Johnnie Walkers Aftershave

Johnnie Walkers Keep Walking.

Johnnie Walkers Slogan is Keep Walking, and this has been carried through with Johnnie Walkers title since they began. After watching a few videos which discuss the history of Johnnie Walkers, the slogan of Keep Walking is discussed in how this was developed.

The way this slogan was developed is based upon Johnnie Walkers journey, starting out as a young adult who aspired to go on this adventure around the world, taking his product with him and advertising it to the world and expressing the product to as many different cultures as possible in order to gain the best target audience possible.

Target audience is a very important element that I must consider when producing my own packaging as it is important that the packaging is appealing to the targetted age range that I want to apply my product to. However, due to the product being bought by so many different age ranges across the market, I think it would be more affective to target the product at an audience who are more ‘upper class’ with a very smart and clean edge to the design to appeal to this upper class audience.