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New York State of Design 2012 Table of Contents Meet our Judges . . . . . . . . . . . . . . 2 The Value of Design . . . . . . . . . . 4 President’s Message . . . . . . . . . 5 Special Thanks . . . . . . . . . . . . . . . 6 Best in Show . . . . . . . . . . . . . . . . . . 7 Judges’ Choices . . . . . . . . . . . . . . 11 Honorable Mentions . . . . . . . . 18 AIGA Upstate new York . . . . . . 52

This first statewide competition, exhibit and accompanying catalog highlights professional communications design work, showcasing the New York State of Design. The call for entries extended to the entire state, and was open to members and non-members, individuals, and businesses. The only requirement – you must reside in the state of New York. The NEW YORK STATE OF DESIGN strives to produce more than a collection of beautiful work. Our aim is to illuminate the junctions between business and design, asking all entrants “why is this an example of excellent design?” Each entry into the competition was required to submit a brief description underscoring the relationship between their design and their client’s goals. Having members across the entire state, this competition serves as a way to bring our chapter members together in a way that would not be possible physically. Winning entries are published in this catalog, celebrating the competition, and were also part of the NEW YORK STATE OF DESIGN opening exhibit in Rochester, NY.

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Meet our judges Dona Bagley | Sr. Art Director, Rochester General Health System An accomplished art director and graphic designer, with over 20 years of experience in ad agency, design studio and academic environments, her work has won recognition from the New York Art Directors Club, the Art Museum Associates of America and Communication Arts magazine, among others. Dona has worked for national and regional corporate and non-for-profit clients including: Corning Incorporated, Eastman Kodak Company, Eastman School of Music, Genencor International, George Eastman House International Museum of Photography and Film, Hillside Family of Agencies, Ithaca College, Memorial Art Gallery, Monroe Community College, Rochester General Health System, SUNY State University of New York and Xerox Corporation. Her work includes creating distinctive visual communications, including corporate identity systems, advertising campaigns, collateral materials, books, publications, electronic media/web sites, film, video, exhibits and environmental designs. As a lecturer and adjunct faculty member in the Graphic Design Department at Rochester Institute of Technology, she developed curriculum, instructed junior- and senior-level design classes. For over 20 years, Dona has been an artist in residence with Project U.N.I.Q.U.E. in the Rochester City School District for grades K-9, working in various media to create materials that promote cultural diversity, literacy and engages students in the creation of works of art. Dona lives in Rochester, NY where she contributes her design skills to a variety of causes.

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Jim Forward | President & Chief Creative Officer, Forward Branding & Identity W. James (Jim) Forward is founder and President of Forward Branding & Identity and a progressive leader and visionary in brand development, revitalization, and identity design management. With more than 20 years experience as a strategic designer of corporate, retail, and product identity programs, he is recognized as a master of design techniques and communications strategies that enable clients to succeed. Jim is a 1980 graduate of the Art Institute of Pittsburgh with a degree in Visual Communications. Jim’s career experience includes large advertising agencies, as well as several successful start-ups prior to Forward Branding. Jim has served on the Board of Directors for Seniorsfirst, a local non-profit organization providing housing, care, and support services for senior citizens in the Monroe County area, and Kirkhaven, a Seniorsfirst community. His professional affiliations include membership in the American Institute of Graphic Arts, the Design Management Institute, the Color Marketing Group, and the Institute of Packaging Professionals. Jim Forward served on the board of directors of the American Institute of Graphic Arts, Rochester Chapter, and has been presented with the Volunteer Special Business Recognition Award by the Monroe County Special Olympics for his community contributions. He was selected for the Rochester Business Journal’s inaugural “40 Under 40” Awards which recognize Rochesterians under age 40 who have made outstanding professional and civic contributions and are regarded as the community’s next generation of leaders.

Pete Vonderlinn | Creative Director, VP, Partners + Napier Pete is a Creative Director, VP with Partners + Napier. His work has appeared in numerous award shows including the One Show, Print, Addy and Logo Lounge. He has been an Adjunct Professor of advertising and design at Syracuse University and the President of the Rochester Ad Federation. Pete frequently lectures at RIT and writes a marketing column for Food & Drink magazine. His home is filled with a lovely wife, two wonderful daughters and many things designed by Charles and Ray Eames. 3

the value of design AIGA, the professional association for design, believes designers serve a critical role as communicators, educators and innovators. AIGA sets the national agenda for the role of design in economic, social, political, cultural and creative contexts. AIGA namE Founded in 1914 as the American Institute of Graphic Arts, AIGA remains the oldest and largest professional membership organization for design and is now known simply as ”AIGA, the professional association for design.“ Mission AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. What we do AIGA works to: Inform about best practices, standards for ethical conduct and professional expertise • Represent the profession through a network • Communicate design’s importance to the public of chapters and student groups and business leaders about the power of design • Stimulate discussion of the industry through • Inspire through articles, online galleries, profiles, events, social media and websites videos and exhibitions We’re committed to design—and to more than 22,000 members in 66 chapters who create, inspire and appreciate good design. AIGA’s members are the lifeblood of the organization. Who we represent AIGA represents a variety of professions under the umbrella of communication design, ranging from book and type design to interactive design and experience design. We support design professionals, educators and students throughout their careers. 4

We are design. We are AIGA.

president’s Message Dear AIGA Upstate New York Members and Friends, Thank you for supporting AIGA through your membership and contributions. I truly believe in AIGA as an organization which represents professionals in the communication design industry while creating invaluable chapter opportunities.

Chris Goldan, AIGA Upstate New York Chapter President

Why we decided to create the New York State of Design? With membership sprinkled across the state, from Lake Placid to Fredonia, Horseheads to Oswego, we needed something to bring us all together. The competition has also diversified programming, provided the chapter greater exposure and offered volunteers the experience of supporting such an event. AIGA Upstate New York chapter was formed in 1989 with some 20 members. I want to compliment all of you on the incredible growth in membership and participation we have experienced over the past two years. We now serve 240+ members. An organization of this size and potential is only successful with the support of its membership. Serving with me now are 18 other talented and dedicated professionals. AIGA provides us with the opportunity to lead and contribute to our profession. I encourage you to consider volunteering and welcome you to apply for a board position in March. I also encourage you to continue to support our profession through your AIGA membership and participation, thereby creating more invaluable opportunity for all of us, statewide. Yours,

Chris Goldan President

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Special Thanks New York State Of Design 2012 Committee Chris Goldan Sarah Burns Marj Crum Greg Kauffman Jonathan La Plante Dennis Angelo Marc Stress James Wondrack Michelle Truett Jessica Skorich Rachel Jenks Michele Harris Laura Walczak

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Thank you to all entrants for being a part of this competition. With the support of our members, sponsors and volunteers AIGA Upstate New York works to fulfill the AIGA Mission: To advance designing as a professional craft, strategic tool and vital cultural force.

Thank you to all of our Partnering Sponsors:

Best in show

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Doug Bartow id29 Troy, NY

| AIGA Member

29 Things Young Designers Need to Know This 22” x 22” poster is a visual essay that I did as a personal project in 2011. I’ve been interacting with design students for a number of years now—this poster is an attempt to answer many of the ongoing questions design students ask. It was folded and tipped-in to the January 2011 issue of HOW magazine. (it accompanied an editorial piece I wrote for that month’s issue). Design and Copywriting: Doug Bartow/id29 Paper: 100# Mohawk Loop Printing: Fannon Fine Printing, Alexandria, VA Client: HOW Magazine

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Michael Orr

| AIGA Member

Micheal Orr + Associates, Inc. Corning, NY

Ithaca College Annual Report This design presents the Ithaca College School of Business with a balance of solid integrity and contemporary commitment. Stories and messages are supported with concise and deliberate typographic clarity. The color has a feeling of “freshness” which supports the school’s commitment to energy efficiency and the environment. The photography is both dynamic and well-composed. It informs the reader and supports each story. The layouts, proportions, and graphic treatments enhance the readability and contribute to a compelling communication experience for the reader. What do you think? Art Direction and Design: Michael Orr + Associates, Inc. Photography: Wagoner Photography Printing: Dellas Graphics

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Laura Walczak Rochester, NY

| AIGA Member

Coffee for Time Trade Self-Promo This self-promotional kit is personalized to each recipient, and engages the recipient on multiple levels, providing distributable materials (business cards, coasters with QR codes), and a mug inviting the recipient to design discussion over coffee. Visually, the kit is tied together with bold typography and a coordinating palette of teals and green in a sleek black package. Design: Laura Walczak Photography of Kit: James R. DeWitt, III

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Judges’ Choice

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Bill Klingensmith MYDARNDEST Rochester, NY

| AIGA Member

Good Food Collective – 2012 Membership Email As the success of Good Food Collective grows, the desire to purchase memberships gets earlier each year. We launched the ability to purchase memberships on January 1, 2012 with this email that also revealed a new design for the website. The goal of the design solution is to use a contemporary vocabulary of elements to what is stereotypically known for a “farm market” style. The Good Food Collective is the next generation of local food systems. It is redefining the community supported agriculture model by using visual design, available online technologies and social media to inform and make joining a community of local, healthy eaters simple and profound. The response to this email was a flood of 100 memberships during the first week. Sales continue and the goal of 750 memberships for 2012 is looking very achievable. Design and Programming: Bill Klingensmith Copywriting: Chris Hartman

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Judy Livingston

Good Work Good Cause Rush, NY

YessireeBOB This whimsical montage is an exposition of the popularity of the name “Bob” in our American vernacular. Each sign is the individual expression of it’s namesake: Bob. The photographs of signs with the name “Bob” represent a variety of typefaces, type styles, colors, textures, materials, technologies and, literally, the unique character of each individual. My hypothesis is that Bob’s popularity is rooted in the evolution of our Western European alphabet. Around 1000 BC, Phoenicians consolidated hundreds of cuneiforms and hieroglyphics into a system of 22 phonetic symbols. The first symbol was derived from the word for “house” in Aramaic (“beth”) and visually represented the sound of “B”. That made “B” the first consonant of the (“aleph-beth”) alphabet, and a popular phonic for a moniker. Photograpy: Judy Livingston, Ken Livingston, Richard Livingston, Elayne Gross

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Michelle Roberts Michelle Roberts Design New Hartford, NY

Stump + Snow Removal Branding and Ad This is an example of excellent design in a number of ways. First, the client was very impressed and happy with the end result. Second, all three parts are consistent concise and are working well as a system. Third, I wanted to bring in both elements of rough and tough, along with an elegant color palette as well as a welcoming feeling from the north country. Copywriting: Adam Lawless Printing: JP Green Client: North Country Stump and Snow Removal

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Tony Zanni

Dock 2 Letterpress Webster, NY

Feedback Loop Notebook The Feedback Loop Notebook is an example of excellent design because it serves 2 purposes, one it is a beautiful hand bound hand crafted journal, two it was a fundraiser for the Design Ignites Change, School By Design Program. This notebook was also one of the three best selling out of the 25 that were designed for the fundraiser helping reach the Design Ignites Change goal. Creative Direction: Tony Zanni Design: Laura Walczak Letterpress Printing: Tony Zanni Hand Sewn Binding: Tony Zanni, Laura Walczak, Marisa Krol

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James Wondrack

| AIGA Member

Wondrack Design Co., Inc. Rochester, NY

Rhythm Identity/Stationery Establishes a unique identity platform to support different styles of communications Client: Matt Conn

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Tony Zanni

Dock 2 Letterpress Webster, NY

2 Hits of Hatch Invitation I think Jim Sherraden, the intended invitee, said it best. “This is one invitation I will take with me to my rocking chair days...� When you want to invite the worlds most recognized letterpress artist and printer to do a presentation in your town you have to make a big impression. Obviously this did. Creative Direction, Design, Copywriting, Wood Cutting, Letterpress Printing: Tony Zanni

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Honorable mentions

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5linx Enterprises, Inc. Rochester, NY

5LINX Diamond Recruitment Book This booklet utilizes a clean design and upscale printing and finishing to showcase the 5LINX business, products, compensation and lifestyle. It is designed to recruit corner-office types as well as higher-income people like lawyers and doctors. Each spread spotlights a different aspect of the company with minimal text and a focus on the visuals. We utilize varnish throughout the piece to highlight key points. Design and Art Direction: Justin Arcara Copywriting: Mike Gilbert, Steve Levine Photography: John Retallack, Rich Fiallo Project Management: Denise Nowak, Steve Levine Production Management: Kelly Sholts Printing: Tucker Printers

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Dennis Angelo

| AIGA Member

In House Graphic Design, Inc. Geneva, NY

Beef and Brew Logo A new bar/restaurant business in Geneva, NY wanted to brand itself as an English style pub. This logo reflects that casual atmosphere while at the same time projecting a quality that leads the potential customer to expect something more than just bar food. Beef and Brew was voted Geneva’s “2011 New Business of the Year” by the Downtown Improvement District. Creative Direction: Dennis Angelo Design: Michele Harris

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Doug Bartow id29 Troy, NY

| AIGA Member

Firefly Bicycles Ambigram Logo This logotype was developed as an alternative mark for a new custom bicycle manufacturer in Boston, MA: Firefly Bicycles. As an ambigram, this wordmark allows readability in either direction when rendered on a bicycle’s tubular frame — which is distinctive and memorable. This does it for me as far as ambigram design goes, this took 3 days of tinkering to get it to work. Design: Doug Bartow/id29 Client: Firefly Bicycles, Boston, MA

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Doug Bartow id29 Troy, NY

| AIGA Member

Sayonori! (Albany Ad Club Call-for-Entries) This is a 24” x 18” poster call for entries that was folded and mailed to Albany, NY DMA creatives advertising the Albany Ad Club’s NORI Awards. This was 38th annual and final year of the NORI Awards, as the Ad Club had reaffiliated with the AAF, and the awards were being reimagined as the ADDYs moving forward; hence the title for the year’s event: Sayonori! Design: Doug Bartow/id29 Paper: 100# Mohawk Loop Printing: Benchemark Printers, Schenectady, NY Client: Albany Ad Club

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Todd Edmonds Iron Design Ithaca, NY

| AIGA Member

BTI Annual Report This annual report needed to convey the passion for discovery that Boyce Tompson Institute engages with every day. We chose to expose the magic and color of biology through macro photography of many common plants to help tell the story. Also, to make this piece more practical, we designed the ‘front-of-book� elements to be printed every two years, while the financial and research info can be printed in a simple bound booklet inserted in the back pocket each year. This allowed the AR to be both colorful and engaging, while also being affordable. Design: Louis Johnson Photography: Sheryl Sinkow Printing: Midstate Litho

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Todd Edmonds Iron Design Ithaca, NY

| AIGA Member

Ignite Invitation This simple folded invitation was for an event with a speaker from Ithaca College who seeks to ignite students’ imagination. We used the idea of striking a match to highlight the concept, and cleverly reveal the broader messages and details within the invite. Design: Louis Johnson Photography: iStock, NASA Printing: Arnold Printing

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Todd Edmonds Iron Design Ithaca, NY

| AIGA Member

Ithaca Coffee Company Candy Shop Packaging The paperboard packaging for this brand of candy products is designed to be used for all 25 different candies, while each SKU is represented with a uniquely colored sticker, printed in-house and the Candy Shop. This makes the package no only attractive, but extremely cost effective to produce, especially in a low margin product category. Creative Direction: Todd Edmonds, Pam Fairbanks Design: Mariya Kolesnychenko Photography: Todd Edmonds Printing: Professional Image Print and Packaging

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Anthony Errigo

| AIGA Member

Harris RF Communications Rochester, NY

Harris Communications Architecture Brochure Harris RF designs and manufactures products combining various technology which work together to form secure, voice and data communications networks for military and government. I work closely with internal sales directors, engineers and product managers to help them organize and illustrate operational scenarios that contain products capabilities to present to new customers. As we approach International markets, we have discovered a shift in communication messaging. The “HCA� brochure is dedicated to supporting this shift and branding initiatives. It tackles complex communications issues on the battlefield, remote infrastructure and emergency relief efforts in a simple, easy-to-follow format that conveniently fits in your pocket. The fold-out diagram is accompanied by a removable booklet containing product descriptions and photography dedicated to its relative application within the system. By addressing customer needs for military system interoperability as it fits within government infrastructure, our goal is to covey our expertise in a systemic rather than product-oriented way.

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Art Direction and Design: Anthony Errigo Marketing Communications Direction: Kevin Aman Design Team Supervision: Maureen Howard Copywriting: Bernice Borrelli Photography: John Myers (Myers Creative Imaging) Illustration: Nicole Scanlon Printing: Tracey Anne Kohl (EPI Printing)

Greg Kauffman Brandstand Group Rochester, NY

| AIGA Member

The NexT

Silver Diner Menus Silver Diner had been declining in sales year over year for the previous 5 years. After a failed menu overhaul relying on a discount strategy, it was decided to change the mentality of a “Diner�. The diner embraced a fresh, natural and locally sourced vision, exhibiting a modern day interpretation of the sense of community which has always been a cornerstone of your neighborhood diner. Silver Diner is has been an icon in the Washington, DC metro area for over 25 years, with over 15 locations. To change the perception over a major metropolitan area with a wide span of demographics was no small task. Since the launch of the new menu and marketing campaign, Silver Diner has increased sales by over 12% for the past 2 consecutive years, obtained a younger demographic, and is back to operating in the black.

GeNeraTioN

DiNer

We Buy Fresh & LocaL

you eaT WeLL!

Creative Direction: Greg Kauffman Design: Chris Goldan Photography: Andy Franck Food Stylist: Debbie Wahl

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Greg Kauffman Kauffman Design Co. Rochester, NY

| AIGA Member

Paula Walter Identity Paula Walter was beginning to make a name for herself as a freelance nutritional journalist. Looking to break the ties of working for others, she needed an identity set as moved to pursuing this endeavor full time. This identity completely captures her personality and sense of humor. Additionally it reflects the back to basics mentality of the days of old before type writers and processed food full of additives.

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Bill Klingensmith MYDARNEDEST Rochester, NY

| AIGA Member

Landmark Society of Western New York Website The Landmark Society of Western New York came with one primary goal: to be a new resource about preservation that can grow. This organization is not only about restoring historic buildings but also to repurpose them to achieve positive influence on the communities they inhabit. A leap from the antiquated stereotype that the group is composed of purist members trying to return to a time, long ago. They are a group of progressive community minded citizens taking action for a better future. The design goal was to create an updated visual solution that is clean and legible. Using a new approach to web typography with a typeface that is strong, architectural and formal. All pages on the site are dynamically generated using a WordPress content management system. Allowing a strong balance between photographs and written content that can be managed internally by the staff with great ease. Design and Programming: Bill Klingensmith Copywriting: Caitlin Meives

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Jordan LacZ

| AIGA Member

Clark Patterson Lee Honeoye Falls, NY

Clark Patterson Lee Recruiting Folder This recruitment package displays a versatile folder, designed for Clark Patterson Lee. It was designed to enhance the firm’s branding through the use of grayscale imagery and Pantone 123. The folder design is visually engaging yet generic enough to use for recruitment, letters to clients or for firm qualifications that are often wire bound or stapled. The one-pocket orientation was chosen to differentiate it from other folders. The design of the recruiting package gives viewers a glimpse of the photography, encouraging them to view the inserts. Photography was selected to emphasize a wellrounded work place and promotes firm culture. The white space, limited text and bold yellow band create a focus on the photography and headings on the left hand side, all consistently beginning with the letter “W”. The layout allows readers to flip through pages in a matter of seconds without needing to remove the pages. Paper: 120# Endurance Silk Cover Printing: EPi Printing and Finishing, Client: Clark Patterson Lee

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Karen Luciani

Colgate University Hamilton, NY

| AIGA Member Questions of form Questions of form

Colgate Admission Viewbook

to make the most of my four years.” “The view from Persson Hall inspires me — Haley del Plato ’14 to make the most of my four years.” — Haley del Plato ’14

“In the Ho Science Center and on the old golf course, looking at the night sky.” “In the Ho Science Center and on the old — Xinru Cheng ’14 golf course, looking at the night sky.” — Xinru Cheng ’14

“From my peers and professors.” — Chase Jackson ’13

“From my peers and professors.”

SCARS SCARS INTERRUPT/THAT INTERRUPT/THAT SPACE SPACEBENEATH BENEATH LANGUAGE/ LANGUAGE/ THE THEIRRATIONAL IRRATIONAL SURFACELESS SURFACELESS LANDSCAPE LANDSCAPE SHEDDINGSKIN SHEDDINGSKIN LIKE LIKEMEMORY/HEAVY MEMORY/HEAVY TOBACCO AND SALT TOBACCOSMOKE SMOKE AND SALT PUSHING PUSHINGGREEN GREEN SWELLS FOAM SWELLSWHITE WHITE FOAM BREAKS/WAITING BREAKS/WAITINGFOR FOR RELEASE RELEASEOF OFUNEASE UNEASE LUST/ UNTYING THE STRANDS LUST/ UNTYING THE STRANDS OF OFOUR OURACCIDENTAL ACCIDENTAL STILLNESS/NOTES STILLNESS/NOTESININ ECHO ECHOAND ANDECLIPSE ECLIPSE THICKHANDS THICKHANDSGRIP GRIPLIKE LIKETHEY THEY COULDNT LET GO/GULLS APPROACH COULDNT LET GO/GULLS APPROACH ININ HUNGER OR WARNING/ HUNGER OR WARNING/ WHAT WAS THAT DESPAIR WHAT WAS THATWORD WORD DESPAIR ITS LOCATION ON ITS LOCATION ON THE STOMACH/ THE STOMACH/ HOW DO THE BLIND LOCATE/ HOW DO THE BLIND LOCATE/ FIRST RAYS STAGGERING FIRST RAYS STAGGERING OVER ROOFTOPS/ THE BODY OVER ROOFTOPS/ THE BODY APPEARS AS CONCENTRIC APPEARS AS CONCENTRIC CIRCLES/ALL I COULD DO CIRCLES/ALL I COULD DO WAS FLAIL OR FAIL WAS FLAIL OR FAIL THERE WERE FISHBONES THERE WERE FISHBONES ININ THE SKY/FINGERTIPS THE SKY/FINGERTIPS PRESSED PRESSEDTHE THEDIPS DIPSBETWEEN BETWEEN RIBS/LIPS HOLLOW RIBS/LIPSTRACING TRACINGTHE THE HOLLOW DIVIDE/NOW DIVIDE/NOWHAVE HAVEREMINDED REMINDED YOU YOUI HAVE I HAVEGIVEN GIVEN YOU YOUBACK BACKMY MYMIND MIND

— Chase Jackson ’13

The book brings Colgate University to life for the prospective student/parent audience. Large scale photos capitalize on the fold-in real estate, and the use of type and graphics bounce the reader to important information.

For her senior art project, Amanda (right) created a poem from steel and her used it to partially encase an old For senior art project, Amanda Penn Yan runabout boat. (right) created a poem from steel and used it to partially encase an old Penn Yan runabout boat.

N II V VE E RR SSI ITTYY CC OOL LGGAATTEE UUN

2011–2012 2011–2012

N II V VE E RR SSI ITTYY CC OOL LGGAATTEE UUN H A M I LTON , N E W Y O R K H A M I LTON , N E W Y O R K

“My courses, in conversation with one another, gave me the tools for an interdisciplinary art practice.” “My courses, in conversation with one another, gave me the tools for an interdisciplinary art practice.”

C O L G AT E U N I V E R S I T Y

| ARTS263 | | ARTS263 |

C O L G AT E U N I V E R S I T Y WORDS•TOOLS•ART WORDS•TOOLS•ART

Design: Karen Luciani Copywriting: Barbara Brooks Photography: Andrew Daddio Paper: Monadnock Astrolite A collaboration between the Communication and Admission Offices at Colgate University

Where do you find inspiration? Where you find inspiration? “The do view from Persson Hall inspires me

“In Sculpture II, Professor Godfrey encouraged us to make work from our “In II,IProfessor us to make workstructure from our— ownSculpture viewpoint. wanted toGodfrey make artencouraged that questioned narrative own viewpoint. I wanted art that— questioned structure — so I began to build thingsto outmake of words.” Amanda Katz ’10, artnarrative and art history major so I began to build things out of words.” — Amanda Katz ’10, art and art history major

1 1

Cover_embossed Cover_embossed

From Amanda’s transcript:

CORE151 Western Traditions From Amanda’s transcript: CORE152 Challenges of Modernity CORE151 Traditions Painting and Sculpture ARTS216 Western Italian Renaissance CORE152 Challenges ARTS221 Video Art I of Modernity ARTS216 Renaissance Painting and Sculpture ARTS263 Italian Sculpture I ARTS221 Poetry Video Art I ENG378 Workshop ARTS263 I GEOL135 Sculpture Oceanography ENG378 Poetry Workshop GEOL135 Oceanography

Amanda set fire to her project to determine the poem’s final shape. colgate.edu/discover Amanda set fire to her project to determine the poem’s final shape. colgate.edu/discover

Persson Hall bridge Persson Hall bridge

What What

did you do last weekend? did you do last weekend?

“I went to the ‘springcoming’ lacrosse game vs. Army.”— Karen Bascom ’12 “I went to the ‘springcoming’ lacrosse — Karen Bascom ’12 game vs.toArmy.” “I went a trauma class at SOMAC

(Southern Madison County Ambulance “I went I’m to aatrauma class at SOMAC Corps). volunteer EMT.” (Southern Madison County Ambulance — Sammy Rocks ’11 Corps). I’m a volunteer EMT.” — Sammy Rocks ’11

“I went to an Indian culture festival at the Palace Theater.” — Sijie Fan ’14 “I went to an Indian culture festival at the Palace Theater.” — Sijie Fan ’14

When did you know you were a Raider? When“When didI was youon know you were a Raider? a plane wearing my new Colgate sweatshirt and a man tapped me “When I was plane my new on the arm toon tella me he wearing was a graduate Colgate and a man tapped me from thesweatshirt 1950s. It felt amazing to be part on the close-knit arm to tellcommunity.” me he was a graduate of this from the 1950s. It felt amazing to be part — Morgan Giordano ’14 of this close-knit community.” — Morgan Giordano ’14

“Winter break my first year when I was excited to return in January.” “Winter break my first year when — Giovanna Brunetto ’12 I was excited to return in January.” — Giovanna Brunetto ’12

question 1 question 1

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Karen Luciani

Colgate University Hamilton, NY

| AIGA Member

The Scene The Colgate Scene is designed to reflect Colgate’s core identity: a historic yet forwardthinking liberal arts college that “does things big,” whose people are gutsy, smart, fun, and driven. The oversize format reflects that notion. Excellence of design can be seen in the strategic use of white space, expansive feature spreads, and large-format, high-impact images to create a sense of pacing and variety. Unlike many magazines, covers do not tie to editorial content; instead we choose compelling people-oriented images that capture “The Colgate Spirit.” Design: Karen Luciani, Katherine Mutz Publications Direction: Gerry Gall Editing: Rececca Costello, Managing Editor; Aleta Mayne, Associate Editor Photography: Andrew Daddio

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Kelly McMurray 2Communique Delmar, NY

| AIGA Member

Touchstone Community School Viewbook Touchstone Community School was facing declining number and inquiries. After a new marketing campaign and the redesign of their viewbook they saw the preschool enrollment double, new inquiries double, and lowest attrition rate in history. Now that’s effective design! Creative Direction: Kelly McMurray, Chris St Cyr Copywriting: Ellen Barnett Photography: Melody Ko Client: Touchstone Community School

Your child. Our mission.

Touchstone C O M M UN I T Y S C H O O L

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fall 2011

fall 2011

Kelly McMurray

2Communique Delmar, NY

| AIGA Member

Tufts Magazine The aim of Tufts Magazine is to remind readers what a great university they are affiliated with. The design speaks to this audience through provocative photography, thoughtful illustration, and engaging design.

Magazine

Magazine

Creative Direction: Margot Grisar Design: Kelly McMurray Editing: David Brittani Printing: Lane Press

CONTENTS

PL A NET T U FTS

TUF TS MAGAZINE FALL 2011 VOL . XIX, NO.1

P E O P L E , P R O J E C T S , PA S S I O N S

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28 “Even clueless boys might have noticed that America has a favorite child, and the name of that child is Samantha, Megan, or Jessica.” The New Girl Order BY KAY HYMOWITZ, J73

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Contagion

PICTORIAL

War and Anarchy BY NICHOLE SOBECKI, A08

On the ground as Libyans’ exuberant uprising turns to mayhem

DEPARTMENTS

BY MICHAEL BLANDING

Remember smallpox? The first disease ever eradicated? Tufts veterinarians have done it again with Africa’s deadliest cattle plague.

2 The Editorial We A big hand for manual skills

3 Contributors 4 Letters caption

6 Planet Tufts

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Good Vibes in L.A. BY DAVID MENCONI

T he country’s most successful—and maybe coolest—symphony orchestra is known for its sense of adventure, thanks largely to Chad Smith, A95.

“We’re constantly staying at the edge of where music is. I hope the audience has enough bandwidth to take in all that we offer, and I try to program that way.” ON THE COVER: A Libyan civilian walks through the rubble of a government complex in Benghazi. More photos by Nichole Sobecki, A08, in WAR AND ANARCHY, page 34.

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Solomont’s reign in Spain 6 Urban Johnny Appleseed 8 Nigerian Hollywood 9 NBC’s comedy czarina 12 Brilliant! (Jumbo entrepreneurs) 14 Laurels 16

45 Creations

Our Man in Madrid Alan Solomont relishes his job as “face of the United States”

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B Y P H I L P R I M A C K , A7 0

Tales of sexual orientation

49 News & Notes

THINK TANK

66 Beyond Boundaries

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GUEST TH I NK ER

41

ANI MAL I NSTI NCTS

42

NEGOTIATI NG LI FE

The $1.2 billion success story

74 Take It from Me Your tips on business philanthropy, group photos, LinkedIn, dining with tots

76 Afterimage Tufts’ 9/11 peace quilt

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The longshoreman philosopher

The enlightened children’s hospital

BY TOM SHACHTMAN, A63

Thunder phobia in dogs

BY W. GEORGE SCARLETT

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BY NICHOLAS DODMAN

How to give advice

Sitting around a horseshoe-shaped table in the U.S. Embassy in Madrid in late May, some fifteen Spanish journalists watched President Obama’s speech about U.S. policy in the Middle East and North Africa. Their host, wearing a dark blue suit and crisp white shirt, took occasional

notes before assuming the role of seminar leader after the live feed from the State Department’s Benjamin Franklin Room ended. “Any reactions?” asked Alan Solomont, A70, U.S. Ambassador to Spain and Andorra. Solomont, who has immersed himself in Spain’s history,

politics, and culture, was no doubt interested in feedback from these journalists, whose polite, classroom-like demeanor seemed, well, un-American to a journalist visiting from Boston. But as a representative of U.S. foreign policy, Solomont was also gently prodding news coverage. “I was

SCHOLAR AT LARGE

Annus mirabilis: 1941 BY SOL GITTLEMAN

newswire

Read the full stories at Tufts Magazine online: go.tufts.edu/magazine

JESWALD W. SALACUSE ILLUSTRATIONS: MICHAEL PARASKEVAS (CONTAGION), AARON MESHON (GIRL); PHOTOS: GENARO MOLINA (SMITH), DAVID ZENTZ (RABINOWITZ)

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K IDS THESE DAYS

6 t u f t s m ag a z i n e w i n t e r 2 0 1 1

TINY MOTOR Tufts researchers have devel-

new class of medical and engineering devices.

oped the world’s first single-molecule electric motor—just a nanometer across. Tufts chemist Charles Sykes says the work may lead to a

DIETING SUCCESS The medical school’s Michael Dansinger, the nutrition doc for

PHOTO: JAMES RAJOTTE

impressed with the president’s courage to put on the table what he thinks are the elements for agreement” on Middle East peace, he said. The speech, he added, “will not be without political reverberations in the United States.” Solomont, a longtime Democratic Party activist and fundraiser in Massachusetts and nationally, certainly knows politics. He was named to his Madrid post in 2009 by President Obama, for whom Solomont was a crucial supporter. Obama had already appointed him to chair the board of directors of the Corporation for National and Community Service, to which Solomont (who, like Obama, was once a community organizer) was first appointed by President Clinton, for whom he also worked and spent hard, in 2000. In that sense, Solomont, whose deep pockets for political, charitable, and other causes (including Tufts) come from success as a health-care entrepreneur and investor, was a traditional appointee: major contributor and supporter lands plum embassy post. But in other ways, the appointment was nontraditional, both for Spain and for its new ambassador. Solomont had little foreign policy experience. When his name first emerged, the Spanish press noted mainly his political and financial support of Democrats and Obama. Spain’s second-largest newspaper, El Mundo, referred to him in August 2009 as a philanthropist and “millionaire businessman” or, a few days later, as a “Jewish businessman.” Though some of his predecessors also weren’t career diplomats, Solomont knew he needed to prove his intent and abilities not only to a new audience in Spain, but to career Foreign Service officers in his own embassy. “The U.S. Ambassador occupies a special place, so there was a fair amount of buzz in the Spanish media before my arrival,” he said over coffee in the ambassador’s residence, which is decorated in part

PHOTO: ISTOCK

from his personal collection of art work by Lichtenstein, Hopper, Avedon, and others. “My background was a bit of a curiosity.” And Solomont had usually been more of a behind-the-scenes guy. “I’ve always been supporting other people. Now I’m in more of a principal role.” Solomont ended up with more time than he expected to prepare for his new challenge. He did not begin his formal duties until about five months after his nomination. Part of the delay was due to clearances and other checks (“There is no medical procedure that I would not prefer to the vetting process,” he said), but some of it was due to political “holds” on his nomination placed by senators upset by issues only indirectly linked to him. Though frustrating, the delay “was probably a

blessing,” Solomont said. “It gave me time to learn about and really closely follow the issues we’d be dealing with.” He spent the time meeting with top embassy staff, other ambassadors, and experts on Spain, international commerce, and other topics. “I did not know as much about sovereign debt as I do now,” he said. “In retrospect, I felt better prepared than I might have been. But I was still not prepared for how much I would love this work. You’re exposed to an enormous range of issues. You are the face of the United States in this country.” With extensive travel and other outreach through Spain—Solomont has the politician’s knack for working a room— he and Spain became more comfortable with each other. “I’m not shy about the fact that I’m deeply involved in the Jewish

FINDINGS

ELECTRIC FROG Dany Adams recently had an eerie encounter with a frog embryo: she witnessed a blueprint of the frog’s face forming even before any actual features developed. Using special dyes, Adams, a professor in Tufts’ Center for Regenerative and Developmental Biology, invented a technique that can mark embryonic cells just as they are starting to change into more specialized types, like skin or nerve cells. In the process, a series of ghostly images appears on the embryo, showing places where physical features—like the eyes and mouth—will eventually form. “Before the frog gets a face, a pattern for that face lights up on the surface of the embryo,” says Adams. “It’s a jaw dropper.” Adams says that these newly specialized cells take on a negative electrical charge before they change function, which shows that electricity may play a role in how cells develop. It’s possible, she says, that bioelectric events trigger certain sets of genes to activate, eventually creating an eye, nose, or other body part. Besides helping biologists gain a better understanding of cell development, Adams’s technique may have a use in medicine: Says Laura Vandenberg, a postdoc who worked on Adams’s team as a student, “If we can see places on an embryo where birth defects are about to take shape, we might be able to fix them before they occur.” The pair recently published their findings in the journal Developmental Dynamics. Time-lapse footage of the frog embryo is at bit.ly/frog_embryo.

w i n t e r 2 0 1 1 t u f t s m ag a z i n e 7

Mike Minerva Minerva Design Rochester, NY

| AIGA Member

Chocolate Ball Invitation Nonprofit organizations need (and deserve) great design. This clever invitation for the Epilepsy Foundation’s Chocolate Ball helped get guests excited for this very important fundraising event. Art Direction: Mike Minerva Design: Aaron Beug

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Mike Minerva Minerva Design Rochester, NY

| AIGA Member

Hey Shuga! Packaging Caribbean Liquid Sugar Global Services was launching a new sugar product and wanted to promote it with packaging that felt earthy and organic while nodding to their tropical roots. The bottles we designed for them do just that. Creative Direction: Melody Ossola Art Direction: Mike Minerva Design: Melody Ossola

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Mike Minerva Minerva Design Rochester, NY

| AIGA Member

Nalgene Cat Logo The cat logo designed for the original Nalgene bottle appeals to the adventurer in all of us. Creative Direction: Melody Ossola Art Direction: Mike Minerva Design: Melody Ossola

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Mike Minerva Minerva Design Rochester, NY

| AIGA Member

Nalgene Website The Nalgene website stays on brand while showcasing a lot of personality for the variety of bottles you can purchase. The lifestyle filter is a smart way to help consumers with bottle selection. Creative Direction: Melody Ossola Art Direction: Mike Minerva Design: Melody Ossola Development: Kristen Curtze

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Mike Minerva Minerva Design Rochester, NY

| AIGA Member

Swain Website A website for a ski resort should appeal to ski bunnies of all ages. We kept that in mind when creating the new Swain site, and ended up with a design that’s visually engaging, well-organized, and family-friendly. Creative Direction: Melody Ossola Art Direction: Mike Minerva Development: Kristen Curtze

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Katherine Mutz

Colgate University Hamilton, NY

| AIGA Member

Multicultural Brochure The Colgate Admission Multicultural Brochure emphasizes the importance of diversity throughout Colgate’s existence represented by a undulating timeline. Through dynamic photography, intriguing graphical elements and typography, the 44-page brochure portrays Colgate as a historical, vibrant, and cultural place for continued education. Design: Katherine Mutz Copywriting: Vicky Wilson Photography: Andrew Daddio Client: Colgate Admission Additional Support: The Office of Communications, The Office of Admission

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Lydia Powers Rochester, NY

| AIGA Member

Flutter-by Interactive Butterfly Flutter-by Interactive Butterfly is a project designed to educate and engage children about butterflies and the National Museum of Play at The Strong’s “Dancing Wings Butterfly Garden”. This was accomplished through the use of educational games and animations that are informative and fun. This interactive application is designed for children of all ages. There is a clear navigation system, colorful design, children friendly typefaces, games, animations, a coloring section, different voices narrating and trading cards. There are different sections and interactions for varied interests, ages and learning styles. The amount of information that is taught in such a fun and educational way reflects the success of the design. Voice of Beatrice the Butterfly: Karli Tucker Voice of butterflies and creatures in the garden: Ashoomi Dholakia, Bill Mowrey, Chia-Huei Yan, Jason Harris, Mansi Vora, Minh Le, Sten McKenzie, Tom Weaver Sound Effects: Bill Mowrey, Karli Tucker, Tom Weaver Trading Card Photos: Tad Yankoski Thesis Committee Members: Chris Jackson, Carol Fillip, Allison McGrath, Andrea O’Keefe “Dancing Wings Butterfly Garden” Entomologists: Derek Kellogg, Tad Yankoski, Patricia Woodruff

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Lydia Powers Rochester, NY

| AIGA Member

Starr Powers Wedding Invitations The design for these wedding invitations is simple, elegant and reflective of the colors and overall feeling of the wedding. The bride wanted floral invitations that represented the couple’s special day. The wedding took place in Northern Virginia, so I decided to go with cherry blossoms. Because the couple wanted letterpress printing, but did not want to spend too much, I designed the materials in one color and added splashes of color into the finished product through use of craft flowers, envelopes and ribbon. The envelopes, ribbon and backsplash of teal paper matched the colors in the wedding itself. Because I added the flowers later, I was able to use different colors to represent the wedding pieces, brunch invitation and reply card. The couple was delighted with the result and received many compliments on the design. Typographer: Dyana Weissman Printing: Dock 2 Letterpress

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Holly Scherzi Holly Scherzi Design Syracuse, NY

| AIGA Member

Fresh Sides Logo This versatile and distinctive logo translates beautifully from package to trade show to web. The union of bright natural greens & sky blue, an expressive script, and free form illustration, remarks that this product is fresh & all natural. A fanciful blast of steam memorably indicates the cooking method. Illustration: Holly Scherzi Client: Dan Dubinsky, Fresh From the Start

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Holly Scherzi

Holly Scherzi Design Syracuse, NY

| AIGA Member

Fresh Sides Packaging Six varieties of fresh potatoes no longer need beg for identity or cooking instructions. Their smart color-coded packaging clearly sells its ability to microwave the contents in a mere 7 minutes with no pots or pans. Recipes & instructions on the back panel re-enforce the ability to add your own creative ingredients right to the bag before nuking. Illustration: Holly Scherzi Client: Dan Dubinsky, Fresh From the Start

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Marc Stress stressdesign Syracuse, NY

| AIGA Member

Groovy Granola Inspired by the psychedelic era, and crunchy goodness, the Groovy Granola brand was born. The system brings together a playful dancing logo, vibrant color palette and patterns with a clean trademark provide this company with an upbeat brand appeal for all audiences. Creative Direction: Marc Stress Design: Kate Maggiolino, Sarah Burns

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Margaret Urban Fredonia, NY

| AIGA Member

Fredonia Showcase Exhibition Announcement Every year, faculty choose a handful of the best work created by their students for an exhibition. This reminded me of little kids trying to choose a single cupcake when presented with a large assortment. This analogy was carried through to the language of the copy. Illustrations were created for the piece using a digital tablet. Client: The Art Gallery, SUNY at Fredonia

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Julie Wing

Pennellville, NY

| AIGA Member

Wing 23 This self-promotion exhibition poster is an example of excellent design because of its unique concept and use of mixed media. The composition is not completely contained within the border of the page and leaves room for open interpretation.

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AIGA Upstate New York Board Members Executive Board President: Chris Goldan Vice President: Sarah Burns Treasurer: Greg Kauffman Secretary: Marj Crum Directors Communications: Jonathan La Plante Programming (East Side): Doug Bartow CMYK: Rachel Jenks Coordinators Education (Rochester): Tony Zanni Education (Utica): Cindy Koren Education (Albany): Allyson Van Houten Education (Syracuse): Michelle Bersani Events (Utica): Michelle McCarrick Truett Web: Jessica Skorich CMYK (Albany): Cassandra Tredo Advisors Dennis Angelo Marc Stress Thank you for your support and contributions! 52

AIGA UPSTate New York AIGA Upstate New York provides education, networking, and support to students, professional, and advocates for the ethical practice of communication design. Founded in 1989, AIGA Upstate New York is a non-profit 501Š(3) corporation, operated by an all-volunteer Board of Directors, with bylaws and tax-exempt status. While the Chapter is self-governing in every way, it operates in a manner consistent with the mission of the parent organization: to advance designing as a professional craft, strategic tool and vital cultural force. Our chapter has increased its demographic reach in recent years, with especially strong representation in Albany, Rochester, Syracuse and Utica. Our student membership, the lifeblood of our organization, is growing and highly engaged, providing a continuum of representation from designers just starting out through the most seasoned professionals. Our success depends on the active participation of members and partners — that is, people like you. www.upstatenewyork.aiga.org Founded in 1914, AIGA is the oldest and largest membership association for design professionals. Today the national organization represents more than 22,000 designers participating in 66 local chapters and more than 200 student groups. www.AIGA.org

Acknowledgements Design: In House Graphic Design, Inc., Geneva, NY Printing: Eagle Graphics Inc., Rochester, NY AIGA Upstate New York regrets any errors or omission contained in this book.

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AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic tool and vital cultural force.

AIGA Upstate New York www.upstatenewyork.aiga.org


New York State of Design Catalog