MC GRIT Replanning Output 2022

MC 2122 replanning output presentation

MC GRIT 21.222

mc 21.22 stand | purpose | values

bottomline | goals & projects

individual | plan

our legacy | updates

quarter three & four | priorities

OUR PURPOSE

"WE INTEGRATE A DATA DRIVEN MINDSET WHILST FOCUSING ON OUR CULTURE TO RESULT IN A SUSTAINABLE ORGANISATION THAT OUR MEMBERSHIP CAN BE PROUD OF."

OUR VALUES

STAY SIMPLE

PROFESSIONAL

TRANSPARENT

WE ARE INTERNATIONAL & EMBRACE DIFFERENCE

FLEXIBLE & AGILE

OUR LEGACY

WE ARE CREATING THE FIRST PHYSICAL Y2B SINCE 2014 ALONGSIDE THE NORDIC SUMMIT (NORDS) IN MAY 2022

bottomline goals and projects

strategic objectives priorities and battles

MC GRIT STRATEGIC OBJECTIVES

#1 - HR sustainability Increase membership engagement in their FA #proudtobeAIESECinDenmark

Why do we want to achieve this objective? Our members enjoy the experience that they have in the organisation and therefore choose to stay. We have the right systems in place to be able to facilitate and enable their experience. #proudtobeAIESECinDenmark

#2 -Establishing and Developing External Partnerships Money for the sustainability of organization/partnerships #parternships

Why do we want to achieve this objective?

We want the aiesec in denmark network to be able to diversify their revenue streams and core activities to enable leadership development under the current context.

#3 - Change the direction #1 Boost ewa | bd on the local level #2 Change to a data-based mindset #3 Build system of operation improvement

Why do we want to achieve this objective? We need to ensure that

(1) boost ewa | bd on the local level (2) change to a data-based mindset (3) build system of operation improvement

MC GRIT STRATEGIC OBJECTIVES

#1 - HR sustainability Increase membership engagement in their FA #proudtobeAIESECinDenmark

# 1 TL per / FA(OPS,BD,MKT) / LC 80% of position TL fulfilled # newbies number TBA

#2 -Establishing and Developing External Partnerships Money for the sustainability of organization/partnerships #parternships

# 3 contracts / per LC # 240 delegates Y2B # tba delegates NORD Summit 66,5K profit for Y2B

#3 - Change the direction #1 Boost ewa | bd on the local level #2 Change to a data-based mindset #3 Build system of operation improvement

# LCs in Cluster 1 od report / newsletter / od visit # coach visits # OPS/BD visits

MC Focus for 21.22 - live

FOCUS

OPERATIONS

1

iGTa

2

BD

3

oGTa

4

EwA

5

iGV

6

oGV

Sustainable Metrics

Entity Performance

Partnership Metrics

PvA(Q2)

PvA(Q2)

PvA(Q2+Q1)

35 | 14

442,500.00 kr.

180,799.16 kr (MC revenue)

# ELD realisations

kr Revenue Signed

3|1

0 (tba)

16 | 6

# MoCR

# People Engaged (EwA)

# BD Partners

94 | 98

# ideal number of members

HR sustainability

label

timeline

project manager: Elena #proudtobeAIESECinDenmark

Members find value in their experience inside of the organisation and choose to stay to develop. We develop young people by delivering a personalised, relevant and measurable leadership development experience; connecting people to a global network of people and partner #proudtobeAIESECinDenmark

gs involvement

MCP, MCVP FIN, MCVP OD

network involvement

stakeholder involvement

LCVP TM, LCP

Key milestones

scope

project team: Elena, Bogdan, Yoan

duration: 4 months

key metrics # 1 TL per / FA(OPS,BD,MKT) / LC 80% of position TL fulfilled # newbies number TBA

Leadership pipeline: TL board creation

30/03

Recruitment and onboarding

30/04

Functional Area Summits

30/05

Rewards and recognition system creation aligned with OP and BD timeline (#proudto…)

28/02

Retention experiences that are tailored to each member to develop

30/08

NEC spring edition (start)

15/03

DK Hub update / NEC / Conf / CC (ongoing)

30/05

#2 -Establishing and Developing External project manager: Gabriel

We want the aiesec in denmark network to be able to diversify their revenue streams and core activities to enable leadership development under the current context.

gs involvement

MCP, MCVP FIN, MCVP BD, MCVP MKT

network involvement

stakeholder involvement

LCVP BD, LCP, LCVP FIN,

timeline

#partnerships #Y2B2022

duration: 4 months

Delivery of the first physical Y2B

Key milestones

scope

project team: Gabriel, Elena, Tudor

label

key metrics # 2 contracts / per LC # 240 delegates Y2B 66,5K profit for Y2B

Kickstart new sales for Youth to Business Sprint #1

14/02

Onboarding BD commission to Youth To Business as part of their portfolio

17/02

Youth to Business core team & OC Y2B completed

20/02

Start the external Promotion of Youth to Business

14/02

Y2B Agenda Draft

28/02

#3 - Change the direction project manager: Yoan project team: Yoan,Gabriel, Lina, Elena, Tudor

With the pandemic many LCs started finding it difficult with HR & Finances & Operations.. Therefore AIESEC in Denmark is keeping members at the center of our focus and MXP has became a priority. When looking at the current financial status of EYs, Finance is another main area that EYs need to work on, in creating a stable base to build upon. Hence this strategy is aimed on supporting LCs to have a stable knowledge about their reality and how to take decisions based on data.

gs involvement

MCP, MCVP FIN, MCVP BD, MCVP MKT

network involvement

stakeholder involvement

LCP, LCVP FIN, LCVP TM

timeline

#proudtobealigned #fullmembership our people, our process

duration: 4 months

key metrics # LCs in Cluster 1 od report / newsletter / od visit # coach visits # OPS/BD visits

Basic Model: For the basic structural elements to be in place, with as much automation in place

Key milestones

scope

We want the aiesec in denmark network to be able to ensure that (1) boost ewa | bd on the local level (2) change to a data-based mindset (3) build system of operation improvement

label

By end Feb

Data input and review: To add all data to allow for benchmarking and cluster system creation. It will then expose any inaccuracies in the metric and ensure relevancy. The metrics will be adjusted accordingly.

Feb/Mar

Monthly Reports: As soon as benchmarks are created, it will be possible to retroactively measure the past year, providing us with a trend. There will be monthly newsletter/report with status updates and suggestions.

Exp Mar onwards

ODM Legislated: To update compendium with the new ODM and ensure its usage for future.

ALTIUS 2022

Ongoing Data collection: Measuring the LCs’ organisational performance using various sources. Ensuring we know how to support LCs given all the organisational changes and potential challenges.

Feb onwards

Transition: Ensuring MCPe as well as the next OD responsibles have an accurate picture of the entity’s evolution, and are aware of all necessary organisational processes and statuses.

MCPe from April OD 22.23 responsibilities as soon as elected

Alex Perunov

2022 purpose

finance

individual wins

1 2 3

Finance Standards Implementation Working with the commission to adapt new finance standards

Finance Elevation

Automate finance processes through help of external bookkeepers and new platforms

Strategic Funding / Revenue Sourcing EST responsible to develop a framework for funding options for LCs and MC. Applying for at least 1 fund

2021text purpose Finance Stabilisation

“ key metrics 1. Standards adaptation to the entity 2.Commission Education 3. Ongoing support and metrics tracking through OD Model

1. New FIN Process Outlined 2. FIN routines introduced 3. Stakeholders on-boarded

1. ESTs on-boarded 2. Funds found 3. Funds applied for #2

“

National VP Finance

key responsibilities Finance Standards Implementation Commission Mgmt Review new materials from AI for FIN Standards Adaptation of AI materials towards the entity Commission Education Monitoring progress and tracking deliverables Finance Elevation Outline FIN Process based on entity needs Research new relevant software tools to utilise Discuss possibilities with External Auditors & Bookkeepers Implement new software Launch new automated FIN software Strategic Funding / Revenue Sourcing Contact potential EST prospects Onboard new people Align on strategic focuses together Analysis of available funding options Contact / Apply for funds EST Mgmt

National VP Operations operations

individual wins

1 2 3

iGV development in LCs Develop operations in LCs for iGV as a new type of revenue for EY

iXP boost

For impact in A2025 and show to our members core of the organization we can boost iXP campaign as a part of RnR system

Quality iGTa Ops Support LCs in managing new type of structure with Ops and BD in LCs, show them how we should make selection and alignment with our partners for faster and quality selection

“

2021 purpose

“

Angelina Vaikhel

Build basic processes in Ops

key metrics 2 LCs run iGV 100% Fin->CO NPS 8 (Youth & Partners) LPS 8 (Youth) FA visits

#LCs take part #iXP appr NPS LPS

Process time op->apr #apr %apr with IR NPS (Partners) FA visits

key responsibilities iGV development in LCs run CCs with iGV have iGV Commission in general synergy with Morgs for safe iGV sales education by Gabriel EST coaches with iGV experience IR building iGV NEC FA visits iXP Boost RnR system Apply for a Fund TM and Mkt syn for promo Build strong and quality IR for this project Quality iGTa Ops iGTa Ops NEC BD/Ops synergy guideline National IR with EU EYs FA visits

Bogdan Gabor brand&mkt

individual wins

1

Enable LCs to perform MKT activities By the end of my term, all LCs will have a good understanding of marketing and independency capacity wise

2021 purpose

“

Contribute to the right environment and capacity for a proper execution of MKT activities

key metrics %MKT Activities done by LC independently #MKT Responsibles / LC #Members attending TtM / TtT

“

National VP BRAND&MKT

key responsibilities Enable LCs to perform MKT activities -

LCP & MKT Responsible Synergy Meetings Commission Calls Education spaces for MKT LC Visits & Workshops Encouraging members to attend iTtT Release the AIESEC in Denmark Blue Book Onboard all LCs on the DK Blue Book

Improve the EST Activities

2

Improve the EST Activities

By the end of my term, all campaigns are implemented optimally and give bigger payout

%SU Growth generated by SoMe %SU - APP Engagement growth rate

-

Tracking of Full-Time ESTs EST MKT Research EST Final Exam Tasks EST Team Days & Social Time Ensure that the EST has an active advisor Recruitment of a new EST Team once the ESTc finishes their term

General / Other

3

General/Others

MCP transition MCVP 22.23 selection Global Representative

-

MKT Research & Understanding External Communication Strategy Program Messaging & Positioning Synergies with Operations Global Campaign Customization & Implementation Social Media Management + Website Lead Nurturing & Community Manager Brand Advocacy / Ambassador Strategy Offline MKT

2021 purpose

National VP Talent Management

“

Create a stronger membership

talent management

individual wins

1 2 3

Purposeful recruitment Plan of membership role promotion & Recruitment

Conference Manager

Define project timelines and structures

@Dk Hub Develop a rnr culture, ensure a learning environment and culture

key metrics % of HR complete # of inducted members % Advanced nr of hours of newbies

# TL positions filled # delegates NPS

# of Local and National Cycles # of TLs Cycles Education % of Hub growth

“

Elena Cervantes

key responsibilities Purposeful recruitment Plan of membership role promotion & Recruitment Talent Attraction Recruiters On Board YOP to fill in their application Alumni turnover Advanced Conference Manager Logistics OC team coordination Materials preparation Venue and on site logistics Transition process Strategic Funding / Revenue Sourcing Planning Educational Cycles Effectiveness of educational strategies Membership educational plan Lead Spaces General/Others Conference Manager Coach Ethics Responsible Knowledge hub responsible iComm

National VP Org. Develop.

21.22 purpose

“

Implementing OD department in the EY.

Org.Development

key metrics

individual wins

1 2 3

ODM Dev Finalising the tool and Keeping metrics relevant

features.

OD reporting

Helping us to think strategically and give more data backed insights

Entity Development As the name suggests, developing the entity.

Supporting the LCs to grow in a healthy and deliberate way, and supporting MC to make sustainable and long term strategic decisions

# Drafts/versions of ODM # Features created % LCs Cluster benchmark % FA Tier system #tba

# reports # consulting calls % SONAs completed # SONAs reviewed % LCs using ODM in Coaching # LCs using ODM for re/planning

# Growth of OD process implementation # Change management for all the new departments (MXP/BD/OP/MKT/other) # Coaching Calls per LC # tba

“

Yoan Stoyanov

key responsibilities

ODM Dev Finalise Basic ODM Collect Data Benchmark Clustering system Tiering system Legislating it OD reporting Usage in BoD OD reports / newsletter Usage of ODM in reporting and re/planning Usage in LC coaching Entity Development EST management Coaching System Creating minimums for each coach to cover with their LCs Change management for everything (MXP / BD / OP / MKT) General/Other Synergies with all departments BoD and legislation support Educate EY on OD processes, what it is as FA and why its important Long term strategy Open consulting calls for any EB relating to OD - but also to curious TL and MBs

Tudor-Vasile Nae president

individual wins

1 2 3

2021 purpose

“

Unfold the Blindspot for Denmark

Throughout, purposeful people, passionate action, relevant presence.

key metrics

Support on national sales helping BD department with sales for Y2B and iGTa.

# 3 contract signed

LCPs Management -> plenary

%Response Rate LCPs %Attendance LCPs %plenary representation to NatCo

Gen 22.23 MCP Transition + Global

% Global Membership Criteria #MCP Applicants #MC Applicants

Representation

“

Member Committee President

National VP BD

business development

2021 purpose

“

The purpose of BD in 21.22 is to create the foundation for Sales and B2B Marketing for the BD department of AIESEC in Denmark, both at the national level and local level.

“

Gabriel Costa

key responsibilities individual wins

1

Delivering the first physical Y2B in a long time Deliver the first physical Y2B in 6 years and the first nordic summit in Denmark. The goal is to pilot what we call "EwA initiative". Now that we have a BD commission we can capitalize on their teams to sell this event.

2

BD Commission CULTURE & education boosting

3

Digitizing our processes

Now that I have a BD commission and I would like to capitalize on them selling national products contributing to diversify the revenue stream of AIESEC in Denmark.

Digitalizing some of our sales processes and improving iCX processes

key metrics #Revenue #Participants #Partners $Profit

#Contracts Signed by LCs #Cross-sells with MC

#LCs using constantly hubspot

Delivering the first physical Y2B in a long time 240 participants 66,5k profit 15 partners minimum 3 partners per LC Developing a portfolio containing Y2B and materials to sell to companies Marketing in Danish the event (Create different Tracks for different audiences) Sell packages for them to also participate in Altius Conference (1st round) BD Commission CULTURE & education boosting Make adjustments to the ER principles as needed, perhaps improve the GAP needed Bi-weekly workshops about sales management BD operational visits BD Summit with LCVPs BD specific R&R systems BD NEC track creation & improvement for members & VPs Digitizing our processes Creation of the Tickets pipeline to control EPs Work with morgs to change the audit process from Podio to hubspot Education about the customer success & consideration pipeline to the iCX commission (and to the BD one as well) Hiring a software to control our contacts and make it easier to sign contracts Re-buy hubspot, rethink who needs the sales professional license, pitch LC's participation Implementing the javascripts of google to track conversion properly in the B2B website Automatize the feedback forms when companies are closer to the evaluation meeting, so we have feedbacks more often

IMPORTANT LINKS

MC Team Dash

bit.ly/MC-GRIT-dashboard

MC Instagram

instagram.com/mc.denmark/

AIESEC in Denmark Calendar

bit.ly/aiesec-dk-calendar22

Knowledge Hub (coming soon)

bit.ly/AiD_knowledge_hub

Denmark MCVPs JDs

bit.ly/mcvp2122-jd