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Brand Guidelines Amar Gudhka Ines Suarez de Puga

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Brand Guidelines

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OUR BRAND This document is a guide to the brand communication style for the GPI & GSC Degree Show 2013. It explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. This guide should be followed when designing or delivering any kind of communications for the final year degree show.

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Contents OUR BRAND 8 MASTERBRAND LOGO 14 COLOUR PALETTE 44 TYPOGRAPHY 48 MATERIALS 60 IMAGERY 64 IN APPLICATION 72

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Our Brand

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OUR BRAND A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with GPI and GSC understands who we are and what we stand for. Although both courses till now have been kept as two individuals, for the sake of the Final Show we will be united in one exhibition. Both courses share many similarities and differences, so while they are both going to be branded cohesively the identity of each course will always remain sperate. These guidelines are to help you represent our brand consistently.

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BRAND PLATFORM GPI is an interdisciplinary course which allows students to focus on ideas and design principles that can be applied across and outside of traditional design disciplines. Their aim is to understand how design thinking can be used to analyse existing situations, communicate with a user and solve problems. GPI have varied skill sets which we hope to communicate with our 2D/3D theme amongst other aspects. Through the branding and show identity we aim to create a clear understanding of who they are as a course and as individuals. The choice of a minimal and clean aesthetic shouldn’t overpower the individuals work but at the same time create a memorable experience for the viewer.

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Masterbrand logo Three coloured

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BA (Hons)

GRAPHIC PRODUCT 2013 INNOVATION

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MASTERBRAND LOGO One colour

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BA (Hons)

GR PHIC PRODUCT 2013 INNOVATION

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MASTERBRAND LOGO Two Colour

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BA (Hons)

GR PHIC PRODUCT 2013 INNOVATION

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MASTERBRAND LOGO With Images

BA (Hons)

GR PH PROD INNOV 20


HIC DUCT 2013 VATION 21


Masterbrand logo Three coloured

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FdA

GRAPHIC AND SPATIAL 2013 COMMUNICATION

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Masterbrand logo One Colour

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FdA

GR PHIC AND SPACIAL 2013 COMMUNICATION

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MASTERBRAND LOGO Two colour

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FdA

GR PHIC AND SPATIAL 2013 COMMUNICATION

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MASTERBRAND LOGO With Images

FdA

GR PHIC AND SPAC COMMUN 28


C CIAL 2013 NICATION 29


MASTERBRAND LOGO Dont’s

FdA

GR PHIC AND SPACIAL 2013 COMMUNICATION

FdA

GRAPHIC AND SPATIAL 2013 COMMUNICATION

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Do not put the masterbrand logo in a box or any other shape

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Do not distort the masterbrand logo

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Do not put the masterbrand logo on an overly complicated background where it becomes illegible


BA (Hons)

FdA 2013

GRAPHIC GR PHICAND PRODUCTSPATIAL 2013 COMMUNI INNOVATION CATION

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Do not use the masterbrand logo in other colours (that have not been specified in these guidelines)

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Do not try to recreate the masterbrand logo

BA (Hons)

GRAPHIC PRODUCT 2013 INNOVATION X

Do not ‘squash’ the logo

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MASTERBRAND LOGO

Exclusion Zones & Minimum Size The masterbrand logo should always have breathing space. This can be determined by the width of the ‘e’. The minimum recommended size for the masterbrand logo is 30 mm wide (150 pixels online). In exceptional circumstances when it has to be used below this size please remove the ‘Royal Botanic gardens’ wording. It should never be used below 10 mm wide (75 pixels online).

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MASTERBRAND LOGO Recommended Sizes

A1 logo width: 120mm margins: 30 mm

A2 logo width: 80 mm margins: 20 mm

A3 logo width: 55 mm margins: 15 mm

A4 logo width: 40 mm margins: 10 mm

A5 logo width: 40 mm margins: 10 mm

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BA (Hons)

GR PHIC PRODUCT 2013 INNOVATION

BA (Hons)

GR PHIC PRODUCT 2013 INNOVATION BA (Hons)

GR PHIC PRODUCT2013 INNOVATION

BA (Hons)

GR PHIC PRODUCT2013 INNOVATION BA (Hons)

GR PHIC PRODUCT2013 INNOVATION

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MASTERBRAND LOGO Relationship horizontal

BA (Hons)

GRAPHIC PRODUCT INNOVATION

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FdA

GRAPHIC AND SPATIAL COMMUNICATION

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MASTERBRAND LOGO Relationship vertical

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BA (Hons)

GRAPHIC PRODUCT INNOVATION FdA

GRAPHIC AND SPATIAL COMMUNICATION 39


MASTERBRAND LOGO & THIRD PARTY LOGOS When combining both logos with the final show slogan.

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MASTERBRAND LOGO & THIRD PARTY LOGOS When combining both logos with the final show slogan.

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BA (Hons)

GRAPHIC PRODUCT INNOVATION FdA

GRAPHIC AND SPATIAL COMMUNICATION 43


Colour palette

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Colour chart COLOUR PALETTE Primary and Secondary

C0 M0 Y0 K100

C0 M0

C0 M0 Y0 K100 C0 M0 Y0 K0 PANTONE 6C PANTONE 6C R35 G31 B32 R255 G255 R255 R35 G31 B32 B25G Primary

Y0 K0 C0 M95 Y55 K0 C85 M61C85 Y0M61 K0 M95 Y55 K0 PANTONE 2727CY0 K0C0 PANTONE 213C C85 M61 C0 M9 R06 G102 B255 R255 G0 B75 PANTONE 2727C PANTONE 213C PANTONE 2727C PANTO R06 G102 B255 R06 G102 B255R255 G0 B75

R255 G


Colour chart

C39 M32 Y30 K10 C0 M0 Y0 K100 C0 M0 Y0 K0 C39 M32 PANTONE 7C Y30 K10 PANTONE 6C R159 G157 B158 R35 G31 B32 R255 G255 B255 PANTONE 7C C0 M0 Y0 K100 C0 M0 Y0 K0 R159 G157 B158

PANTONE 6C R35 G31 B32

R255 G255 B255


Typography

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TYPOGRAPHY Our brand typeface is Omnes Pro which should be used for all applications. Keep typography simple. Do not overcrowd layouts and do not use too many weights. Use size to draw emphasis instead, but always in moderation.

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TYPOGRAPHY Typeface Family

here was nothing so very remarkable in that; nor d ry much out of the way to hear the Rabbit say to ear! I shall be too late!� (when she thought it over a e was nothing so very remarkable in that; nor did urred to her that she ought to have wondered at th much out of the way to hear the Rabbit say to its all seemed quite natural); but, when the Rabbit ac ear! I shall be too late!� (when she thought it over atch out of its waistcoat-pocket, and looked at it, a rred to her that she ought to have wondered at t n, Alice started to her feet, for it flashed across he it all seemed quite natural); but, when the Rabbit ad never before seen a rabbit with either a waistco h out of its waistcoat-pocket, and looked at it, an atch to take out of it, and, burning with curiosity, sh lice started to her feet, for it flashed across her m eld after it, and was just in time to see it pop down never before seen a rabbit with either a waistcoa nder the hedge. h to52 take out of it, and, burning with curiosity, she Omnes Pro Extra Light, 30pt

Omnes Pro Extra Light Italic, 30pt


thing so very remarkable in that; nor did Alice th out of the way to hear the Rabbit say to itself “O r! I shallsobe tooremarkable late!” (wheninshe thought over th a othing very that; nor diditAlice tothe herway thatto she ought havesay wondered hurred out of hear the to Rabbit to itselfat “O me all seemed quite (when natural); but, when itthe Rab r! it I shall be too late!” she thought over a watch outher ofthat its waistcoat-pocket, looked at urred to she ought to haveand wondered at on,itAlice startedquite to her feet, forbut, it flashed across me all seemed natural); when the Rab ewatch had never seen a rabbit with either a a out ofbefore its waistcoat-pocket, and looked cket,on, orAlice a watch to take out feet, of it, for and, wi ried started to her it burning flashed ac across field after seen it, anda was just in time toa tnshe hadthe never before rabbit with either arge rabbit-hole the hedge. ocket, or a watchunder to take out of it, and, burning w Omnes Pro Regular, 30pt

Omnes Pro Regular Italic, 30pt

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TYPOGRAPHY Body Copy

abcdefghijklmnopqrstuvwxy 1234567890 £&*?! ABCDEFGHIJKLMNOPQRST 54


yz

Omnes Pro Regular, 46pt

TUVWXYZ 55


TYPOGRAPHY Titling

abcdefghijklmnopqrst 1234567890 £&*?!

ABCDEFGHIJ NOPQRSTUV 56


Omnes Pro Extra Light, 60pt

tuvwxyz

JKLM VWXYZ

Omnes Pro Extra Light, 100pt Capitals can be used as an option for titling.

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TYPOGRAPHY Italics

abcdefghijklmnopqrstuvwxy 1234567890 £&*?! ABCDEFGHIJKLMNOPQRSTU

abcdefghijklm tuvwxyz 12345 £&*?! ABCDEF

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yz

Omnes Pro Extra Light Italics, 46pt To be used as sub headings and in small quantities of text.

UVWXYZ

mnopqrs 567890 FGHIJKL

Omnes Pro Extra Light Italics, 100pt

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Materials

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Imagery

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IMAGERY When using any of these types of imagery, ensure that the logo is fully legible.

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IMAGERY Do use

Abstract textures

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Close ups


Clear and well lit

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IMAGERY Do not use

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Bad Crops

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Low resolution. Images should be higher t


than 300dpi

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Out of focus and badly lit

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In application

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IN APPLICATION When bringing all these elements together it is important to ensure your design is simple, allows text to breath and keeps different images and type styles to a minimum.

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IN APPLICATION

Core Branding Elements

C0 M0 Y0 K100 PANTONE 6C R35 G31 B32

C0 M0 Y0 K100 C0 M PANTONE 6C C0 M0 Y0R35 K100 K0 G31 B32 C0 M0 Y0 R255

C0 M0 Y0 K0

PANTONE 6C R35 G31 B32

R255 G255 B255

R255 G255 B25

Colour

BA (Hons)

GRAPHIC M61 Y0 K0 C0 M PRODUCT 2013C85 M61 Y0C85 K0 PANTONE 2727C C0 M95 Y55 K0 PANT 2727C INNOVATIONPANTONER06 PANTONER255 213C G102 B255 R06 G102 B255

C85 M61 Y0 K0 PANTONE 2727C R06 G102 B255

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R255 G0 B75

MASTERBRAND LOGO

+ COLOUR PALETTE +

C0 M95 Y55 K0 PANTONE 213C R255 G0 B75

C39 M32 Y30 K10 PANTONE 7C C0 M0 Y0 K10 R159 G157 B158

PANTONE 6C R35 G31 B32


abcdefghijklmnopqrs tuvwxyz 1234567890 £&*?! ABCDEFGHIJKL MNOPQRSTUVWXYZ

+ TYPOGRAPHY

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IMAGERY

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IN APPLICATION Sample Layouts

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IN APPLICATION Sample Layouts

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GPI/GSC Brand Guidelines