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2021 By Sarah Medary Assistant City Manager, City of Eugene When the world comes to Eugene in 2021 for the International Association of Athletics Federation (IAAF) World Championships, we want to inspire them with our authentically awesome city. Inspiration is not just a vision, it is at the intersection of dreams, vision and action. It is ordinary people doing extraordinary things. Hope with a checked box. We have already inspired the world to pick us, what else can we do over the next four years to build on that and develop a community 2021 legacy? True Eugene inspirations will transform thoughtful investments of time and money into actions that improve our quality of life forever while providing a uniquely Eugene and Oregon experience for athletes and fans from around the world. The World Championships have never been held in the United States and they have always been held in large cities such as Beijing (2015) and London (2017). In any

given year the Championships are in the top three most popular and viewed sporting events in the world. They share that ranking with the Olympic Games and the FIFA World Cup. In 2021, neither of those events will happen, giving Eugene and Oregon the opportunity, and responsibility, to host the most popular sporting event in the world. Bill Bowerman, Oregon’s legendary coach of track and field, once said “If there are limits to what we can do, I don’t know what they are.” Those words are just as true today as they were four decades ago. We have a long history of pioneering innovation and not just accomplishing the impossible, but doing so in ways that inspire others to action. For some, the perfect legacy for 2021 is the return to the river and forward progress on the re-development of the downtown riverfront. An important part of that project is the riverfront park. This could be the ideal place to showcase our river, our parks and the history of Eugene with a ten day, or even summer long festival, on the riverfront. What if we could gather in a renovated and accessible steam plant perched on the edge of the Willamette River? It seems impossible, but what better time than now to decide we want this for ourselves and for

AMERICAN INSTITUTE OF ARCHITECTS | SOUTHWESTERN OREGON CHAPTER

our future? Steve Prefontaine once said “To give anything less than your best is to sacrifice the gift.” Connecting the river to a vibrant, inviting and revitalized downtown is also a longheld goal. Continuing the work to increase the energy and activity of our civic center will be an important part of welcoming the world to Eugene. Implementing long standing community priorities such as improving the Park Blocks and re-establishing our

public square for our Saturday and Farmer’s Markets not only creates a beautiful attraction for visitors, but a lifetime of enjoyment and economic activity for Eugene and Lane County. With four years to go, Eugene is already preparing to welcome the world in ways that provide a community legacy of partnerships and places to showcase. One (Continued on pg. 16)

AIASWO.ORG

Profile for AIA Southwestern Oregon

AIA-SWO 2017 Design Annual Publication  

The AIA Southwestern Oregon Chapter (AIA-SWO) publishes an annual newspaper insert to promote the value of design to the community.

AIA-SWO 2017 Design Annual Publication  

The AIA Southwestern Oregon Chapter (AIA-SWO) publishes an annual newspaper insert to promote the value of design to the community.

Profile for aiaswo
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