In writing this book, I have summarised many of the studies by the leading
behavioural scientists and have combined them with similar research done by people in
other professions - sociology, anthropology, zoology, education, psychiatry, family
counseling, professional negotiating and selling.
The book also includes many ‘how to’ features developed from the countless reels
of videotape and film made by myself and others throughout Australasia and overseas,
plus some of the experiences and encounters that I have had with the thousands of
people that I have interviewed, recruited, trained, managed and sold to over the past
fifteen years.