OURSTA F F Creative Director Tricia Cook Herb Proske
Design & Editorial Mark Edwards Charles Pebenito Betty Ko Jessica Meng
Photograghy Matt Kruger Thao dai Nguyen
Web Allen de la Rama Michael Raymond Christian Segura Daniel Soto Aaron Alonzo
Video Dann Cheng Michael Arrevalo Larry Eric Gonzalez Johnny Banh
Sean Sheehan Mauricio Reynoso Eddie Navarro John Scandore
CO NCEPT & C OVER
Hi everyone, Mark here. As the Art Director I wanted
both a 2D and 3D world. The cover sets the tone with
to push my concept of the future and the influence
a night scene of the Renee and Henry Segerstrom
that technology, specifically augmented reality, will
Concert Hall in Costa Mesa, CA. The scene shows an
play in the fields of design, media arts, fashion, and
augmented reality interface over the picture, as if you
culinary. This technology allows us to be even more
were looking through your cell phone or tablet at the
creative, giving us the freedom to influence design in
building getting information and interacting with it.
We want you to interact with our magazine! Get the FREE app at http://gettag.mobi or search for the app in your app store by entering â€œtag reader/Microsoft tagâ€? in the search field. Look for the AR symbol and snap the tag with your cell throughout this magazine to view extra content and videos.
123 4 The future of apps 5 6 7 89 1011 12scher inspiration 13 14 15 16 17 18 19 contents
new portfolio app
view more at a iocfolio.com
the future of apps
gretchen jones: advice every design can live by
new facebook portfolio app
above the statu5 quo
creative reality in augmented reality
what does _ mean?
THE FUTURE OF APPS
by Betty Ko
IS THERE EVEN A FUTURE IN THIS STUFF?
The answer is yes. Yes there is. Though mobile apps are relatively new to us, it’s difficult to imagine a world without them. The real question is–how will they evolve? The new wave of applications will further blend the line between physical and digital worlds. We’re already beginning to see it happen with the development of locationaware dating platforms and physical social networks. Apps like FourSquare allow you to “check in” at your current location and see where your friends have checked in. A dating app in Japan allows shy singles to meet other singles with similar interests on the spot. The app compares dating profiles and alerts you if there’s another person at the same location you may want to talk to (and vice versa). As technology continues to evolve, apps will further change the way we live our lives and interact with one another. Here are eight things you might want to look out for in the near future.
The Future of Apps
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The new wave of applications will further blend the line between physical and digital worlds.
5. PAPERLESS RECEIPTS
You’ll be able to take a picture of a
Apple has already switched over to
landmark with your phone, which
email receipts, but soon enough it will
will automatically geo-tag it, and send
be possible to keep ALL your receipts
it to a photo sharing service on the
in digital format on your phone via
Web. People will be able to find the
Bluetooth. This will make returns/
photo by searching those tags or by
exchanges much easier to conduct.
6. DIGITAL BUSINESS CARDS
2. REALITY RECOGNITION
Business cards can be transferred
Through advanced image recognition,
from phone to phone using Bluetooth
you’ll be able to photograph objects
or Wifi. Once the digital card is
or landmarks and be taken directly to
received, it will be added into your
a link with more information about
contacts list and both parties will be
it. For example, if you take a picture
connected on LinkedIn.
of Mann’s Chinese Theater in LA, you’ll automatically be taken to their Wikipedia page.
7. PERSONALIZED TRAVEL GUIDES Wherever you go in the world, you’ll be able to access information about
3. PHYSICAL SOCIAL NETWORKS
your current location in the form of
You’ll be able to walk into a bar
a personal travel guide. It will be
and see which of your friends
custom tailored to you, since the
have been there recently, what
software will know your tastes and
they thought of the place, or even
which drinks they recommend. 4. CREDIT CARDS AS SOFTWARE
8. PHYSICAL BROWSING AND DIGITAL SHOPPING
Soon you’ll have the option of
The next level of shopping will
paying at a store by selecting a credit
allow you to browse in person and
card button. Your phone will then
instantly purchase items online.
communicate with the in-store
For example, you’ll be able to take
cash register, and the security of the
a picture of a product and have it
transaction will be ensured through
appear immediately in your Amazon
biometrics (i.e. a fingerprint verification
process using your iPhone screen).
Despite the sometimes unflattering depiction on the show, Gretchen Jones has a strong understanding of herself and is confident and comfortable with who she is. To read more of Gretchenâ€™s advice and responses visit: aiocfolio.com. or snap the tag below.
Gretchen Jones: Advice Every Design Can Live By
their own wardrobes with thoughtfulness. They like to dress well, are well versed in modern art and culture and aim to be a little unique and highly fashionable, both casually and formally.
Jones, 28, is straightforward, honest,
and open. Despite the sometimes
unflattering depiction on the show,
she has a strong understanding
of herself and is confident and
comfortable with who she is. In our
Isabelle Marant, Stella McCartney, Rachel Comey, Mara Hoffman, Vena Cava.
industry. She also offers some
poignant advice to aspiring fashion
designers and artists and addresses
fashion, aiming to purchase
career, and also the world of
both their own area of expertise/
These women are educated in
women, with $30K + income.
base between 25-50 year old
A: My target market is the customer
Q: Describe your target market.
California – Orange County
imagery is easy. I love studying
in this age of technology, finding
throughout the year. Especially
and mood board heavily
aesthetic needs. I also like to try
wardrobe is key to any designer’s
day ingénue approaches her
inspiring. Seeing how the every-
fashion movement to be highly
A: I find the urban street wear
Q: What inspires you when you design?
A: Yes, Phoebe Philo, Vanessa Bruno,
the show as well as in the fashion
questions from The Art Institute of
Q: Do you have a favorite designer? Who is it?
perspective on her experiences on
interview with her, she gives her
pieces that can integrate into
Hailing from Oregon, Gretchen
a ‘backing,’ I couldn’t keep pushing.
have and without knowing I have
challenging to reach goals as I
encouragement. It’s extremely
fighting for her dreams needs
pushing. I think any woman
my sister], I wouldn’t still be
and love that I get from her [and
Without the unconditional support
picking me up when I stumbled.
follow my dreams, as well as
been there encouraging me to
A: Certainly my mother. She has
Q: What person in your life influenced you to pursue your dreams of designing?
in the context of clothing.
of these elements would look like
a modern woman’s interpretation
start painting the picture of what
there I take these elements and
to base my ‘theme’ on... from
a theologist, artist and musician
I LIKE TO TRY AND MOOD BOARD HEAVILY THROUGHOUT THE YEAR ESPECIALLY IN THIS AGE OF TECHNOLOGY...
GRE TC H E N J O N E S:
ADV IC E EV ERY D ESIGN ER CAN
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PORTFOLIO APP The Art Institute of California – Orange County Facebook Portfolio Project is a social networking based portfolio platform for graduating students that launched this quarter. It will include multiple disciplines including design, media arts, fashion and culinary. The custom gallery is hosted through Facebook’s tab/app system on the school’s fan page and will provide an efficient platform for students to show their work to top agencies, fans, peers and recruiters. KURO Interactive Agency, the company that created of this app says, “The application will function much like the rest of facebook. Fans of the page can share, comment and ‘like’ pieces in the gallery.” To check it out go to: facebook.com/aiorangecounty
Features • Gallery showcase • Student submissions artwork • Custom gallery display and categories • Student details automatically attached to the image • Custom uploading features • Mobile compatibility • Custom image viewer with full Facebook like and comment functions • User portfolio link • Social network share tools • Application tracking and stats • Rotating banner system for display ads
New Facebook Portfolio App
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How did you guys come together and form Statu5?
What motivates your group?
Statu5 came together after
web design, it’s easy to get
we had all had a few classes
lost. There are so many
together. We used to help each
aspects about creating a
other with school projects
website, from the design to
and take breaks during class
the code, to mashing it all
together. One day we started
together and making it work
talking about doing client work
just as you want it to. By
and how we would be able to
teaching each other whenever
create a small little web firm
we hit design blocks or run
out of our team. And there you
into programming errors,
have it. STATU5 was born.
we are always able to work
Can you explain how you get started on a new project or assignment?
things out. In the end, we
It’s pretty straightforward. One of us will meet with the client first. After discussing with the client a little more about the needs for their project, we’ll send the client a Request for Proposal. If the client wants to get started, they’ll cut us a check, and we’ll begin work. As a group, we’ve already done a good number of projects together so hashing out the who-needs-to-do-what goes really fast. After a little discussion about what the clients want’s are, we make some wireframes and design some comps–pretty much everything that students learn in all their fundamental classes. So if you thought that you Who make up Statu5? (order from left to right) Allen de la Rama Aaron Alonzo Michael Raymond Christian Segura Daniel Soto
were going to get away from thumbnails and wireframes in the real world, think again.
We motivate each other. In
know that by working together we can go further and become more successful. What advice can you give other students? Learn to work with others and learn everything that you don’t know about. Oh, and don’t be afraid to pick your teacher’s brain. That information is priceless. Where do you see web design going in the next 5 years? We don’t think the web goes anywhere anymore. It just IS. It’s kind of like the ocean. We are all just fish in the sea. And just like any fish in the sea, the better you know how the currents work the better you find your food.
TRY IT OUT ON YOUR MAC OR PC!
GO TO ESQUIRE.COM/AR Creative Reality in Augmented Reality
by Jessica Meng
Augmented Reality (AR) is a
intimidating to most, Erika’s
the augmented reality train,
term for a live direct or indirect
favorite part of the project was
PSYOP believes the trend isn’t
view of a physical real-world
testing the applications before
simply about AR, but more
environment whose elements
they went live. “We had all these
about the transition from print
are augmented by virtual
different machines running
to digital. PSYOP’s favorite part
at once to make sure the
of the project? “Seeing the result
input such as sound or graphics.
application was compatible with
of taking traditional magazine
as many systems as possible,”
content and translating it into
she says. “Kind of geeky, but
this interactive experience.”
December 2009 saw the launch of Esquire Magazine’s much anticipated augmented reality issue. The creative brainchild of New York based agencies The Barbarian Group, PSYOP Animation Studio, and the
THEIR FAVORITE PART OF THE PROJECT? ‘SEEING THE RESULT OF TAKING TRADITIONAL MAGAZINE CONTENT AND TRANSLATING IT INTO THIS INTERACTIVE EXPERIENCE.’
Esquire creative team, the issue was a step forward in integrating traditional print with new technology. In interviewing the two companies, we take a look behind the scenes of the Esquire AR issue and get some perspective as to where augmented reality is going. “If the client wasn’t half as open minded and willing to take on this challenge, this wouldn’t have been accomplished. You have to give kudos to Esquire for always wanting to see where they can take their magazine,” says Erika Kung, Senior Producer, The Barbarian Group. Although it might sound
totally awesome.” Successfully
And while the user enjoys a
bringing animation and coding
completely amazing experience,
together, both companies had
PSYOP reveals that they still
to make some adjustments for
see little things here and there
things to run smoothly. The
that could have been further
Barbarian Group confesses,
perfected. It seems as designers
however, that they provided
we will always be our own
more restrictions to PSYOP than
the other way around. Being on the more technical side of things, they had to ensure that the animation reacted well with the user’s movements. Despite the challenges they faced, both agencies were very pleased with the end result. While it is yet to be seen whether other magazines will jump on
Interested in seeing the awesome work that these agencies have done? Check out: ge.com/ thegeshow/index.html to see what The Barbarian Group is working on now. And to see PSYOP’s work go to: psyop.tv.
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IN AUGMENTED REALITY
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S CHER INS PIRAT ION F IVE TH IN GS YOU DIDN 'T KN OW ABO U T
PAUL A S CHER
1. What/who is your greatest influence and why? I have two great influences.
4. Where do you see design going in 5 years? What about 20 years?
My husband Seymour Chwast
Obviously, print will be a relic.
who taught me how to see,
I genuinely wonder if text,
and my partner, Michael Bierut,
writing as we know it will
who taught me how to think.
continue to exist. I think all
2. When you take on a job that you may not have all the knowledge to complete, how do you approach the project? I approach the project with a leap of faith that allows me to assume that I will gather the knowledge to make it happen. 3. If you had one piece of your own to define you, which would it be and why? It would have to be a different
information will be conveyed as a series of icons, movies and comic books. All this is already happening. 5. From one designer to another, when you look at another designer’s portfolio, what type of work impresses or “wows” you? I am wowed by virtually anything that I never considered as a possibility.
piece for each decade. Say, the Best of Jazz for the 70s, Swatch for the 80s, The Public Theater for the 00s, NJPAC or another piece of environmental design for the 90s.
BTW This article was laid out in a manner that specifically avoided Helvetica, since Paula tries to avoid using the typeface (haha).
Five Questions With Paula Scher
by Ashley Guzman (serves 5 people)
3-5 1/4 cup
Preparing the Recipe 1.
sugar so that each piece is lightly coated.
Sprinkle bananas with enough cinnamon Set aside.
For the mousse, whip heavy cream to soft peaks. Set aside and refrigerate.
Fresh peanut butter
Mix peanut butter and vegetable oil.
Pour sugar and water in small saucepan. Bring to a boil until it reaches 250°F.
Egg yolks (2 for each person)
Meanwhile in a stand mixer whip the egg yolks on medium high until pale yellow and
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1 2 3 4 5 6 7 8 9 10 11 12
light in color.
1 teaspoon 5 As needed
With the mixer going on high, pour the sugar
carefully down the side of the mixing bowl.
bowl feels cool to the touch.
Allow to whip yolk/sugar mixture until the
Carefully fold cream into yolk and sugar mixture.
Fold in peanut butter.
Pour into molds and freeze for 2 hours. Preparing the Bananas
Heat oil in sauté pan with a 1/2 tablespoon of butter. When hot, add bananas.
Off heat add rum to the sauté pan. Let alcohol boil out or using a long barbecue lighter, carefully bring a flame to the surface of the rum in the pan. Allow to burn off.
Be careful not to overcook. Once liquid has evaporated remove from heat.
at Blizzard Entertainment. inspiration from the creative minds for my portfolio. I got a lot of This was a personal piece done
TRUNG NGUYEN EDDIE NAVARRO
For this project I used Adobe
Illustrator to create all of the
artwork - buildings, the plane, and
the text as well. Using After Effects,
I composited everything and
animated the piece. My inspiration
was the soundtrack I used. It’s quick and somewhat
artistic, just like the motion graphic piece.
To see Eddie’s motion graphic, snap the tag below.
CHELSEA AUTIO This was originally a piece for “Special Topics in Game Design,” when we were redesigning the cast of the Fifth Element. The character is my re-interpretation of Leeloo Dallas, heavily inspired by Metropolis. I wanted a feminine, soft character in bulky masculine clothing. I was really pleased with the final result. Looking back on it, I’m probably going to redraw her presentation pose to look less stiff and static.
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THAO DAI NGUYEN In the past year that I have been at The Art Institute of California–Orange County, I’ve learned more than I could imagine and I’m more than enthusiastic about my photography. Photography is my main outlet for communicating to the rest of the world and I consider myself lucky to even have something I’m passionate about. Whether it’s a landscape, portrait, or product shot, I have the utmost confidence in myself to keep improving on my techniques and produce quality work.
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TRAVIS NAGLE The objective of this project was to pick any product and create it in a sustainable manner. With a strong influence from my Italian grandparents the product brand name Salvitti originates from their last name. This package would be printed on 100% recycled paper and use bio plastics and soy-based inks. I believe sustainable packaging is very important and will be the next big thing.
DANIEL MAGANA The dress (above) was originally drawn up in red (crimson)! Unfortunately, the fabric never arrived. This black and white print was my first print to ever be used in any of my work both educationally and professionally. It is now going to be used in a marketing campaign as part of L.A. fashion week and the New Year’s Eve event, Rock Cinderella. [To the left] is a concept drawing I keep in my sketchbook. It’s for one of my many collections I’m currently working on.
Group Accuracy Level
“Paper Mache Specialist.” / Sean “Please Make Sexy.” / Ashlee “Pretty Much Show.” / Michael “That’s easy! pantone matching system.” / Heather ANSWER: Pantone Matching System
“Kinda like a jumpback...right?” / Heather “When you’re gardening and you till the garden with a Rotoscoper.” / Ashlee “When you’re in a submarine, you look through the rotoscope.” / Michael “When I trace out images in film.” / Sean ANSWER: Animation technique in which images of live action are traced.
Jacquard “A shoe design company.” / Sean “A type of fabric like card stock.” / Heather “A French haute designer.” / Ashlee “Like Jafar from Aladdin?” / Michael ANSWER: A fabric with a design woven into it.
cure “It’s a band.” / Sean “Spontaneous meat healing.” / Heather “To revive your food from the dead.” / Michael “I know this one- I’m not even gonna answer it!” / Ashlee ANSWER: To prepare by drying, salting, or chemical processing in order to preserve.
How our victims (volunteers) did...
*These graphs make no sense at all, especially since I don’t know how to use the graph tool in Illustrator. Pay no attention to this section. I just needed something that looked cool and thought graphs would be the solution... I couldn’t be more wrong!
GD= GRAPHIC DESIGN VEMG= VISUAL EFFECTS & MOTION GRAPHICS
VGP= VISUAL GAME PROGRAMMING CUL= CULINARY
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Coverphoto was taken by “paulkhor” from flickr.com
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