Issuu on Google+

HOW SHOULD WE TALK ABOUT AIESEC? AIESEC Puerto Rico

NATIONAL GUIDELINE WORD OF MOUTH FOR ENGAGEMENT Created by: Luisa Correa Edited by: Suzanne Kiszivath & Miriam López

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO


INTRODUCTION Imagine you are reading this because you are an AIESECer, and you are interested in all kind of tools in order to learn and be better in the daily tasks of the organization. What you are about to read is a guide booklet for the most effective recruiting strategy of AIESEC Puerto Rico: word of mouth. This strategy works very well when you are trying to communicate to your friends or potential members the benefits about the world's largest student-run organization. You, as an AIESECer, are aware that the organization has changed your life. Here you have friends, you are growing as a person and as a professional, you have an international network that is getting bigger and you have the opportunity to make extraordinary things so... What if you help other young people have the opportunity to live the same experience? What if you make possible that more young people develop their leadership potential and become agents of positive change just like you? Lets do this!

“ E ngage and develop every young person in the World ” AIESEC BHAG 2015

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO


This is what any AIESECer knows about the benefits they can get by being member of the organization.

Social impact

Self discovery.

Leadership empowerment.

Soft-kills building.

International experience

Alumni.

Students from all over the

To have a positive influence on a social cause.

Experiential learning.

Cross-cultural understanding.

Personal and profesional development 

Exchange opportunities.

Global learning environment.

International conferences.

world. 

Global network

International business.

How can you communicate the benefits of AIESEC to different types of people ?

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO


COMMUNICATION DEPENDS ON...

Fac u

lty

er Gend

Programme

Leadership programme and gender information Programs

Female

Male

Focus on personal empowerment Focus on professional developand professional development: ment:

Team Member Programme ( T MP )

       

Leadership development. Practical team experience. Practical hard skills development. Real opportunities to practice your career Improve your résumé. Improve presentation skills. Live international experiences. Discover yourself.

      

Leadership development. Live international experiences. Access to a global network. Learn how to have results as a team. Real opportunities to practice your career. Improve your résumé. Development management skills.

Focus on personal empowerment Focus on professional developand professional development: ment: 

Team Leader Programme ( T LP )

      

Gain experience and learn how to lead a high performance team. Be part of the develpment of others. Interact with top companies in your country. Be a global citizen ready to make a mark in the world. Entrepreneurial mindset. Strategic thinking. Create and be responsable of your own project. Become accountable of your own actions.

 

   

Interact with top companies in your country. Gain experience and learn how to lead a high performance team. Get in contact with leaders all over the world. Entrepreneurial mindset. Strategic thinking. Create and be responsable of your own project.

* This table focus on gender as a result of a discussion in the TM Camp. The way recruit male and female student may vary according to their local reality.

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO


Exchange programme and faculty information

Faculty Management

GIP 

Business management and marketing:  Ukraine  Mexico  India  Costa Rica  Panama International business:  Turkey

Not Available

Natural Sciences

GCDP 

 

Communication

Marketing, business communication and graphic design:  Mexico  India  China  Costa Rica  Panama

Information Technologies,

Technical internship focused, pro gramming and web design:  Mexico  India  China  Costa Rica  Panama  Brazil  Western Europe  Australia  New Zealand Civil Eng., Mechanic Eng., Computer Eng. and Industrial Eng.:  Costa Rica  Panama  Colombia

Engineering

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO

NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Social business focused:  México HIV Education and Project management:  Africa ( Uganda, Kenya, Ghana, Mozambique, Nigeria ) Environmental Project Management and Education:  Asia ( India, Vietnam, Malaysia, China, Phillipines, Indonesia )  Latin America ( Costa Rica, Brazil, Mexico, Colombia ) NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil NGO IT Management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter )


Exchange programme and faculty information Faculty Language Studies

GIP 

Architecture

Arts

GCDP

Long Term Language Education ( 6 + months ) :  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Preferred Languages: Spanish, German, Italian, Mandarin and English.

Technical traineeship  Mexico  Brasil  India  China  Costa Rica  Panama

NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter )

NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Internships focused on arts education for children also available.

Not available

Social Sciences, Pedagogy

Not Available

and Humanities

Law

Not available

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO

Short Term Language Education ( 68 weeks ) :  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Preferred Languages: Spanish, German, Italian, Mandarin and English.

NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Social business focused:  México NGO and Project management:  Egypt  Colombia  Costa Rica  Panama  Mexico  Brazil  Russia ( in Winter ) Internships focused on human rights  Middle East ( Egypt, Morocco, Tunisia )


Important Details 

AIESEC does not have a membership fee.

All students interested must attend an infosession and an interview to enter AIESEC.

AIESEC is open to any young person up to 30 years of age.

Registration form can be found in: www.aiesecpuertorico.org/join-aiesec/

Students from all career backgrounds are welcomed.

Exchange Participants pay a fee of $300 dollars, divided in 2 payments of $150 dollars.

AIESEC does not focus on charity work, but rather on social impact through our leadership programs.

n t th e fir st Pu er to Ri ca ui cr re d ul co u yo at Re m em be r th In te rn at io na l!! !! Pr es id en t of AI ES EC

“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO


Guideline to recruit by word of mouth- AIESEC Puerto Rico