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AHP Mid-Atlantic and AHP Southeast

Conference

Amplify your impact! Far-reaching tools and knowledge—close to home. Learn from the field’s most respected experts, gain knowledge on today’s issues, and build relationships among a welcoming community of health care philanthropy professionals. Register today!

www.ahp.org/asheville2013

May 5–7, 2013 Asheville, NC The Grove Park Inn

Major Gifts • Annual Giving Physician Giving • Lifetime Giving Capital Campaigns


Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Join us at the 2013 AHP Mid-Atlantic and AHP Southeast Conference as we delve into today’s most important and timely topics in health care philanthropy. Learn from the best. Build and strengthen relationships. Amplify your impact. For three exciting days, we invite you to join us in Asheville where the field’s most respected speakers and experts will focus on today’s most pressing topics. Strengthen your knowledge, relationships and career—while being part of the welcoming, change-creating community of health care philanthropy professionals. At this small, focused gathering, you’ll get the benefit of collaboration and relationship building with likeminded philanthropists and health care fundraisers from your region—plus the ease of lessened travel time and costs.

Attend the 2013 AHP Mid-Atlantic and AHP Southeast Conference and you’ll enjoy and benefit from:

••An intimate setting. ••Networking galore. ••Lower, more reasonable travel costs. ••Inspiring and actionable ideas and strategies. ••Eligibility for more than 15 CFRE certification points.

We’ve got it all, so close to home:

••Learn from the best, with education sessions featuring the field’s top speakers, experts and practitioners.

••Discover strategies for raising funds now and into the future.

••Find out how to amplify the impact you have on the health and wellbeing of your community.

••Connect with colleagues in fundraising, development and advancement.

••Hear best practices and study the latest strategies in

60-minute “lecture and learn” breakout sessions and 90-minute interactive workshops.

Developed by and for health care fundraisers, the AHP Mid-Atlantic and AHP Southeast Conference is an education opportunity created with you in mind. No matter your specialty, you’ll walk away with up-to-date information on topics chosen specifically to advance your philanthropy program, your profession and your career. It’s all happening in Asheville—won’t you join us? Let’s amplify the possibilities and your impact. Sign up today! www.ahp.org/asheville2013

Are you ready to: Amplify your impact on your community’s health?

••

••Walk away with tactics, tools and new approaches?

••Share ideas, successes and

challenges with your peers?

••Tighten your focus and sharpen your skills?


May 5–7, 2013 • Asheville, NC

Opening Keynote with George Fleming Radical Resilience: Four Keys to Thriving During Change & Challenge Monday, May 6, 8:30 am–9:45 am Our world and ways of doing business are changing daily in ways we’ve never seen before. In fact, change is the one constant upon which we can rely. Yet we often fear it, avoid it and fight it so that we don’t have to deal with it. We like to stick with the old model, the proven approach, but this often leads to stress, poor results and missed opportunities to innovate, evolve and grow. Daily evolution is essential in everything that you do. In this inspirational, practical and light-hearted keynote, George Fleming helps to expand our thinking, interpretations and assumptions about change as well as use strategies, tools and humor to navigate more skillfully and more nimbly. In this keynote, you’ll:

••Learn to not only embrace change and challenge, but

leverage it as opportunity to innovate and leap forward.

••Discover the key principles for becoming a change leader for you and your team.

••Develop a game-changing vision that eclipses any challenges you may encounter along the way.

••Learn how to bring creativity into all areas of your business: your thinking, relationships, culture and conversations.

Fleming is the founder of InsightAction and is an executive coach, consultant and trainer to several Fortune 500 companies. George began his career with General Electric before moving into marketing with several Fortune 500 firms including Hewlett-Packard, Amazon, and Lucent Technologies. In between, has also founded and directed nonprofit organizations. His current clients include Roche Pharmaceutical, RE/MAX, Genentech, PriceWaterhouseCoopers, Penn State University, Square D, United Way, CHRISTUS Health and Volvo.

An Outstanding Education Opportunity What do attendees of AHP conferences value the most?

••The education. opportunity to learn from ••The experts and successful development

2013

professionals.

chance to discover how to raise ••The funds and chart a course for hospital foundations and other health care organizations in today’s challenging economy.

Earn more than 15 CFRE points by attending this conference!

“This is a great conference and well worth the money.”

“The conference quality was exceptional. I can’t comment highly enough on the quality!”

“This was a fabulous conference, with truly outstanding educational opportunities. I really appreciate it.”

Luncheon Keynote Recognition, Power and Influence: How We Got It! Monday, May 6, 11:45 am–1:00 pm AHP Chair Bill Littlejohn, chief executive officer and senior vice president of Sharp HealthCare Foundation, and AHP President Bill McGinly discuss how they have achieved success and recognition from their health care organization’s CEOs, CFOs and boards. Discover the seven measures of success that every fundraiser in health care must know, including the use of performance metrics and dashboards, and how to leverage your leadership including physicians. It is important not only to survive, but also to thrive in this changing environment. Be a part of the change and make a positive impact on your career, organization and industry. 3


Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Schedule at a Glance Time

Session

Sunday, May 5 8:00 am–4:00 pm

Pre-Conference Sessions:

1:00 pm–5:00 pm

Registration

5:00 pm–6:00 pm

Newcomer’s Networking Reception

6:00 pm–7:30 pm

Opening Reception with Exhibitors

• AHP Primer • AHP Advanced Course

Monday, May 6 7:30 am–8:30 am

The New Era in Health Care Philanthropy: Regional Breakfasts

8:00 am–4:30 pm

Registration

8:30 am–9:45 am

Keynote Session: Radical Resilience with George Fleming

9:45 am–10:15 am

Break with Exhibitors

10:15 am–11:15 am

Concurrent Education Sessions

11:15 am–11:45 am

Break with Exhibitors

11:45 am–1:00 pm

Luncheon with Keynote: Recognition, Power, & Influence with Bill Littlejohn & Bill McGinly

1:00 pm–1:30 pm

Dessert with Exhibitors

1:30 pm–2:30 pm

Concurrent Education Sessions

2:30 pm–3:00 pm

Break with Exhibitors

3:00 pm–4:30 pm

Interactive Workshop Sessions

5:30 pm–9:00 pm

Optional Networking Event: Wine Tour and Dinner at Antler Hill Village

Tuesday, May 7

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8:00 am–12:00 pm

Registration

8:00 am–9:00 am

Roundtable Discussion Groups

9:15 am–10:45 am

Interactive Workshop Sessions

10:45 am–11:00 am

Break

11:00 am–12:00 pm

Concurrent Education Sessions


May 5–7, 2013 • Asheville, NC

Conference Sponsors The following organizations and companies have provided generous contributions in support of the 2013 AHP MidAtlantic and AHP Southeast Regional Conference. (As of 2/9/2013.)

Thanks to our overall conference sponsor

Conference Sponsors American Fundraising Auctions

Orlando Health Foundation

Chapters Health System, Inc.

Pride Philanthropy

Huntsville Hospital Foundation

Telecomp

Lancaster General Health Foundation

Third Sector Strategy Thompson & Associates

Sponsorship opportunities are still available. Your organization can gain increased visibility by sponsoring a conference track or event. Please contact meetings@ahp.org if you are interested in becoming a sponsor.

Conference Exhibitors Support the vendors and consultants that support you! The latest products and services to raise your development program to new levels of success will be on display in the Exhibit Hall. Stop in during the opening reception or one of the conference breaks to discuss opportunities to collaborate with our exhibitors.

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Pre-Conference Workshops Sunday, May 5, 8:00 am–4:00 pm

Sunday, May 5, 8:00 am–4:00 pm

AHP Development Primer: A Workshop on the Fundamentals of Health Care Development

AHP Advanced Course in Health Care Fundraising Registration Fee

Registration Fee Early Registration

Early Registration

Regular Registration

Regular Registration

AHP members

$375

$425

Non-member

$475

$525

AHP members

$295

$345

Non-member

$395

$445

This fast-paced one-day fundamental workshop focuses on the basic elements of health care philanthropy and the role of development in a health care organization. The workshop reviews major areas of health care development including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many others. AHP Development Primer is highly recommended for those who are new or have less than three years in health care, support staff and board members who need to understand the elements of health care development. The course fee includes the all-day workshop, AHP Primer CD with “how to” examples (a valuable reference tool for every development officer) and continental breakfast and lunch.

The AHP Advanced Course is an intensive one-day program providing a quick and comprehensive overview of fundraising principles for health care development professionals with five or more years of field experience. The course content is organized around the CFRE exam and can assist development professionals in preparing for the CFRE or FAHP examinations. Participants review the core competencies outlined in the CFRE knowledge areas. The course fee includes the all-day workshop, workbook and continental breakfast and lunch. Julie E. Cox, FAHP, CFRE Vice President of Development LifeBridge Health Baltimore, MD

Amy S. Dorrill, MBA, FAHP, CFRE Associate Dean of Development & Alumni Relations Nell Hodgson School of Nursing—Emory University Atlanta, GA

Theresa M. Law, J.D., CFRE Executive Director, Philanthropy Wellspan Health York, PA

Jeffrey A. Lea, FAHP, CFRE Unionville, TN

Richard P. Bragga, J.D., CFRE, FAHP Senior Consultant Corporate DevelopMint Richmond, VA

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May 5–7, 2013 • Asheville, NC

Conference Schedule Monday, May 6 7:30 am–8:30 am

The New Era in Health Care Philanthropy: Regional Breakfasts

8:30 am–9:45 am

Keynote Session: Radical Resilience with George Fleming

9:45 am–10:15 am

Break with Exhibitors

10:15 am–11:15 am

Concurrent Education Sessions

10:15 am–11:15 am

Zero to $3.8 Million in Charitable Estate Planning in Just Eight Months!

The Power of Metrics Increase Your Results Now!

In an era of increasing reliance on major gifts, annual giving programs can provide not only An effective charitable estate operating support but perhaps planning process is paramount to more importantly, cultivation, leaping your fundraising program stewardship and identification forward. By effectively engaging of leadership prospects. This your community in long-term workshop is loaded with specific support of your organization, you tools and techniques for increasing can exponentially grow fundraising the number of donors, increasing revenues. This workshop will the average gift and uncovering discuss how WellStar took a donor- major gift potential. centered approach to planned Presenter: giving, partnering with charitable estate experts to redirect tax Kathleen E. Pavelka, CFRE dollars to local charities, resulting President in $3.8 million in charitable estate Telecomp Inc. planning in just eight months! Rochester, NY Learn how to find donors in your database, volunteers in your organization and key community leaders that make good prospects. Presenters: Tracey Bridges Atwater, MBA, CFRE President WellStar Foundation Atlanta, GA Ron Smith, Jr., FCEP Executive Vice President Thompson & Associates Brentwood, TN

Understanding the Psychological Factors Underlying Support for Health Care Nonprofits Expert fundraisers are skilled psychological profilers. Whether soliciting a planned or major gift, strategizing direct mail or addressing a group of board members, we must be aware of the distinctive, powerful, complex psychological factors influencing health care philanthropy. In this workshop, findings from neuroscience and psychology will be presented and insight given from 27 years of experience as a fundraising consultant to 239 health care organizations. The unique emotional and psychological nature of hospice fundraising also will be discussed.

The Recruitment and Retention of the Staff Development Team The recruitment and retention of development professionals is key to building a cohesive and effective fundraising program. Donors appreciate these long term relationships which then can lead to significantly improved fundraising results. In this session, participants will hear best practices of how one foundation has successfully built and maintained the core leadership of its development team. Presenter: John W. Bozard, CFRE President Orlando Health Foundation and Arnold Palmer Medical Center Orlando, FL

Presenters: Connie Boyd Direct Mail Fundraising Copywriter/ Consultant IdeaMail Direct Denver, CO Denise M. Pope, CFRE Executive Vice President/Chief Philanthropy Officer Tidewell Hospice Sarasota, FL

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Conference Schedule Monday, May 6 continued 11:15 am–11:45 am

Break with Exhibitors

11:45 am–1:00 pm

Luncheon with Keynote: Recognition, Power, & Influence with Bill Littlejohn & Bill McGinly

1:00 pm–1:30 pm

Dessert with Exhibitors

1:30 pm–2:30 pm

Concurrent Education Sessions 1:30 pm–2:30 pm

Accelerating Major Gifts Strategy and Action Plans for Social Media Fresh Tools and Techniques Learned from the Private Sector Success In this workshop, fresh and effective techniques adapted from best practices in the private sector will be shared. These methods can help improve major gift results by helping allocate time and resources to your best prospects, timing donor contacts for meaningful moves towards gifts, crafting powerful proposals and effectively involving board members. These tested approaches were developed with a foundation board member who was a top sales and marketing executive with a major U.S. hightech corporation. Presenters: Alice Beddingfield Moss Foundation Executive Director Beaufort Memorial Hospice Foundation Beaufort, SC Ann Thompson-Haas, FAHP Principal & Senior Consultant Larkwood Consulting, LLC Oakland, CA

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The Arnold Palmer Medical Center Foundation is an accomplished, integrated and sophisticated program associated with a social media fundraising campaign that is seeing outstanding results. The organization has successfully bridged the gap between marketing and fundraising and has built a thriving online community through the newfound synergy. The online community consists of Facebook communities with a combined total of more than 60,000 fans, 2 hospital blogs, multiple twitter feeds and YouTube channels. With these collective efforts, milestones that seemed impossible a few years ago have been reached. Learn how the Arnold Palmer Medical Center Foundation addressed gaps in marketing and fundraising. This workshop also will offer actionable ideas and strategies to those looking to develop a more sophisticated online approach. Presenter: Michael J. Schmidt Director, Digital Media & Philanthropy Arnold Palmer Medical Center Orlando, FL

Evaluating Effectiveness The Culture Club: and Maximizing Benefits Practical Tools for from Special Events Building a Culture of In this workshop, two experienced Philanthropy development professionals will discuss the overall benefits that can be derived from events, the multiple objectives of good events and how to conduct a realistic, comprehensive cost benefit analysis of existing or prospective events. Presenters: James DeLauro, Ph.D. Principal DeLauro & Associates Consulting San Diego, CA Penny P. Cowden, MPA, FAHP, CFRE Vice President/Chief Development Officer CaroMont Health Gastonia, NC

You know you need one, but who has time to lead a culture change across a complex healthcare setting? You do! Learn how Martin Health Foundation drove a total culture transformation at their community hospital system through a series of small steps from the bottom up and the top down. We’ll discuss ideas for engaging staff in referring potential donors, recognizing the assists, empowering the development team to cultivate key players, and getting genuine buy-in from those who have the most influence on your patients and future donors. You will come away with practical, low-cost (and no-cost) tactics you can implement today to start changing the heart of your organization. Presenter: Kelly Madden DeGregorio, CFRE Assistant Vice President Martin Health Foundation Stuart, FL


May 5–7, 2013 • Asheville, NC

Conference Schedule Monday, May 6 continued 2:30 pm–3:00 pm

Break with Exhibitors

3:00 pm–4:30 pm

Interactive Workshop Sessions 3:00 pm–4:30 pm

Boardroom Revolution It’s Time to Radically Change the Board Experience If your board could benefit from more energy, enthusiasm and engagement in advancing philanthropy, this workshop is for you! Learn insights and tools to drive greater effectiveness with your best allies. Explore best practices in better board management and examples from organizations that have effectively engaged their own boards for greater impact. This workshop will address specific and leveraged opportunities to enhance board governance, processes to recruit and orient better board members and clear, specific ways to confront the typical pitfalls of board leadership. Also learn straightforward, no-nonsense tools to get your board more active in “asking” with confidence and conviction to advance your mission. Create a more meaningful and impactful board experience to optimize the performance of your development program. Presenters: Betsy Chapin Taylor, FAHP, CFRE Principal Third Sector Strategy Lookout Mountain, TN Jimmy Kimbell Director of Development AnMed Health Foundation Anderson, SC

You, Me and a Doc Makes Three

Evaluating the Past, Charting the Future

Multi-Channel Acquisition

Bridging the Gap between Grateful Patients, Physicians and Fundraisers

Why Fundraising Assessments are Important to Regional Medical Centers

Do you find your physicians to be difficult, impossible to schedule and not interested in philanthropy? “You, Me and a Doc Makes Three” will help you understand physician partners, so you can strengthen your relationship and maximize grateful patient fundraising potential. This workshop will examine the physician’s perspective on fundraising and how it’s not as straightforward as perceived. Physicians have other influences that affect their ability to engage in a fundraising program, from ethical concerns to not having a free hour in the day. Learn helpful tips and tricks for getting doctors on your side! Review a grateful patient case scenario with the group, delve into the new HIPAA regulation updates and how those affect fundraising and, last but certainly not least, walk away with an executable plan to implement.

How do you ensure your foundation’s mission will be relevant in the future? For regional medical centers in rural areas like Sidney, Montana, servicing a county of 9,000 residents, how do you keep on the cutting edge of fundraising? Our CEO is willing to invest in more staffing if we can prove ROI. Our board needed a new perspective on their role in raising funds. This workshop will discuss our assessment, why we found the results energizing and motivating and how fundraising assessments can change your future.

This session will explore creative ways to reach out to individuals, corporate, foundations and community organizations who you don’t have traditional patient relationships with to educate and engage them in some way with your hospital. We will share best practices in a multi-hospital health system in Baltimore primarily focused on engaging prospects to fill the major gift pipeline. Session participants will be encouraged to share their successes and challenges to enhance the group discussion and opportunities to learn.

Presenter: Kelsy C. Hill Polifka Senior Director CCS Baltimore, MD

Presenters: Thomas D. Wilson Vice President & Western Regional Manager Campbell & Company Portland, OR

Presenter: Julie E. Cox, FAHP, CFRE Vice President of Development LifeBridge Health Baltimore, MD

Staci Miller Executive Director Foundation for Community Care Sidney, MT

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Conference Schedule Tuesday, May 7 8:00 am–9:00 am

Roundtable Discussion Groups

9:15 am–10:45 am

Interactive Workshops 9:15 am–10:45 am

How to Engage Physicians as Champions for Philanthropy

Mergers, Acquisitions and Affiliations

Based on proven strategies, this workshop will demonstrate how to identify, recruit and train physicians to be your champions in philanthropy. Learn how to operationalize a process that results in 50 grateful patient referrals per doctor per year.

The Impact on Fundraising and Public Relations Programs

Presenters: Chad M. Gobel Partner Gobel Philanthropy Group Rochester, NY Bruce A. Bartoo, CFRE Senior Vice President, Philanthropy MedStar Health Columbia, MD

The expectations of health care philanthropy have dramatically changed. With strategic institutional alignment, comprehensive In an era of health care reform, this presentation programs with multiple initiatives and higher will address the challenges and opportunities expectations, philanthropy professionals need associated with today’s dynamic and uncertain to be up to the task. This session will provide environment for hospitals and health care perspective on the professional requirements systems. Whether planning for your next for high-performance, the use of performance capital campaign or striving to enhance your metrics and benchmarks, designing effective annual fund, learn how one hospital foundation programs in a complex health care setting and successfully managed the transition into a new developing relationships with institutional allies health system, while maintaining its mission and and leaders. focus on securing philanthropic support from Presenter: the community. Presenters: Allen J. O’Keefe Senior Vice President and Managing Director Ghiorsi & Sorrenti Inc. Wyckoff, NJ Denise Potter Vice President, Foundation, Public Relations & Marketing High Point Regional Health System High Point, NC

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Characteristics of HighPerforming Programs and People

William S. Littlejohn CEO and Senior Vice President Sharp HealthCare Foundation San Diego, CA


May 5–7, 2013 • Asheville, NC

Conference Schedule Tuesday, May 7 continued 10:45 am–11:00 am

Break

11:00 am–12:00 pm

Concurrent Education Sessions 11:00 am–12:00 pm

McLeod Angels

The Future of Health Care Philanthropy

Women and Philanthropy

In the ever changing world of health care, every development professional needs to have and eye to the future in order to reach organizational goals. It’s important to take a strategic look at health care reform, industry standards, ACO’s and trends in the industry and their implications for fundraising. Join colleagues for a strategic conversation about priorities and planning for the future in health care philanthropy.

If you are looking for a new, fun and unique way to educate women on health care issues and engage them in supporting the needs of your health care system, this is for you! This workshop will review McLeod Angels, a very successful “Women and Philanthropy” group that provides tons of fun, fellowship and fulfilment through networking and educational opportunities, while developing the group’s knowledge of the impact of philanthropy on health care. Presenters: Jill M. Bramblett Executive Director McLeod Health Foundation Florence, SC

Presenter: William C. McGinly, Ph.D., CAE President, CEO Association for Healthcare Philanthropy Falls Church, VA

Roxanna Tinsley Development Officer McLeod Health Foundation Florence, SC

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

General Sessions, Special Events & Networking

Roundtable Discussions Breakfast

Newcomer’s Reception

Looking for ideas and solutions? Join your peers for breakfast in an engaging exchange around a significant health care fundraising topic. Sign up at the registration desk to participate in a discussion group that best suits your interests and needs. Information on topics and facilitators will be available on-site at the conference.

Sunday, May 5, 5:00 pm–6:00 pm Is this your first time attending the AHP Mid-Atlantic and AHP Southeast Conference? Are you a new member of AHP? This reception rolls out the official welcome mat for you. Be sure to attend this casual gathering for an opportunity to meet colleagues, learn about AHP and receive tips for getting the most out of the conference. All are welcome!

Opening Reception with Exhibitors Sunday, May 5, 6:00 pm–7:30 pm Jump-start your conference experience at our opening reception in the Exhibit Hall. Eat, drink, and mingle with old and new friends, and learn about the latest products and services from exhibitors.

The New Era in Health Care Philanthropy: Regional Breakfasts Monday, May 6, 7:30 am–8:30 am Network with colleagues and hear AHP leadership share information about trends in health care philanthropy over breakfast.

Join us at the 2013 AHP Mid-Atlantic and AHP Southeast Conference as we delve into today’s most important and timely topics in health care philanthropy.

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Tuesday, May 7, 8:00 am–9:00 am


May 5–7, 2013 • Asheville, NC

Optional Special Events Choose One or Both Optional Events!

Winery Tour & Tasting Monday, May 6 at the Biltmore Estate 5:30 pm–7:00 pm Join us for a private, behind the scenes guided tour of the Biltmore Winery on the estate of George Vanderbilt’s famous Biltmore House and Gardens. While there, you and other AHP wine enthusiasts and guests will be treated to a tasting of several delicious wines. Take advantage of this unique opportunity at one of America’s finest and most historic landmarks. Transportation to this event is included.

Dinner at the Barn in Antler Hill Village Monday, May 6 at the Biltmore Estate 7:00 pm Join your new and old friends for a fabulous dinner at the Antler Hill Barn on the Biltmore Estate. The Barn in Antler Hill Village, designed in 1900 by Biltmore architect Richard Howland Hunt, was the hub of the estate agriculture operations. A dairy, a garden, and sheep, poultry, and pig farms produced food for the Vanderbilt’s and their guests. Antler Hill Barn stabled workhorses and mules, stored feed and farm equipment, and housed a blacksmith’s forge and repair shop. Now, the Barn with its grassy courtyards is more elegant than any barn you’ve ever seen. Nestled beneath a forested hillside and overlooking fields sweeping down to the French Broad River, this setting mixes rustic architecture with pristine open spaces, and Appalachian atmosphere with upscale touches. Dinner includes country-style BBQ fare, non-alcoholic beverages and transportation. Cash bar will be available. A winery tour, tasting, and a dinner of Southern and Appalachian specialties are sure to be highlights of your visit to Asheville and the Blue Ridge Mountains. Visit www.biltmore.com for more information on the estate.

Important Details Please note that there is a separate registration fee for these events. You may choose to go to one or both events. Each is priced separately. Tickets must be purchased in advance for each event; you are welcome to choose one or both options. Attendance is limited and non-refundable tickets are sold on a first-paid, first-reserved basis by April 19. Tickets are $35 per adult for the wine tasting and $85 for the dinner; tickets can be purchased for attendees and guests. Please use the online or printed conference registration form to purchase tickets. Transportation to and from the Biltmore property is included in the ticket costs.

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Welcome to Asheville! Asheville is that type of unique, special place that lingers sweetly in your mind and memories for years to come. The city’s rich architectural legacy with its mix of Art Deco, Beaux Arts and Neoclassical styles is the perfect retro-urban backdrop to the edgy energy that emanates from the locally-owned shops and art galleries, distinctive restaurants and exciting entertainment venues. Known as an art colony, a healing resort and a home to notable luminaries, statesmen and bohemians, Asheville is one of the most welcoming, vibrant cities in America. This thriving mountain city features a funky and eclectic downtown, 30-plus art galleries, a burgeoning culinary scene, thriving live music venues and, of course, the awe-inspiring scenery of the Blue Ridge Mountains. Asheville is the ultimate playground, with a wide diversity of outdoor adventures and the ideal destination for an active and healthy getaway. Plan ahead to enjoy all the city has to offer. Visit www.exploreasheville.com to review restaurants and attractions.

Asheville is the ultimate playground, with a wide diversity of outdoor adventures and the ideal destination for an active and healthy getaway.

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May 5–7, 2013 • Asheville, NC

Hotel & Travel Information The Grove Park Inn

Conference Attire

The conference hotel, The Grove Park Inn, is a four-diamond property overlooking Asheville’s skyline and the Blue Ridge Mountains. Built in 1913, the inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure’s Top five spa resorts in the nation. Amenities include a $50 million world-class spa, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children’s programs. The hotel is located at 290 Macon Avenue, Asheville, NC. Additional information is available online at www.groveparkinn.com.

The conference attire is business casual. Consider bringing a jacket or light sweater since temperatures can fluctuate in the meeting rooms.

Hotel Reservations The Grove Park Inn is offering AHP conference attendees a special rate of $179 plus a $10 resort fee for single/ double occupancy, which includes complimentary wireless Internet in the sleeping rooms. Call the hotel at 1-800-4385800 or go to www.groveparkinn.com to make your room reservations. Be sure to identify yourself as an Association for Healthcare Philanthropy conference attendee, or by entering the identification code GRP1006234. The deadline for this special conference rate is Friday, March 15, 2013. Reservations made after this date will be on a space and rate available basis. Please remember there are limited rooms available at the discounted rate; make your reservation early to avoid disappointment. AHP cannot guarantee rooms will be available once the reserved block of rooms is taken. The hotel check-in time is 4:00 pm and check-out is 11:00 am.

Weather The average day temperature for Asheville in May is 75°F and in the evenings is 53°F.

Airport Information The closest airport is the Asheville Regional Airport, which is 17 miles/20 minutes away from the conference hotel. The one-way taxi fare is approximately $45. For more information on transportation options, visit www.flyavl.com.

Hotel Parking Valet parking for day use is $10 and overnight parking is $20 per night. Garage parking is available in both wings of the conference hotel at $5 for the 1st hour and $2 each additional hour (max of $22 per day).

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Amplify your impact! Learn from the best. Build and strengthen relationships.

AHP Mid-Atlantic & AHP Southeast Conference

Conference Committee AHP extends appreciation to the dedicated members who volunteered their time and expertise to assist in the coordination of this event. Averitt Ennis Conference Chair Foundation Vice President, Planning & Special Gifts Orlando Health Foundation Orlando, FL Heather A. Wilson, MSW, CFRE Conference Chair Executive Director Foundation of the Pennsylvania Medical Society Harrisburg, PA Crystal Barnes Maynard, FAHP, CFRE Education Committee Member Senior Executive Counsel Ghiorsi & Sorrenti Inc Wyckoff, NJ Candace C. Burnett, CFRE Sponsorship Chair President Huntsville Hospital Foundation Huntsville, AL Amy S. Dorrill, MBA, FAHP, CFRE Primer Chair Associate Dean of Development & Alumni Relations Nell Hodgson School of Nursing —Emory University Atlanta, GA

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Heather Hu Education Committee Member Associate DeLauro & Associates Mechanicsburg, PA

Ashley Nall Education Committee Member Development Officer Bayfront Health Foundation Saint Petersburg, FL

Bonnie Jess Lopane, CFRE Education Committee Member Vice President Development & Community Relations Hospice & Community Care Lancaster, PA

Kathleen E. Pavelka, CFRE Sponsorship Chair President Telecomp, Inc Rochester, NY

Sharon A. Jones, FAHP, CFRE Sponsorship Chair Vice President Development Chapters Health Systems Temple Terrace, FL Marjorie Lamberson Education Committee Member Director of Philanthropy Foundation of the Pennsylvania Medical Society Harrisburg, PA Theresa M. Law, J.D., CFRE Regional Director Executive Director, Philanthropy Wellspan Health York, PA Jeffrey A. Lea, FAHP, CFRE Primer Chair/Regional Director Unionville, TN

Berkley M. Summerlin Education Committee Member Development Associate Providence Health Foundation Washington, DC Betsy Chapin Taylor, FAHP, CFRE Education Committee Member Principal Third Sector Strategy Lookout Mountain, TN Bruce D. Thorsen Hospitality Chair President & CEO Mission Healthcare Foundation, Inc Asheville, NC


AHP Publications Up d

at ed

Available for Purchase Online or at Registration at the Conference

M us tH av eR es ou rc es !

AHP Standards Manual for Reporting and Communicating Effectiveness in Health Care Philanthropy

ahp research to practice guide

Fundraising Under HIPAA

Practical guidelines for U.S. health care development professionals on how to achieve fundraising success while staying in compliance with the Health Insurance Portability and Accountability Act.

Partial funding for this guide provided through the generous support of the AHP Foundation.

AHP Standards Manual for Reporting and Communicating Effectiveness in Health Care Philanthropy The AHP Standards Manual provides health care philanthropy industry standards from a trusted source. This guide contains peer-established definitions and consistent rules for industry reporting. Discover a better way to communicate philanthropic impact to your boards, executive teams, donors and the public!

Fundraising Under HIPAA AHP Research to Practice Guide AHP’s Research to Practice Guide provides practical guidelines for U.S. development professionals for achieving success while staying in HIPAA compliance. Updated according to modifications to the rule released January 25, 2013 and effective on March 26, 2013.

Healthcare Philanthropy —Advance Charitable Giving to Your Organization’s Mission This book, co-published with ACHE, emphasizes the role of executives in philanthropy efforts and provides tips for involving physicians. Learn how to engage your board members, physician leaders, and how to leverage your institution’s CEO in philanthropy. Limited quantities. Available while supplies last.

www.ahp.org/pubs

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AHP Mid-Atlantic & AHP Southeast Conference

Registration Information Thank you for your interest in attending the 2013 AHP MidAtlantic and AHP Southeast Conference. If you have any questions about the registration process or options, please contact AHP at 703.532.6243 or via email at ahp@ahp.org. The most up-to-date conference information is online at www.ahp.org/asheville2013. Please see page 15 for information about hotel and travel.

Full or Single-Day Registrations Get the most out of this educational opportunity with a full conference registration. If you can only make it for one day, a singleday registration option also is available.

conference registration—includes all educational sessions, ••Full the opening reception, breakfast and luncheon on Monday, and continental breakfast on Tuesday.

registration—includes the educational sessions and ••Single-day scheduled meals for the selected day only. Tickets for meals on other days may be purchased separately.

Pre-Conference Workshops You also may choose to attend one of two all-day pre-conference workshops, “AHP Development Primer” or “AHP Advanced Course.” The pre-conference workshops require a separate registration fee, which is not included in the full conference registration fee.

Early Registration Discount Save $60 when you register for this conference by the early registration deadline! Your registration and payment must be postmarked or received online by Friday, March 29, 2013. Mailed or faxed registrations cannot be processed without payment.

Executive Discount To encourage hospital executives and board members to attend AHP conferences with their development staff, AHP offers an executive discount. The CEO, president or executive director of a hospital (not foundation), or a hospital trustee or volunteer, may attend this conference with an AHP member from the same organization at the AHP member rate. (Note: This offer is not available to development staff. Please fax or mail the registration form to receive the executive discount.)

Registration Fees

Professional Registration—The lowest ••Development registration fees are available to development professionals who are actively working for a hospital, hospice, foundation or other health care development organization. These fees are not available to consultants.

Registration (non-exhibiting)—These fees are for ••Consultant consultants and vendors who will attend the conference but

will not be exhibiting. Individuals or organizations paying this fee may not display marketing materials or job postings at the conference. The fee includes registration for one person, one set of meals, name listing in the conference attendee list and one on-site registration list.

Registration—Exhibiting organizations do not need ••Exhibitor to submit the attached registration form. To exhibit at this conference, please download an exhibitor registration form at www.ahp.org or call 703.532.6243. Also inquire about conference sponsorship and advertising opportunities.

Cancellations All cancellation requests must be submitted in writing to meetings@ahp.org by April 19, 2013. AHP will refund your payment less an administrative fee ($50 for full registrants; $25 for single day registrants and pre-conference workshops). No refunds will be made after April 19, 2013.

Confirmation Information You will receive a confirmation email and other helpful information after we receive your registration payment. You also will receive an email one week prior to the conference with reminders and information. An exhibitor and room location guide will be available on-site.

Handouts Session materials submitted by conference speakers will be available for downloading from the AHP website beginning April 29, 2013.

Guest Tickets Guest meal tickets are available for the opening reception and other scheduled meal events. Tickets for guests may be purchased before the conference or on-site at the registration desk.

Miscellaneous Photographs and video are taken during the conference and may be used in AHP’s future promotional materials and/or on our website. If you do not want your image used, please contact AHP. 18


Registration for the 2013 AHP Mid-Atlantic and AHP Southeast Conference

May 5–7, 2013 PDF Registration Form www.ahp.org/asheville2013

Registration Fees

Attendee Information Name

Regular Registration

postmarked by 3/29/13

postmarked after 3/29/13

Pre-Conference Workshops

Name on badge

AHP Development Primer • Sunday, May 5

Title Organization

AHP member

$295

$345

Non-member

$395

$445

AHP Advanced Course • Sunday, May 5

Address City

Prov/State

Postal Code/Zip

AHP member

$375

$425

Non-member

$475

$525

Development Professional Registration Full Conference: Sunday, May 5 thru Tuesday, May 7

Phone Email*

*Email addresses are required for registration, but not published or distributed. Registration Notes Please check here if:

AHP member

$435

$495

Non-member

$535

$595

Single Day:  Monday, May 6 or  Tuesday, May 7 AHP member

$250

$320

Non-member

$350

$420

 You require special assistance or have special dietary needs. Please email information to meetings@ahp.org.

Consultant Registration (Non-Exhibiting)

 You are a first-time attendee to this conference or a new member of AHP.

AHP member

$525

$595

 You are a hospital executive attending with an AHP member and qualify for the executive discount. (See page 18 for criteria.) Please list the name of the AHP member with whom you will be attending:

Non-member

$625

$695

_________________________________________________________________

 Mail

 Email

 Social networking site

 Colleague

 Website

 Other/Source Code _____________________

Payment Method  My check is attached, made payable to the Association for Healthcare Philanthropy. (U.S. funds only.)  Please charge my: VISA MASTERCARD AMEX

Single Day:  Monday, May 6 or  Tuesday, May 7 AHP member

$350

$425

Non-member

$450

$525

Special Event Fees Optional Networking Event: Please note that you may choose one or both events. The fees are separate. You are not required to attend both. Winery Tour & Tasting /Biltmore Estate (Monday, May 6) Adult $35

# of tickets: _______

Optional Networking Event: Dinner at The Barn in Antler Hill Village/Biltmore Estate (Monday, May 6) Adult $85

Total amount due:

# of tickets: _______

Limited availability. Tickets must be purchased in advance and are non-refundable. Reservation deadline for optional special events is April 19.

Name (as it appears on card) Card number Expiration date

Full Conference: Sunday, May 5 thru Tuesday, May 7

*The prices above are for consultants and vendors attending the conference, but not exhibiting. See page 18 for full explanation of policy.

How did you hear about this event? Please check one:

CVC security code

Signature

Registration forms will not be processed without payment. To mail, fax or email a scanned copy of your registration, send this form and payment information to:

!

Early Registration

Association for Healthcare Philanthropy 313 Park Ave., Suite 400 Falls Church, VA 22046 Fax: 703.532.7170 Email: meetings@ahp.org Phone: 703.532.6243 All cancellation requests must be submitted to meetings@ahp.org by April 19, 2013. After April 19,2013 no refunds will be made.


Presorted First Class US Postage

PA I D Association for Healthcare Philanthropy

Permit #519 Dulles, VA

313 Park Avenue, Suite 400 Falls Church, VA 22046 www.ahp.org

Save $60

Register by March 29!

2013 AHP Mid-Atlantic and AHP Southeast Conference

Amplify your impact!

May 5–7 Asheville, NC The Grove Park Inn

Register Today! www.ahp.org/asheville2013


2013 AHP Mid-Atlantic Southeast Registration Brochure