AIESEC Edmonton Annual Report For t he 2 012-‐2013 Y ear This document chronicles AIESEC Edmonton’s results from March 1st, 2012 to February 28th, 2013.
Table of Contents
2012 Highlights Outgoing Exchange Incoming Exchange Corporate Relations Alumni Relations Membership National Congress 2013 Financial Statements AIESEC Edmonton
2 3 4 5 6 7 8 9 10
National Awards Excellence in Alumni Relations
For the third consecutive year, AIESEC Edmonton has been recognized for building and maintaining strong relations with its alumni.
Local Committee of the Year
AIESEC Edmonton was recognized as the top overall performing local committee in AIESEC Canada
Bronze Excellence Standard
43 28 52 38
AIESEC Edmonton was recognized for realizing over 25 exchanges in 2012.
Global Impact Award AIESEC Edmonton was recognized for having the top performing outgoing exchange portfolio in AIESEC Canada.
Outgoing Exchange 40 35 30 25 Internships Raised
15 10 5 0 2011
Outgoing Exchange Highlights One of our best decisions this year was to approach the University of Alberta International (UAI) to combine our outgoing preparation seminar (OPS) with their Pre-departure Orientations for students who are studying abroad. Previously, our OPS session involved presentations on safety and AIESEC in general from AIESECers, as well as a presentation from a current intern. With our new format, UAI’s expert staff present on health, safety, and risk management and cultural preparedness and culture shock. They also provide each exchange participant with a comprehensive handbook that details everything needed before, during and after their experience abroad, as well as special handbooks from the Government of Canada. UAI provides breakfast, and gives us a room to present AIESEC specific information to our exchange participants afterwards. We cover AIESEC’s history, policies, have a presentation from a past exchange participant (as opposed to an intern) and conclude with meetings between each exchange participant and their exchange participant Manager. With this new format, UAI takes care of the logistics for the majority of the OPS, which saves us time, and provides high-quality information that we wouldn’t be able to provide on our own.
Incoming Exchange 10 9 8 7 6 Internships Raised
4 3 2 1 0 2011
AIESEC Edmonton saw a 30% increase of the internships that we raised within the Edmonton community. This year we have successfully raised 9 internships within the Edmonton community which was one of the highest numbers raised within Canada. Within the year we have been able to welcome 7 interns from Brazil, Columbia, Romania, Senegal, and Italy.
Corporate Relations Marketing Culture AIESEC Edmonton has worked diligently to create a strong sales culture. We have done this through concentrating on rewards and recognition, and promoting the value of sales skills. The Corporate & Alumni Relations (CAR) portfolio has integrated its own form of rewards and recognition. For recognition, the Edmonton office now has a “star chart,” visible to everyone in the LC, that showcases the number of marketing calls each CAR member has gone on. As well, those individuals who have raised TNs are rewarded for their efforts by being taken out for dinner. This strategy has increased competition within the portfolio and shows members that the work they do is valued. Summer Sales Summit The largest factor that has contributed to enhancing the marketing culture in Edmonton is relating how sales skills are necessary for everything in life. During our Sales Summit in August, we invited the entire local to come for sales training. We emphasized this idea and taught skills that were not AIESEC specific but were ones that could be universally applied to any situation. Whether you’re negotiating a million dollar deal or convincing your parents to let you go to a conference, the skills required are the same. Intern Relationship Management As well, we focus on building strong relationships with our interns, which allows us to leverage their unique experience within our Edmonton, build up an exchange culture within our local committee, and get more resigns. Some of the ways in which we have involved our interns include: • Social events - Canada Day party, Halloween Party, Easter Party, Christmas Party • Many welcome dinners, • Attendance at general assemblies • Role within the LC • Presentations at OPS and General Assemblies Maintaining strong relationships with our interns has been key to understanding the future opportunities within the organization. Best Case Practice in Corporate Relations AIESEC Edmonton pursued a $400,000 contract with the Alberta government to pay for the costs of sending 40 exchange participants abroad. This initiative involved writing a proposal which included: • • • •
Telling what AIESEC has done for the province of Alberta over the past 40 years Developing a budget, staffing plan, timeline, and goals Obtaining endorsement letters and quotes on AIESEC from alumni Developing a recruitment strategy specific to the government’s goals
A team of four members from AIESEC Edmonton worked tirelessly on the proposal, often working as much as 18 hours per day, in order to successfully complete the 59 page proposal in less than six days. Although we were unsuccessful in winning the contract, the hard work that AIESEC Edmonton took in pursuing this contract embodies AIESEC’s core value of striving for excellence.
AIESEC Edmonton – Consecutive winner of AIESEC Canada’s Excellence in Alumni Relations 2012
We released another edition of the AIESEC Edmonton Alumni Newsletter to keep Alumni connected to what is happening in our local committee and also share ways for them to get involved. The newsletter featured stories about current AIESEC members who were participating in Exchanges, highlighted current activities within the LC and lastly included a cross-word puzzle that incorporated “lingo” changes that AIESEC has seen over the years.
Alumni Relations Supporting Other Portfolios AIESEC Edmonton has developed a highly strategic focus on the area of alumni relations. Below are some of the ways that alumni relations have supported AIESEC Edmonton. • • • • • • • • • • • • • •
1 traineeship directly raised by an alumni 7 traineeships raised through alumni connections 25 meetings with alumni 40 marketing calls booked through alumni Raising $3,500 in NC sponsorship through alumni (School of Business, U of A International, Incite) Developing 4 in-kind sponsorship deals through alumni connections Alumni Ted Kouri spoke to 60 professionals at our corporate breakfast on the value of hiring an AIESEC intern $1,000 alumni donation to our local committee (not including alumni donations to NC) Six alumni attended our LCP elections and our chair was an alumni Five alumni champions invited 9 of their business peers to our corporate breakfast to learn about AIESEC Five members of our BoA are alumni An alumni chaired our turnover weekend An alumni did a session at our Edmonton Summer Sales Summit Several quotes and an endorsement letter from an alumni for our proposal to the Alberta government to manage the Alberta Abroad Program
Membership Member Development AIESEC Edmonton is LC of the Year 2012 because of the tremendous success our members have had. This is how we’ve developed them: • • • General Assemblies
• Training Days
• • • • •
Rewards & Recognition
1.5 hours each Once every month Dates are pre-assigned so members know well in advance Each GA has its own theme, but will based on either professional development (e.g. pitching AIESEC), or personal development (e.g. public speaking) Happens at least once/month Will always be something different (e.g. skating, movie night, theme party) Each holiday party is planned by a new team (Easter, Halloween, and Christmas were all major successes) Hosted a Sales Summit to teach each members how to pitch AIESEC Hosted a myaiesec.net training day Hosted a SalesForce training day Decentralized this year to allow each VP to get to know his/her members Are currently moving towards bringing this back to TM 7 Portfolio Member of the Year awards o Framed certificates o 1 LC Member of the Year award Lunch with their Dean A biography in a local newspaper Their name engraved on a plaque in the office
National Congress 2013 National Congress 2013 AIESEC Edmonton hosted NC 2013, which gave 250 members of AIESEC Canada an incredible 5 day conference th rd experience from Dec 30 2012 - Jan 3 2013. Some of our accomplishments include: • • • • • •
Raising $32,160 without requiring support from AIESEC Canada Developing multiple in-kind sponsorship deals Organizing a Casino Night after final banquet Giving away FREE t-shirts Engaging our alumni to help with connections for fundraising and in kind sponsor partners Engaging our alumni by inviting them to the banquet
Financial Statements AIESEC Edmonton – Balance Sheet As of February 28, 2013 Current Assets
Accounts Receivable Short Term Investments Other
Total Assets Liabilities
5,522.66 7.53 10,088.79 554.53
Accounts Payable 0 MC Payable (7,108.97) Other 0 Total Liabilities Retained Earnings Total Liabilities and Equity
16,173.51 16,173.51 (7,108.97) 15,590.60 16,173.51
AIESEC Edmonton – Income Statement
For the period March 1, 2012 to February 28, 2013 Revenues
29,389.17 Program 13,570.00 Donations 1,090.00 Merchandise Sales 320.00 Events 4,810.17 Other 9,599.00 Expenses 22,470.68 Affiliation Fees 1,862.50 Administration 409.13 Program 2,058,76 Events 3,568.72 Conference 4,224,14 Reimbursement Summer Marketer Wages 8,618.10 Other 1,729.33 Surplus/Loss 6,918.49
AIESEC Edmonton Executive Board Sam Turner Local Committee President Jill Hopkins VP Finance Anna Moore VP Communications
Idel Riemer VP Outgoing Exchange Desmond Salisbury VP Talent Management
Sawan Dhaliwal VP Corporate & Alumni Relations Kayla Baretta VP Incoming Exchange
*Sherilyn Trompetter – Chair University of Alberta International
*Marcela Mandeville Alberta Women Entrepreneurs
*Tanvi Nand Casman Construction Group of Companies
Wanda Nadeau Royal Bank of Canada
*Tom Koep Parkland County
*Wes Sawatzky Government of Alberta
Board of Advisors
This document was prepared by Sam Turner.
2-‐04H Business Building University of Alberta Edmonton, AB T6G 2R6
email: email@example.com phone: (780) 492-‐2453 web: www.aiesec.ca/edmonton