Page 1


Faculty of Applied Sciences and Art Graphic Design Department GUC • The German University in Cairo

Global Communication GD 615 6th Semester SS 2012 Ahmed Aladawy 1-3966

Egypt Rises First Edition June 2012 Ahmed Aladawy & Zain Kasrin

Preface Egypt rises is a socio-political project which started as a virtual campaign for an fictional Egyptian presidential candidate after the transitional phase. The project began as an assignment for a design course in the Applied Sciences and Art faculty in GUC (The German University in Cairo). The designer Ahmed Aladawy decided to seek the support of Management and Economics assistant lecturer Zain Kasrin and then they decided to continue working on developing the project and publish it as a form of positive nonprofit socio-political activity.

It aims for a full-scale rebirth of a strong and modern Egypt through the research and investigation of the current and future challenges, especially those of extremely high priority like issues with unofficial settlements and the issues of their residents, poverty, illiteracy, lack of social justice, low quality of education, etc. The team then would research and investigate the possible different solutions to be presented to the community through the project’s publishing channels.

t w i t te r. co m / Eg y p t R is e s 2013 f a ce b o o k . co m / Eg y p t R is e s


w w w. Eg y p t R is e s . o r g

Table of Contents

Preface 5 Table of Contents 6 Legend 8 Goals 10 Community Development 12 Educational revolution 16 Revolutionizing Education 16 Curriculum 19 Staff training 19 Minimum wages 21 Parents involvement 21 Facilities 23 Education Index 23


Legend Guide to the icons and colours used on this document



Health Tourism

High priority issue

Energy Agriculture



Proposed Solution

Transportation Industry


Urban planning



• A state of organizations and law • Social justice • Political Independence • Economical growth • Production growth • Freedom of expression • Freedom of religious practice • Women empowerment • Revolutionizing education 11

Community Development

Social justice


Production growth


Slums & Informal Settlements



Poverty is a huge problem with 40% below the poverty line. An also big problem is illiteracy, with 30% of the population unable to read or write. The goal is to raise the poor above the poverty line by supporting them financially while preparing both them and the illiterate to join the market as productive community members. An organization should be created for this specific goal. The organization should also organize the funding process by cooperation with NGO’s and sponsors to provide the needed funds and trainers for the program. The program consists of seven main phases: 1.

Scan and create a database of all the unemployed citizens and the illiterate with their personal information and location.


Enroll the illiterate into literacy programs in the nearest public school to their residence (add footnote here: all the classes will be in the evening to prevent clashes with the school times). When they are no longer illiterate they will be put in the category of unemployed.


Enroll the unemployed to training and assessment programs. Carry out an assessment test of the enrolled citizens to assess their skills, interests



Market needs


Ready for employment

The Market

Daily allowance

Unemployed Assessments


Career advising


Funding Community Development Organization


NGOs Feedback

Training expenses


Training program according to assessment and needs

Training Organizations & Facilities







and education level. These programs will also be carried in the nearest public schools to their residence. 4.

Based on the assessment tests, the unemployed who need training are divided into groups and enrolled in the training programs that fit their needs.


Match the candidate to a number of jobs according to market needs as well as results of the assessment test.


When the candidate is ready they’re linked to a suitable job.


Keep an updated record of needed workforce in the market.

Ages above 60 are not included in the labor force and so get a monthly allowance. Individuals enrolled in the program who have children below 14 years old (and so not included in the labor force) are given more monthly allowance. Provide daily allowances (unemployment benefits) for the ones enrolled in the program. The payment is limited to a duration, calculated based on a specific criteria and is linked to the person’s performance that is evaluated based on regular assessments. This process aims at providing the poor, unemployed, illiterate and uneducated with the means to lead a productive life with dignity while gradually and effectively decreasing the percentage of those below the poverty line.


Educational revolution

Revolutionizing Education

Education is a primary component in any development strategy. It is the leading factor that causes any country to advance, because it develops the human resources skills and capabilities.

The education problem in Egypt is especially in the public schools, where students suffer from poor quality of curriculums, de-motivated teachers, and poor facilities and resources. Due to the low pay of teachers, they are de-motivated to do their job well in the schools and instead give private lessons to students after school to earn more money. Many students cannot afford these private lessons and so end up with a very low quality of education. The problem needs to be faced in a number of ways


Educational revolution

Curriculum Curriculum should be developed so that it focus on things like research skills, creativity, free thinking and scientific methods. A group of experts from different fields will volunteer to provide a new curriculum that is up to date with the world standard. The development in the educational system as a whole especially the curriculum should be revolutionary profound, for this reason, the development efforts should be focused on the youngest generation in the first phase of the system and then increased incrementally each year to cover the next phase. This should result in an eventual highly skilled, highly educated generation of graduates in about 12 years. In the recent years, education expenditure in Egypt accounted to about 5% of the GDP. This should be increased every year by a minimum of 10% of the current amount, aiming at a total of about 25% in four years.

Staff training The experts will also provide a training plan for the teachers in order to train them on the new curriculum and enhance their teaching skills. The training programs will be managed by the group of experts where they will be responsible for interviewing staff who will volunteer to do these training


Educational revolution

activities. This will also be in cooperation with NGO’s such as AYB, Bedaya and Resala. After selecting the staff members, they will be provided with training of trainers program to equip them in training the teachers. Then they will be sent to all the different governorates to train the teachers. The funding for these activities will be from international development organizations such as the World Bank and the United Nations, national development organizations in the Arab Region and grants. After the teachers get their training, they will get a pay raise that allows them to improve their standard of living and that will fit their qualifications. The raise should be linked to the completion of the free training programs.

Minimum wages Everyone working at the education sector benefits from the nation wide minimum wage regardless of the training programs.

Parents involvement Allowing the families of the students to monitor their performance and provide feedback on the process, as well as participating in the educational system through


Educational revolution

Facilities Improving the facilities of the schools will be provided by sponsors from large organization such as SIEMENS, Nestle, Samsung, Mobinil, Vodafone, NSGB as part of their Corporate Social Responsibility (CSR) expenditure. Such funds will help renovate the schools and its property, provide computers, games and appropriate sports facilities. Part of the funds will also be used to pay for the teachers wages.

Education Index The Human Development Report (HDR) is an annual milestone publication by the Human Development Report Office of the United Nations Development Programme (UNDP). According to the HDR report released for 2007/2008 Egypt is categorized as holding a medium educational index


Egypt Rises (Work in progress)  

Egypt rises is a socio-political project which started as a virtual campaign for an fictional Egyptian presidential candidate after the tran...