ahrendmgzn H U M A N I S I N G _ S PA C E S
05 JUMBO M MVSA Architects on modern ofďŹ ce design AHREND 2020
12 Workspace with view
of Wembley Stadium
18 THE ADVANTAGES OF MOVEMENT WHILST SITTING 24 Marga Hoek on sustainable enterprise
4 Events update
5 Expertise at Jumbo
10 Products update
11 Kees van Puijenbroek column
12 Brent Council’s new ofﬁces
14 Bestever Pinar Calimano
15 Projects update
16 University study space
18 Ergonomics Movement whilst sitting
20 Fitness at the ofﬁce
22 Ahrend Loungescape
24 Sustainable enterprise
26 Spotlight Total solution
Competition You could win The Design Book! What would you like to read about in Ahrend MGZN? About a particular project, product, person or something else? E-mail your idea to firstname.lastname@example.org. We will rafﬂe this wonderful book among the entrants. The Design Book gives an overview of the crème de la crème of current interior design: from tables and chairs to sofas, bathrooms, textiles and electronics.
C O L O F O N A H R E N D M G Z N IS A KONINKLIJKE AHREND N.V. PUBLICATION www.ahrend.com Editing: Dorine Boon, Gideon van der Burg, Chris Overdevest, Natasja Verheij, Annemieke Wolff With contributions from: Lonneke Gillissen, Birgitta van Langeveld, Wil Koning, Ed Lonnee, Annemiek Planting, Mieke van Poll, Rodney Saldanha, Marijn Scheeres, Rennie Vernooij Concept and production: Scripta Media BV, Amsterdam Art direction and design: charlottelokin.com, Haarlem : Graﬁmedia, Amsterdam Printing: Drukkerij Roelofs, Enschede CORRESPONDENCE ADDRESS: KONINKLIJKE AHREND N.V., POSTBUS 12390, 1100 AJ AMSTERDAM, +31 (0) 88 006 00 00. © 2013. NO PART OF THIS PUBLICATION MAY BE COPIED OR REPRODUCED WITHOUT EXPRESS PERMISSION FROM AHREND. NO RIGHTS CAN BE DERIVED FROM THE CONTENTS OF THIS PUBLICATION. IF YOU WOULD PREFER TO STOP RECEIVING AHREND MGZN, PLEASE EMAIL YOUR CONTACT DETAILS TO COMMUNICATIONS@AHREND.COM STATING ‘CANCELLATION’.
Dutch design, international entrepreneurship In English, the word Dutch is often associated with economy: to go Dutch, a Dutch treat, a Dutch auction. Many of these expressions come from a time when the Netherlands was a great maritime power. The entrepreneurial Dutch had a reputation for being economical they were tough negotiators. Since Royal Ahrend’s roots are in the Netherlands, this international entrepreneurship and economy are in our nature. In a good way, of course. The Dutch design characteristic of Ahrend is recognised internationally for its simplicity and well-thought-out minimalism. Sleek, functional ofﬁce furniture, designed with the user in mind. Highly ergonomic and adjustable for users of all shapes and sizes. Sustainable, due to parts that can be reused in the future. But also suitable for industrial production, and therefore affordable. We have been among the top European companies in the sector for more than twenty years. Ahrend is known internationally among architects and customers for its recognisable DNA: Dutch design, high-quality ergonomics and sustainability. Thanks to Ahrend’s international entrepreneurial spirit, we are now expanding abroad. So it’s PHOTOGRAPHY: ED LONNEE
time to send our customer magazine
Eugène Sterken, CEO Koninklijke Ahrend NV
across the border. Activity Based Working remains an important theme. The Netherlands is a leader in this ﬁeld. As a ‘workspace expert’, Ahrend has a wide range of workspace furniture to optimise working free from the constraints of place and time. From concentration workspaces to inspiring
communal areas where colleagues can meet at the ofﬁce for discussions or brainstorming. From complete Smarter Working concepts to a simple ofﬁce island. Ergonomically sound, sustainable and always Dutch. In the most positive sense of the word.
Activity Based Working Workshop ICT, HR and facility managers from various industries share experience and inspiration. No organisation is the same. How does ABW ﬁt into your company? Work towards ﬂexible and creative solutions together with the other participants.
C2C-Café Together with Desso, Interwand and Koninklijke Mosa, Ahrend organises the C2C-Café in the Netherlands. Previous themes this year have been: C2C possibilities within healthcare and C2C and area development. Missed a C2CCafé? You can experience the cafés again
On 26 November, the ARC Award for Chair Design was awarded in cooperation with Ahrend. The Award is part of the ARC event, which puts Dutch and Belgian architecture and product design centre stage.
at www.cradletocradlecafe.com. The
Ineke Hans at Clerckenwell Design Week
dates for new C2C-Cafés are also listed
An early breakfast of Dutch chocolate sprinkles in London. That’s how you
here. The next is on 24 October and will
attract attention. On one of the three days of the Clerkenwell Design Week
be about C2C and design. Come along!
in May, designer Ineke Hans gave a presentation on behalf of Ahrend about the Ahrend 380 chair. The architects and designers appreciated the breakfast and especially enjoyed the story behind the chair. Ineke Hans: “This is what I try to do - to weave the experimental together with the business and commercial world. It works best in this kind of setting, where commerce and design come together naturally”.
I N E K E
The Provada real estate exhibition was held in Amsterdam at the beginning of June. The FM Square theme area was new this year. Nicole van de Wal, interior architect at Ahrend, spoke about how to create future-proof furnishings.
Take a look at www.ahrend.com/events or scan this QR-code for more information about upcoming events.
H A N S
Ofﬁce of the future
YOU CAN SEE THE NIEUWE MAAS RIVER FROM ANYWHERE IN THE BUILDING
ON THE WATER
There were three elements to Jumbo’s commission for MVSA Architects: design a building that ﬁts with our organisation, characterises our relationship with water and ensures synergy and openness. TEXT:
Wil Koning DOUBLE PORTRET: Marijn Scheeres PROJECT PHOTOGRAPY: Hans Morren
The result is a spacious building that creates an optimal connection between the environment and the water. At the centre of the building is the atrium, linking the different ﬂoors by an open staircase, and serving as the meeting place for the building. The connection between the inside
“The atrium connects the ﬂoors and acts as a meeting place”
and outside is strengthened by the use of materials like bamboo on both sides. The colour of the white façade lines follows through to the inside, giving the building a nautical character and a light interior.
The overall design is distinctive and ﬁts with the
Architect Beate Schröder, part of the MVSA
identity of the company.”
project team and responsible for the interior: “The function of the atrium promotes synergy
within the building. There is an open connec-
The open ﬂoors ensure high ﬂexibility, which ﬁts
tion between the four ﬂoors, which encourages
with Smarter Working. For the ofﬁce furniture,
interaction between departments and
Ahrend was chosen as an experienced advisor and
employees. The large illuminated banners,
producer. Beate: “We were already familiar with
displaying photographs of the company’s core
Ahrend through other projects. They have
activities and spanning the full height of the
beautiful, functional products and respond well
atrium further strengthen Jumbo’s identity.
to the clients’ wishes.” The choice of white desks
Aside from the design of the counter, pantries,
with side partitions and wooden desktops
copy rooms, boardroom and restaurant, each
anticipates the use of material in the building.
ﬂoor of the ofﬁce was also divided into ﬂexible
Ahrend are very ﬂexible and prepared to meet
open and closed workspaces, discussion areas,
speciﬁc wishes in terms of material use. Their
concentration spaces and meeting places.
furniture also meets sustainability requirements.
ROBERTO MEYER, DIRECTOR AND CO-FOUNDER OF MVSA ARCHITECTS, ON JUMBO: “Jumbo operates in the ﬁeld of specialist shipping. This in itself makes the location of the new head ofﬁce unique. Right on the Nieuwe Maas river, with a view over Rotterdam. The company’s nautical character was an important starting point for the design. You can see the Nieuwe Maas from anywhere in the building.”
ARCHITECT BEATE SCHRÖDER HAS BEEN WORKING FOR MVSA SINCE 2002. She has worked on a range of prominent interior design commissions such as: NautaDutilh, Amsterdam; 2002 - 2004 Ahrend trade fair stand in Kortrijk for launch of Ahrend 1200 table; 2004 - 2005 PPP Renovation of Ministry of Finance, The Hague; 2004 - 2008 PPP Kromhout Kazerne, Utrecht; 2006 - 2012 New Babylon, The Hague; 2003 - 2013 Sustainability studies for new Nuon ofﬁces, Amsterdam; 2011 Jumbo Ofﬁces, Schiedam; 2010 - 2013 SOZAWE, Groningen; 2010 - 2013
Colour and sound Beate: “The colour plan ﬁts with the character of the building and the organisation. We have used whites and blues with wood, a logical choice, given the building’s maritime feel. Due to the consistent presence of the atrium, the heart of the
“A warm, comfortable atmosphere has been created”
building, we chose to use a consistent material scheme throughout the building.” Of course the open spaces around the atrium need good acoustics. We delivered this by choosing absorbent materials, like special ceiling tiles, wall coverings, ﬂooring and rugs, for example. “We heard that people actually ﬁnd it a little bit quiet now,” says Roberto Meyer. tones have been chosen for the desks and
Warm and comfortable
representative furniture - beautiful, strong materials
Caren Pardovitch, of Caren Pardovitch Interior
in different textures and tough leather. The desks
Design, was invited to join the project team by the
are ﬁtted with low dividers, upholstered in felt
client. She was tasked with translating the client’s
and providing good acoustics. They also have side
wishes in terms of the atmosphere in the new
partitions, so individuals do not become lost in the
building into speciﬁcs. “In this project we don’t
space, despite the completely open atrium. There
see any dominant primary colours, stainless steel
is a personal, laid-back, tranquil atmosphere, in
or chrome. A warm, comfortable atmosphere has
which employees feel at home. And all this in a
been created, in which a range of natural wood
space with a surface area of 5,750 m2.’’
BEAUTIFUL AND FUNCTIONAL Maarten Nijman, Jumbo project leader, on the end result: “Compared to our previous ofﬁce, comfort has been increased at every level: in terms of the ergonomics, aesthetics, acoustics, air-conditioning system and facility services. Internal contact has also increased, thanks to the transparency of the connecting atrium. Just as the link with the water has improved our ofﬁce staff’s connection with our ﬂeet of ships. Now when colleagues are sailing through Rotterdam harbour they beep and wave at each other.”
Timeless Revolt chairs and the view over the water make this a relaxing space to work in.
CAREN PARDOVITCH: “There is a personal, laid-back, tranquil atmosphere, in which employees feel at home.’’
The Ahrend 370 chairs work very well in the presentation space. The desks are efﬁcient and sleek, with Ahrend Four_Two and Ahrend 2020.
Three-dimensional Ahrend Kaigan, based on the traditional Dutch wicker beach chair, can now be upholstered with some very striking fabrics. The textures make the print appear almost three-dimensional. Also suitable for other soft seating products. Warmth Ahrend Team Up modular system is now also available with upholstered walls. This ensures excellent acoustics and a warm atmosphere, creating a pleasant working environment.
Beautiful, comfortable, ergonomic and sustainable. And the brand new Ahrend 190 is available in a wide range of colours. Need we say more?
The Ahrend 750 Lounge and Ahrend Loungescape
Handy! The Ahrend sliding
are suitable for both efďŹ cient working and relaxing.
door cabinet can now be
The Ahrend 750 Lounge is not only a great, colourful
opened on both sides.
meeting space - it is also ergonomically sound. You
So it is not only a storage
can comfortably work there all day. For shorter periods
space, but also a dividing
of work, the Ahrend Loungescape is ideal.
Take a look at www.ahrend.com/products or scan this QR-code for more information about the products
You can read more about Ahrend Loungescape on page 22.
Kees van Puijenbroek After ﬁnishing his MSc in Architecture at Eindhoven University of
Technology, Kees van Puijenbroek completed management training at TiasNimbas Business
School and Twynstra Gudde. He worked as a management consultant at various companies
and then became a director, at Veldhoen + Company, the founder of Activity Based Working in the Netherlands. Since 2011 he has been Managing Director of ReOfﬁce, which assists
organisations in adjusting their working style and working environment to meet modern requirements and capabilities.
Activity Based Working does not exist Activity Based Working - the term is used so much that it has lost its meaning. In fact, Activity Based Working does not exist. The fact that you can log in anywhere, and it is therefore easier to work free from the constraints of place and time, does not mean that everyone will naturally ﬁnd their way.
The brightly coloured brainstorm corners and calm concentration
workspaces are great. And of course ﬂexible working hours and the ability to log in anywhere give employees more freedom. But they also require greater personal responsibility, more self-management and making clear agreements. It is no longer a given that you will be sitting with the rest of your department. Managers often demand increased transparency in their employees’ working methods, in order to remain in control of the team. So you could be forgiven for thinking that Activity Based Working brings as many obligations as freedoms.
Nobody is the same. One employee will be more successful in
managing their own time and setting up their own workspace than another, staying in touch with colleagues and remaining involved in the department. As well as remembering to shut the virtual ofﬁce door often enough, freedom does not mean happiness for everyone. New physical and mental working environments will require more and more personal responsibility.
A warm coat.
Working free from the constraints of time and place
- for want of a better deﬁnition for Activity Based Working - can only ﬂourish if the employer pays as much attention to the interests of customers and
People should be allowed to choose a working method that suits them.
staff as to the organisation. So taking individual differences into account is extremely important. People should be allowed to choose a working method that suits them. Introducing ﬂexible workspaces, coffee corners and Skype spaces is only decoration - the clothes do not make the man. Managers must set clear goals for the organisation, contribute personally to the development and implementation of new working concepts and convey the beneﬁts of these through their own behaviour. Only then can the manager, employee and customer ﬁnd a working method that ﬁts like a warm coat.
myworkspace ENERGY EFFICIENT “There are energy-efﬁcient solutions all around the building. The energy-efﬁcient lighting, for example, which works using light and movement sensors. This prevents unnecessary energy
PHOTOGRAPHY: DE BEELDREDAKTIE
consumption if a whole team is somewhere else holding a meeting or if there is enough daylight.”
LOCKERS ’’You can leave all your personal belongings in your own locker. It’s useful to be able to leave some things at the ofﬁce.”
TIDY “If you are away from your desk for more than an hour and a half, you have to clear it for a colleague to use. Our clear desk policy is quite strict. We’re not supposed to put personal items like photo frames on our ﬂexidesks.”
CHRISTINA BLACKMAN’S WORKSPACE
Light, modern and with a view _ 12
“This light, open workspace gives me energy” C H R ISTINA B LAC K MAN is Civic Centre Project coordinator at the London Borough of Brent. Brent is an area of North-West London with around 300,000 inhabitants. DAYLIGHT “Thanks to
Construction of the main ofﬁce where
the large windows and good
Christina works was completed this
blinds, we make optimal
summer. Smarter Working was the
use of the daylight. We
basis for the furnishing in the building.
often don’t need artiﬁcial
Although in principle Christina and
light, which also means we
her colleagues have a ‘permanent’
don’t need as much cooling
department to head to on work
during the summer months.
days, Christina never uses the
The heating and cooling is
same desk two days in a row. “I do
through sustainable heat
always have a view of Wembley
pumps that use ambient
in ‘my’ department. But I can also
often be found in a break-out zone, a meeting room or a quiet room. I really try to use the different options
as much as possible, depending on
to the double glazing and
excellent insulation there is no noise nuisance during events at Wembley Stadium. It’s great being nearby, we recently saw the jury and all the participants arriving for the London X factor auditions.”
COLOUR ACCENT “The bright green colour of the lockers and chair seats provides a welcome accent, as the rest of the furnishings are calming, practical blacks, greys and metals.”
EASY TO ADJUST “The chairs and some of the desks can be set to your ideal posture in seconds. I only adjust the chair. Taller or smaller colleagues can sit at an adjustable desk.” Read more about Ahrend 2020 on page 18.
P H O T O G R A P H Y
UNUSUAL SHAPE MAKES AHREND MEHES STRIKING, YET IT I T’S
FITS IN ANYWHERE
FREELANCE INTERIOR DESIGNER PINAR CALIMANO (DUBAI) ON THE MEHES, BY FRISO KRAMER “If I have to recommend a desk to a client, I choose Mehes, especially in managers’ ofﬁces. I think this choice has to do with the combination of a unique appearance and high ﬂexibility. The desk is striking, because of the unusual shape of the table top, but at the same time it can be used in any working environment. However, the real reason my clients and I often choose Mehes is the fact that the slim, sleek table top is very durable and truly timeless.
put together desk. Ahrend 350 chair.”
It’s just a well
My favourite ﬁnish? The walnut table top, with the white leather
Open-plan ofﬁces Heineken, Amsterdam (NL) The new Heineken ofﬁces were completely renovated in 2013. Employees now work in Lease-it Danone, Utrecht (NL)
open-plan ofﬁces, according to Smarter Working principles. To create privacy and reduce ambient noise, acoustic sliding-door cabinets and workspaces with upholstered walls are used.
In June, all 450 employees of Danone moved from ﬁve different buildings to the brand new Danone Innovation Centre in Utrecht. They will be sitting very comfortably for the next ﬁve years at least - the entire furnishings have been leased for this period.
PROJECTS Logistical challenge ING DiBa, Frankfurt (D)
Over ten days, more than 2,000 workspaces were completed furnished in the heart of Frankfurt city centre. A prestigious ING DiBa project, using only sit-stand workspaces, which deliver ergonomic advantages. See also page 20.
Panorama Brent Council, London (UK) Employees at Brent Council in London not only have a beautifully furnished ofﬁce, they got a great view as a free gift. Not everyone can say they look out at Wembley Stadium every day! Read more on page 12.
Take a look at www.ahrend.com/projects or scan this QR-code for more information about the projects.
HEAD OF PUBLIC SERVICES FOR THE UVA, ROBIN VAN SCHIJNDEL: “Our library was set up as a quiet place. But students will now be using the space to work together, and we want to introduce round tables, the right acoustics and good seating. As well as whiteboards, screens, coffee facilities, lighting, separate rooms and a wireless network. Ahrend’s design proposal truly met all our requirements. We also carried out two student evaluations - both times there were no comments. The students really liked the Ahrend Loungescape furniture”.
University of Amsterdam: “We wanted to create a very modern study space at the university library. A kind of study space of the future.” MYRTHE R UYS , I N T E R I O R A R C H I T E C T AT A H R E N D : “These days, students regularly study in small groups. There were no facilities for this. We ﬁrst produced a layout plan, which showed the various features. The exact round tables the university liked, ﬁt between the pillars by the windows, for example. Mobile, upholstered screens, which also function as whiteboards, can be placed between the tables to separate them. Using the high-backed Ahrend Loungescape furniture, we created quiet spaces for group work as well as good acoustics. What’s special about our solution is the fact that we brought back the traditional atmosphere of study, in a modern space. To do this, we printed old library posters on the walls and emphasised the atmosphere through the use of materials and fabrics. The colour scheme is completely modern.”
120 study seats + 3 spaces available for booking + High Density wireless network
Booths for 5-6 students _ 16
Ahrend 380 tables and chairs
PHOTOGRAPHY MONIQUE KOOIJMANS
retro, using brown and orange as well as more modern blue and yellow. A nod to the past, yet
“What’s special about our solution is the fact that we brought back the traditional atmosphere of study, in a modern space.” 17_
THE HEIGHT OF ERGONOMICS
Movement whilst sitting Alongside health and efﬁcient working, Ahrend puts user comfort above everything else. The design of the Ahrend 2020 ofﬁce chair demonstrates this. Ergonomics comes ﬁrst.
When employees feel physically and mentally well, this creates a pleasant working atmosphere. Comfortable working also improves employees’ motivation and because the pleasure they take in their work increases, employees’ creativity increases, along with their personal success. In fact, ergonomics
begins with the ofﬁce building. The location, design and furnishing of an ofﬁce inﬂuences the working environment. If you are sitting comfortably but the light or use of colour is not optimised, you will not produce the best possible work.
Seating comfort Focusing on the ergonomic vision of placing the person at the centre of the design, Ahrend designer Kees de Boer and designer Paul Brooks did
Ahrend designer KEES DE BOER
everything to ensure Ahrend 2020 had the most comfortable design possible. “The seat is supported on the left and right rather than in the middle and this is an innovative feature. So the seat is springy and employees sit with their most vulnerable part, the lower back, resting on a ﬂexible element”, explains Brooks. “Grooves in the seat gives the lower back even more room”. The backrest is no longer a rigid support covered with padded foam - instead, the ﬂexible mesh conforms completely to the body. This optimal support prevents back and neck pain. With Ahrend 2020 you move without noticing. This is essential to keep the human body healthy. Movement is the common
Designer PAUL BROOKS
thread through Ahrend’s vision on seating.
Intuitive The chair also meets the Dutch Code of Practice (Nederlandse Praktijk Richtlijn - NPR). Since the Dutch population has the greatest height diversity in Europe, there are extensive adjustment options. This was a challenge in the development of the backrest, for example, explains Paul Brooks: “In accordance with the Code of Practice, it had to be possible for the armrest to be set both very wide and very narrow. It also had to be possible to raise and lower this as well as move it forwards and backwards, of course. A tricky combination. We succeeded by integrating the armrest into the backrest”. The designers also wanted to conceal the chair’s mechanism. De Boer: “There are very few handles Watch Paul Brooks describe his chair himself in this video http://www.ahrend.com/paulbrooks
and buttons. Thanks to the pictograms, employees do not need to look up how to use the chair. Its operation is intuitive. In terms of aesthetics, it’s nice that the seat is very ﬂat and compact, and very little of the mechanism is visible”. The result: happy users and proud designers.
High, flexible backrest Adjustable thigh-body angle Intuitively adjustable from seated position
Solid seat foam ensures even distribution of pressure and a stable seat
FACTS & FIGURES Concealed technology Controls easy to locate without looking Inﬁnite comfort Can be immediately adjusted for each user and activity
Ergonomic grooves aligned with pressure distribution, in order to optimise ventilation and seating comfort
Exceeds all national and international ergonomic standards Ergonomically shaped Extraverta backrest All functions can be operated from seated position Cradle to Cradle Silver certiﬁcation
Synchromechanism with comfort slide and tilt mechanism
Adjustable seat height,
seat depth and armrests
100 percent recyclable
The better the pressure distribution, the better the seating comfort.
The seat should distribute the user’s weight as evenly as possible.
This was tested extensively in the development phase.
FITNESS AT THE OFFICE We work better at a good workspace. In fact, a good workspace designed with health in mind is among the top 10 most important elements for a good job. Tips and facts about ergonomics.
Birgitta van Langeveld
Ergonomics The term ergonomics comes from the Greek ‘ergon’ (work) and ‘nomos’ (law) and aims to protect employees’ health and safety.
Static load We often sit in the same posture too often and for too long. Static load on the body is the cause of a lot of back, neck and arm pain. It’s important to vary your posture and the type of work you are doing. Luckily there are ofﬁce chairs that give exactly the right support and even ensure that you move without realising, whilst you are sitting.
Working standing up A sit-stand desk increases the variation in your working posture throughout the day. A number of investigations have shown that sit-stand desks lead to reduced back, neck and shoulder complaints, in comparison with a normal desk only used sitting down (Karlqvist, 1998; Hedge and Ray, 2004; Konijn et al., 2008; Choi, 2010). It should be noted that working standing up applies greater loads than working sitting down. If work is carried out whilst standing up too often or for too long, discomfort among employees actually increases. A bar arrangement with ﬂexible standing tables provides space for creativity and is the most positive set-up (TNO).
Working standing up - adjust height of desk to create 90 degree angle at elbow.
A highly adjustable ofﬁce
chair can increase productivity by 4%.
People who work at a
sit-stand desk are 10-12% Smarter working In 2013 the number of mobile workers around the world increased to more than 1.19 billion, or 35% of all workers. 20% of all employees occasionally work at home. The most common places to work are: a sofa (31%), at the kitchen table (29%) or in bed (21%). Among alternative non-ofﬁce environments, 12% work on the train, 12% in a hotel, 4% on the bus, 2% in a café and 3% on the ﬂoor! Only 8% of all employees have a proper workspace at home. (Peter Vink)
Meetings held standing up are around a third shorter and deliver the same quality. 41% of people who work at computer screens suffer
from RSI. That’s 1.3 million people. Total damage due
to RSI = € 1.26 billion a year in wages and losses.
Desktop: Desktop height very slightly lower than armrest. Armrest: Relax shoulders. Upper arms should hang alongside body, forearms should lie on armrest. Upper arms and forearms should form a 90 degree angle.
Seat height: Set the seat height to create a 95 degree angle between the thighs and shins. Place feet ﬂat on the ﬂoor or on a footrest.
Screen: For the correct viewing angle, the top edge of the screen should be at eye level.
Desk height When sharing workspaces, it is important that the furniture is highly adjustable and easy to operate, and that all employees know how to adjust a workspace. If you use a ﬂexidesk, take the time to set everything up correctly. If you wear different shoes from day to day, remember that heels or ﬂat soles can make 3 cm of difference. Set everything up again.
“All that’s missing is your cup of coffee” Using the phone, e-mailing, holding a meeting or discussion, philosophising and concentrating. The Ahrend Loungescape modular furniture blocks facilitate all these functions and offers an inﬁnite number of different conﬁgurations. The ﬂexible, modular range is a great success, which will be reinforced by additions to be launched in early 2014.
DE S I GNE R B ASTEN LEIJ H developed Ahrend Loungescape as well as ‘version 2.0’, adapted to employees’ changing requirements. Leijh: “Mobile working is increasingly popular and this requires light and electricity. We have therefore added power sockets to the bases and armrests”.
Ahrend Loungescape is referred to as the ideal ‘Lego’ system for architects and designers.
Open spaces are increasingly important thanks to new working methods. This means fewer individual workspaces, although employees do sometimes need them. Leijh: “These can now be created using a number of modular elements - table included! The highest of the new Loungescape walls is 1.95 m, which allows you to create a room within a room”.
Group work and meetings are made even easier with the updated Ahrend Loungescape. Try placing two soft seated sofas with a roof and side walls (a bit like a bus stop) opposite each other.
With the integration of audiovisual equipment, the walls can also be used for interactive meetings.
The Ahrend Loungescape tables are designed for informal discussions, conference calls and long formal consultations.
Leijh: “The individual concentration booth is enclosed on three sides and allows you to work in peace. Wardrobes, printing facilities, quiet rooms and meeting rooms are no longer structural solutions either”.
The Loungescape element that creates a 30 degree corner is also new, making new conﬁgurations possible. Leijh: “Employees can now create a circle for group work or discussion”. Take a look at
“Of course there is space to relax too, with a new range of cushions to make the soft seating even more comfortable”, concludes Leijh. All that’s missing is your cup of coffee.
www.ahrend.com/loungescape or scan this QR-code for more information and the current Ahrend Loungescape options.
SUSTAINABLE ENTERPRISE Successful enterprise in a sustainable economy. De Groene Zaak’s philosophy in a nutshell. It’s no surprise that Ahrend was one of the founding members of this Dutch platform for innovative, sustainable entrepreneurs. We presented Marga Hoek (Director of De Groene Zaak) and Eugène Sterken (CEO of Ahrend) with a number of statements about sustainability. Where are we, what does the future hold and what is sustainable enterprise all about?
MARGA HOEK CEO De Groene Zaak
EUGÈNE STERKEN CEO Ahrend
There is no such thing as sustainable purchasing or tendering.
MARGA HOEK: Sustainable purchasing is often
EUGÈNE STERKEN: The government’s purchasing process
confused with ‘purchasing sustainable products’. Then
remains traditional and is driven by European tendering
you quickly become caught up in a complicated question:
procedures. So the purchasing decision is dominated by the
what is sustainability? True sustainable purchasing means
initial purchase price, rather than the total added value that we
leaving the classic purchasing or tendering process behind. You
can offer as a supplier. The signiﬁcance of timeless design or
no longer purchase based on the ‘lowest price’ or speciﬁc ﬁxed
quality and therefore the option to reuse in the future do not
speciﬁcations. Instead, you present the market with an open
play an important role. In this sense, the European tender-
question based on the functions you need, such as ‘energy’ or
ing process is a ‘broken’ purchasing model. Products can
‘housing’. You set the bar as high as possible in terms of sustainability
always be sourced for a lower price. This will continue to reduce
and let the market deliver solutions. I call this ‘performance purchas-
the scope for innovation. We see the sustainability of furnishing
ing’. This way, companies need to innovate in order to be successful
concepts in government and business growing further apart.
and they therefore naturally work towards sustainability. The largest
Particularly in this time of economic downturn and shortages,
purchaser in the Netherlands, the government, has not yet got the
you would expect the government to play a pioneering role.
hang of this game. We want to do something about that.
A policy that encourages sustainable innovation.
Every company should have to produce sustainably. MARGA HOEK: I can’t see
EUGÈNE STERKEN: Ahrend is the world’s ﬁrst C2C ofﬁce designer, but
why not. Sustainable produc-
we are not idealists. Every business model has a right to exist. Ahrend simply
tion is based on a vision of the
looks at sustainability from the perspective of a particular belief and distances
economy in which you ensure
itself from the current consumption-driven economy. It’s easy to think you are
that ‘all assets’ retain at least the same value. You
already working towards sustainability by separating waste or making packag-
operate in a way that does not deplete any
ing biodegradable. But true sustainability means ‘not throwing anything
‘resource’, whether ecological, social or ﬁnan-
away’ and instead considering continued use or reuse of products.
cial. Where you can make the biggest difference
We bring to the market high-quality timeless products that last much longer
depends on the type of company. Ahrend can exert
than ten years, for example. This was the ﬁrst eco-design chair, in 1997, and
great inﬂuence on the production side, through
is still being sold or reused in the rental market now. But it’s not just about
the Cradle to Cradle principle. A cleaning company
the product or the production process. Sustainable operation is at least as
would focus on social aspects and a bank could
important, and that means innovating with a long-term perspective, including
make a difference by investing sustainably.
In 10 years’ time, lease arrangements will be the only option.
MARGA HOEK: The new economy will be more about using products than owning them. We are growing towards becoming a service economy - companies sell ‘lighting’ rather than lamps and
Sustainability and design are inextricably linked.
MARGA HOEK: Design and art are often catalysts for change and are therefore signiﬁcant for sustainability. Design literally displays the sustain-
‘comfortable seating’ rather than chairs. A major advantage of this
ability value. The best designs around at the
is the fact that producers continue to own the materials in their
moment are created from old, reused materials.
products, and they can therefore use these cyclically. This develop-
Good design is also timeless and very durable.
ment will take place quickly over the coming decades, in line with
And, last but not least, if leasing and design are
the breakthrough of performance purchasing as the dominant
brought together, design will become acces-
sible for many more people.
EUGÈNE STERKEN: In ten years we will have advanced to a point
EUGÈNE STERKEN: Ahrend develops furnishing
where we see a difference in pace in various markets. The government
concepts that are ﬁrst and foremost very durable.
is allowing itself to be inﬂuenced too much by European tendering
Timeless and high quality. For me, design means
policy, whilst multinationals are already changing the ground rules
tradition. The two are indeed inextricably linked.
for purchasing. The combination of timeless, beautiful, sustainable
You don’t throw away something that is beautiful.
design and high quality are ideal starting points for re-use over time.
There is no sustainability without design.
Major multinationals are already working on this, including from the perspective of offering a distinctive working environment. They would rather choose high-quality products with residual value. This policy makes the step towards leasing smaller. We recently delivered our ﬁrst
The book ‘Zakendoen in de Nieuwe Economie - Zeven
major leasing project to Danone. A fantastic project, in which Danone
vensters op success’ (Business in the New Economy - Seven
pays for use, whilst we guarantee the residual value and therefore encourage re-use over time.
windows to success) by Marga Hoek is published in September 2013.
Music This dynamic coat rack, aptly named ‘Song’, has arms that resemble musical notes. Available freestanding or for the wall. (SONG, ARPER)
DESIGN SOLUTIONS In order to offer the best working environmental
Mix ed m at e r i a l s
solution, Ahrend co-operates with a range of other
The ‘3000 Njord’ chair has a sleek design with an
parties. Here is a small selection of beautiful designs,
elegant seat. The unusual mix of wood and polyester
which ﬁt perfectly with Ahrend’s familiar furnishings. f
felt makes it unique. (NJORD, KUSCH) MO RE I N FO RMATI O N: www. a h re n d . co m
Re charge The R Ro™ lounge chair iis a great place to recharge and get away rechar fr from the everyday h hustle and bustle. (THE RO, FR FRITZ HANSEN)
Ba u h au s Kaiser Idell is an original Bauhaus design. These sleek lamps are made of steel and brass and the lampshades are painted by hand. (KAISER IDELL, FRITZ HANSEN)
S t ylish Hold a stylish meeting at this table. The tabletop is available in a range of shapes and sizes. (SAN_SIRO, KUSCH)
P la n et s Now you can gaze at the universe during the day too with the mathematical ‘Raimond’ lamp. (RAIMOND, MOOOI)
Wood Sleek, timeless, warm. These chairs were created by Finnish designer Antti Kotilainen. Also available upholstered. (AAVA, ARPER)
Ro bu s t Marcel Wanders designed this ‘Container’ table, which ﬁts into any room. The base tapers from wide to narrow and the tabletop can be round or square. (CONTAINER TABLE, MOOOI)
‘FORM AND FUNCTION
SHOULD BE ONE JOINED IN A SPIRITUAL UNION.’ FRANK LLOYD WRIGT, ARCHITECT