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AICI GL BAL P U B L I C I T Y

I S S U E

EARLY BIRD

CONFERENCE RATE ENDS 10/31! GROW YOUR BUSINESS

WITH PRESENTATIONS 5 TIPS FOR

EFFECTIVE NETWORKING MEMBER SPOTLIGHT:

NEHA MALHOTRA

OCTOBER 2016


EDITOR’S NOTE 2016

AICI BOARD OF DIRECTORS President – Jane Seaman, AICI CIP President-Elect – Riet de Vlieger, AICI CIP Secretary – Susan Hesselgrave, AICI CIC Treasurer – Chris Fulkerson, AICI CIP, FFS VP Certification – Joanne Rae, AICI CIP VP Education – Dr. Hyeri Kim, AICI CIP VP Business Development – Lucy Liang, AICI CIP VP Marketing – Coca Sevilla, AICI CIP VP Human Resources – Lilian Bustamante, AICI CIP Executive Director – Eric Ewald, CAE Assistant Executive Director – Gigi Jaber

MANY PEOPLE MAKE THIS PUBLICATION WHAT IT IS: AICI CHAPTER PRESIDENTS, INTERNATIONAL BOARD MEMBERS, STEADFAST ASSOCIATE EDITORS, DEDICATED WRITERS, OUR CREATIVE GRAPHIC DESIGN TEAM AT LIMB DESIGN, LOYAL ADVERTISERS. AND YES, YOURS TRULY. With each and every issue of AICI GLOBAL it has been an exciting challenge to focus on content to help you professionally and inspire you in your business. AICI exists only to serve its members, and so does this magazine. So it is with regret that I relinquish the helm of AICI GLOBAL. This river of life has twists and turns, and now new responsibilities require my full attention and are taking me in a different direction. While I will miss this role that has given me many friends worldwide and more insights than I could ever fit in these pages, it will be exciting to see what the future holds for AICI. Onwards! I encourage each of you to attend the 2017 Global Conference in Mexico City. I speak from personal experience, having attended both the 2013 Conference in Scottsdale, Arizona and the 2015 Conference in Washington, D.C. Each was transformative. The Conference is your opportunity to expand both your horizons and your business success. Every Conference is different. You will benefit in ways you cannot even anticipate. Bring your own stories and share with others. Come with your questions and take away wise answers. Find out what works. What doesn’t. You will have fun and make new friends. I promise. Proud to be AICI!

AICI HEADQUARTERS 1000 Westgate Drive, Ste. 252 St. Paul, MN 55114-1067 Phone: 651-290-7468 Fax: 651-290-2266 www.AICI.org

Susan Hesselgrave, AICI CIC Editor in Chief

Comments about the magazine? editor@aici.org

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PUBLICATION CREDITS

Issue 16 EDITOR IN CHIEF Susan Hesselgrave, AICI CIC

VP MARKETING Coca Sevilla, AICI CIP

ASSOCIATE EDITORS Donna Cameron Chelsea Loper Stefania Rolandelli Joan Van Allen Thea Wood, AICI CIC

FEATURED CONTRIBUTORS Donna Cameron Brenda Kinsel, AICI CIP Nikki Rausch Jane Seaman, AICI CIP

Carolina D. Tan, AICI CIC Martha Risco Gonzáles Vigil, AICI CIC Thea Wood, AICI CIC

PROOFREADERS Bernie Burson, AICI CIC

LAYOUT Limb Design AICI GLOBAL is produced quarterly by Association of Image Consultants International, a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants. AICI GLOBAL promotes AICI’s ideas, activities, interests and goals to its members. Responsibility is not assumed for the opinions of writers or other articles. AICI GLOBAL does not endorse or guarantee the products and services it advertises. 2016© Association of Image Consultants International. All rights reserved. No part of this online publication may be duplicated or reproduced without permission from the publisher. While every effort is made to ensure accuracy of information included in the magazine at the time of publication, the publisher shall not be liable for damages arising from errors or omissions.

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FEATURE 5 Tips for Effective Networking........................ 8 7 Ways to Get Publicity................................... 10 How to Use Presentations............................... 12

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Inside This Issue

LETTER FROM THE PRESIDENT............... 7

BUSINESS Enhance Your Etiquette Programs.................. 16 Building Trust Through Communication........ 19

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BETWEEN US Member Spotlight: Neha Malhotra.................. 20 From City Circle to Chapter: Lima, Perú......... 22 AICI Distinguished Memberships.................... 27 1st AICI Asia Conference................................. 28 Upcoming Events............................................ 31 Chapter Member of the Year Awards.............. 34

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W

hen our magazine’s editor in chief, Susan, first told me the feature topic for this edition was “Publicity,” I have to admit I was at a loss of what to write in this letter. Maybe some of you can relate, but I have always known that I am my own worst-kept secret! I am not confident that what I do is of any interest to anyone but me. Therefore I don’t tend to publicize it to anyone outside of my comfort circle.

LETTER FROM THE PRESIDENT

I turned to the dictionary for inspiration to find the definition of “publicity.” No surprise, there were numerous definitions, but the one that caught my attention was “information with news value issued as a means of gaining public attention or support,” and I remembered all those amazing stories we received as part of the AICI Telling Our Story campaign. The stories we received from all around the world were proof that as image professionals we have a positive impact on people’s lives every day. How many industries can say that? Yet why is it we are bombarded by the daily activities of certain reality stars that seem to contribute nothing, but the media has decided is newsworthy? I have a saying on my inspiration board in my office: Marketing: It’s not the products you sell; it’s the stories you tell. As the largest professional association of image professionals in the world, we have a lot of stories to tell that I know are newsworthy and would gain the public’s attention and support for the incredible impact we have on people’s lives. So I now have an addition to my inspiration board, the winning story from Liliana De Luna, The Story of the Man Who Did Not Believe in Women. This is to remind me I have ten months left in my term as president of this amazing association to find a way to PUBLICIZE all the incredible achievements of our AICI family members. I will be using the contents of this issue as my reference guide.

ONWARD AND UPWARD, JANE

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FEATURE

5 TIPS FOR EFFECTIVE NETWORKING BY NIKKI RAUSCH

Networking is an excellent way to grow your business, when done effectively. It’s economical (in most cases) and allows you to build strong client relationships. IN ORDER TO NETWORK EFFECTIVELY, HERE ARE FIVE TIPS YOU CAN IMPLEMENT AT YOUR NEXT NETWORKING EVENT.

TIP 1:

HAVE A PLAN BEFORE YOU WALK INTO THE EVENT.

Take some time to outline what you most want to accomplish. Set realistic goals for yourself. For example, decide ahead of time that you want to meet three new people, reconnect with two people you’ve met before, and book one or two follow-up meetings. By setting up a plan ahead of time, you now have a way to measure your success at the end of the event.

TIP 2:

For those who are like me and feel a little shy in a room full of new people, here’s a simple technique to keep you engaged: Act as if this is your event, you’re the host, and it’s your job to make others feel comfortable.

Act as if this is your event, you’re the host, and it’s your job to make others feel comfortable.

Take a few minutes at the end of the event to evaluate how it went. Ask yourself what you might do differently at the next event to be even more effective.

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WORK THE ROOM.

One way you might do this is by making introductions for people. Take someone you’ve met before and introduce them to someone brand new (you don’t have to know the other person). This raises your credibility in the room and people will remember you as someone who went out of their way to make them feel comfortable.


TIP 3:

BE READY WITH YOUR CALENDAR.

Be ready with your calendar to book next-step sessions with the people you meet. Too many people treat networking as an opportunity to pass out a stack of business cards or flyers. This is ineffective networking and you might as well not waste your valuable time and resources doing it. Think about it, after a networking event do you run back to your office and follow up with every single business card you were handed at a networking event? Chances are you don’t. Very few people do. In order to maximize your networking experience, you’ve got to book your next step appointment right there in the room, when you have the person in front of you and interested. People who say, “Here’s my business card, call me,” are totally missing out on opportunities to work with their ideal clients. Instead, ask the person, “Should we set up a time to connect further on this? I have my calendar available, when’s a good time to meet?”

It’s your job to invite people to the next step. When you extend an invitation, you’ll find you’re booking more clients.

TIP 4:

BE OF SERVICE TO THE PEOPLE YOU MEET.

A rapport breaker when networking is meeting people who treat you like a dollar bill vs. a real person. In order to build trust and make authentic connections, consider asking this simple question of the people you meet, “How can I be a resource to you?” Send the message that you are there to make legitimate connections and be willing to act on their responses. This is another way to raise your credibility in the room and build trust. People do business with people they know, like and trust. Approaching networking with an “of service” attitude sends the right message to prospective clients and connections.

Then suggest a day or time for a follow-up meeting/ phone call. When you do this, you’re making it easy for the other person to meet with you. And really that’s the best way to earn a person’s business: make it easy and chances are they’ll say yes. When you tell someone to call you, you are basically saying to them, “At some point in the next few days when you have nothing on your to-do list, stop and take a look at your schedule, pick a time that’s available for you, call me and hope I answer the phone and maybe we’ll set up a time to meet.” You’re asking them to do all the work.

DON’T SAY THIS

SAY THIS

“Here’s my business card, call me.”

“Should we set up a time to connect further on this? I have my calendar available, when’s a good time to meet?”

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TIP 5:

FOLLOW THROUGH.

Follow-through is a strong indicator of what people can expect from you if and when they become a client. Too many people say they’re going to do something and then, for whatever reason, they never actually do what they’ve promised.

When you tell someone you’re going to make an introduction for them or write a testimonial, add it to your calendar or your to-do list in the moment.

One way to significantly stand out and shine is to do what you say you’re going to do. When you tell someone you’re going to make an introduction for them or write a testimonial, add it to your calendar or your to-do list in the moment. This will ensure you remember it after the event. Be sure to complete the task within a day or so of the networking event. You are showing people what to

7 WAYS TO GET PUBLICITY WITHOUT BREAKING THE BANK BY THEA WOOD, MBA, AICI CIP

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expect when they work with you based on how you follow through and follow up. Remember, everything you do and say—in addition to your appearance—is making a statement. By networking effectively, you’re building your brand, your reputation, and your success.

NIKKI RAUSCH, founder of Sales Maven, is an award-winning sales executive with 22 years of sales experience selling to some of the largest companies in the world. As a sales coach, Nikki teaches simple, yet powerful techniques anyone can use. She is the author of Six-Word Lessons on Influencing with Grace and Buying Signals: How to spot the green light and increase sales.

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ublicity companies are great assets if you can afford them. They provide mass emails to media contacts in targeted industries. PR agencies can help get a product into the hands of a celebrity (a great marketing strategy), or land you an interview for a magazine, television show or podcast. They can even help a video go viral. The problem for many independent business owners is that the cost is prohibitive and may not always show tangible results you were expecting. Most PR firms ask for a 6-month or longer retainer fee. Boutique agencies charge the least amount: between $2,000 and $5,000 in the United States, according to GetMustr.com. That’s a tough pill to swallow if you’re uncertain of the investment in the first place. Here are seven ways to get publicity without breaking bank. Post your comments and feedback on www.facebook.com/AICI.ImageConsultants.

1.

PAYMENT-BY-RESULTS. If you decide to go the PR agency route, consider this approach. There’s a


FEATURE

basic fee plus a success fee (meeting the agreed upon goals). Consider what your goals are and the pros and cons before committing. Here is a list of PR Agencies in the U.S. and International from O’Dwyers.

2.

A LA CARTE PRICING. Just need a press release written and/or distributed? Or setting up a specific social media campaign? Many agencies will do that for a flat fee, but there are also online services that fit a small business owner’s budget. Here is a list of press release services with estimated pricing from FitsSmallBusiness.com.

3.

CONTRIBUTE TO A MAGAZINE. A good way to get started is by subscribing to HARO. It sends daily emails with topics that media outlets want to publish. If you’re an expert in an area (which you are), they will consider you! Read the directions carefully before submitting copy.

4.

GET ON A LOCAL MORNING TV/RADIO SHOW. Stations have programming directors who decide what goes on air and may be the first person to contact. However, many stations are on tight budgets and the show’s onair personalities may be calling the shots. Find out who the right person is, and call or email with a short pitch that quickly states a timely and valuable segment that you can provide. Stalwart Communications offers useful advice.

5.

GO VIRAL. Viral videos and trending topics on social media often dictate what major media will cover. Just ask Justin Bieber. SproutSocial.com outlines 8 steps to getting content to go viral.

6.

GET A MEDIA COACH. Media coaches or trainers will give you the tools necessary to present yourself effectively in front of the camera and/or microphone. It’s the

difference between appearing like a professional or amateur. Research coaches and trainers in your area: you may have to travel to a major city to find someone with valuable experience.

7.

NETWORK, NETWORK, NETWORK. If your name becomes associated with a certain service or expertise in influential circles, an editor or programmer may contact you for a feature. Or, if you contact them, they will have heard your name already and you won’t have to work so hard to earn their trust.

THEA WOOD, AICI CIC, MBA, is the co-founder of SheSpark (a digital magazine for women over 40), author of Socially Smart and Savvy, and an image consultant based in Austin, Texas.

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FEATURE

HOW TO USE

PRESENTATIONS BY BRENDA KINSEL, AICI CIP

The easiest way to get new business and make a name for yourself is to get in front of a live audience and talk about the solutions you provide. When people can experience you and learn more about how others have gotten great results from working with you, you create a hunger for your services. Your passion and enthusiasm are contagious.

INSPIRED AUDIENCE MEMBERS WILL: 1. WANT TO BECOME YOUR CLIENTS.

2. TELL THEIR FRIENDS ABOUT YOU.

Someone may have heard about you somewhere but she’s shy. She’s not sure if you’re the one for her. When she sees you live in action and understands more about what you do, her doubts will disappear and she’ll sign up for your services.

Someone in your audience could be the networking type of person. She’ll tell everyone she knows that you’re the latest “it” person and they need to call you. Early in my career I got over a dozen new clients from one single person talking about me.

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3. SIGN UP FOR YOUR MAILING LIST AND FOLLOW YOU ON SOCIAL MEDIA TO HEAR WHAT YOU’RE UP TO NEXT. Some people who enjoyed your presentation want to think about it for a while. When they sign up to be on your list and receive newsletters and see you on Facebook, they’ll call you when they’re ready. That seed you planted maybe weeks, months or even years ago may come to harvest when you least expect it.


Giving presentations early on turned my new business into steady business. As my name, my e-mail marketing list and reputation grew, my business flourished. So why doesn’t everyone jump into doing presentations or have success with them? Let’s go over some of the stumbling blocks. Here are some beliefs my coaching clients had about speaking, and how I helped them see a viable workaround from the false assumptions they had.

FALSE: FILL YOUR

PRESENTATION WITH EVERYTHING YOU WANT YOUR AUDIENCE TO KNOW. An audience that’s overwhelmed by information won’t linger after your talk, book an appointment, or want to be added to your e-mail marketing list. They’ll leave confused and unsatisfied. It’s more important to take what you know and break it into small, bite-sized portions. Remember, you already know so much more about your topic than your audience does. Keep it simple. Win their attention with short, concise bits of content. Once you’ve created the outline and flow for your presentation, ask yourself if a nine-year old could follow it and understand. If she couldn’t, go back and make some edits. Your content and your points need to be clear, fresh, and easy to follow. Your audience should be happy with the knowledge they’ve gained but be eager to have more time with you to learn more.

FALSE: NEVER CONSIDER GIVING A TALK FOR FREE.

Even professionals who have been in the business for years offer free talks. Why? Because it’s good business. Strategically, offer free

or low-fee presentations within or close to your location, so you’re in front of people who could easily become clients. Winning new clients from a presentation is better than a one-time speaking fee. One new client using your services could easily yield several hundreds or thousands of dollars to your bottom line this year. Think of it this way: You aren’t speaking for free, you’re speaking to be introduced to your new clients.

FALSE: GO FOR BIG

AUDIENCES OR DON’T DO IT AT ALL. Consultants who are part of my programs have reported back to me the same experience I had with audience size: Speaking to smaller groups can be a lot more lucrative than speaking to large groups. If we’re taking the time to create a presentation, we want the most people possible to be in the audience, right? Not necessarily. Small, intimate groups in your living room with 10 people or less can be ideal. Why? The cozy environment can make it safer to ask questions. Audience members feel like they get more individualized attention. On the other hand, if you have a presentation booked in a public space and you learn that fewer

people are coming than expected, stay upbeat about it. Your next new client is sitting in that audience and that makes it worth it.

FALSE: WRITE A NEW SPEECH FOR EVERY GROUP THAT WANTS YOU TO PRESENT TO THEM.

Be in control of the topics you want to present. To create a whole new presentation on subjects you aren’t keen on is a waste of your time. What are the services you provide? Plan to do presentations that demonstrate how you work. These are the presentations you’ll enjoy delivering. If a group wants you to speak on a certain topic, you can redirect them to what you want to present. Keep copies of all the presentations you give. Each time you’re asked to give a talk, you can review your past materials. Over time, you may add more relevant or time-sensitive examples. Include a checklist (or photos) of props you need to take with you when you give this presentation. To be prepared for anything, have a speech for a 10-minute, a 20-minute, a 45-minute and a onehour time slot. Take one of your best presentations and make three different versions of it so it could suit any type of audience.

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FALSE: TALKING ABOUT YOUR CLIENTS’ SUCCESSES SOUNDS TOO SALESY.

Nothing sells your services better than telling stories about clients you’ve helped. These stories will help the audience “see” how you work, imagine themselves in the same situations, and create the desire to work with you. Think about clients who have had great success with you and especially about problems they had that you solved. Write out at least four of those stories and practice telling them out loud. Here’s an easy three-step way to frame your client stories.

1. Explain what was going on with the client before she called you. 2. W hat did you do to help her with her problems? 3. What is her life like now? You’ll always be speaking about your clients (without revealing their names or too much personal info if they want to be anonymous) in very loving terms. The message your audience gets through these stories is that they too can be experiencing the same success and enjoying their wardrobes just like your clients are.

FALSE: YOUR AUDIENCE KNOWS YOU’RE GIVING THIS PRESENTATION IN ORDER TO GET NEW BUSINESS.

Don’t expect your audience to know that you want new business. In every presentation, be sure you let them know you’re accepting new clients. This is the number one thing that consultants I work with have forgotten to do. Since “asking for business” is often the toughest part of any presentation, practice this part the most!

I know that presentations can lead to more publicity and more business for you. Don’t wait until your presentation is perfect or the timing is just right. Start now. You’ll only get better with each one you give. I promise!

BRENDA KINSEL, AICI CIP, has a career in the image industry that has spanned over 30 years. An IMMIE award winner and author of five books, she’s appeared on The Oprah Winfrey Show. She helps other image consultants create successful careers, through Brenda Kinsel E.T.C. One of her programs, the Monthly Marketing Bundle Program, unites image consultants from around the world and supplies them with creative content for presentations, newsletters, and social media. Brenda@ brendakinselETC.com

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THE BRAND INSTITUTE CURRICULUM INCLUDES: Brand Discovery • Brand Identity Establishment • Brand Design Brand Deployment • Brand Integrity • Brand Maintenance Let’s Get to Work—How to Succeed in Business

Earning my Brand and Image certification at Chapman “Institutes gave me the competitive edge to attain the prestigious position of Women’s Sale’s Manager at Dolce & Gabbana’s Global Flagship Store on Fifth Avenue in New York City. I’ve succeeded in this role because of the credibility and education in Brand and Image principles I received through the Institutes’ elite programs. With enthusiasm, I highly recommend the Brand and Image Institutes at Chapman.

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Dolce & Gabbana, New York City, USA

THE IMAGE

INSTITUTE As a Chapman Certified Image Consultant, you will be prepared to work with individuals, companies, and organizations seeking to refine their images to have a greater influence on others and in the marketplace.

THE IMAGE INSTITUTE CURRICULUM INCLUDES: Personal and Professional Image Management Wardrobe and Dress for Men and Women • Grooming Verbal Communication • Color Evaluation Nonverbal Communication • Etiquette and Protocol Image Integrity • Live Client Practicum Let’s Get to Work—How to Succeed in Business

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MASTER INSIGHTS

ENHANCE YOUR ETIQUETTE PROGRAMS BY CAROLINA TAN, AICI CIC

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ven though we may have already run numerous etiquette training programs, there are always things we can improve upon. Jacqueline Whitmore, CSP, founder of The Protocol School of Palm Beach, offered several ways to enhance our programs in her session, “How to Customize Your Etiquette Programs to Dazzle Your Audience,” at the 2016 AICI Asia Conference in Hong Kong this past July. ASK QUESTIONS We may think we know exactly what a client wants, but there is only one way to be really sure: ask them!

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If you are tendering for a contract, it can be as simple as asking: • What do you actually need? • What resources are allocated to the seminar? • Who are decisions referred to? • A  re others involved in the decision-making or seminar planning process? USE ICEBREAKER ACTIVITIES Once you have won the contract and now have your client group in front of you, how do you engage them? Using icebreaker activities is an effective method.


Ideally you would ask participants to stand up to get them really involved. In the conference session, we approached someone we didn’t know to ask them where they’re from and what their favorite food is. It was a very simple exercise, yet allowed us to connect quickly, regardless of our nationality. TELL STORIES During the training session, stories are a powerful tool for capturing an audience’s attention. You can draw these from your own experience, from that of someone you know, or from current affairs. Unlike facts, a good story rarely fails to engage. Try asking yourself, “How did I come to be doing what I do today?” It is very likely there will be something in your past that you can use to tell your unique story, whether you are just starting out or have years of professional experience.

to discuss and demonstrate some of the principles learned. Examples might be handshaking, networking scenarios or toasting at events. DON’T BE “PERFECT” In terms of your training style, remember your physical presence is important. Things like your outfit, voice tone and delivery, pacing and body language are important. But having said that, you don’t need to be perfect: perfection can intimidate an audience. The key to dazzling your audience is actively engaging participants. This will insure they participate with enthusiasm, and lead to more referrals… and more success!

TAKE A BREAK FROM TALKING Consider incorporating videos and quizzes into your training sessions. Videos capture an audience’s attention, help prove a point, and give you a break. CREATE BREAKOUT GROUPS Activities help by breaking a large group into smaller ones, thereby changing the dynamics. Ask the groups

CAROLINA D. TAN, AICI CIC, is president of Enhance Your Image Training Consultancy and a member of the AICI Philippine Chapter. She is a cum laude graduate from the University of Santo Tomas, a former model and television host, and an IITTI Associate for the Philippines.

Activities help by breaking a large group into smaller ones, thereby changing the dynamics. Ask the groups to discuss and demonstrate some of the principles learned.Examples might be handshaking, networking scenarios or toasting at events. The Association of Image Consultants International | 17


FEATURE BUSINESS

BUILDING TRUST THROUGH COMMUNICATION BY CAROLINA TAN, AICI CIC

M

ark Cosgrove’s session on “Communicating Artfully: Becoming a Trusted Advisor to Your Client” at the AICI Asia Conference reminded us that the leaders who do well today communicate openly and often. Open and frequent communication helps create a climate that cultivates trust. This is as important between colleagues within an organization as it is between employees and clients. (However, this style of communicating cannot instill trust in a person who is known to be untrustworthy!) As image consultants, winning the trust of our clients is critical. Only if our client believes we can truly understand and empathize with their pain and dilemmas will we be effective in our work with them. Professionally, as well as personally, if we are to gain their trust, it is vital we communicate sincerely or we will not be believed. CONGRUITY Sociologist Albert Mahrabian, author of Silent Messages, introduced the 7/38/55 percent concept. This concept is often misconstrued. Importantly, his clinical research

did not conclude (as is com-monly believed) that our audience judges us most on our body language (55 percent), next on the tone we use (38 percent), and least of all on the words we use (7 percent). This finding only holds true when there is incongruity between our actual words and our nonverbal body language. EVIDENCE Another way to build trust with a client is through the use of evidence. When used appropriately, it answers questions in the minds of our audience. Examples of evidence include: • Demonstrations • Examples from case studies or our own experience • Facts that can be validated or proven • Exhibits such as maps or pictures • A nalogies via comparison to other things • Testimonials • Statistics QUESTIONS Though it is important to establish certain facts by asking a client questions, the kind of questions we

ask is key. Causative questions can help us reach a more in-depth understanding of our cli-ent. Causative questions are generally the “why” and “how” questions (as opposed to the “what” questions). Causative questions are often not asked. Yet the answers to these questions lead to us to understand our client’s motives and value system. If we can communicate on this level with our clients in a genuine and unambiguous manner, we will win their trust.

CAROLINA D. TAN, AICI CIC, is president of Enhance Your Image Training Consultancy and a member of the AICI Philippine Chapter. She is a cum laude graduate from the University of Santo Tomas, a former model and television host, and an IITTI Associate for the Philippines.

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BETWEEN US

MEMBER SPOTLIGHT:

NEHA MALHOTRA BY DONNA CAMERON

N

eha Malhotra has thought outside the box in her efforts to bring together Indian image consultants to form one of our newest chapters. Due to the enormous size of India, AICI members had not united until recently and in fact belonged to various chapters from around the world until Neha brought them together. Neha herself was previously a member of the Singapore Chapter, as that was the closest one to her geographically. That is no longer the case. On July 1, 2016, with Neha as President, the AICI India-Delhi Chapter was established.

The tyranny of distance was never going to daunt Neha, however. She has spent five years in the aviation industry as a flight attendant with Air India, India’s national flag carrier. Neha travelled the world extensively as a flight attendant, during which time she keenly observed the many cultures and lifestyles across the globe. It was this experience that led to her love of fashion styling. As well as working as a flight attendant, Neha’s role with Air India entailed training newly recruited cabin crew in grooming. Initially she did this voluntarily, but clearly she was a natural, as the airline incorporated this aspect of her work into her official role with them. This profile helped enormously in establishing her own image consulting business, Neha Malhotra.

The tyranny of distance was never going to daunt Neha…

So what makes the establishment of this AICI Chapter unique? As I write, the members have had several meetings, yet have never met face to face! This is about to change, however; by the time you are reading this article, they will have met for High Tea in the 5-star hotel, Le Meridien, Delhi. Members will be attending from Mumbai, Bangalore, Chennai, and Ahmedabad, as well as New Delhi. On average, these places are 2.5-3 flying hours apart. Prior to this, the group has been meeting via phone and Skype conference calls and staying connected via email and WhatsApp.

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Neha researched courses in fashion and style intensively before deciding exactly which direction she would take her career. She discovered AICI from her online research, and being fortunate enough to travel with work to the United States, she conducted further research there. Neha visited the Fashion Institute of Technology (FIT) New York to find out more, and before long she encountered Dr. Joyce Knudsen, AICI


CIM, and decided to proceed with Dr. Knudsen’s training course. Neha says Dr. Knudsen has been “a great trainer and mentor.” Neha has gone on to conduct group training sessions for corporate clients and has some individual clients as well. She particularly loves conducting colour consultations and wardrobe styling. Neha’s clients have included institutions and colleges, as well as finishing schools in Delhi, where she has conducted etiquette and lifestyle management sessions. Having attended the AICI 2015 Global Conference in Washington, D.C., Neha promised herself she would set to work on establishing an India-based Chapter before the 2017 Global Conference in Mexico. When she returned home, she contacted every India-based AICI member, sharing her motivation to establish an AICI chapter in India. Her hard work has paid off with a robust new chapter. And what an experienced group they are: chapter members have worked in diverse corporate roles in marketing, finance and training consulting, among others. Many are from the aviation industry, and a few have worked in the media. A challenge and an opportunity for the newly established chapter, according to Neha, is that image consulting is a very new concept in India. “People have heard the term in recent years, but the major challenge we face here is acceptance from

AICI India-Delhi Chapter launch meeting. L-R Priyanka Kumar, Neha Malhotra, Venkat Krishnamoorthy, Siddharath Sikri, Nitu Walia Kanwar and Madhulika Verma.

the client that they actually do need assistance,” says Neha. According to Neha, “A successful 21st-century company needs to carefully manage its corporate brand, including the image of its employees. Generally, employees hired here have sound technical expertise, but when it comes to soft skills, there’s a lot yet to be developed.” In terms of a business opportunity for image consultants, Indian companies in the corporate world spend a huge amount on training their employees, “However, there’s still a big gap between the expected and actual performance of the workforce.” “Regardless of the challenges here in India, it’s a huge country and there’s great potential here within the people. It’s all about getting started.” Neha looks forward to building associations with educational institutions throughout the country, in order to bring about awareness of the importance of personal branding and its direct influence on effectiveness and growth.

DONNA CAMERON is the co-founder of Body Map wellbeing + style strategies, along with her sister, Dr. Nadine Cameron. Current president of the AICI Melbourne Chapter in Australia, she also serves as associate editor for AICI GLOBAL.

India-Delhi Chapter’s First General Discussion Meeting on 10th September 2016

The Association of Image Consultants International | 21


BETWEEN US

FROM CITY CIRCLE TO CHAPTER:

BUILDING A COMMUNITY OF IMAGE CONSULTANTS IN LIMA, PERÚ POR MARTHA RISCO GONZÁLES VIGIL, AICI CIC The English version of this article can be found on page 24.

L

a voluntad de trabajar por AICI vino de mi experiencia de aprendizaje, del intercambio de conocimientos y de la guía profesional que experimenté desde mi afiliación a la AICI en el 2009. Sentí que la oportunidad de crecer en la profesión tenía que compartirla con más personas. Cuándo me inscribí en AICI sólo había una peruana inscrita, Rossie Salinas, quien se dedicaba muy profesionalmente al maquillaje.

beneficios de ser miembro de AICI, es una forma de agradecer todo lo que recibo de parte de la organización. En estos años puedo decir que me he reunido con decenas de personas, muchas aún no se han asociado y a otras les ha tomado un tiempo la decisión y que sobretodo conozco personalmente a cada una de las personas afiliadas en mi país.

Sentí que la oportunidad de crecer en la profesión tenía que compartirla con más personas.

En el 2012 aprovechando la convocatoria que hizo Hildeberto Martínez, AICI CIC, para celebrar el primer día del asesor de image, escribí un artículo acerca de la profesión en mi blog: Tu imagen Habla, y organicé un evento educativo gratuito junto a las consultoras con las que me venía reuniendo. Sin ser oficiales ¡Ya teníamos un City Circle! A través de esa publicación constantemente recibo preguntas y correos electrónicos de personas interesadas en la profesión y en AICI. A cada uno siempre les he dedicado un tiempo para conversar, tomar un café, compartir mi experiencia y los

22 | October 2016 magazine

En junio del 2014, gracias a la gestión de Riet de Vlieger, AICI CIP, con quién venía trabajando el proyecto del capítulo, pudimos oficializar el City Circle con solo 4 firmas, el proceso fue muy rápido y a partir de ello la transición al capítulo fue de tan sólo un año. EL CONTACTO PERMANENTE Actualmente dedico un par de horas todos los viernes para atender a las personas interesadas en AICI, lo que nos ha permitido generar y mantener un vínculo profesional.


El tener el contacto permanente, reuniones y un reconocimiento oficial nos ayudó mucho a crecer. Incrementamos el networking y experiencias con los miembros. CÓMO INICIAR UN CITY CIRCLE • E  mpezar a reunirse perriódicamente, lo primero que hice fue crea un círculo de estudio, en donde cada uno puede compartir conocimientos o asignar lecturas de los libros.

Cómo AICI Perú Lima City Circle tengo que agradecer el apoyo de reconocidos miembros internacionales como Ana Vásquez Colmenares, AICI CIC, quién nos acompañó en diciembre del 2015 e Hildeberto Martínez, AICI CIC, de México quien estuvieron de paso por el Perú en mayo de este año. Ambos hicieron un alto en su agenda profesional y de manera gratuita ofrecieron una charla para los miembros del AICI Perú Lima City Circle.

Si te gusta trabajar con la gente, la asesoría de imagen de la mano con AICI es una opción de carrera ideal.

• T  ener apertura y acoger a todos los interesados en la profesión, independientemente del momento de inscripción, no presionar y compartir las herramientas que estén a nuestro alcance. • I nvitarlos a participar como oyentes de una teleclass y darles a conocer que su inversión en la membresía tiene un retorno educativo, en material digital y sobretodo de networking es altamente valorado por los candidatos.

SI BUSCAS UNA OPORTUNIDAD DE CREAR GRANDES RELACIONES

Si te gusta trabajar con la gente, la asesoría de imagen de la mano con AICI es una opción de carrera ideal. Una de las mejores recompensas de estar en este negocio es el cambio positivo que podemos hacer en la vida de las personas. Si ya te dedicas a esta carrera y quieres formar parte de AICI, te cuento que en Perú ya tenemosnCapítulo y puedes visitarnos en aici.org.pe.

The Association of Image Consultants International | 23


BY MARTHA RISCO GONZÁLES VIGIL, AICI CIC

T

and the benefits of being a member of AICI. For me, this is a way of giving thanks for all I receive from the organization.

I felt I had to share the opportunity to grow in this professional field. When I enrolled in AICI there was only one Peruvian member, Rossie Salinas, who was professionally involved in the cosmetics industry.

After all these years, I can say I’ve met with dozens of people, many who are not yet associated, and others who have taken awhile to make the decision. I can proudly say that I personally know each one of the AICIaffiliated people in my country.

In 2012, taking advantage of the call made by Hildeberto Martinez, AICI CIC, to celebrate the first Image Consultants Day, I wrote an article about the career in my blog, Tu Imagen Habla (“Your Image Speaks”), and organized a free educational event with consultants with whom I had already met. Without being official, we already had a City Circle!

In June 2014, thanks to the management of Riet de Vlieger, AICI CIP, with whom I had been working on the draft chapter, we could formalize the City Circle with only four signatures. The process was very fast and from this, the transition to chapter took only a year.

he motivation to work for AICI came from my experience of learning, the exchange of knowledge, and having professional guidance that I have experienced with AICI since joining in 2009.

I felt I had to share the opportunity to grow in this professional field.

Through this publication I constantly get questions and emails from people interested in the career and AICI. To every one of them, I have dedicated a time to talk, drink a cup of coffee, and share my experience

24 | October 2016 magazine

CONSISTENT CONTACT IS KEY Currently, I spend a couple of hours every Friday to meet people interested in AICI. This has allowed us to create and maintain a professional bond.


Having permanent contact, meetings and official recognition helped us to grow a lot. We increased networking, as well as the members’ experience.

who visited us in Peru this May. Both made a stop on their professional agenda and offered a free talk for members of the AICI Perú Lima City Circle.

HOW TO START A CITY CIRCLE

AN OPPORTUNITY TO CREATE GREAT RELATIONSHIPS

• S tart meeting periodically. The first thing I did was to create a “study” circle, where everyone could share knowledge or suggest book readings. • Be open-minded and welcome every person interested in the career, regardless of when they enroll; don’t pressure them; and share the tools at our disposal. • Invite them to participate as listeners in a teleclass, and let them know that their investment in membership has an educational return, both in digital material and networking, which is highly valued by candidates.

If you like working with people, image consulting with AICI is an ideal career option. One of the best rewards of being in this business is the positive change we can make in people’s lives. If you already pursue this career and want to join AICI, we already have a chapter in Peru and you can visit us at aici.org.pe.

If you like working with people, image consulting with AICI is an ideal career option.

On behalf of AICI Perú Lima City Circle (now AICI Chapter Perú Central!) I have to thank the support of recognized international members Ana Vásquez Colmenares, AICI CIC, who joined us in December 2015, and Hildeberto Martinez, AICI CIC, of Mexico,

MARTHA RISCO, AICI CIC, is the founding president of AICI Chapter Peru Central, and the Founder and Executive Director of Versa Management School of Image and Protocol. In 2007 she launched her own image consulting agency, www.asesoraimagen.com. Her blog Tu Imagen Habla (“Your image speaks”), started in 2012, provides innovative advice on corporate image, political communication and business etiquette.

The Association of Image Consultants International | 25


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BETWEEN US

AICI DISTINGUISHED MEMBERSHIPS AWARDED

O

n the basis of meeting multiple accomplishments and contributions in the image industry as an image consultant, and achieving advanced

JUDITH RASBAND, AICI CIM

certification level along with years of membership in the association, AICI members Marion Gellatly, AICI CIM, Alyce Parsons, AICI CIP, and Judith Rasband, AICI CIM, have

ALYCE PARSONS, AICI CIP

been awarded the Distinguished Membership. We congratulate them on this momentous occasion and wish them continued success in their future endeavors.

MARION GELLATLY, AICI CIM

THEY JOIN THESE AICI DISTINGUISHED MEMBERS: Keiko Couch, AICI CIP, Dr. Joyce Knudsen, AICI CIM, Debra Lindquist, AICI CIP, Coralyn Lundell, AICI CIP, Carla Mathis, AICI CIM, Diana Olson, AICI CIP, Diane Parente, AICI CIP, Elaine Stoltz, AICI CIM, Marilyn Weller, AICI CIP.

The Association of Image Consultants International | 27


BETWEEN US

1ST AICI ASIA CONFERENCE 2016:

A STELLAR EVENT

PRESENTERS INCLUDED: • M  ARK COSGROVE - DALE CARNEGIE INSTITUTE • G  ALA NIGHT EVENT, INCLUDING KEYNOTE SPEECH BY PATRICK CHUN • CHRISTINA ONG • JACQUELINE WHITMORE • HELENA CHENN • OLEN LIM

28 | October 2016 magazine


O

ur on-location reporter, Carolina Tan, AICI CIC, interviewed many participants at the AICI Asia Conference this summer. There was a lot of enthusiasm for what they learned there. Here’s what a few of them said:

“WHAT ONE LESSON IMPACTED YOUR MIND AND HEART THE MOST HERE AT THE AICI ASIA CONFERENCE? HOW SOON WILL YOU APPLY/ IMPLEMENT THIS?” ジャクリーヌ氏の、 「セッションでは、顧 客が退屈になるのを防ぐために 7分ご とにクイズやエクササイズを行う」とい う方法が印象的でした。イ メージコン サルタント業務以外に会計講師として 働いていますが、難解な 財務諸表の 授業では、生徒の注意を引き続ける事 がとても大切です。この 方法はとても 有効だと思いました。 — K  ae Torii (AICI Tokyo Chapter)

Ang natutunan ko kay Christina ay ang kumita parin ng balintiyak. Ang pag sagupa naman sa mga kalahok ng programang pagsasanay ang natutunan ko kay Jacqueline. At kay Olen, ang natutunan ko ay ang charisma ay nakakamit! — C  armina Roselle P. Bergonia, AICI CIC (AICI Singapore Chapter)

The Dollar & Sense of Color, by Cristina Ong, really changed my perception of color analysis. Not only did it open up my mind but also helped me thinking of broadening my business potentials. — S  onia Dubey Dewan (AICI India Chapter)

The Association of Image Consultants International | 29


30 | October 2016 magazine


BETWEEN US

UPCOMING EVENTS AICI WEBINARS FOR CEU’S TELECLASS: ACCOUNTING BASICS & BREAK EVEN POINT (BEP) Kae Torii Thursday, October 6, 2016, 8:00am CST — US | 22:00 — TOKYO

会計、というと苦手意識を持たれる方も多いと思いますが、実は船の舵取りをしてくれるよう な、とても頼もしい存在です。今回はまず、会計とは何かという根本的なコンセプトから、そ の目的と種類のお話をします。そして、皆様のビジネスにすぐに役立つ、損益分岐点の求め 方を簡単にご紹介させて頂きます。 For more information, visit: Accounting Basics & Break Even Point

LIVE WEBINAR: “SEASONS” DEMYSTIFIED – PAST & PRESENT Carla Mathis, AICI CIM Tuesday, October 11 & Tuesday, October 18, 2016, 7:30 pm EST — NEW YORK AICI CREDITS: 0.3 AICI CEUs (Must attend both sessions.) | COST: $180 AICI Members/$234 Non Members Questions swirl around the subject of “The Seasons.” From where did the “Season” concept come? Who started it? Where does Carole Jackson come into the picture? How are “Seasons” used today? Is there value in typing someone a season? Discover how the 4-season concept has evolved from the 1940s, when it first was used to describe a person, to the present. For more information, visit: “Seasons” Demystified: Past & Present

TELECLASS: “SER MAMÁ ESTÁ DE MODA” CONSULTORÍA DE IMAGEN PARA EMBARAZADAS Acerca de Danelia León Sahagún, AICI CIC 26 de Octubre 2016, 12:00 pm CST — MEXICO-GUADALAJARA Durante el embarazo el cuerpo va cambiando en cada etapa y es indispensable tener las herramientas para lograr armonizar la figura a través del vestuario, los accesorios, etc. La silueta adopta diferentes formas y la mujer siempre quiere sentirse bella y cómoda con esos cambios, por eso hay que proporcionarle los tips necesarios a la futura mamá. Conoce como realizar una consultoría de imagen a mujeres embarazadas, durante y despúes de los meses de embarazo, para que se vean y se sientan fabulosas. For more information: Ser Mama esta de Moda

CHAPTER EVENT: AICI TOKYO CHAPTER EDUCATION DAYS 2016 “ACCELERATE BUSINESS GROWTH WITH MARKETING” October 22-23, 2016 — Sora City Conference Center, OCHANOMIZU SORA CITY Registration deadline is October 14 2 Days Full Price (1.3CEU’s) sessions: AICI Member JPY78,500/Non-member JPY88,500 One Day Prices: October 22 Only (0.6 CEU’s): AICI Member JPY53,000/Non-member JPY63,000 October 23 Only (0.7 CEU’s): AICI Member JPY58,500/Non-member JPY68,500 Fee includes tuition and tea at 3p.m. | Tax is included. REGISTER HERE: AICI Tokyo Chapter Education Days 2016 Questions? Contact Hikaru Yoshimura, AICI CIP, VP Education of AICI Tokyo Chapter educationday@aicitokyo.com The Association of Image Consultants International | 31


The Association of Image Consultants International | 33


BETWEEN US

CHAPTER MEMBER

OF THE YEAR AWARDS ARGENTINA

CHICAGO MIDWEST

MARIA PIA ESTEBECORENA

JILL BREMER, AICI CIP

María Pía Estebecorena has been working relentlessly since she opened the Argentina Chapter in 2011. She has numerous accomplishments, including launching the chapter, publishing the web page, and creating our chapter Facebook page. It is an honor and a pleasure to work together with her. She has dedicated so much time and effort each day to find ways to attract new members to our chapter. She also has developed strong liaisons with other organizations, such as the “Fashion Law Institute,” which brings legal knowledge to our members. She is our 2016 nominee for Chapter Member of the Year.

BEIJING ZOE ZHANG Zoe Zhang has served as treasurer of the Beijing chapter and has fulfilled her responsibilities in outstanding fashion. She takes charge of most clerical work needed for chapter activities and provides thorough assistance to all participants. We proudly nominate her for our Chapter Member of the Year Award.

34 | October 2016 magazine

Jill Bremer is a loyal, active, longtime member and supporter of AICI Chicago Midwest and now is back on the Board serving again. She is attentive to her position as treasurer, present at all meetings, and has volunteered to research event opportunities for the chapter in the Chicago area. She is an exemplary recipient of our Chapter Member of the Year Award.

CHILE-SANTIAGO PAMELA ESPINOZA Pamela Espinoza has put so much energy into developing our chapter over the past three years. She served as chapter president from July 2015 to June 2016. During this period our chapter expanded 71%, including new members from other countries like Peru and Colombia. And before our chapter was approved, she helped create the Chilean Association of Image Consultants, which was key in gathering the associates needed to form an AICI Chapter. This was a task she started working on in 2010. She also assisted our VP Communication by creating our fun Chapter Facebook page. Pamela also manages the chapter webpage and volunteered to act as VP Membership until the new VP took over. She has volunteered at a Spanish senior house, educating their employees on personal presentation. Pamela has been


interviewed many times by a number of important Chilean magazines and newspapers on different topics while presenting a very professional image of our chapter and the AICI Worldwide.

GUADALAJARA DANELIA LEÓN SAHAGÚN Danelia León Sahagún works with tenacity, dedication, enthusiasm and harmony, looking out for the welfare of our chapter members. In tough situations, through motivation and empathy, she has encouraged strong teamwork. She has achieved extraordinary results managing large projects for our chapter. We are proud to recognize her with the Chapter Member of the Year Award.

HONG KONG THOMAS KOON FUNG, AICI CIC Our VP Treasurer, Thomas Koon Fung, has always gone the extra mile, handling many aspects of the chapter’s responsibilities. For instance, he singlehandedly registered each CIC candidate for the CIC paper test at our conference this past July. This was a very tedious process, as most of the candidates from China have no access to global Internet access. Additionally, he helped all of our China members by solving a problem with the payment system. As a result of his effort, payment details were accurately and promptly provided to HQ. Our chapter hosted the First AICI Asia Conference. Thomas assured completion of all registration logistics with exactitude and courtesy. He kept an optimistic attitude through a number of challenges, within a very short timeline. He embraced each commitment with sincerity. Members and other VPs had no qualms working with Thomas, who kept a pleasant disposition while working with numerous

people. Without a doubt, he is the best choice for our inaugural Hong Kong Chapter Member of the Year Award.

INDIA-DELHI SIDDHARATH SIKRI Siddharath Sikri is a seasoned professional with extensive experience consulting with leaders and decision makers. Although he is a new member of AICI, Siddharath has extended his immense support by organizing resources and providing constant communication towards the formation of the India-Delhi Chapter. He has also enthusiastically supported the Chapter Board in organizing the annual general meeting. He has a motivational leadership style and possesses exceptional verbal collaboration and facilitation skills. Siddharath is also working on designing a strategy to connect AICI with academic associations and training providers (universities) in India. He devotes a great deal of time collaborating with fellow chapter members, motivating them to actively participate in the chapter activities. Siddharath has a long-term vision for the growth and success of AICI in India. He is a great asset to our chapter.

ITALY SARAH COSSU We are proud to nominate Sarah Cossu, past President AICI Italy Chapter, as our Chapter Member of the Year. As President, she created a team with both energy and enthusiasm. She validated the ideas of everyone with respect and esteem. Although forced by personal reasons to resign from the presidency of the Italian chapter, she has continued supporting the chapter by helping other members of the board and motivating new associates. More specific to the Italy chapter, she worked to enhance “ Italian style,” in line with the mission and principles of AICI.

The Association of Image Consultants International | 35


KOREA BUSAN DR. HYERI KIM, AICI CIP Dr. Hyeri Kim is the founding president of the new Korea Busan Chapter in Korea. She worked diligently over several months to launch the chapter until she finally reached her goal. Dr. Hyeri is a great mentor to our members, and we are proud of her. Through her patience and determination, she achieved CIC certification, after making the attempt four times. After receiving her CIC, she mentored others who wished to become qualified image consultants in Korea. She succeeded in increasing the number of CIC certified consultants in Korea to five. Dr. Hyeri, with her consistent effort, then achieved CIP certification within just one year. This was a great influence on the other members of the chapter. While at the 2015 AICI Global Conference in Washington, D.C., Dr. Hyeri met with the presidents from eight other Asian chapters to discuss the possibility of an Asian Image Conference. As a result of that collaboration Hong Kong was able to host the first AICI Asia Conference in July 2016. Dr. Hyeri successfully won the bid for Korea-Busan Chapter to host the second AICI Asia Conference in 2018. With her great passion and global mindset, Dr. Hyeri Kim richly deserves our Chapter Member of the Year Award.

MALAYSIA JOANNE HOO NYEE KUEN Joanne Hoo has been a very dedicated VP Membership for AICI Malaysia for the term 2014-2016. She initiated “Image Talks” for local primary and secondary schools, which was welcomed by chapter image consultants as an opportunity to give back to their community. She also initiated “Member Gatherings,” inviting speakers to present on different subjects. These

36 | October 2016 magazine

presentations have helped to strengthen the bond between members and added value to their professional qualifications. In addition, she initiated a study group for the CIC Exam, together with the secretary of the chapter. This helped strengthen fellowship among members. Through her giving character and willingness to help fellow members and leaders, Joanne has become a “gem” to our chapter.

MELBOURNE DONNA CAMERON Donna Cameron serves as President of the Melbourne Chapter in Australia, and she has generated a new level of enthusiasm within the Melbourne chapter. Her professionalism and commitment has encouraged chapter growth. Chapter members now enjoy training and events that deliver value, interest and connection. She also deserves to be acknowledged for her contribution to the AICI Global magazine. We present her as our 2016 Chapter Member of the Year.

MEXICO LOREN MESCHOULAM, AICI CIC Thanks to her great passion and knowledge on topics of Personal Image, Loren Meschoulam is the official instructor of all Boot Camps organized by AICI Mexico City Chapter for candidates seeking CIC certification. She also has collaborated as VP Events in organizing and promoting various high-impact educational events for the chapter. She has provided training with great professionalism to new image consultants. Loren has impacted the image industry significantly by showcasing image consultant value and the quality of their work. That is why Loren Meschoulam is Member of the Year 2015-2016 of AICI Mexico City Chapter.


CHINA-SHANGHAI

inspiration to all our members and an incredible asset to our chapter board.

XIN TIAN Ms. Xin Tian joined AICI in 2007. For the past nine years, she has been very active and dedicated to AICI. She has raised awareness of AICI and inspired many people to join. As VP Education of AICI Shanghai chapter,2015-2016, she led and organized seven Chapter Education Days in different cities within China over the course of a single year. She is extremely patient, gladly offering information and assistance regarding AICI education and certification. When Shanghai China chapter held the first AICI CIC Chinese onsite paper test in Shanghai, China last November, Ms. Tian worked diligently to help members register. And when the Hong Kong chapter hosted the first AICI Asia Conference, Ms. Tian encouraged 18 members of our Shanghai chapter to attend the conference. She well deserves our Chapter Member of the Year Award.

SYDNEY CALEELA MCENIERY Caleela McEniery joined the Sydney Chapter Board in a supporting role after newly joining AICI. She automated our Event and Education Day booking and communications systems using current technology and thereby eliminating all manual registration processes and spreadsheets. She does a brilliant job maintaining and creating all of our social media communications and managing our member and other contact databases. She also designed the imagery for our website. Each month she travels six hours to attend our board meetings, and attends every event we hold. Caleela always radiates positive enthusiasm and she contributes great ideas toward our chapter improvement. She has encouraged our chapter to provide the very best education to our members. Her commitment to AICI is exemplary. She attended the 2015 AICI Global Conference in Washington, D.C., all Sydney events, and has traveled to Melbourne to attend Education Days. She is an

TOKYO HITOMI K. OHMORI, AICI CIM We proudly nominate Hitomi Ohmori for our 2016 Chapter Member of the Year Award. A frequent contributor to our chapter, she has supported AICI for 25 years, since its very beginning. She helped launch the Tokyo Chapter and has coordinated many committee activities. She served as a speaker at the AICI Global Conference in Washington, D.C. and she is the only AICI CIM in Japan. In addition, she served as the International VP Education. Even now, she is the present leader of the Tokyo chapter, and a positive role model for all members.

WASHINGTON, DC METRO AREA TRAMAINE FEASTER Tramaine Feaster has proven to be an invaluable member of the Washington, DC Metro Area Chapter. Not only did she serve brilliantly as our treasurer during the 2015-16 term, she also stepped in on numerous occasions to assist other board members (and always with a smile on her face!). Tramaine has never met a challenge she wasn’t prepared to tackle with excellence and grace. She has done a tremendous job with the chapter’s finances, always going above and beyond to ensure everything she touches goes smoothly and successfully. There is always a warm hug waiting for you when you see her! We thank Tramaine for a job well done and look forward to her presidency this year.

The Association of Image Consultants International | 37


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