NATIONAL SUPPORT TEAM AIESEC IN GREECE
Brand experience
Application Booklet
THE STRUCTURE Content Team MCVP Marketing
Strategies Team Information Technology
Content Creator Facebook Manager
UR Manager
Content Creator
Instagram Manager
Conversion Specialist
Referral Marketing Specialist
Web Master
Content Creator
THE PROCESS 14th of June
8th of June
Application Launch
DDL of applications
16th of June
Announcement
15th of June
Interview or task, if needed
Submit your application sending a pdf file (plus extra material if needed) to giacomo1.bertollo@aiesec.net, daphne.faneromenou@aiesec.net & iryna.menzheha3@aiesec.net
DDL of applications is 14th of June, at 23.59.
NST
CONTENT CREATOR
3 positions
JD & Responsibilities
Requirements
MoS
The main role is to create material so sustain the social media of AIESEC in Greece with different kind of contents (visuals, images, videos, etc‌) and at the same time collect materials from customers or IXP.
Adobe Illustrator usage (intermediate) Power Point usage (advanced) Video creation skills Fast execution Accountability
# of material created # of material collected # of material posted
Questions
1. Which should be the focus contents for the next year? What’s the story you want to tell? 2. Please attach to the application one of your previous material created. 3. Choose a product and create a post for a social media. You are a free to choose the type of content and outcome.
NST
SOCIAL MEDIA MANAGER 2 positions
JD & Responsibilities
Requirements
MoS
Responsible for managing the social media accounts of AIESEC in Greece (Facebook & Instagram) and support eventual customers interacting with the pages.
Social Media usage (advanced) Ads knowledge (beginner) Knowledge of external trends Accountability Execution
# of posts weekly % Editorial Line fulfillment # of interactions Growth of interactions # of Sign Ups from online
Questions 1. Create a weekly editorial calendar (for a Social Media of your choice) and explain the expected outcome. 2. How your personality can influence the results in the Social Media management?
NST
UR MANAGER
1 position
JD & Responsibilities
Requirements
MoS
Responsible for finding opportunities, funding, scholarships to exploit from UR in local level.. Responsible for creation of education material concerning UR and partnership management.
Good understanding of Greek educational system Preferred LCVP experience Preferred BD/UR experience Research skills
# of opportunities found # of applications to opportunities # of material created
Questions 1. What is in your opinion the main lack of UR in local and national level now? What are the next steps to solve this problem? 2. Please provide a PEST analysis of Greek educational system and how it can influence AIESEC.
NST
CONVERSION SPECIALIST
1 position
JD & Responsibilities
Requirements
MoS
Responsible for improving the conversion rates of OGX funnels, mainly with Email Marketing or Lead Nurturing strategies.
MailChimp usage OGX understanding OGX experience preferred Execution
# of conversion strategies delivered # of contents created Conversion rates improvement % Sign Up to Applicant
Questions 1. What kind of contents or touchpoints can be the game changer in improving OGX conversion rates? 2. What are the main period of the year (mind operational timeline) to boost conversion? And how?
NST
REFERRAL MARKETING SPECIALIST 1 position
JD & Responsibilities
Requirements
MoS
Responsible to capitalize “Friends strategies� and Brand Advocacy. Manage and boost referral marketing in LinkedIn and provide target promotion for GE and GT.
LinkedIn usage (advanced) Understanding of current Start Up scenario and labour market OGX experience preferred Intermediate Design Skills
# of posts on LinkedIn % editorial line fulfilled # of APD coming from LinkedIn # of APD coming from Friends
Questions 1. Create a weekly editorial line for LinkedIn and clarify the expected outcome. 2. What are in your opinion the main pillars for Referral Marketing for next year?
NST
WEB MASTER
1 position
JD & Responsibilities
Requirements
MoS
Manage and develop the website of AIESEC in Greece (aiesec.gr), take care about eventual bugs or malfunctions and evolve the support to our customers.
High accountability HTML/CSS (basic) PHP WordPress Innovation mindset Fast execution
# of leads from website Conversion rates # of visitors Time spent in the website from every visitor
Questions 1. How aiesec.gr can be not just a landing page but a lead generator? 2. Take a look to the website, what are the 3 main changes you will make?
NATIONAL SUPPORT TEAM AIESEC IN GREECE For any kind of concern of information please contact: Giacomo Bertollo – giacomo1.bertollo@aiesec.net Good luck!