastingwood Trading Estate, 35 Harbet Road, London, N18 3HT, UK Phone: 020 8345 7184

Mac Professional Haircare Ltd. Mac Professional Haircare Ltd. are a family run hairdressing specialists based in London. We spoke to Madalaine Argyrou to find out more. Mac Professional Haircare began as a hairdressing salon, before branching out into a range of creative haircare products designed to allow clients the chance to get salon quality hair at home. Madalaine, Marketing Consultant, outlines some of the firm’s range and how it has led the firm to the success it enjoys today. “Keratin straightening hair treatments are always popular in salons but not always affordable or easily accessible, which is why we developed our first product, Keratin Hair System (KHS) Straightening System. This product is the World’s first home use, salon quality Keratin Straightening and Smoothing Treatment System that lasts up to 4 months. It has been designed and engineered by top industry hair stylists and professionals for the hair care consumer market to be easily used at home in 3 easy steps. “We are very proud of this product as it is the first kit of its kind on the market that is so easy to use in 3 steps and lasts up to 4 months. The product eliminates up to 80% of frizz and is 100% formaldehyde free as well as being suitable for all hair types, including coloured hair. The whole treatment can be washed and styled on the same day making it easy and quick to use. “After the success of the straightening system we have gone on to create a whole range of KHS products based on a 3 step system. KHS Repair System, KHS Moisturising System and Salt free shampoo and conditioner to maintain hair after using one of our systems. We have had such positive feedback from our customers that we know we have created an amazing brand.”

“Looking ahead, Madalaine is excited for the future as she outlines Mac Professional Haircare’s ongoing focus will be continued innovation and excellence.” After the launch of all the KHS products, the firm has also designed and developed a professional range for salon use called Perfect Shine. This range is not only used in the firm’s own salon but is also supplied to salons all over the UK and internationally. Madalaine outlines how the treatments are created to the highest possible standard and how the firm works to offer clients the most innovative, unique products on the market. “Fundamentally, we understand that the way we treat our customers is very important. We always aim to respond to any problems or queries in a quick and professional manner. We have tried to consider any

problems our customers may have and so, as well as instruction and information leaflets we have also created easy to follow ‘how to’ videos for each of our KHS products. We want our customers to always be satisfied with our products and want them to return again and again. “As such, we are currently manufacturing and distributing both our KHS and Perfect Shine products in the United Kingdom, Europe and Internationally and growing all the time, always considering what products we can develop and launch next. One of our recent acquisitions is the over distribution of J Beverly Hills, a hair care range that is already distributed in 20 countries all over Europe.” J Beverly Hills was created by celebrity stylist Juan Juan and offers a compact but complete range of products for professional salons and its clients. The range consisting of cleansing, caring, styling & finishing products, a special line for men and a Colour Line featuring 88 intermixable shades. Madalaine expresses her excitement at distributing this luxurious range. “At Mac Professional Haircare we strive for excellence in our field and insist on only working with the best professionals to continue our own product development as well as supply brilliant new brands. We are proud to distribute J Beverly Hills as all products contain high-quality ingredients, almost every product gives a maximum of colour retention with remarkable high gloss shine. Their products are Paraben and Sulphate free and are not tested on animals.” Looking ahead, Madalaine is excited for the future as she outlines Mac Professional Haircare’s ongoing focus will be continued innovation and excellence. “In the future we hope our products will be more widely recognised in the hair care industry and be more widely available to the consumers, selling in well-known retail and online stores. We want our products to stand out from the rest of our competitors. We would also like to consider, develop and expand our ranges with more innovative products moving forward.”

Acquisition International - Business Excellence Awards 2017 49

AI Business Excellence Awards 2017  
AI Business Excellence Awards 2017