Page 1

N O I T C E L L O

Ahmed Saleh

level five

Collection Book02.indd 1

13/05/2018 18:13:12


Creative Industry Practice Project 2

This project include all the works I participated with in my modules at level five.

Collection Book02.indd 2

13/05/2018 18:13:12


Ahmed Saleh level five

My Name is Ahmed Saleh. I am Level 5 student at London Metropolitan University. I study graphic design which has always enabled me to visualise the unseen and the imaginary events such as the thoughts flying from a man or a man flying over his thoughts. This book represents my journey through level 5 of my study. This includes the individual and group projects I’ve been participating within different modules of my subject. Graphic design at The Cass provides the ability to explore the world from a different prospective, question and challenge the role of graphic design

Collection Book02.indd 3

to represent different social issues using creative ideas. This course consists of a comprehensive structure and encourages the students to participate in both individual and group projects. At Level 5 we have four modules which include Creative Industry Practice (which helps us to gain professional skills of working within different industries), Critical and Contextual Studies (which prepare us for the final year dissertation), Graphic Media (which provides us with deep understanding of different illustration modes) and Narrative (which enable us with the skills of using narrative within design practice).

13/05/2018 18:13:12


Creative Industry Practise About the Module

Creative industry Practise module aims to enable the students to establish an understanding of working within creative industry through working on projects that reflect real-world situations. It aims to guide the students to obtain professional ways of working in respect to research and project development, and to establish professional approaches of problem analysis and solving. It also intends to develop transferrable skills such as project management, decision making and project presentation. It has three projects, some of which are individual and some group projects. These projects enable students to develop individual and team working skills on the real world situations. This book is the second project of this module which encourages each student to present their projects done for level 5.

Collection Book02.indd 4

13/05/2018 18:13:12


Thoughts of the week for CIP Massimo Vignelli

Good typographer always has sensitivity about the distance between the letters. Typography is really white, it is the distance between the blacks that really makes it.

Collection Book02.indd 5

13/05/2018 18:13:12


Thoughts of the week for CIP Regular Practice : Publisher Gerhard Steidl Title on spine is written letter by letter like Japanese, the cover has a red circle which goes well with the flag.The book has full bleed images.

Collection Book02.indd 6

13/05/2018 18:13:12


Thoughts of the week for CIP Alan Fletcher His book “the art of looking sideways” is for the bright people. According to him we think of picture before we think of words. Perception depends on the ways you look at think . Is it a cat or a mouse?

Collection Book02.indd 7

13/05/2018 18:13:12


Visual Communication Studio 1: Future Past Project 1: Activism, Radical Actions in Bow

In this project the aim was to choose an activist who I am affected by his/her act and produce a comprehensive research about their work and the reason for their act and move. I was expected to create commemorative materials to explain a particular theme within the work my chosen activism and commemorate her work through my design and illustration. For this project I chose Sylvia Pankhurst as my activist, who was an activist in East London. Sylvia was an excellent campaigner who worked hard for women’s rights.

Sylvia was born in 1882, her mother was the founder of Suffragettes which was a movement for women’s Social and political Union and her father was a legal reformer. Sylvia was a great painter and graphic designer, she was able to gain a scholarship to study studied at

Collection Book02.indd 8

13/05/2018 18:13:13


Sylvia joint women’s Social and political Union, WSPU (which was found by her mother) and was imprisoned more than anyone in this campaign. She was very active in organising marches and demonstration to getting the right for women to vote.

Self-Portrait in prison dress, using pastel and charcoal, 1907

Collection Book02.indd 9

13/05/2018 18:13:13


Propaganda table game (Panl-A-Squith) which represents the difficulties that the Suffragettes have gone through to reach the House of Commons.

However when the Suffragettes started using violence such as setting fire on building, smashing windows of shops which Sylvia disagreed with strongly to the extent that she left this union and established a new campaign in East London, the east London Federation Suffragettes, based on the rules and principles which she believed and open to both men and women.

Collection Book02.indd 10

13/05/2018 18:13:13


Sylvia speaking to people about Vote for Women which is painted above a shop at 198 Bow Road

Sylvia established a lot of successful projects in east London, she provided a milk distribution for babies, a clinit with free treatment for patients, a cut price restaurant during the food shortage in the war. She turned an old dirty pub which was called “The Gunmakers’ Arm” into a drop in centre for the mothers and babies. She obtained a toy factory for the women who were severely underpaid in the other institution and employed 59 women to provide the toy that used to be imported from Germany. The toys were made mainly out of wood and at good quality level and were sold to customers such as Selfridges in Oxford Street. No wonder East Enders called her ‘Our Sylvia’.

Collection Book02.indd 11

13/05/2018 18:13:13


Logo Development

The first painting was done by Sylvia to promote women’s right to Vote, which was later used for the member cards of WSPU. I can see the sign of ‘V’ in the picture as a sign of victory which can be used for designing my final logo. The second art also was designed by Sylvia and was used for the badges, brooches, pins and pendants in 1909. I can see the sign of infinity in this art which can be used for design of my logo to represent equality forever.

Collection Book02.indd 12

13/05/2018 18:13:13


Development and testing

Equality is considered to be very essential for both social and individual wellbeing. It provides everyone with equal opportunities and facilities to use their talents and live their lives at its most. Equality means no one should be provided with less opportunity due to their backgrounds, their beliefs, their colour and their gender. Gender equality which was the theme I chose for this project. The following include my development and testing to design a good logo for this project and use it to commemorate the work by Sylvia Pankhurst.

Both of these logos use of Scale, one traditional scale and the other modern scale to show equal amount for man and woman. This means the equal human rights and opportunities should be allocated to both women and men in life.

Collection Book02.indd 13

13/05/2018 18:13:13


This logo is designed based on YinYang circle, according to which Opposite forces complete each other. In this design Man and woman have equal parts in the circle. In addition to equality, this design shows that woman and man complete each other which is a very intelligent way of illustrating the difference between man and women as well as giving them equal human rights. This logo is designed using the symbols for man and woman and combining them together. Combination of the symbols shows a circle which is halved by the word Equality, one half is given to woman and one half is given to man to emphasis the equal rights for man and woman.

Collection Book02.indd 14

13/05/2018 18:13:13


The shape of the infinity sign has been observed in some of the paintings by Sylvia, which can be used for designing my logo. In this logo infinity sign is used to emphasise that the equality between man and woman should be forever. On one side of the symbol we have M representing Male and on the other side letter F represents Female.

This logo uses the infinity sign too similar to the previous one. The only difference here is that I have used the symbols of male and female instead of letters ‘F’ and ‘M’.

Since the infinity sign can imply a significant meaning in the theme of equality, I decided to make use of infinity sign for my final design and improve on it. In this design the hands represent the hands from Man and Woman to come together and ensure equality forever. It illustrates the power that men and women can achieve together is as big as infinity. The hands also add to warm emotion and love to the design as well.

Collection Book02.indd 15

13/05/2018 18:13:13


In this design in addition to the sign of the infinity and the hands I have attached the symbols of woman and man to the figure to emphasis on the sources where the hands coming from. In addition the colours pink and blue are used for woman and man respectively.

Another possible development into this logo can be to draw the gender symbols of man and woman on the hands representing the genders as shown in this diagram.

Another improvement to the logo can be that to cut the hands and the symbols to get the results on the left hand side.

Collection Book02.indd 16

13/05/2018 18:13:13


These diagram show the experimentation of building the hand craft of the logo and its final outcome.

Collection Book02.indd 17

13/05/2018 18:13:13


Gender Equality Questioner

Collection Book02.indd 18

13/05/2018 18:13:13


Collection Book02.indd 19

13/05/2018 18:13:14


Interview with a Woman who was a suffrage historian: Question: What are you doing here? Answer: I am a suffrage historian and I am here for the international women day march, because we still haven’t got equality 100 years after we got the Women’s right to vote. Question: Which institution, are coming from? Answer: Soroptimist international of greater London which is a union for women from all over the world. Question: What do you do in this institute? Answer: We help all the women and children from all over the world those who need help.

Collection Book02.indd 20

13/05/2018 18:13:14


Cell in Holloway Prison

Collection Book02.indd 21

13/05/2018 18:13:14


Visual Communication Studio 2: Project 2: Archives and Future Places

Collection Book02.indd 22

13/05/2018 18:13:14


Collection Book02.indd 23

13/05/2018 18:13:14


Creative Industry Practice Market ready Group Project: Struggless The group project aim to design and build a product for the prospective students. Each group was expected to develop a design agency and a brand for the product. The learning outcomes included development of insight into real life situation, creative skills and professional confidence. In our group it was decided to design a product to be used as a reminder for USB stick while connected to the computer. Since this was recognised as an important issue within the students and based on our survey data about 90% of students often forget their USB on the computer and lose it.

Collection Book02.indd 24

13/05/2018 18:13:14


Competitive markets: A shop like tiger is very popular for selling simple and cheap gadgets. Using the price of this shop, ur product prise should be less than £7. Our survey research from students showed about 40% of the students agree with the £7 price for this product.An competitive market Luxafor,has designed a USB light to be connected to laptop or computer and act as a reminder for USB or signal of being busy. But this product is expensive for students, The final design of our product comprised of three parts: a clip, a wire and the reminder toy. The actual reminder toy could have different designed such as Emoji or any other shapes with bright colour. to make it stand out. The price for final design was estimated about £5.

Collection Book02.indd 25

13/05/2018 18:13:14


Promotion and advertisement Advertisement forms the most crucial part of any business to promote the product and attract customers. Within this group project two methods was recognised and employed for this purpose, business card to promote our contact detail and tote bag to be given freely which everyone loves. Below diagram illustrates the business card and tote bag designed by myself as a contribution and the final designs selected by the group for this project. My other contributions are the three posters and the banner shown in the following pages.

Collection Book02.indd 26

13/05/2018 18:13:14


Collection Book02.indd 27

13/05/2018 18:13:14


Collection Book02.indd 28

13/05/2018 18:13:15


Collection Book02.indd 29

13/05/2018 18:13:15


Collection Book02.indd 30

13/05/2018 18:13:15


Collection Book02.indd 31

13/05/2018 18:13:15


Stall display and online shop:

Our product can be sold in a stall display, the option for our stall include Saturday Upmarket, Old Spitalfields Market and Vintage Market. Our stall design include our bannes and logo to make it easy to identify our company, our product in different colours, a laptop to display our product, our logo and our website for advertisement purpose. Another option is to shop our product through our online shop within our website i.e. “https://strugglesssite.wordpress.com�

Collection Book02.indd 32

13/05/2018 18:13:15


Collection Book02.indd 33

13/05/2018 18:13:16


Critical and Contextual Studies (Graphics) Assignment 1: Baker street Station.

Baker Street Station main entrance.

Illuminated Cloves on the side walls of platforms 5 and 6.

Collection Book02.indd 34

13/05/2018 18:13:16


Assignment 2: Protest

This symbol was born in the UK about 50 years ago. It was used in anti-nuclear protests in Trafalgar Square in London

The Christian fish symbol was used by Christians during the first three centuries after Christ when many Christians were being persecuted.

Collection Book02.indd 35

13/05/2018 18:13:16


Assignment 3: Art Therapy

Art therapy can be done individually or in a group.

This represent the archetype of hell which as a disturbing image for everyone.

Collection Book02.indd 36

13/05/2018 18:13:16


An example of art therapy done in a prison by person under a lot fear and pressure.

Lily’s drawing shows the tears she shed in her life due to problems.

Collection Book02.indd 37

13/05/2018 18:13:16


Creative Industry Practice: Project 3 Microsoft Surface

Collection Book02.indd 38

13/05/2018 18:13:17


Collection Book02.indd 39

13/05/2018 18:13:17


Collection My Journey at Level Five

LONDON METROPOLITAN UNIVERSITY

Creative Industry Practice

Project 2

This project include all the works I participated with in my modules at level five.

Ahmed Saleh

level five

Collection Book02.indd 40

13/05/2018 18:13:17

Collection book, CIP, project 2  

This the second project of my CIP module. It is the collection of my work for Level 5.

Collection book, CIP, project 2  

This the second project of my CIP module. It is the collection of my work for Level 5.

Advertisement