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OURSTA F F Creative Director Tricia Cook Herb Proske

Design & Editorial Mark Edwards Charles Pebenito Betty Ko Jessica Meng

Photograghy Matt Kruger Thao dai Nguyen

Web Allen de la Rama Michael Raymond Christian Segura Daniel Soto Aaron Alonzo

Video Dann Cheng Michael Arrevalo Larry Eric Gonzalez Johnny Banh

Sean Sheehan Mauricio Reynoso Eddie Navarro John Scandore

CO NCEPT & C OVER

T HE

Hi everyone, Mark here. As the Art Director I wanted

both a 2D and 3D world. The cover sets the tone with

to push my concept of the future and the influence

a night scene of the Renee and Henry Segerstrom

that technology, specifically augmented reality, will

Concert Hall in Costa Mesa, CA. The scene shows an

play in the fields of design, media arts, fashion, and

augmented reality interface over the picture, as if you

culinary. This technology allows us to be even more

were looking through your cell phone or tablet at the

creative, giving us the freedom to influence design in

building getting information and interacting with it.

We want you to interact with our magazine! Get the FREE app at http://gettag.mobi or search for the app in your app store by entering “tag reader/Microsoft tag� in the search field. Look for the AR symbol and snap the tag with your cell throughout this magazine to view extra content and videos.


123 4 The future of apps 5 6 7 89 1011 12scher inspiration 13 14 15 16 17 18 19 contents

gretchen jones

new portfolio app

creative reality

featured galleries

what does

mean?

view more at a iocfolio.com

4

the future of apps

7

gretchen jones: advice every design can live by

8

new facebook portfolio app

9

above the statu5 quo

11

creative reality in augmented reality

12

scher inspiration

13

“the elvis�

14

featured galleries

19

what does _ mean?


THE FUTURE OF APPS

by Betty Ko

IS THERE EVEN A FUTURE IN THIS STUFF?

The answer is yes. Yes there is. Though mobile apps are relatively new to us, it’s difficult to imagine a world without them. The real question is–how will they evolve? The new wave of applications will further blend the line between physical and digital worlds. We’re already beginning to see it happen with the development of locationaware dating platforms and physical social networks. Apps like FourSquare allow you to “check in” at your current location and see where your friends have checked in. A dating app in Japan allows shy singles to meet other singles with similar interests on the spot. The app compares dating profiles and alerts you if there’s another person at the same location you may want to talk to (and vice versa). As technology continues to evolve, apps will further change the way we live our lives and interact with one another. Here are eight things you might want to look out for in the near future.

The Future of Apps


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The new wave of applications will further blend the line between physical and digital worlds.

1. GEO-TAGGING

5. PAPERLESS RECEIPTS

You’ll be able to take a picture of a

Apple has already switched over to

landmark with your phone, which

email receipts, but soon enough it will

will automatically geo-tag it, and send

be possible to keep ALL your receipts

it to a photo sharing service on the

in digital format on your phone via

Web. People will be able to find the

Bluetooth. This will make returns/

photo by searching those tags or by

exchanges much easier to conduct.

geo-location.

6. DIGITAL BUSINESS CARDS

2. REALITY RECOGNITION

Business cards can be transferred

Through advanced image recognition,

from phone to phone using Bluetooth

you’ll be able to photograph objects

or Wifi. Once the digital card is

or landmarks and be taken directly to

received, it will be added into your

a link with more information about

contacts list and both parties will be

it. For example, if you take a picture

connected on LinkedIn.

of Mann’s Chinese Theater in LA, you’ll automatically be taken to their Wikipedia page.

7. PERSONALIZED TRAVEL GUIDES Wherever you go in the world, you’ll be able to access information about

3. PHYSICAL SOCIAL NETWORKS

your current location in the form of

You’ll be able to walk into a bar

a personal travel guide. It will be

and see which of your friends

custom tailored to you, since the

have been there recently, what

software will know your tastes and

they thought of the place, or even

travel preferences.

which drinks they recommend. 4. CREDIT CARDS AS SOFTWARE

8. PHYSICAL BROWSING    AND DIGITAL SHOPPING

Soon you’ll have the option of

The next level of shopping will

paying at a store by selecting a credit

allow you to browse in person and

card button. Your phone will then

instantly purchase items online.

communicate with the in-store

For example, you’ll be able to take

cash register, and the security of the

a picture of a product and have it

transaction will be ensured through

appear immediately in your Amazon

biometrics (i.e. a fingerprint verification

shopping cart.

process using your iPhone screen).


Despite the sometimes unflattering depiction on the show, Gretchen Jones has a strong understanding of herself and is confident and comfortable with who she is. To read more of Gretchen’s advice and responses visit: aiocfolio.com. or snap the tag below.

Gretchen Jones: Advice Every Design Can Live By


their own wardrobes with    thoughtfulness. They like to dress    well, are well versed in modern    art and culture and aim to be a    little unique and highly fashionable,    both casually and formally.

Jones, 28, is straightforward, honest,

and open. Despite the sometimes

unflattering depiction on the show,

she has a strong understanding

of herself and is confident and

comfortable with who she is. In our

   Isabelle Marant, Stella McCartney,    Rachel Comey, Mara Hoffman,    Vena Cava.

industry. She also offers some

poignant advice to aspiring fashion

designers and artists and addresses

   fashion, aiming to purchase

   career, and also the world of

   both their own area of expertise/

   These women are educated in

   women, with $30K + income.

   base between 25-50 year old

A: My target market is the customer

Q: Describe your target market.

fashion students.

California – Orange County

   imagery is easy. I love studying

   in this age of technology, finding

   throughout the year. Especially

   and mood board heavily

   aesthetic needs. I also like to try

   wardrobe is key to any designer’s

   day ingénue approaches her

   inspiring. Seeing how the every-

   fashion movement to be highly

A: I find the urban street wear

Q: What inspires you when    you design?

A: Yes, Phoebe Philo, Vanessa Bruno,

the show as well as in the fashion

questions from The Art Institute of

Q: Do you have a favorite designer?     Who is it?

perspective on her experiences on

interview with her, she gives her

   pieces that can integrate into

Hailing from Oregon, Gretchen

   a ‘backing,’ I couldn’t keep pushing.

   have and without knowing I have

   challenging to reach goals as I

   encouragement. It’s extremely

   fighting for her dreams needs

   pushing. I think any woman

   my sister], I wouldn’t still be

   and love that I get from her [and

   Without the unconditional support

   picking me up when I stumbled.

   follow my dreams, as well as

   been there encouraging me to

A: Certainly my mother. She has

Q: What person in your life     influenced you to pursue     your dreams of designing?

   in the context of clothing.

   of these elements would look like

   a modern woman’s interpretation

   start painting the picture of what

   there I take these elements and

   to base my ‘theme’ on... from

   a theologist, artist and musician

I LIKE TO TRY AND MOOD BOARD HEAVILY THROUGHOUT THE YEAR ESPECIALLY IN THIS AGE OF TECHNOLOGY...

GRE TC H E N J O N E S:

ADV IC E EV ERY D ESIGN ER CAN

LIVE BY

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7


NEW

PORTFOLIO APP The Art Institute of California – Orange County Facebook Portfolio Project is a social networking based portfolio platform for graduating students that launched this quarter. It will include multiple disciplines including design, media arts, fashion and culinary. The custom gallery is hosted through Facebook’s tab/app system on the school’s fan page and will provide an efficient platform for students to show their work to top agencies, fans, peers and recruiters. KURO Interactive Agency, the company that created of this app says, “The application will function much like the rest of facebook. Fans of the page can share, comment and ‘like’ pieces in the gallery.” To check it out go to: facebook.com/aiorangecounty

Features •  Gallery showcase •  Student submissions artwork •  Custom gallery display and categories •  Student details automatically attached     to the image •  Custom uploading features •  Mobile compatibility •  Custom image viewer with full Facebook     like and comment functions •  User portfolio link •  Social network share tools •  Application tracking and stats •  Rotating banner system for display ads

New Facebook Portfolio App


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9

How did you guys come together and form Statu5?

What motivates your group?

Statu5 came together after

web design, it’s easy to get

we had all had a few classes

lost. There are so many

together. We used to help each

aspects about creating a

other with school projects

website, from the design to

and take breaks during class

the code, to mashing it all

together. One day we started

together and making it work

talking about doing client work

just as you want it to. By

and how we would be able to

teaching each other whenever

create a small little web firm

we hit design blocks or run

out of our team. And there you

into programming errors,

have it. STATU5 was born. 

we are always able to work

Can you explain how you get started on a new project or assignment?

things out. In the end, we

It’s pretty straightforward. One of us will meet with the client first. After discussing with the client a little more about the needs for their project, we’ll send the client a Request for Proposal. If the client wants to get started, they’ll cut us a check, and we’ll begin work. As a group, we’ve already done a good number of projects together so hashing out the who-needs-to-do-what goes really fast. After a little discussion about what the clients want’s are, we make some wireframes and design some comps–pretty much everything that students learn in all their fundamental classes. So if you thought that you Who make up Statu5? (order from left to right) Allen de la Rama Aaron Alonzo Michael Raymond Christian Segura Daniel Soto

were going to get away from thumbnails and wireframes in the real world, think again. 

We motivate each other. In

know that by working together we can go further and become more successful.  What advice can you give other students? Learn to work with others and learn everything that you don’t know about. Oh, and don’t be afraid to pick your teacher’s brain. That information is priceless.  Where do you see web design going in the next 5 years? We don’t think the web goes anywhere anymore. It just IS. It’s kind of like the ocean. We are all just fish in the sea. And just like any fish in the sea, the better you know how the currents work the better you find your food.


TRY IT OUT ON YOUR MAC OR PC!

GO TO ESQUIRE.COM/AR Creative Reality in Augmented Reality


by Jessica Meng

Augmented Reality (AR) is a

intimidating to most, Erika’s

the augmented reality train,

term for a live direct or indirect

favorite part of the project was

PSYOP believes the trend isn’t

view of a physical real-world

testing the applications before

simply about AR, but more

environment whose elements

they went live. “We had all these

about the transition from print

are augmented by virtual

different machines running

to digital. PSYOP’s favorite part

computer-generated sensory

at once to make sure the

of the project? “Seeing the result

input such as sound or graphics.

application was compatible with

of taking traditional magazine

as many systems as possible,”

content and translating it into

she says. “Kind of geeky, but

this interactive experience.”

December 2009 saw the launch of Esquire Magazine’s much anticipated augmented reality issue. The creative brainchild of New York based agencies The Barbarian Group, PSYOP Animation Studio, and the

THEIR FAVORITE PART OF THE PROJECT? ‘SEEING THE RESULT OF TAKING TRADITIONAL MAGAZINE CONTENT AND TRANSLATING IT INTO THIS INTERACTIVE EXPERIENCE.’

Esquire creative team, the issue was a step forward in integrating traditional print with new technology. In interviewing the two companies, we take a look behind the scenes of the Esquire AR issue and get some perspective as to where augmented reality is going. “If the client wasn’t half as open minded and willing to take on this challenge, this wouldn’t have been accomplished. You have to give kudos to Esquire for always wanting to see where they can take their magazine,” says Erika Kung, Senior Producer, The Barbarian Group. Although it might sound

totally awesome.” Successfully

And while the user enjoys a

bringing animation and coding

completely amazing experience,

together, both companies had

PSYOP reveals that they still

to make some adjustments for

see little things here and there

things to run smoothly. The

that could have been further

Barbarian Group confesses,

perfected. It seems as designers

however, that they provided

we will always be our own

more restrictions to PSYOP than

worst critic.

the other way around. Being on the more technical side of things, they had to ensure that the animation reacted well with the user’s movements. Despite the challenges they faced, both agencies were very pleased with the end result. While it is yet to be seen whether other magazines will jump on

Interested in seeing the awesome work that these agencies have done? Check out: ge.com/ thegeshow/index.html to see what The Barbarian Group is working on now. And to see PSYOP’s work go to: psyop.tv.

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IN AUGMENTED REALITY

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CREATIVE REALITY

11


S CHER INS PIRAT ION F IVE TH IN GS YOU DIDN 'T KN OW ABO U T

PAUL A S CHER

1. What/who is your greatest influence and why? I have two great influences.

4. Where do you see design going in 5 years? What about 20 years?

My husband Seymour Chwast

Obviously, print will be a relic.

who taught me how to see,

I genuinely wonder if text,

and my partner, Michael Bierut,

writing as we know it will

who taught me how to think.

continue to exist. I think all

2. When you take on a job that you may not have all the knowledge to complete, how do you approach the project? I approach the project with a leap of faith that allows me to assume that I will gather the knowledge to make it happen. 3. If you had one piece of your own to define you, which would it be and why? It would have to be a different

information will be conveyed as a series of icons, movies and comic books. All this is already happening. 5. From one designer to another, when you look at another designer’s portfolio, what type of work impresses or “wows” you? I am wowed by virtually anything that I never considered as a possibility.

piece for each decade. Say, the Best of Jazz for the 70s, Swatch for the 80s, The Public Theater for the 00s, NJPAC or another piece of environmental design for the 90s.

BTW This article was laid out in a manner that specifically avoided Helvetica, since Paula tries to avoid using the typeface (haha).

Five Questions With Paula Scher


by Ashley Guzman (serves 5 people)

The Ingredients

3-5 1/4 cup

Preparing the Recipe 1.

sugar so that each piece is lightly coated.

Rum Cinnamon/sugar

Sprinkle bananas with enough cinnamon Set aside.

2.

13

For the mousse, whip heavy cream to soft peaks. Set aside and refrigerate.

3/4 cup

Heavy cream

1/4 cup

Fresh peanut butter

10

3.

Mix peanut butter and vegetable oil.

4.

Pour sugar and water in small saucepan. Bring to a boil until it reaches 250°F.

Egg yolks (2 for each person)

1/4 cup

Sugar

2 tablespoons

Water

Meanwhile in a stand mixer whip the egg yolks on medium high until pale yellow and

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As needed

Sliced bananas

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“the elvis”

light in color.

1 teaspoon 5 As needed

5.

With the mixer going on high, pour the sugar

Vegetable oil

carefully down the side of the mixing bowl.

Buttered molds

bowl feels cool to the touch.

Chocolate Fudge

Allow to whip yolk/sugar mixture until the

6.

Carefully fold cream into yolk and sugar mixture.

7.

Fold in peanut butter.

8.

Pour into molds and freeze for 2 hours. Preparing the Bananas

1.

Heat oil in sauté pan with a 1/2 tablespoon of butter. When hot, add bananas.

2.

Off heat add rum to the sauté pan. Let alcohol boil out or using a long barbecue lighter, carefully bring a flame to the surface of the rum in the pan. Allow to burn off.

3.

Be careful not to overcook. Once liquid has evaporated remove from heat.

see how.


at Blizzard Entertainment. inspiration from the creative minds for my portfolio. I got a lot of This was a personal piece done

TRUNG NGUYEN EDDIE NAVARRO

For this project I used Adobe

Illustrator to create all of the

artwork - buildings, the plane, and

the text as well. Using After Effects,

I composited everything and

animated the piece. My inspiration

was the soundtrack I used. It’s quick and somewhat

artistic, just like the motion graphic piece.

To see Eddie’s motion graphic, snap the tag below.

CHELSEA AUTIO This was originally a piece for “Special Topics in Game Design,” when we were redesigning the cast of the Fifth Element. The character is my re-interpretation of Leeloo Dallas, heavily inspired by Metropolis. I wanted a feminine, soft character in bulky masculine clothing. I was really pleased with the final result. Looking back on it, I’m probably going to redraw her presentation pose to look less stiff and static.


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15

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THAO DAI NGUYEN In the past year that I have been at The Art Institute of California–Orange County, I’ve learned more than I could imagine and I’m more than enthusiastic about my photography. Photography is my main outlet for communicating to the rest of the world and I consider myself lucky to even have something I’m passionate about. Whether it’s a landscape, portrait, or product shot, I have the utmost confidence in myself to keep improving on my techniques and produce quality work.


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TRAVIS NAGLE The objective of this project was to pick any product and create it in a sustainable manner. With a strong influence from my Italian grandparents the product brand name Salvitti originates from their last name. This package would be printed on 100% recycled paper and use bio plastics and soy-based inks. I believe sustainable packaging is very important and will be the next big thing.


DANIEL MAGANA The dress (above) was originally drawn up in red (crimson)! Unfortunately, the fabric never arrived. This black and white print was my first print to ever be used in any of my work both educationally and professionally. It is now going to be used in a marketing campaign as part of L.A. fashion week and the New Year’s Eve event, Rock Cinderella. [To the left] is a concept drawing I keep in my sketchbook. It’s for one of my many collections I’m currently working on.


HEATHER

SEAN

Program: gD

MICHAEL

Program: VEMG

ASHLEE

Program: VGP

PMS

Program: CUL

Group Accuracy Level

“Paper Mache Specialist.” / Sean “Please Make Sexy.” / Ashlee “Pretty Much Show.” / Michael “That’s easy! pantone matching system.” / Heather ANSWER: Pantone Matching System

“Kinda like a jumpback...right?” / Heather “When you’re gardening and you till the garden with a Rotoscoper.” / Ashlee “When you’re in a submarine, you look through the rotoscope.” / Michael “When I trace out images in film.” / Sean ANSWER: Animation technique in which images of live action are traced.

Jacquard “A shoe design company.” / Sean “A type of fabric like card stock.” / Heather “A French haute designer.” / Ashlee “Like Jafar from Aladdin?” / Michael ANSWER: A fabric with a design woven into it.

cure “It’s a band.” / Sean “Spontaneous meat healing.” / Heather “To revive your food from the dead.” / Michael “I know this one- I’m not even gonna answer it!” / Ashlee ANSWER: To prepare by drying, salting, or chemical processing in order to preserve.

3% 29%

How our victims (volunteers) did...

HEATHER*

SEAN*

MICHAEL*

ASHLEE*

*These graphs make no sense at all, especially since I don’t know how to use the graph tool in Illustrator. Pay no attention to this section. I just needed something that looked cool and thought graphs would be the solution... I couldn’t be more wrong!

GD= GRAPHIC DESIGN VEMG= VISUAL EFFECTS & MOTION GRAPHICS

VGP= VISUAL GAME PROGRAMMING CUL= CULINARY

Find out more stats online @ aiocfolio.com

19

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Rotoscoping

25% 25%

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Meet our players


Coverphoto was taken by “paulkhor” from flickr.com

We offer programs in the following areas: DESIGN MEDIA ARTS FASHION CULINARY 3601 West Sunflower Avenue Santa Ana, CA 92704-7931 888.549.3055 | 714.830.0200 Accredited Member, ACICS


Portfolio Magazine Web Version Winter 2011