AICI GL BAL P R O F E S S I O N A L
A N D
E D U C AT I O N A L
D E V E L O P M E N T
THE 2017 AICI INTERNATIONAL GLOBAL CONFERENCE
WELCOME TO MEXICO
TO MAXIMIZE YOUR CONFERENCE EXPERIENCE
WHY YOU NEED YOUR CIC MEMBER SPOTLIGHT:
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EDITOR’S NOTE 2017
AICI BOARD OF DIRECTORS President – Jane Seaman, AICI CIP President-Elect – Riet de Vlieger, AICI CIP Secretary – Gail Morgan, AICI CIC Treasurer – Chris Fulkerson, AICI CIP, FFS VP Certification – Joanne Rae, AICI CIP VP Education – Dr. Hyeri Kim, AICI CIP VP Business Development – Lucy Liang, AICI CIP VP Marketing – Coca Sevilla, AICI CIP VP Human Resources – Lilian Bustamante, AICI CIP Executive Director – Eric Ewald, CAE Assistant Executive Director – Gigi Jaber
AICI HEADQUARTERS 1000 Westgate Drive, Ste. 252 St. Paul, MN 55114-1067 Phone: 651-290-7468 Fax: 651-290-2266 www.AICI.org
IT’S CONFERENCE TIME! ARE YOU READY? IF YOU’RE ON THE FENCE ABOUT COMING OUT TO BEAUTIFUL MEXICO CITY TO LEARN, ADVANCE YOUR BUSINESS OR CONNECT WITH YOUR PEERS, IT’S TIME TO JUMP OFF AND JOIN US AT THE INTERNATIONAL CONFERENCE NEXT MONTH! THIS EDITION IS DEDICATED TO ALL THINGS CONFERENCE. I’ve been a part of several industries throughout my careers, and the one common thread through each of these has been my membership, support, and participation in its accompanying association. Nelson Mandela once said, “Education is the most powerful weapon which you can use to change the world.” However, you have to be present, front and center, with your heart and mind open to the opportunities to make a difference in the world. I welcome you to explore this edition of the AICI Global Magazine and consider all the International Conference has to offer you, including the opportunity to be inspired by the sights and sounds of Mexico City. In addition to our phenomenal keynote speakers (who were featured in the January issue), there are game-changing workshops and sessions by some of our top industry leaders, opportunities to explore Mexico City and beyond, and a plethora of other exciting and business-building activities. While you’ll learn more about what this year’s conference has to offer, you’ll also meet this month’s Member Spotlight Karen Tsuo and read about the benefits of the being a CIC, You’ll get great tips to maximize your conference experience, see how your fellow members view cultural diversity in the industry and how they’ve addressed it in their sessions, and learn more about Fashion Feng Shui® from one of our featured advertisers. I’m really proud of what this edition has to offer you. If you would like to be a part of the AICI Global Magazine family and earn leadership points needed for certification email me at editor@ aici.org. You can even start in May as a reporter-at-large during the International Conference. It’s a great way to serve your community. Proud to be AICI!
Comments about the magazine? firstname.lastname@example.org
Dr. Carol Parker Walsh Editor in Chief
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Issue 18 EDITOR IN CHIEF Carol Parker Walsh, JD, PhD, AICI CIC, FFSM
VP MARKETING Coca Sevilla, AICI CIP
ASSOCIATE EDITORS Donna Cameron
FEATURED CONTRIBUTORS Donna Cameron Suzanne Douglas, AICI CIC Carol Parker Walsh, AICI CIC Catherine Bell, AICI CIP Sue Donnelly, AICI CIP Bernice Maldonado, MBA Zakiya Mills-Francois Andrew Maggiore
PROOFREADERS Bernie Burson, AICI CIC
LAYOUT Limb Design AICI GLOBAL is produced quarterly by Association of Image Consultants International, a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants. AICI GLOBAL promotes AICI’s ideas, activities, interests and goals to its members. Responsibility is not assumed for the opinions of writers or other articles. AICI GLOBAL does not endorse or guarantee the products and services it advertises. 2017© Association of Image Consultants International. All rights reserved. No part of this online publication may be duplicated or reproduced without permission from the publisher. While every effort is made to ensure accuracy of information included in the magazine at the time of publication, the publisher shall not be liable for damages arising from errors or omissions.
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FEATURE Who Needs AICI Certification?......................... 9 An Eye on Cultural Diversity in the Image Industry..................................... 12
Inside This Issue
LETTER FROM THE PRESIDENT............... 7
ADVERTISER SPECIAL REPORT Create Closet Harmony with Five-Element Wisdom................................. 16
CONFERENCE TIPS Foolproof Tips to Get the Most Out of Your Conference Experience................. 19 Swept Away by Mexico................................... 22
BETWEEN US Member Spotlight: Karen Tsuo, AICI CIP........ 25 AICI CIC Exam in China.................................. 30 Conference Testimonials................................. 33
CONFERENCE SPECIAL Invitations........................................................ 34 Academic Track............................................... 36 Concurrent Sessions........................................ 37
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he author Brian Herbert wrote; The capacity to learn is a gift; The ability to learn is a skill; The willingness to learn is a choice.
My mother would always tell me “knowledge is power”. I’d rather say that applied knowledge is power. Knowledge is just information, and it’s up to me to take the initiative to make this information useful. I have found that learning new things makes me a more broadminded person, which in turn enables me to see life from various perspectives. Through my self-education I have learned to make better decisions, come up with more rational thoughts and generally improved my life, because learning new things gives me the freedom to choose better options, hence my excitement for our upcoming AICI Global Conference 2017. I have a genuine love for the fashion industry, but it disturbs me that this industry is now the second largest global environmental polluter. I want to be better informed on this issue so I can play a part and help educate myself and my clients on ways we can make a difference. The chance to hear our opening keynote speaker, Stacy Flynn, is a unique and wonderful opportunity for me to learn from an expert how I can make a difference in the area of sustainable fashion. Another area of further education I know I can truly benefit from is marketing! As an independent image professional I am constantly trying to come up with
ideas that set me apart from my competitors. So I consider myself extremely lucky to learn from our second keynote speaker, the incredible Howard Roberts from Grey Advertising, which is ranked amongst the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Over the past two years I have become aware that we are beginning to see a noteworthy move towards recognizing authentic beauty within the fashion and image industries, but there is still a long way to go! Our third keynote speaker, Mindy Scheier, founder and president of Runway of Dreams, is a pioneer within this field who has successfully influenced globally recognized designer Tommy Hilfiger and is constantly making headline news, so to be able to meet and learn from Mindy is an exceptional educational opportunity that I would not miss. At conference 2017 I’m being given the opportunity to learn from three world-renowned keynote speakers and choose from thirty AICI certified educational sessions. I know I am where I am today because of the decisions I took to take advantage of all the education AICI has to offer me. Michelangelo wrote at the age of 87, “I’m still learning”. At the very young age of 59, so am I. So I hope you’ll join me for an exceptional educational experience in Mexico City May 18 – 21,2017.
I HOPE TO SEE YOU ALL IN MEXICO CITY, JANE
Jane 2008, AICI Conference
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WHO NEEDS AICI CERTIFICATION? BY SUZANNE DOUGLAS, AICI CIC, STYLE CAPITAL
have a confession to make. When I first joined AICI, I didn’t believe I would ever need AICI certification. After all, I thought, I’ve taken all the important image courses – from some of the best trainers in the business. I know I’m good at my job, and my clients are happy. Why invest the time and the expense to get a certification from AICI? Looking back, I totally understand my own confusion!
It’s true that there are many excellent image training courses out there. And yes, they are the essential building blocks for the knowledge you need to practice image consulting. But being a great image consultant requires more than just knowledge. It means putting that knowledge to work in the real world. And AICI is the only certification program that measures both your knowledge AND your business experence. A first-level (CIC) certification from AICI means you have the knowledge, skills and business experience to
ensure your image consulting practice is as professional as it can be. It means you understand and practice the standards we hold for all our members, across the globe. And importantly, it is a powerful, self-affirming way to advance your career. WHAT ELSE DO I GET FROM EARNING AICI CERTIFICATION? Increased self-confidence. We can virtually guarantee that once you complete your portfolio and pass your exam, you will feel not only an enormous surge of pride, but a renewed sense of self-confidence. As Miselle Bergonia, AICI CIP, in Manila, describes it, “How did it feel getting my certification? It felt swell! I was super-happy, super-excited. I really, really wanted it, so when I passed, it was like receiving a medal. It was such an honor to have achieved that international recognition.” A competitive advantage. Sure, there are competent image consultants out there who aren’t AICI-certified. With an AICI certification, however, you will have
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objectively proven to yourself, your clients and to the entire industry that you have met the professional standards established by the global image leader. And that puts you ahead of your competition. Access to special courses and training. AICI-certified members have access to exclusive AICI courses designed only for them. These advanced-level courses are available at our AICI Conferences and at other AICI learning venues. You’ll be polishing your skills, staying ahead of the curve, and networking and studying with the best in the business. HOW HARD IS IT TO EARN MY AICI CIC CERTIFICATION? Passing your AICI first-level exam and creating and submitting your portfolio is not easy, but it is absolute-
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ly achievable. (I know, because I earned my CIC last summer!) Once you’ve earned your certification, you’ll feel like a member of an elite club, capable of confronting anything the industry has to offer. You have proven not only to us, but to yourself, that you’ve got “what it takes.” For more information on AICI Certification levels, visit our website at AICI.org. SUZANNE DOUGLAS is the VP of Communications for AICI Washington DC Metro Area chapter and is the founder of Style Capital, an executive image consulting practice established in London, England. Suzanne has worked with several notable corporations, is a graduate of Duke University and has moved her practice to Williamsburg, Virginia.
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AN EYE ON CULTURAL DIVERSITY
IN THE IMAGE INDUSTRY BY DR. CAROL PARKER WALSH
s an international organization with members in over 20 countries throughout the world, we have a rich and wonderful diversity. While the principles of image consulting and our standard of ethics empower us to speak with one voice, the nuances of that voice are wide and varied. With this in mind, our VP of Conference, Cecilia Stoeckicht, AICI CIP, asked me to reach out to our community to learn more. I asked two of our international speakers to share the importance of cultural diversity in the profession and how
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their particular sessions embraced different cultural practices and values. Here are insights from Sue Donnelly, AICI CIP FFSM LFIPI, Bernice Maldonado, MBA, and Zakiya MillFrancois on this important issue. 1. WHAT MOTIVATED YOU TO SUBMIT A SESSION(S) FOR 2017 CONFERENCE? SD: I’m conducting three sessions at conference this year. I was fortunate enough to be part of a Mexican Academic Tour last year. The students were enthusiastic, keen to learn and develop their skills - especially those
that are less concerned with style “rules” and more about people. I’m including things that are uniquely Mexican. Even though I’m English, I wanted to immerse Mexican culture into my teachings and decided to pay homage to a superstar in her own country. For example, Frida Kahlo is making her appearance as an iconic image. While her style is innately Mexican, we can all learn a lot from her style cues. BM: Over the past several months, I started taking various courses geared towards launching and selling in the fashion industry. Many
of the tips could be translated to the image industry. So I started applying the techniques I learned to my image consulting business and they resulted in new clients. So I decided to share the information with other AICI members. ZMF: I was motivated to do a session at conference after my interaction with several members of AICI. They felt as though I had something unique to offer the organization and encouraged me to make the submission. I’m happy that I did, as I too realize that I have a gift that I should share. 2. HOW DO YOU SEE THE RELEVANCE OF CULTURAL DIVERSITY IN THE IMAGE INDUSTRY? SD: Image and style are important topics wherever we live. Image consulting is a growth area in places such as Asia and South America, so it’s extremely important that we don’t lose sight of that in our sessions. The world is a global village for both corporate and personal image. More than ever before, different cultures dress in a similar way because they can shop in the same stores. However, fashion designers and style icons come from all parts of the world and we should embrace that. Attitudes toward hair, skin tone and body shapes, along with relevant dress codes, may also be vastly different, depending on location and culture. Remaining curious and alert about diversity can bring some wonderful new insights and richness into our industry. BM: Diversity is very important in many different ways. In the end
we will find out that we are all really alike in that we understand that image is important and is an asset in advancing both personally and professionally. Image consulting has traditionally been a luxury service that only upper income individuals were aware of and able to afford. In today’s society, it is increasingly becoming a necessity and requires image consultants to become familiar with people from various backgrounds and be more strategic about their target and audiences and potential clients. ZMF: I believe that cultural diversity is very important for the image consulting industry in today’s world. Because I am based in the Caribbean and my mentors are based in the US and UK, the way we conduct business, interact with each other and the prestige for the profession is very different. In the US and UK, image consulting is more recognized as a profession and I believe the respect for persons working in the field is at a different stage. In the Caribbean, there is somewhat of a stigma attached to the image consulting profession. Some persons believe that you only see an image consultant if something is wrong with you. Working to change the mindset of the people was the first step to bringing great rewards.
“The world is a global village for both corporate and personal image. More than ever before, different cultures dress in a similar way because they can shop in the same stores. However, fashion designers and style icons come from all parts of the world and we should embrace that.” – SUE DONNELLY, AICI CIP FFSM LFIPI
3. HOW WILL YOUR SESSION INCORPORATE CULTURAL PRACTICES AND VALUES? SD: As most of my sessions are practical and hands on, the attendee can use the information in the best way for them. I took the liberty of checking a number
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Sue Donnelly, AICI CIP FFSM LFIPI
Bernice Maldonado, MBA
“In the end we will find out that we are all really alike in that we understand that image is important and is an asset in advancing both personally and professionally.”
it is critical to define your client - who are they, preferences, like/ dislikes, what do they believe, their values, etc. Also, research should not be seen as a one-time event, but rather, an ongoing exercise and continuous learning process of noting themes that we see among our clients. After I defined my target client, all of my messaging and marketing strategies fell into place and became so much easier.
DIVERSITY OF OUR GLOBAL ASSOCIATION SUCH AS:
– BERNICE MALDONADO, MBA of things with Alheri Valerio before submitting my three sessions to see whether any cultural issues were addressed. The concurrent session is based solely on Frida Kahlo, but the teachings can translate to all cultures and values. BM: My session includes examples and research about customer groups, specifically professional women and the business culture which is my target audience, and includes preferences around messaging, offline and online behaviors and how to market to these groups. The point is that as an Image Consultant,
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ZMF: I had to create opportunities for my business by showing value for my target audience, who did not see the value in the services offered by image consultants. My session on Building a Multi-Million Dollar Business takes into account the pillars necessary to doing this, which include variation in societal norms, values and businesses practices. You will not be able to achieve the level of success I’m guiding you to without having that awareness and being in tune with both the internal and external elements that affect your business growth.
LOOK FOR THEIR SESSIONS THIS MAY AS WELL AS OTHERS THAT BEAUTIFULLY REPRESENT THE
Chris Alves’s session “The Face & Style Connection” which will be presented in Visagism, a popular language in Brazil & Europe. Shanna Pecoraro lives and train in New York, but she will be presenting her session, “Mastering the Design Elements”, in Chinese.
DR. CAROL PARKER WALSH, JD, PHD, FFSM, AICI CIC, is an award winning best-selling author, columnist, image strategist, international speaker, and television personality. She’s the founder of Evolve Image Consulting, LLC, a personal and professional development company that educates entrepreneurs, professionals and women of influence on developing an empowering presence and confident image. She serves as editor in chief for AICI Global and president of the AICI San Francisco Bay Area Chapter.
ADVERTISER SPECIAL REPORT
CREATE CLOSET HARMONY WITH
FIVE-ELEMENT WISDOM I BY ANDREW MAGGIORE, DIRECTOR, FASHION FENG SHUI INTERNATIONAL knew virtually nothing about Fashion Feng Shui® until February 2013, when my mom and Fashion Feng Shui® founder Evana Maggiore lost her battle with ovarian cancer. I work as a freelancer, so my dad asked if I could help out a couple hours a week to keep the business running. A couple hours a week quickly became far more, and four years later, I’m proud to say that
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Fashion Feng Shui® has changed my life on so many levels. Our practice is reaching more people than ever before, and its brilliantly holistic, ancient but innovative principles are with me every day. Fashion Feng Shui® helps me understand what makes me tick, supports me in achieving what fulfills me, and of course offers an amazing amount of guidance in the dressing
I’m proud to say that Fashion Feng Shui® has changed my life on so many levels.
department! It also guides me in my interaction with others, both socially and when I’m on the job.
Training Course (scheduled each fall), we have offerings for individual personal enrichment in the form of the Transform Your Look & Life ® and Dress For Your Dreams seminars. For those in the corporate market, the most recent addition to our repertoire is the much-praised Work Your Element Training Course, which adapts Fashion Feng Shui® principles for professionals who consult in a business setting.
Fashion Feng Shui stands out from other image practices because it looks at us as whole people. Our clothing choices are as individual as our fingerprints, and our clothing is our most intimate environment.
Fashion Feng Shui® stands out from other image practices because it looks at us as whole people. Our clothing choices are as individual as our fingerprints, and our clothing is our most intimate environment. By combining mind, body and soul, Fashion Feng Shui® empowers us to find our unique style so we have confidence in wearing whatever works for us. Fashion Feng Shui® evolves with us as we practice it, so our appearance, desires and lifestyle will always be harmoniously balanced through our closet choices. In addition to our annual online Facilitator Certification
My Fashion Feng Shui® tenure began as an homage to Evana, but it has since metamorphosed into so much more. Together with our worldwide facilitator family, I believe that our fiveelement wisdom can change lives, improve relationships and get you (and your clients) to dress better than ever before – because you’re honoring who you truly are and what you want out of life!
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TO GET THE MOST OUT OF YOUR CONFERENCE EXPERIENCE BY DR. CAROL PARKER WALSH
ur international conference is right around the corner. As image consultants, I’m sure you’re meticulously planning your outfits for every day and event scheduled at conference. While you’re choosing between your loafers and wingtips and your pumps and flats, there are a few additional details you’ll need to consider while prepping for conference, particularly if you’re a first-time attendee. Following are my pre-conference, conference, and postconference tips that will help you have a productive and meaningful conference. PRE-CONFERENCE TIPS 1. Get an envelope to hold all of your essential information such as travel, hotel, and transportationinformation.
2. Print out the conference agenda and plan which sessions to attend. Jot down a few key reasons why a particular session will help you now or in the immediate future. Also, determine when you’ll take your own personal breaks. 3. Take 5-10 pre-stamped notecards/postcards with your return information. 4. I f you’re an avid social media user, be sure to schedule your posts in advance so you can continue to engage your followers. However, leave room for a few live videos and real-time posts. 5. Include relevant contact information for your roommate or others you want to be sure to connect with at the conference. Reach out to them in advance and make arrangements to meet.
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takeaways to share with your followers on your blog or social media. 7. Take care of yourself, listen to your body, rest when needed, drink plenty of water, and don’t feel obligated to attend every event. Pace yourself! POST-CONFERENCE TIPS 1. Go through and organize the information received and additional contacts made at conference. 2. Commit to implementing at least ONE thing from the conference in the next 60-90 days. Don’t overwhelm yourself with all the fabulous content and the desire to it all. 6. Pack smart and efficiently, but don’t forget comfort. 7. B lock out your calendar the day before and after you return to rest, regroup, and digest all of the information you received from conference. AT CONFERENCE TIPS 1. Practice how you’ll share “what you do” and be clear on the connections you’d like to make at conference. (For example, do you need a coach, want to collaborate, or find a pacing partner). 2. Carry your business cards in a business card holder (or a special space in your handbag/briefcase) so they don’t get damaged or wrinkled. 3. Have a good pen and notebook for the conference dedicated for your conference notes. 4. Connect with those you contacted pre-conference and confirm meeting times. Leave some room for new or unexpected connections. Don’t forget to take good notes on new contacts. Everything may become a blur post-conference. 5. W rite your “thank you” and “nice meeting you” notes to those individuals you’ve met at conference on those pre-stamped postcards and give them to the front desk to mail off to your contacts so they’re there waiting for them when they get home. Note: In today’s emaildriven society, you’ll stand out by sending an actual note. Don’t forget to get their address. 6. If you’re active on social media, be sure to take pictures and shoot a few quick videos on key
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3. Follow up with key contacts with a quick email so you can get on their agendas as soon as you can post-conference. 4. File receipts or pass them on to your assistant or bookkeeper so you receive the proper tax deductions for your business trip. It’s easy to forget the little expenses (and things you paid with cash, including tips or your Starbucks purchase) as time passes on. 5. D on’t overdo on your “rest day.” Actually get some rest, particularly if you’re coming from a different time zone, so when you get back to the office you’re refreshed and ready to work. Follow these tips and you’ll be sure to have an amazing conference experience. Enjoy the conference!
DR. CAROL PARKER WALSH, JD, PHD, FFSM, AICI CIC, is an award winning bestselling author, columnist, image strategist, international speaker, and television personality. She’s the founder of Evolve Image Consulting, LLC, a personal and professional development company that educates entrepreneurs, professionals and women of influence on developing an empowering presence and confident image. She serves as editor in chief for AICI Global and president of the AICI San Francisco Bay Area Chapter.
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SWEPT AWAY BY
MEXICO BY CATHERINE BELL, AICI CIP
t the last AICI conference we had an event with Carla Mathis at Washington’s National Art Gallery where I met Ana Luisa Lopez Velasco, AICI CIC, from Guadalajara, Mexico. When I casually mentioned that I’d be in Puerto Vallarta in less than three months, speaking at a convention, and would have plenty of free time, Ana Luisa immediately asked if I could provide a training program so that the Mexican members could earn CEUs.
Although Ana Luisa had many other commitments, including producing a weekly TV show, she went out of her way to make the training a success (a sign of the warm hospitality that I later experienced everywhere in Mexico).
I was so impressed by Ana Luisa’s enthusiasm and vision on what we could achieve together in such a short time, that I immediately agreed and we sprang into action. With the assistance of Liz
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Weinstein, a month later my six-hour workshop, The Success Formula for Power Networking, was certified for CEUs and all the other details were falling into place.
Although Ana Luisa had many other commitments, including producing a weekly TV show, she went out of her way to make the training a success (a sign of the warm hospitality that I later experienced everywhere in Mexico). She created and distributed marketing materials, contacted the two Mexican chapters, as well as several others outside of the image industry she thought could benefit from the workshop, and followed up weekly to ensure interest. Because participants
would have to travel a distance to Puerto Vallarta, Ana Luisa wanted to give them added value, so she asked Ceci Chalita, AICI CIC, to provide an additional 4fourhour etiquette program for the morning of the day of my workshop.
I had planned to say good night and have a quiet evening at the hotel. Not in Mexico! My hosts insisted on entertaining me. They whisked me downtown for dinner, telling me about the history of Puerto Vallarta as we raced along cobblestoned streets into the older part of the city. Although I tried, they wouldn’t let me pay for anything. At midnight, the person who had arrived at 4 a.m. still had enough energy to run down the street to give me a parting hug just before catching the bus home, so excited to put things into action to move her business forward.
Regardless of their experience, they were like sponges – listening intently, asking questions, taking copious notes, and readily sharing stories. It was such a delight to work with everyone.
When training cross culturally, I found that I needed to check in more than once regarding the needs of the audience. Because not everyone would be fluent in English, Ana Luisa volunteered to interpret and I reduced my slides to allow for the time that this would take. I inquired whether the networking opportunities that we have in Canada and the US also exist in Mexico, and she replied in the affirmative. However, at the beginning of the training, it became clear that although there are networking groups, not everyone has easy access to them. I immediately added several examples to help the participants create interest in their services during everyday encounters.
I was amazed at the people who gathered for the event – from those entering the industry to consultants with over 30 years in business. Regardless of their experience, they were like sponges – listening intently, asking questions, taking copious notes, and readily sharing stories. It was such a delight to work with everyone. I was also impressed by the distance everyone had travelled: by air, bus and car, driving a minimum of 6 hours each way. One woman, with three children and a new image business, arrived by bus at 4 a.m. She took Ceci’s training in the morning, and then on to mine, ending at 10 p.m.
Later when I reviewed the evaluations I found this: “Whenever you’d like to visit the Caribbean and do a seminar, please come and stay at my home on the Mexican Riviera.” Having experienced the infectious enthusiasm and hospitality of Mexico, a place that I must confess I was initially not eager to visit, I wouldn’t hesitate a moment to take up her generous invitation – isn’t this what networking is all about?
Wouldn’t it be amazing to see this kind of celebration of life and eagerness to learn in all our chapters? Perhaps this is why image consulting is growing so rapidly in Mexico. I can only imagine what the 2017 conference will be like!
CATHERINE BELL, AICI CIP, is President of PRIME Impressions, a dynamic international trainer, and best-selling author of Empower Your Presence: How to Build True Wealth with Your Personal Brand and Image and Managing Your Image Potential, and a contributing author to Masters of Networking.
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KAREN TSUO, MA, AICI CIP BY DONNA CAMERON
aren Tsuo is a perfect example of an image consultant who is truly global and multicultural. She met her first image coach, Lillian Cook (former AICI CIP), in San Francisco in 2004, and was honored when she was invited almost immediately to assist Lillian with one of her image classes.
左谷蘭是一个真正全球化并且属于多 元文化的形象顾问的完美典范。2004 年她在旧金山遇见了她的第一位形象 导師王時美Lilian Cook（前AICI CIP） ，并且因为很快就被她亲自登门邀请作 为课堂助理而至感荣幸。 Before becoming an image consultant, Karen was an impresario and performing arts producer in England for 12 years. She promoted, showcased, and styled artists at the Royal Festival Hall in London and in other places around England. Under Lillian’s tutelage for two years, she realized that her music and performing arts background would merge perfectly with image design and give her a competitive edge.
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成为形象顾问之前，左谷蘭从事艺術経紀和表演艺术制 作方面的工作长达12年之久。她在伦敦的皇家艺術中心 和英格蘭各地推广、展示艺术家，并为他们做舞台风格设 计。在莉莉老师两年的指导下，左谷蘭意识到，她的音乐 和表演艺术背景可与形象设计完美结合，并賦予她竞争 优势。 In 2007, Karen sat for and passed the CIC exam becoming a certified member of the industry and further advancing her competitive advantage. Continuing education is an important value for Karen so she continuously took courses from a number of AICI professionals including Dr. Joyce Knudsen, AICI CIM, Alyce Parson, AICI CIP, and Cynthia Skari (former AICI CIP). In addition, she attended both the San Francisco Bay Area Chapter’s famed Education Conference and frequented the International AICI Conferences to receive her CEUs and continue to hone her craft. Her commitment to education created multiple business opportunities which prepared her to apply for and receive her CIP designation in 2010. 2007年，左谷蘭参加并通过了CIC考试，成为AICI的认证 会员，也进一步提升了她在行业中的竞争力。持续的精 進对左谷兰而言是十分重要的。她不断参加一些AICI资 深专业人士的培训课程，包括Joyce Knudsen 博士AICI CIM，Alice Parson AICI CIP 和 Cynthia Skari （前AICI CIP ） 教授的课程。此外，她还参加著名旧金山分会的 教育日，和在国际形象顾问协会年会中进修学分课，不
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断深造专业知识。这些专业教育的投入为她创造了多重 的商机，同时为她2010年申请和获得CIP的认证做了很好 的准备。 Karen has a unique business structure splitting her time between the United States and Taipei. Her US clients are mainly based in the Seattle area, where she lives. Karen also has several clients in San Francisco, where she lived for four years. Karen’s media exposure, including television and radio shows allowed her to concentrate her work in the tech industry with many clients at Fortune 500 companies. 左谷蘭拥有独特的工作业务结构。她將 工作时间分在美国和台北两地。她的美国客户主要在她 现在居住的西雅图地区和曾经居住过四年的旧金山。左 谷蘭的媒体曝光度很高，其中包括电视和广播节目。因 此她拥有許多财富500强中旳高科技公司的客戶。 Karen’s clients in Asia are mainly located in Taipei. While she works throughout China including conducting workshops and seminars in Shanghai, her work primarily is done in Taipei. In 2016 Karen took on the role of trainer, teaching aspiring image consultants in Hangzhou, China. 左谷蘭在亚洲的客户主要位于台北。她也在中国各地工 作，包括在上海和台北举办時尚沙龍和演讲。2016年在 杭州給予形象顾问培訓。
I asked Karen about the differences in her US and Asian clients and she noted, 我问到谷蘭在美国和亚洲的客户之间的差异，她说： “My clients in both countries are goal-oriented, either personally or professionally. However, the major difference is their mindset. My clients in China are eager to learn, positive and hard-working. They want high efficiency, and don’t mind taking six to eight hours of classes every day for two weeks or even longer. People in China live a very high-pressure daily life. Gaining a lot in a short period of time is important to them. They are eager to see instant results. Thus, they often miss the significance of the learning process and the enjoyment of the journey. My clients in the US have more patience and are in no hurry. They want more time to understand, to digest, to practice, and to learn how to apply their newly acquired knowledge. Taking the time to enjoy the process is important to them.” “我的客户无论是个人还是商务人士在这两个国家都 是‘目标趋向’的，。但主要的区别是他们的‘心态’。我在 中国的客户渴望学习，积极和勤奋，他们要求‘高效率’ ，不介意每天上六至八小时的课程，连续上两个星期 甚至更长的时间。 中国人的日常生活压力很高。对他 们而言，在短时间内得到最大的收获至关重要。他们
渴望看到立竿见影的‘即时结果’。因而他们经常忽视学 习过程的重要性以及个中的享受。我的美国客户则比 较有耐心，而不急于看到结果。他们喜欢多花一点时 间来了解、消化、练习，并学习如何实际应用他们所获 得的新知。花些时间来享受这个学习过程，对他们来 说很重要。” In addition to her face-to-face clients, Karen has developed her virtual practice working with clients online. Creating this niche in her business lessens the challenge of the 16-hour time difference with her overseas clients. She notes, “So long as we schedule well in advance it works.” She uses complementary and convenient apps such as WeChat, Line, FaceTime, and Skype. 除了面对面的客户，左谷蘭还开发了与客户在线工作的虚 拟操作。在业务中创造这个部分，减少了她与海外客户之 间16小时的时差挑战。她说， “只要我们事先安排好时间， 工作就能顺利进行。”她和客户间使用免费又方便的应用 程序，如微信、Line、FaceTime 和 Skype。 Karen travels to Asia from Seattle two to three times a year, and spends about four weeks there at a time to work with her Chinese clients. Since Taipei, Taiwan is home for Karen she doesn’t mind the 12-hour flight to work because she can spend time with family and friends. Food is another major attraction because of the variety of authentic, delicious dishes back home.
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There are of course a few disadvantages to her hectic travel schedule. Lonely nights in hotel rooms and the impact on her body caused by jet lag are a few. However, it’s become a part of her and Karen simply focuses on the upside of going back home. 左谷蘭每年从西雅图到亚洲 两到三次，并在那里停留大约 四周的時間与中国客户合作。 由于台湾的台北是她的故乡， 她并不介意为工作而飞行12小 时，因为闲暇时可以与家人和 朋友相聚。另外，食物也有很 大的吸引力，那儿有家乡正宗 美味的佳肴。当然，忙碌的旅 行时间表也有缺点。酒店房间 里寂寞的夜晚和倒时差的辛 苦对她的身体的影响是其中一 二。不过，这已经成为生活的 一部分，她只是专注于返乡的 光明面。 In order to stay fit and combat the toll on her body, Karen does ballet, ballroom dance and Pilates. She also paints and goes to movies and concerts for fun and recreation. To nurture her mind, Karen listens to classical music and reads every day. These activities are fueled by her personal motto: hug arts, be kind to yourself and balance life.
“My clients in both countries are goaloriented, either personally or professionally. However, the major difference is their mindset. My clients in China are eager to learn, positive and hard-working. They want high efficiency, and don’t mind taking six to eight hours of classes every day for two weeks or even longer. [...] They are eager to see instant results. My clients in the US have more patience and are in no hurry. They want more time to understand, to digest, to practice, and to learn how to apply their newly acquired knowledge.”
为了保持身材并对抗旅行对身体的负面影响，谷蘭选择 跳芭蕾舞、国标舞和做普拉提运动的锻炼方式。她还以 画画、看电影和听音乐会为娱乐。为了汲取心灵养分，她 每天听古典音乐和阅读。参与这些活动的动力，来自于她 个人的座右铭：拥抱艺术，善待自己并平衡生活。 Admittedly, I was fascinated by Karen’s bi-cultural business. As we closed out our interview, I asked if there were any other differences she could share
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between her work in Asia and the US. She noted, “In both cultures students will express their gratitude and appreciation but in the East, out of respect for the teachers, they give me gifts, souvenirs, or something from their personal collections. It’s a very sweet, rewarding and touching display of affection.” 诚然，我被左谷蘭的双重文化业 务迷住了。在我们结束采访前我 问她，在亚洲和美国的工作之间 是否还有其他差異化。她说： “在 这两种文化中，学生都会表达他 们的感激和欣赏。 但在东方， 他们送我礼物、纪念品或是个人 收藏是出于对老师的尊重。这 是非常甜蜜、激励、动人的情感 表达。” We’re so honored and proud of our AICI members. Karen’s remarkable story and exemplary career and commitment to AICI are definitely some of the reasons why. She is deserving of the appreciation and affection she receives in Asia. 我们非常荣幸并为我们的AICI 的会员感到自豪。左谷蘭的杰出 故事和职业典范以及对AICI的 投入，是我们对会员认可的原因 之一。她在亚洲赢得的感激和热 情完全是她自身的努力所致。
DONNA CAMERON is the co-founder of Body Map wellbeing + style strategies, along with her sister, Dr. Nadine Cameron. Current president of the AICI Melbourne Chapter in Australia, she also serves as associate editor for AICI GLOBAL.
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AICI CIC CHINESE EXAMINATION IN SHANGHAI
n November 18, 2016, 30 image consultants sat for the AICI CIC Chinese examination held in the Shanghai Library. The consultants came from Shanghai, Beijing, Tianjin, Chengdu, Kunming, Dalian, Hangzhou, Wuhan, Shenzhen,
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Zhengzhou, Shenyang, Dongying, and Nanjing. Some of the candidates were new to the image industry. However, some were senior practitioners which clearly demonstrates the value of an AICI certification. This is the second time that the
AICI Shanghai Chapter held the AICI CIC Chinese Examination inÂ China. This is only the beginning for these new consultants. They will need to continue their education and develop their skills through their practice.
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TESTIMONIALS THERE ARE SO MANY BENEFITS OF ATTENDING CONFERENCE. STILL WONDERING WHY YOU SHOULD COME TO MEXICO CITY IN MAY? YOUR FELLOW AICI MEMBERS SHARE THEIR EXPERIENCES AND WHY YOU SHOULD ATTEND. MARTHA RISCO, PRESIDENT OF AICI PERU CHAPTER An essential professional meeting if you are looking to develop your leadership skills. Unique opportunities for networking and to learn about the latest techniques and materials of our industry. @ MarthaRisco
GILDA FUENTES, AICI CIC, PRESIDENT OF AICI COLOMBIA CENTRAL CHAPTER The best thing about participating in the global conference is that we can learn from our expert colleagues, plus the opportunity to acquire work, tools, books, networking with people who share our passion and create bonds of friendship. Who could wish more?
HILDEBERTO MARTÍNEZ, AICI CIC, PRESIDENT OF AICI MEXICO CITY CHAPTER, 2012 - 2014 I’ve had the wonderful opportunity to participate in the most recent AICI Global Conferences in Orlando, Phoenix, and Washington, and I highly recommend attending. In my opinion, the greatest benefits are the professional updates and networking. All professionals who are serious about image consulting should attend this event!
AURY CALTAGIRONE, AICI CIP, PRESIDENT OF AICI FRANCE CHAPTER I attend every event of AICI for the opportunity to get innovative and original materials that allow me to create new dynamics with my clients. Similarly, exchanging ideas with my colleagues and acquiring knowledge is part of the ongoing process of renewal. If you have the opportunity to attend the Conference, these are some of the good reasons you have to do it.
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MARÍA PÍA ESTEBECORENA, PAST PRESIDENT OF AICI ARGENTINA CHAPTER I never miss the opportunity to attend the International AICI Conference. In addition to training me with the latest in the world of image, it gives me a competitive advantage in my business and the possibility of forming friendships with colleagues from more than 50 countries. It’s just wonderful!!
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SUE DONNELLY, AICI CIP
LYNNE MARKS, AICI CIM
ZAKIYA MILLSFRANCOIS, AICI SKILLED MEMBER
DR. CAROL PARKER-WALSH, AICI CIC, JD, FFSF
INTRODUCING YOUR CONCURRENT SESSION SPEAKERS
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AICI Global Magazine April 2017