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(YOUR FARM TECHNOLOGY NAVIGATOR) VOL IV | ISSUE 11| October 2018

PKL-224/2016-18

RNI : HARENG/2015/67168

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Press Release

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Press Release

EIMA 2018, A truly global event

Escorts Launches Autonomous Tractor: Another step to Boost India’s Farming Industry

Page No.

28

Press Release

AGRI Malaysia 2018 : Bringing People Together Through Agriculture Page No.

12

Press Release

Mahindra Agri Solutions Forms Joint Venture with Japan Based Sumitomo Corporation for its Crop Care Business

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E D I T O R I A Lents Comm

Agricultural Biomass Utilization: Perspectives

SALMAN ZAFAR CEO, BioEnergy Consult

Our Team Shailender Jain Distt. President, Indian Media Centre Honorary Editor S K Ali Editor info@agrimech.net Fakeha Nazir Subscription Manager agrimech.subs@gmail.com Meenakshi Chauhan Marketing Manager agrimech.adv@gmail.com Kartik Arora Graphic Designer kartikarora2525@gmail.com Nidhi Webmaster nidhi@vikilinks.com

In India and other developing countries, the current use of biomass wastes from agricultural industries for energy generation is low and inef icient. Ef iciency improvements are neglected because of the nonexistence of grid connections with agro-industries. Generally, electricity generated from agricultural biomass is costlier to produce than fossil fuel and hydroelectric power for two reasons. First, biomass fuels are expensive. The cost of producing biomass fuel is dependent on the type of biomass, the amount of processing necessary to convert it to a fuel, distance to the energy plant, and supply and demand for fuels in the market place. Biomass fuel is low-density and non-homogeneous and has a small unit size. Consequently, fuel is costly to collect, process, and transport to biomass power plants. Second, biomass-to-energy facilities are much smaller than conventional fossil fuel power plants and therefore cannot produce electricity as costeffectively as the fossil plants. The biomass-to-energy facilities are smaller because of the limited amount of fuel that can be stored at a single facility. With higher fuel costs and lower economic ef iciencies, biomass-based energy is not economically competitive in a deregulated energy market that gives zero value or compensation for the non-electric bene its generated by the biomass-to-energy industry. Agricultural biomass availability for fuel usage is estimated as the total amount of crop residues remaining after harvest, minus the amount of plant material that must be left on the ield for maintaining enough organic matter in the soil and for preventing soil erosion. While there are no generally agreedupon standards for maximum removal rates, a portion of the agricultural biomass material may be removed without severely reducing soil productivity. Technically, agricultural biomass removal rates of up to 60 to 70 percent are achievable, but in practice, current residue collection techniques generally result in relatively low recovery rates in India. The low biomass recovery rate is the result of a combination of factors, including collection equipment limitations, economics, and conservation requirements. Modern agricultural equipment can allow for the joint collection of grain and residues, increased collection rates to up to 60 percent, and may help reduce concerns about soil compaction. Harvesting and collection of biomass is an important step involving gathering and removal of the biomass from ield which is dependent on the state of biomass, i.e. grass, woody, or crop residue. The moisture content and the end use of biomass also affect the way biomass is collected. For crop residues, the operations should be organized in sync with the grain harvest as it occupies the centre-stage in farming process. All other operations such as residue management and collection take place after so-called grain is in the bin. In agricultural processing, straw is the stems and leaves of small cereals while chaff is husks and glumes of seed removed during threshing. Modern combine-harvesters generally deliver straw and chaff together; other threshing equipment separates them. Stover is the ield residues of large cereals, such as maize and sorghum. Stubble is the stumps of the reaped crop, left in the ield after harvest. The proportion of straw, or stover, to grain varies from crop to crop and according to yield level (very low grain yields have a higher proportion of straw) but is usually slightly over half the harvestable biomass. The height of cutting will also affect how much stubble is left in the ield: many combine-harvested crops are cut high; crops on small-scale farms where straw is scarce may be cut at ground level by sickle or uprooted by hand. Nowadays, modern agricultural machinery has led to unique and innovative technologies to harvest biomass cost-effectively, swiftly and ef iciently, thus saving labor and machine costs in the biomass supply chain while reducing greenhouse gas emissions from harvesting and logistics operations. SALMAN ZAFAR CEO, BioEnergy Consult

Editorial policy is independent, Views expressed by authors are not necessarily those held by the editors. Registered as Monthly Magazine by Registrar of Newspapers for India. Vide RNI no. HARENG/2015/67168. Licensed to post at Karnal HPO under postal regn. No. PKL-224/2016-18 Editorial and advertisements may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of AGRI MECH. The publishers do not accept any responsibility or liability for the material herein. Publication of news, views and information is in the interest of positive development of Farm Mechanization. It does not imply publisher’s endorsement. Unpublished material of industrial interest, not submitted elsewhere is invited. The submitted material will be published after going through the relevancy of the magazine subject and may be returned in case of not found appropriate. Published, Printed, Edited and Owned by "Syed Khamis Ali", from 1723, Sector-9, Urban Estate, Karnal (Haryana), INDIA Printed at: PRNT Source Glazers Pvt Ltd, 9641 / 12, Sadar Thana Road, Pahar Ganj, New Delhi (INDIA) All legal matters are subject to Karnal jurisdiction.


TOC

Article

Cover Story

18

Importance of ARTIFICIAL INTELLIGENCE Artificial Intelligence is emerging as part of the solutions towards improved agricultural productivity.

06

THE FUTURE OF MECHANIZED SCHEMES

The sector faces some major challenges such as large proportion of small and marginal farmers, declining land holding sizes, unaffordability, lack of farmer awareness and complex legislation structure.

Press Release

12

Mahindra Agri Solutions Forms Joint Venture with Japan Based Sumitomo Corporation for its Crop Care Business • Mahindra's deep rural connect coupled with Japanese technology to help Indian farmers increase their farm productivity • JV in the crop care segment to provide a pipeline of new generation products and applications

Press Release

24

The Escorts Group is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment and Railway Equipment.

Press Release

28

Escorts Launches Autonomous Tractor: Another step to Boost India’s Farming Industry

Sections

AGRI Malaysia 2018- Bringing People Together Through Agriculture

The 3rd Edition Malaysia International Agriculture Technology Exhibition Malaysia Largest Agriculture Trade Show.

Article

06

Press Release

12

News

38

Event Calender

44

Press Release

32

Sonalika Tractors records highestever sales, a month prior to the festive season Sonalika International Tractors Limited, India’s youngest and fastest growing tractor brand with No.1 position across 4 countries has built the World’s No.1 largest integrated tractor manufacturing plant in Hoshiarpur. 04 | AGRI MECH

October 2018


Editorial Committee DR. SURENDRA SINGH DR YOSHISUKE KISHIDA

Technical Adviser (AMMA-India) Pune

President, Shin-Norinsha Co., Ltd. President and Editer in Chief, Farm Machinery Industrial Research Corp. 1-12-3 Kanda Nishiki-cho, Chiyoda-ku Japan

DR Y C BHATT

DR GYANENDRA SINGH M.Tech , Ph.D Member Task Force Committee (Agriculture) Government of Madhya Pradesh Member Academic Council, JNKVV, Jabalpur

DR NOBUTAKA ITO

Professor and Dean (Student Welfare) Maharana Pratap University of Agriculture and Technology Udaipur-313001 (Rajasthan

PROFESSOR DR ARTEMI CERDÀ Full Professor University of Valencia, Spain Expertise: Land Degradation, Soil Erosion, Land Abandonment, Forest Fires, Agriculture

M.S. and Ph. D. in Agricultural Engineering, Kyoto University, Japan Visiting Professor, Faculty of Engineering, Chiang Mai University, Thailand

MOHAMMAD ESMAEIL ASADI DR GRAHAM A.B. EDWARDS Chairman and Co-Founder Trantor International Ltd, UK

Assistant Professor Golestan Agricultural and Natural Resources Research and Education Center Areeo Gorgan, Iran.

DR SHIMON HOROVITZ ROBERTO DR SARP KORKUT SÜMER,PH.D Associate Professor Department of Agricultural Machinery and Technologies Engineering of Agricultual Faculty, Çanakkale Onsekiz Mart University, Turkey

DR SAID ELSHAHAT ABDALLAH Associate Professor Agricultural Process Engineering Department of Agricultural Engineering Faculty of Agriculture, Kafrelsheikh University, Kafr Elsheikh 33516, Egypt

B.Sc. Agronomy Consultant - Open fields and greenhouses Jerusalem, Israel

YASH AGRAWAL Business Development Associate BIS Research

A. S. SUBBARAO DR JOGINDER SINGH MALIK Professor of Extension Education CCS Haryana Agricultural University Hisar-125 004 (Haryana) INDIA

Sr.Manager - Agronomy SBU - South Agronomy Department NETAFIM, India

DR C R MEHTA DR GHANSHYAM T. PATLE Assistant Professor College of Agricultural Engineering & Post Harvest Technology Central Agricultural University, Imphal, Manipur (INDIA)

Project Coordinator, AICRP on Farm Implements and Machinery, Central Institute of Agricultural Engineering, Bhopal

SALMAN ZAFAR DR RAJENDRA UPRETY Agriculture Extension Officer Regional Agriculture Directorate Nepal

CEO, BioEnergy Consult

KULDAR VÄÄRSI RAGHAVAN SAMPATHKUMAR

Chief Executive Officer of Milrem AS Estonia

Founder & Principal SMARTAgBiz, Singapore

October 2018

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Article

THE FUTURE OF MECHANIZED SCHEMES Agriculture in developing countries is undergoing a gradual shift from dependence on human power and animal power to mechanical power. Mechanical power is largely consumed in big land holdings and is still beyond the reach of small / marginal holdings, as by virtue of their economic condition, the small / marginal farmers are unable to own farm machinery on their own. Therefore to bring farm machinery available within the reach of small / marginal farmers, the Ministries of Agriculture through its Mechanical Wing has been popularizing the use of Agricultural Machineries to the small / marginal farmers. Through the various schemes being implemented by the ministries, agricultural machineries such as Power Tillers, Tractors, JCBs, Bulldozers and Power Reapers were purchased by the department for giving out to the farmers on hire at subsidized rates to reduce the input cost of production. Loan-cum-Subsidy Scheme is also being implemented by the Ministries whereby farmers are being provided with subsidy for purchase of agricultural machineries such as Power Tillers, Power Reapers, Power Pumps for Irrigation purpose, etc. Demonstrations of new and improved machineries are also being conducted by the government departments in collaboration with the Dealers to ascertain the machine’s operational feasibility as well as acceptability. Farm mechanisation is essential for sustaining agricultural growth, especially in the context of

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diminishing agricultural labour. However, large communities of small and marginal farmers are still not in a position to take full bene it of farm mechanisation because of adverse economies of scale, particularly in operations like land preparation and harvesting. The question that emerges is not only how to leverage farm mechanisation for enhancing agricultural productivity, but also, how to bring the large community of small and marginal farmers into the fold of mechanised farming. One viable option can be in form of greater degree of adoption of Custom Hiring Centres (CHC) for farm machineries and other modern farming services. The sector faces some major challenges such as large proportion of small and marginal farmers, declining land holding sizes, unaordability, lack of farmer awareness and complex legislation structure. Average farm size is expected to decrease, making individual ownership of agricultural machinery even more uneconomical. Custom Hiring promotes farm mechanisation by bringing mechanisation to places that face low farm power availability and negates the adverse economies of scale associated with individual ownership. It seeks to make modernised farm equipment available to small and marginal farmers. Modernisation of the Custom Hiring Model and innovation in farm machinery sector will drive the next phase of agricultural growth in the country. Some of the private players are working on product up-gradation and

October 2018


customisation as part of their own R&D efforts. These players are also working to make their equipment accessible in all states and villages of the country. Policies and legislative changes that will favour issuance of credit to small and marginal farmers will help them in coming out of distress situations and work effectively towards raising productivity through mechanisation. Congenial policy framework can also incentivise establishment of CHCs as the preferred business model. It goes without saying, raising farmers’ awareness and knowledge through various stakeholders in the agriculture supply chain and incorporating farmers’ inputs for future implementation of schemes and policies can lead to better value creation. Agricultural Mechanization or Farm Mechanization refers to the development and use of machines that can take the place of human and animal power in agricultural processes. The mechanization of agriculture that took place during the 20th century led to major changes in how farmers plant, irrigate and harvest crops. Combines, tractors, harvesters and other machinery have enabled farmers to increase their production while relying less upon an extended labour force. In other words, agricultural mechanization is the process

October 2018

whereby equipment, machineries and implements are utilized to boost agricultural and food production. It is the application of machineries, equipment and implements in the day to day farm activities to increase marginal output in food production and poverty eradication. Agricultural mechanization reduces drudgery which hitherto makes it dif icult for large scale food production and which has also been making it dif icult for nations who have to meet their food requirements for the teeming population. In order to solve the problem of drudgery and other problems associated with food production, various measures has been introduced to combat these problems through mechanization. Agricultural mechanization involves the design, manufacture, distribution, use and servicing of all types of agricultural tools, equipment and machines. It includes three main power sources: human, animal and mechanical with special emphasis on mechanical power. In other words, “Agricultural Mechanization” helps in increasing production, productivity and pro itability in agriculture by achieving timeliness in farm operations, bringing precision in metering and placement of inputs, reducing available input losses, increasing utilization

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Article

ef iciency of costly inputs (seed, chemical, fertilizer, irrigation, water etc.), reducing unit cost of produce, enhancing pro itability and competitiveness in the cost of operation. It also helps in the conservation of the produce and by products from qualitative and quantitative damages; enables value addition and establishment of agro processing enterprises for additional income and employment generation from farm produce. It is one of the important inputs to usher in all round development in the rural area. The ef iciency of mechanization can be judged from the fact that modern plough is about 200 to 300 % ef icient than indigenous plough, ef icient machinery helps in increasing productivity by about 30% besides, enabling the farmers to raise a second crop or multi crop making the agriculture attractive and a way of life by becoming commercial instead of subsistence. There is a need to double the food production by 2020. This will call for raising more crops in a year thus limiting the turnaround time. Increased production will require more use of agricultural inputs and protection of crops from biotic and abiotic stresses. This will call for greater engineering inputs which will require development and introduction of high capacity, precision, reliable and energy ef icient equipment. Earlier, it was considered that mechanization creates unemployment. The myth has been broken and it has been observed that, agricultural mechanization besides increasing production and productivity also generates income and employment opportunities. Several studies conducted in dierent areas

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have shown that mechanization has helped in increasing production, productivity, generation of income and employment. Agriculture sector is highly dependent on the demographics of any country. The increase or decrease in population will have a direct impact on the demand of agriculture production. The world’s population has grown over two times with 7.6 billion people in 2016 from 3.4 billion in 1965. Nearly 65 million people are expected to be added to the world’s population during 2016-2050, mostly from countries such as India, Pakistan, Congo, Ethiopia, Nigeria, Uganda, and United Republic of Tanzania. India, the second most populated country in the world is expected to exceed China in the next decade. Nigeria is expected to become the third largest country by 2050. The overall food demand is expected to increase in the range of 59 per cent to 98 per cent by 2050. The growth in population in the last two decades has pushed the overall agriculture production of crops such as rice, wheat, maize and soybean. Majority of this growth in the global crop production has been witnessed primarily due to increase in yields and higher cropping intensity. The overall crop production over the last two decades (1995-2015) has witnessed signi icant increase with the period from 19952005 seeing a higher rate of growth in the overall crop production. This can be attributed to increased use of farm technology and increased farmer productivity. The global agriculture sector has witnessed an increase in the yield per hectare

October 2018


with developing countries like China, Indonesia and India witnessing a higher growth rate attributed to technological expansion and accessibility. The percentage of workforce employed in agriculture has witnessed a decline globally as more and more people are exploring lucrative opportunities in the urban areas backed by increased focus on education.

October 2018

The world’s rural population has declined from 67 per cent in 1960 to 50 per cent in 2016. This shift of workforce preference is largely attributed to commercialisation of agricultural sector i.e. shift in the workforce from pure farm oriented activities to allied sectors. Food processing, farm equipment manufacturing, fertiliser factories and labs attract a signi icant percentage of population from pure agriculture sector. Farm mechanisation includes the

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Article

use of technology and equipment to enhance productivity and pro itability in agriculture sector. Growing population and urbanisation has put a constraint on land availability and size for crop cultivation, leading to a technological growth spurt in the agricultural sector. The growth in the agricultural value add can be largely attributed to the adoption of farm mechanisation and related technology, fertilisers, seed quality resulting in improved yield. There has been a sustained increase in the adoption of mechanisation in an attempt to ensure greater return on investment (RoI) and sustainability of agriculture. SubMission on Agricultural Mechanisation had set a target of increasing farm mechanisation power in India to more than 2kW/hectares by 2016-17 when it was launched in 2014-15. This objective was achieved in 2016-17 when farm power stood at 2.02kW/hectares after 2016-17. Before SMAM, India’s farm power had grown from 0.48kW/hectares in 1975-76 to 1.84kW/hectares in 2013-14, which is rather a slow growth. The sum of total released funds under SMAM for the years 2014-15. 2015-16 and 2016-17 (in USD million) is 165.87, 132.57 and 355.25, respectively.

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This amount has been further extended to USD 88.8 million for the year 2017-18 owing to both, the government’s increasing interest in promoting farm mechanisation and also the states’ response and progress achieved via the use of these funds. This establishes an overall increasing pattern of funds directed towards the farm mechanisation schemes. Financial assistance in the form of subsidy at the rate of 25-40 per cent under RKVY, NFSM, NHM, and NMOOP has been provided as per guidelines of SMAM to the farmers for individual ownership of agricultural equipment including hand tools, bullock- drawn and power-driven equipment, planting, reaping, harvesting and threshing equipment, tractors, power-tillers and other specialised agricultural machines. The number of tractors and power tillers sold per year serve as available marker to assess the growth of farm mechanisation levels in India as they are the preferred and irst choice of a farmer who is embracing farm machinery. Also, they serve as the most important and versatile tools in farm mechanisation. GoI has implemented a variety of programmes and schemes to promote farm mechanisation throughout the country over the years.

October 2018


Press Release

Mahindra Agri Solutions Forms Joint Venture with Japan Based Sumitomo Corporation for its Crop Care Business Mahindra's deep rural connect coupled with Japanese technology to help Indian farmers increase their farm productivity | JV in the crop care segment to provide a pipeline of new generation products and applications | Deliver Farm Tech Prosperity to enable Indian farmers to Rise Mumbai, October 12, 2018: Mahindra Agri Solutions Ltd. (MASL), a subsidiary of Mahindra & Mahindra, part of the USD 20.7 billion Mahindra Group, today entered into a joint venture agreement with Sumitomo Corporation Group, Japan, a global player in multiple industries including crop care, having access to the latest crop protection technologies. The joint venture will have Mahindra and Sumitomo Corporation holding 60% and 40% equity respectively in the new company named Mahindra Summit Agriscience Limited, subject to the parties receiving all applicable approvals. The combined strength of both the shareholders will leapfrog MASL's crop care business into the next orbit of growth. The partnership will offer a pipeline of specialty, new generation products with unique and latest molecules to effectively manage pest and insect related challenges faced by farmers. Speaking at the signing of the JV, Ashok Sharma, MD & CEO, Mahindra Agri Solutions Ltd., said, “We are delighted to join hands with Sumitomo Corporation, a leading global player, to offer the latest world class technology which would help to signi icantly reduce

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crop damage. This association will be a win-win for both the companies as it will bring Mahindra's presence across the Agri value-chain and Sumitomo's global expertise, on the same platform. I am hopeful that by providing world class crop care solutions, we will further the cause of augmenting farmer prosperity, thereby enabling them to Rise. The whole interest in inding solutions to the speci ic insects across and also we have biological range, so based on the crop and market, we will come with the best solution.” “We will keep on introducing several good products as per the need of the market. We have already identi ied certain segments and in next 5 to 7 years, I would expect many products to coming in to satisfy the different needs of the farmers.” Ashok Sharma Continues. Speaking on the JV, Tomoaki Tetsu, GM, AgriScience Department, Sumitomo Corporation said, “We are excited about forming partnership with Mahindra Agri Solutions, one of the key companies in the Mahindra Group that has a strong presence in the market through the trusted Mahindra brand. We expect the new company, Mahindra Summit Agriscience Limited to leverage Mahindra's deep penetration in the Indian

October 2018


market and also enable us to collaborate with other Mahindra Group companies. Seeing the growth momentum of the Indian market, we are con ident that this JV will enable Indian farmers to accelerate access to innovative solutions in terms of technology & products which would result in the increase of farmers' income.” Sandeep Gadre, executive vice president of Mahindra Agri Solutions and the CEO of the new JV said consumption of crop care products in India is at a mere 0.58 kg per hectare a far cry from the igures in Taiwan (17 kg/ha), China (13 kg/ha), and Japan (12 kg/ha). “Technology-driven crop protection is the way forward, the JV will focus on rice, grapes, seed potato, potato, and

October 2018

cotton crops, looking for speci ic solutions to the problems that affect one crop in particular.” he said. The joint venture will bene it from the expertise of both the companies - Mahindra's strong rural presence and Sumitomo's unique know-how and Japanese technology. Mahindra will contribute through its strong farmer connect, wide spread domestic distribution and agriculture expertise, while Sumitomo Corporation has strong ties with large Japanese crop protection innovator companies which will result in the JV having access to latest global technology for minimising crop damage and increasing the yield. MASL would be the irst Indian company to have a JV partner that has deep relationships with large Japanese R&D houses. This will de initely open up access to latest Japanese technologies and products for the Indian farmers. Initiated in 2005, MASL's Crop Care product portfolio comprises Insecticides, Fungicides, Herbicide, Biological products and water-soluble fertilizers. Sumitomo was started in early 17th century with initial business of copper mining. Since 1992, Sumitomo Corporation had started investing in the crop care distribution channel and currently has presence in 33 countries. Today, India loses nearly 40% of its total production in terms of value to pest attacks and diseases. Since per capita land availability in India will only go down,

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Press Release

farmers will have to raise their agriculture production by improving productivity. Hence crop protection products are an important input for facilitating pre & post-harvest management. The current estimated consumption of crop protection products in terms of value is around 2.5 billion USD and is expected to grow at 7% annually for the next few years. With such a huge market potential and few organized players in this space, this JV has signi icant potential to revolutionise the crop protection business in India. About Sumitomo Corporation Sumitomo Corporation (“SC�) is a leading Fortune 500 global trading and business investment company with 108 locations in 65 countries and 22 locations in Japan. The entire SC Group consists of more than 900 companies. SC conducts commodity transactions in all industries utilizing worldwide networks, provides related customers with various inancing, serves as an organizer and a coordinator for various projects, and invests in companies to promote greater growth potential. SC's core business areas include Metal Products, Transportation and Construction Systems, Infrastructure, Media and ICT, Living Related and Real Estate, Mineral Resources, Energy, and Chemical and Electronics. About Mahindra Agri Solutions Limited With a vision to Deliver FarmTech Prosperity, Mahindra Agri Solutions Ltd. closely interacts with farmers to improve their produce, quality and productivity by providing the latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce, thereby improving 14 | AGRI MECH

their lives. With its wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high quality advisory through Samriddhi outlets, Mahindra Agri Business has successfully helped Indian farmers increase their productivity over the years. At the same time, it has a strong outputs business consisting of Fruits and Vegetables, Edible Oils and Dairy where again close links with the farmers allow it to provide products that stand for quality and purity. Having grown 12 fold in the last 6 years, Mahindra Agribusiness has become one of India's largest grape exporters, launched its premium fresh fruit and dairy brand Saboro and has also established a 'Farm to Fork' presence across the Agri value chain. It also hosts the pioneering Mahindra Samriddhi India Agri Awards which recently celebrated its eighth edition and has attracted over 3,00,000 agricultural innovations and success stories till date. About Mahindra The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, inancial services and vacation ownership in India and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries. October 2018


Press Release

EIMA 2018, A truly global event Visitors from 150 countries are expected to arrive for the agricultural mechanization exposition along with of icial delegations from 70 countries through the organization of FederUnacoma and ICE, the Italian Trade Agency. Some 400 business people in the delegations will take part in business-to-business meeting with the exhibiting industries set up according to the merchandise categories of interest, with a special focus on Sub Saharan Africa, Asia and the United States.

The 2018 edition of EIMA International is the great exposition covering mechanization in agriculture, forestry, livestock raising, groundskeeping and associated components coming up in Bologna for a run from November 7 to 11, certain to con irm the international reach of the review. Industries exhibiting are coming from 49 countries and visitors taking part are expected from around the world following the 2016 edition when business people from 150 countries attended the exposition. To accommodate the crowds of visitors, which reached 285,000 for the most recent edition, FederUnacoma, the Italian Machinery Manufacturers Federation, has planned such services as making interpreters available and business meetings, communications and information notes in Italian, English, German, French, Spanish, Russian and Arabic. In his setting, FederUnacoma and ICE, the Italian Trade Agency, have given special importance to planning programs for the encounters for the 400 business people representing 70 countries selected by the ICE of ices. The largest delegations are arriving from 20 Asian countries, from Japan to Saudi Arabia and Indonesia and Pakistan. The FederUnacoma International Of ice reported that the overall program calls for a full schedule of business-tobusiness encounters for representatives from exhibiting manufacturers to facilitate comparisons between demand and supply oers. The business

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meetings will be based on the interests of the business people in machinery in precise merchandise categories to facilitate the work of buyers and suppliers. During the 2016 exposition the number of these meetings came to 3,000 held in the roomy hall allocated in the trade fair quarters on the Pavilion 2526 Mezzanine. Also planned are days dedicated to a number of special markets: Tuesday the 6th for the Balkans, Wednesday the 7th for a focus on Asia and Thursday for Sub Saharan Africa. The full immersion for the delegations from abroad will include time for follow ups and welcoming plus a designated dinner organized in the prestigious setting of the Re Enzo Palace in the Bologna historic center.

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Press Release

EGYPTIAN GOVERNMENT pledges subsidies to help agricultural export to the MEA region 08 October 2018, Dubai, UAE: Egyptian exports to the UAE increased from USD 1.126bn in the irst half of 2016, to USD 1.204bn during the same period in 2017 according to Egypt Today registering a 7 per cent increase in growth. Since then, trade relations between the countries have further progressed as Egypt looks to increase the number of companies exporting to the UAE through a new subsidy strategy recently laid out by the Egyptian Government aimed at boosting trade between the two countries. Supplementing this goal of increasing exports to the MEA region, the Egyptian Export Development Authority (EDA) has con irmed a partnership with AgraME 2019, the Middle East and Africa’s most important exhibition for Agriculture, Aquaculture and Animal Health, which will offer businesses based in Egypt subsidies of up to 50 per cent of the total cost of participating at the exhibition. Egyptian suppliers and manufacturers can now showcase their products, machinery, equipment and services to the local and international visitor base which the event attracts with signi icant inancial support and cost saving opportunities. Commenting on the partnership, May Helmy, Project Manager at the Egypt Export Development Authority said, ''The EDA will provide subsidies for Egyptian companies to exhibit at AgraME 2019 in Dubai. The subsidy ratio is determined according to the company's exports for the year 2017.’’ ‘‘We want to help as many Egyptian companies as

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possible increase their export across Middle East and Africa. The show already attracts Egyptian suppliers of Aquaculture, Crop Farming, Animal Farming and Animal Health who manage to strike a signi icant amount of business at the show every year. We are excited to be supporting this export initiative to help grow agricultural export across the region’’ added Helmy. Speaking about AgraME as a gateway to increase business opportunities in the Middle East and Africa region, Hussien Mansour, CEO, Aller Aqua Egypt said, ‘‘We have been exhibiting at AgraME for the past ive years and it is one of the most important events in the region to open doors for Gulf markets. We are committed to this partnership and follow the Aller Aqua motto ‘Let's Grow Together." Con irmed exhibitors from Egypt include Sealed Bag for Sacks, Aqua International for Food Industries, Aller Aqua Egypt among global leaders exhibiting from over 40 countries including UAE, France, Spain, USA, Turkey and China. Samantha Bleasby, Exhibition Director of AgraME commented “We are delighted to be working with the EDA and for AgraME to be chosen as a vehicle to help boost Egyptian export to the MEA region. We look forward to welcoming more Egyptian companies to the show and continue our mission to help regional governments increase food security.” Under the patronage of the UAE Ministry of Climate Change and Environment, AgraME will take place from the 5 – 7 March 2019 at the Dubai World Trade Centre, Dubai, UAE. As the longest running show in the Middle East and Africa, AgraME welcomes government buyers, distributors, agents, and farm owners from across the Middle East and Africa.

October 2018


Cover Story

Importance of ARTIFICIAL INTELLIGENCE

A

rti icial Intelligence is the machines which are designed and programmed in such a manner that they and think and act like a human. Arti icial Intelligence becomes the important part of our daily life. Our life is changed by AI because this technology is used in a wide area of day to day services. We are a privileged generation to live in this era full of technological advancements. Gone are the days when almost everything was done manually, and now we live in the time where a lot of work is taken over by machines, software, and various automatic processes. In this regard, arti icial intelligence has a special place in all the advancement made today. Arti icial intelligence or AI is nothing but the science of computers and machines developing intelligence like humans. In this technology, the machines are able to do some of the simple to complex stuff that humans need to do on a regular basis. As the AI systems are used on a day to day basis in our daily life, it is not wrong to say that our lives have also become advanced with the use of this technology. The AI systems are ef icient enough to reduce human efforts in various areas. In order to perform various activities in the industry, many of them are using arti icial intelligence to create machine slaves

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that perform various activities on a regular basis. The arti icial intelligence applications help to get the work done faster and with accurate results. Error free and ef icient worlds are the main motives behind arti icial intelligence. In the recent years, many sectors have started using AI technology to reduce human efforts, and also to get ef icient and faster results. Arti icial Intelligence is emerging as part of the solutions towards improved agricultural productivity. Agriculture is the industry that accompanied the evolution of humanity from pre-historic times to modern days and ful illed faithfully one of its most basic needs: food supply. Today this still remains its core mission, but it’s integrated in a more complex than ever mechanism driven by multiple sociological, economic and environmental forces. This $5 trillion industry representing 10% of global consumer spending, 40% of employment and 30% of greenhouse gas emissions continues to keep pace with world’s evolution, changing tremendously over the past years. Digital and technological advancements are taking over the industry, enhancing food production while adding value to the entire farm-to-fork supply chain and helping

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it make use of natural resources more ef iciently. Data generated by sensors or agricultural drones collected at farms, on the ield or during transportation offer a wealth of information about soil, seeds, livestock, crops, costs, farm equipment or the use of water and fertilizer.

Farmers are increasingly using sensors and soil sampling to gather data and this data is stored on farm management systems that allows for better processing and analysis. The availability of this data and other related data is paving a way to deploy AI in agriculture.

Internet of Things technologies and advanced analytics help farmers analyse real time data like weather, temperature, moisture, prices or GPS signals and provide insights on how to optimize and increase yield, improve farm planning, make smarter decisions about the level of resources needed, when and where to distribute them in order to prevent waste.

AI in agriculture has unlocked the power of precision farming. The idea behind precision farming is the goal to produce more output with less input. In other words, the goal here is to raise the crop yield as much as possible while investing as little as possible. While challenging before arti icial intelligence, precision farming is thriving with the help of technologies such as satellites and smart tractors, and robotics.

An individual agricultural activity on the farm takes effort, for example planting, maintaining, and harvesting crops need money, energy, labour and resources. What if we can use technology to replace some of the human activities and guarantee ef iciency? That’s where arti icial intelligence comes in. Agriculture is slowly becoming digital and AI in agriculture is emerging in three major categories, (1) agricultural robotics, (2) soil and crop monitoring, and (3) predictive analytics.

October 2018

Here’s a look at how those technologies are being used today. It’s challenging to identify plants that need more water or to ind a plant disease when there are hundreds of thousands of hectares on a farm. Satellites can make this process simple by scanning a farm and identifying different vulnerabilities that it has, such as plants that need more water, fertilizers, etc. A huge aspect of AI in agriculture has to do with robotics. Although robots have

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Cover Story

been around for decades, only in the last several years their skills have grown to a level that can be useful to a farmer. With farms as big as they are today, it’s almost impossible for a single farmer to go around and tend to all parts of their farm that need watering or a measurement. This is where robots come into play. Additionally, the development of AI algorithms can be challenging in an agricultural setting. AI applications require large amounts of data to properly train the algorithms. In agriculture, while there is a signi icant amount of spatial data, much of the data is only available once per year during the growing season. Thus, it can be years before a statistically signi icant temporal data set about a given ield or farm is collected. Often, the data collected in the ields needs extensive pre-processing (cleaning up) before it can be reliably used as input to AI 20 | AGRI MECH

algorithms. A lack of standards, perceived poor transparency around data use and ownership and the dif iculty of gathering and sharing data has led to a situation where AI algorithm developers are still starved for data. Emerging agricultural technology companies developing AI algorithms may also be exacerbating the problem. Many start-ups are building decision automation tools while there still exist large gaps in data collection, preparation, and benchmarking capabilities. Farms have historically lacked the information technology infrastructure and data warehousing systems that Silicon Valley tech irms have relied on to develop and implement AI applications. The data infrastructure on the farm will need to become more robust before large scale agricultural AI deployment can be successful. Further, some of these emerging companies have tended October 2018


to avoid the use of scienti ically validated, statistically controlled ield trials to quantify the bene its of their products. Instead, these companies have used “lean” methods to get to market quickly with a small subset of customers, following the playbook for building a tech start-ups. While the lean method has worked well in software, in agriculture, a grower simply can’t risk adopting a new technology across their whole farm that may not work. Before launching a product, major agricultural companies put their products through years of ield trials to ensure consistent performance and clear bene it. Even with this testing, many growers will want to see new products perform well on a subset of their own acres before complete adoption. While the on-farm applications of AI are certainly important, the application of AI to the discovery and development of new, more ef icient agricultural inputs is equally important. However, until very recently, AI systems have not been tuned to analyse data about chemical and biological systems. Thus, there are tremendous untapped opportunities for leveraging AI in plant breeding, biotechnology, agrochemical discovery, and supply chains. Indeed, AI may see a more rapid adoption for development of new seeds, fertilizers, or

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crop protection products than for in- ield precision agriculture applications. There are two reasons for this thesis. First, agriculture input developers have been meticulous about collecting and storing data over the past decade. This data ranges from sequence information on soy varieties to the structure-activity relationships and environmental biodegradability of synthetic compounds. Second, the inancial value of increasing the effectiveness or accelerating agricultural R&D efforts could be quite large. Most of the technologies already mentioned help reduce the need for human labour in the agricultural sector. Optical sorting systems, automated spot spraying machines and autonomous UAVs ef iciently replace humans, but other innovations have been designed solely for this purpose. This is the case for automated harvesting machines, driverless tractors and planting robots. Many universities and research institutions have been working on creating more ef icient irrigation systems, and AI techniques have shown to be promising in this area. Most of these innovative systems rely on sensors and parameter modelling. It developed an algorithm for the purpose of machine-learning soil moisture. It therefore works without ground sensors,

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Cover Story

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October 2018


using only satellite data, historical weather data and a variety of other factors. It has been shown to be highly effective and is already used by more than a hundred farmers in several countries. Its success can also be explained by the handy way it is distributed to customers: a smartphone app available on Android and iOS. All these innovations could boost agriculture’s productivity to unprecedented levels, which is necessary to overcome the many issues that the sector is facing. But it should be emphasised that they mostly target the needs of large farms and that, even when they could be useful to smaller producers, they are currently prohibitively expensive. We should keep in mind that agriculture is highly heterogeneous in Europe. Consequently, the development of new innovative tools could enlarge the already growing gap between two types of agriculture, by increasing the concentration of production and forcing small farmers to survive in food market niches. Arti icial intelligence used in agriculture is showing an impressive path by becoming more powerful in enable farmers to harvest better crops and be able to produce more food out of the same acre. For example, researchers have recently developed an AI system that is capable of identifying diseases and pest damage in crops, by comparing the plants with an internal databank of thousands of pictures of plants with diseases. The researchers claim that their system, which can be downloaded as an app, has a 98% accuracy rate in

October 2018

disease recognizing. Other farmers are already using self-driving tractors that can plant seeds and spray fertilisers over the acre without the need of a human driving it, or use tools that collect data which can be used to assess crop health and monitor pest and disease conditions during the season. All in all, farm data is becoming both more rich and robust. The availability of this data is paving the way to develop and deploy AI in agriculture. However, according to Forbes, many of the major agricultural input companies, equipment manufacturers, and service providers have not yet found their presence in the ields of AI for agro technology. However, since developing AI is a complicated time and money consuming process, an open and coordinated AI innovation system is in the centre of attention to develop not only the technology but also products and market for AI. Indian agriculture has been traditionally rain dependent and climate change has made farmers extremely vulnerable to crop loss. Insights from AI through the agriculture life cycle will help reduce uncertainty and risk in agriculture operations. Use of AI in agriculture can potentially transform the lives of millions of farmers in India and world over. The great part about arti icial intelligence is that it’s always being optimized as it’s fed more data. As more farms adopt technology, a better future for agriculture is being created, one data point at a time. It will be interesting to see how AI in agriculture brings the industry in the next decade.

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Press Release

Escorts Launches Autonomous Tractor: Another step to Boost India’s Farming Industry

T

he Escorts Group is among India's leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment and Railway Equipment. The Group has earned the trust of over 5 Million customers by way of product and process innovations over seven decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction. Escorts Limited announced its unique automated farming solutions at Delhi, with the launch of automated concept tractor that brings the power of next-generation digital vehicle technologies aimed at precision-based farming. Esclusive is an annual innovation platform from Escorts scheduled for September 6th every year to announce unique technology innovation and disruption in agriculture, construction and Railways segment. It started in 2017 with the launch of world’s irst Compact Electric tractor. The platform is attended by media, international and domestic channel and supplier ports from 63 countries, technology partners, industrial body representatives, industry in luencers, and customers. At Esclusive 2018, Escorts’ annual innovation platform, the India’s leading engineering conglomerate, Escorts Limited, announced it’s unique Automated Farming

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NIKHIL NANDA Chairman & Managing Director-Escorts Limited

Solutions with the launch of India’s irst Automated Concept Tractor that brings the power of next generation digital vehicle technologies aimed at precision-based farming. To be able to deliver this, Escorts has collaborated with seven technology giants namely Microsoft, Reliance Jio, Trimble, Samvardhana Motherson Group, WABCO, BOSCH and AVL. The partnerships and relationships will enable development of a range of farm machines with electric transmissions, autonomous applications, remote vehicle management, data-based soil and crop management, and sensor based guided farm applications. Indian Agriculture & Farming practices require extensive mechanization and precision based agro

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solutions for maximized output and improved farmer income. More and more technological solutions and digital interface are required to enable a farmer to source farming intelligence and better cultivation information on soil health, seeds, water management & advance technologies for much better output and earnings. Inline, Escorts has collaborated with AVL for electric driveline technology , with Trimble for sensors, controls, water level management system and automated e-steering, with Samvardhana Motherson Group for Smart Interface Cabins & Care Plus - a two-way voice interface for real time service, with WABCO for Vehicle Controls & Automation Technology, with Microsoft for its Cloud & AI technology enabling precision agriculture capabilities to help farmers make informed decisions and get more from their farms, BOSCH for future emission readiness and last but not the October 2018

least, with Reliance Jio for enhancing farm machinery life cycle with networked platform providing top-notch service and genuine spare parts across the country. Escorts also pioneered the platform of Shared Services and Agri Solutions with ‘Escorts Crop Solutions’ to offer end-to-end , state of the art equipment for paddy farming under pay-per-use rental model, TRAXI as a service platform to aggregate farm equipment owners to rent out their equipment to small and marginal farmers, SMART PARTS to offer genuine parts and skilled service at an affordable price, DIGITRAC as a front-end farmer interface for agri inputs and customized agri information & FARMPOWER, to provide advanced implements and equipment for ef icient and productive farming. Escorts through Esclusive platform also showcased collaborated technology with Tadano for highend cranes under its newly 25 | AGRI MECH


Press Release

announced Joint Venture, as well as launched high-end locomotives brake electronic solutions, becoming irst Indian company to do so. Speaking on the occasion, Chairman and Managing Director of Escorts Ltd., Nikhil Nanda, said, “Esclusive is our annual innovation platform which showcases unique innovations and disruptions in agriculture, construction and railways segments in collaboration with global technology players. Last year we launched world’s irst electric compact tractor concept and this year we have pioneered autonomous farming solution platform in association with seven strategic technology tie-ups

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which will transform agricultural practices for better returns to farmers. This event portrays Escorts commitment to continue to develop and launch technologies for national development and community elevation. Escorts is proud to have collaborated with Microsoft, Reliance Jio, Samvardhana Motherson Group, Bosch, Trimble, AVL, Tadano & WABCO to co-create technologies for autonomous agriculture and smart infrastructure.” According to Head -International Business, Rajiv Wahi, “the Indian agriculture and farming practices require extensive mechanization and precision based agro solutions for maximum output. For this reason, Escorts has collaborated with AVL for electric transmission technology, with Trimble for sensors, control, water level management system and autonomous e-steering. With Samwardhana Matherson Group for smart interface Cabins & Care Plus, with WABCO for vehicle controls and automation technology, with Microsoft for its cloud and AI technology enabling precision agriculture capabilities. Reliance Jio will help to enhance farm machinery life cycle with a network platform by providing service and spare parts across the country”. “In view of the need of Indian agriculture for precision based agro solutions to maximize output and improved farmer income, Escorts has entered into various collaborations. The company will be ready to launch the autonomous tractor at commercial level in around 18-20 months” Rajiv added.

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Press Release

AGRI Malaysia 2018- Bringing People Together Through Agriculture

O

ne International Exhibition Sdn Bhd is founded on the principles of creativity, professionalism and quality services. Formed by a dedicated team of dynamic individuals with diverse background in local and international event management, they excel in creating high pro ile trade exhibitions that deliver invaluable business resources for industry professionals. 27th of September 2018 marked the beginning of Malaysia’s major breakthrough in exhibition, the 3rd edition AGRI Malaysia 2018 (Malaysia International Agriculture Technology Exhibition). AGRI Malaysia continued its widely recognition from government body and agriculture industry, especially endorsed by Malaysia External Trade Development Corporation (MATRADE) and Ministry of Agriculture and Agro-based Industry (MOA) to supporting and connecting exhibitors and visitors. AGRI Malaysia 2018 is designed for farmers, Agronomists, Biotechnologist, Government agents, industrial decision makers and

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everyone who is ready to take the next big leap in agriculture industry. For this nation recognizes in agriculture industry, Agri Malaysia is widely spread across agriculture communities as a major agriculture platform because of its’ large volume of international participants such as Malaysia, Australia, USA, Italy, China, Singapore, Korea, Taiwan, Vietnam and Sudan providing a choice of 460 brands of products and technology for the attending visitors. This is truly one of the most anticipating and most comprehensive trade exhibitions in agriculture sector. Furthermore, it is also supported by agencies under MOA namely Department of Agriculture (DOA), Malaysia Agriculture Research Development Institute (MARDI), Federal Agriculture Marketing Authority (FAMA), Malaysia Pineapple Industry Board (MPIB) and agencies under MPI such as Malaysia Timber Industry Board (MTIB), Malaysia Cocoa Board (MCB), Malaysia Palm Oil Board (MPOB) and Malaysia Rubber Board (MRB) providing torrent of ideas, information, statistics,

• The 3rd Edition Malaysia International Agriculture Technology Exhibition Malaysia Largest Agriculture Trade Show. • Benchmarks of Agriculture Technologies Industry Are Determined. • More than 9,500 participants took part in the 3th edition Malaysia International Agriculture Technology Exhibition.

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Roger Lim Kean Boon, Managing Director, One International Exhibition Sdn Bhd

interpretations and visions support enhances individual and contributions to meet the global agriculture challenges. YB Sim Tze Tzin, Deputy Minister of Ministry of Agriculture and Agro-Based Industry also known as MoA, in his speech outlined the main directions of development of the agriculture industry and set the business tone during the opening ceremony of Agri Malaysia on 28th September 2018. “Agriculture is an important sector in Malaysia. For many years, this sector has been the backbone of Malaysian economy by producing agricultural products for domestic consumption, as the earner of foreign exchange.” “Government’s new strategies for the greater growth and development for the agriculture sector, it is focus on ensuring food security, improving productivity, increase skills of farmers, isherman, and smallholders, enhancing support and delivery services, strengthening the supply chain and ensuring compliance to the international market requirement. Furthermore, AGRI Malaysia 2018 is recognized as a major agriculture trade event and has a large volume of international participation because of its comprehensive and wide range of exhibits includes fertilizer, seed, farm tools & equipment, engineering, technology and consultancy. AGRI Malaysia 2018 is a one of a kind event that will convene business, investors, policy makers and industry leaders from various enterprises and institutions of all sizes, both national and international” deputy minister highlighted. “In addition to the efforts from the government,” deputy minister added, “In the second quarter of 2018, the global economic expansion continued at a robust pace. Malaysia’s economy grew by 4.5 per cent in the second quarter this year, slower than the irst quarter growth

October 2018

YB Sim Tze Tzin Deputy Minister, MoA (Malaysia)

5.4 per cent. On a quarter-on-quarter seasonally adjusted, the GDP grew 0.3 per cent. Agriculture industry market in 2018 is booming comparison to last year. On late March this year, the annual report released on Wednesday 28th March 2018 by Bank Negara Malaysia indicated a forecast and expected to grow at a irm pace of between 5.5% and 6% in 2018 versus 5.9% in 2017 with domestic demand remaining the anchor of growth. I would like to encourage every grower, planter or manufacturer, be it the larger scale or smallholder, to always take the initiative participating in ield-related activity such as Agri Malaysia which provides opportunity and proper platform, to learn about wide knowledge as well as specialized skill which will much bene it to one’s expertise.” “Selected Agricultural commodities are divided into three categories namely crops & plantation (fruits and vegetables). In 2018, a total of 33 agricultural products were covered and 19 of them recorded self-suf iciency ratio (SSR) of more than 100 percent. Papaya recorded the highest SSR of 158.7 per cent followed by watermelon and star fruits. Per capita consumption (PCC) of coconut was the highest (17.0 kg per year) followed by durian, pineapple and banana. As for six selected vegetables recorded SSR of more than 100 percent namely spinach, lady’s inger, brinjal, long bean, cucumber and tomatoes”, he continued. Deputy minister also said in his concluding remarks, “In addition to the efforts from government, I would also like to encourage every grower or processor, be it the large scale or the smallholder, to always take the initiative participating in ield-related activity, such as AGRI Malaysia which provides opportunity and proper platform, to learn about wide knowledge as well as specialized skill which will much bene it to one’s expertise. As with all such events and this trade

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Press Release

Roger Lim Kean Boon, managing director of One International Exhibition elaborate the success of Agri Malaysia, “For this nation recognizes in agriculture industry, the fundamental in publicity and increased awareness. It is not a mere matter that we all can celebrate the success of the 3rd year round for the agriculture industry.” He added, “Agri Malaysia grew larger in its agriculture communities. Particularly this year, we concluded that the development in the number of the exhibition and visitors continued to show an impressive number of more than 9,500 visitors.”

exhibition has been an outstanding example, our minds have been assailed by a torrent of ideas, information, statistics, interpretations and visions, and it will probably be a day or two before we can sift through them all consolidate our own personal perspectives. There is, indeed, plenty to re lect upon and, if this in any way enhances our individual and collective contributions to meeting the global agricultural challenges, then the trade exhibition can truly be adjudged a success. To our foreign exhibitors and visitors, I hope you have the most fruitful result here and make your visit to experience the many wonders of Malaysia as well”. 30 | AGRI MECH

“Since 2016, Agri Malaysia has been a unique platform for agriculture sector in Malaysia under the spectacular Setia City Convention Center, Shah Alam again. Its aim is to connect and improve especially cooperation between Malaysian farmers and agriculture technology developer and make it a large and unique exhibition and we can discern that this ambition has been ful illed for Agri Malaysia. At the beginning, we begin the irst edition of Agri Malaysia at Malacca International Trade Centre with a number of 4,500 trade exhibitors and visitors, but up through the second and third edition, Agri Malaysia grew larger in its agriculture communities. Particularly this year, we concluded that the development in the number of exhibitors and visitors continued to show an impressive increase”, he added. October 2018


AGRI Malaysia 2018 has been opened for trade visitors for three days from 27th – 29th September 2018. The exhibition led by over 150 agriculture exhibitors focusing on agriculture core model from planting technology, crop protection, farm automotive, consultation services and smart farming. The exhibition also covered more than 46 agricultural topic seminars by local and international speakers from Taiwan, Australia, Singapore and Malaysia. It also showcases live operation of agriculture drone, high pressure Fertigation pump, towable wheelbarrow, mini dumper, farm ATV and many more at the designed outdoor live demo area. AGRI Malaysia 2018 has widely recognized by the agriculture communities as a major agriculture platform because of its’ large volume of international participators such as Malaysia, Australia, USA, Italy, China, Singapore, Korea, Taiwan, Thailand, Vietnam and Sudan providing a choice of 460 brands of products and technology for the attending visitors. This is truly one of the most anticipating and the most comprehensive trade exhibition in agriculture sector and wide range of exhibits includes fertilizer, seed, farm tools & equipment, engineering, technology and consultancy. AGRI Malaysia 2018 is a one of a kind event that will convene business, investors, policy makers and industry leaders from various enterprises and institutions of all sizes, both

October 2018

national and international. This exhibition is a great platform for agriculture enthusiasts to learn and get great tips on what to expect during the application process, meet and network with agricultural and agro-based expert at AGRI Malaysia 2018. The 4th Edition of Malaysia International Agriculture Technology Exhibition will be held from 26th – 28th September 2019 at the Setia City Convention Centre 2, Shah Alam. For more information regarding how to get involve with Agri Malaysia, visit www.agrimalaysia.com or contact us at +603-7987 1668. We will see you again in 2019.

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Press Release

Sonalika Tractors records highestever sales, a month prior to the festive season September’18 records 12,111 tractors sales in domestic market New Delhi, October 01, 2018: Sonalika International Tractors Limited (ITL), India’s youngest and the No.1 tractor brand in 4 countries backed with consistent growth trajectory, recorded highest ever monthly domestic sales of 12,111 tractors in September’18, a month prior to the festive season, as compared to festive season sale of 12,056 tractors same period last year. Commenting on the highest ever sales, Mr. Raman Mittal, Executive Director, Sonalika Group said: “We are extremely delighted to register highest ever domestic sales of 12,111 tractors in Sept’18 resulting in signi icant market share gain, crossing 13% mark. This is a great achievement and moment of pride to have surpassed our last year’s festive volume. This ever highest sales a month prior to the festive season strengthens our con idence to be bullish in the upcoming festive season. The phenomenal sales is accredited to the trust that our farmers have shown in the new product Sikander series. This series has met all the requirements of farmers, be it power, speed or fuel ef iciency. Being a farmer centric brand, we are consistently working to provide complete farming solutions to farmers globally. We take pride in our wide spread network pan India, which has helped us to win new customers across geographies”.

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About Sonalika International Tractors Limited Sonalika International Tractors Limited, India’s youngest and fastest growing tractor brand with No.1 position across 4 countries has built the World’s No.1 largest integrated tractor manufacturing plant in Hoshiarpur. This world class plant is fully equipped to manufacture each component required in making of a tractor- from sheet metal to the whole tractor. Sonalika ITL export tractors to over 100 countries & stand strong as the 3rd largest tractor manufacturing company growing rapidly by providing best customized solutions. With the understanding that each farmer growing different crops have different needs Sonalika offers customized solutions in the widest heavy duty product range from 20120HP. This farmer centric approach acts as an enabler to earn trust of over 8 lakh farmers globally and being chosen by Govt. of India as a contributing partner with NITI Aayog for doubling farmer’s income by year 2022. With the new futuristic plant, a well-equipped state-of-theart research and development center, consistency in the quality of products and services and with a robust growth year on year, Sonalika is on a path of becoming the No.1 Global Tractor brand.

October 2018


Article

A Smarter EU: unleashing the potential of machinery industry After the enlargements of last decade, the face of the European Union has changed as regions with different social structures, institutional pro iles, urban-rural relationships and environmental challenges have joined. The newly ascended regions have led to a substantial progress in unifying Europe into a peaceful continent, but also brought an increase in the Union’s diversity of cultures and economies. Hence the EC’s Policy was considerably challenged, especially at a time when the 4th industrial revolution towards a digital economy had started. The European Commission recognized quickly that the technological changes would bear a lot of potential for Europe including the lesser industrialised regions, and started a pan-European innovation campaign. With the goal of boosting the European Union’s (EU) GDP, t h e Eu ro p e a n C o m m i s s i o n ( E C ) h a s a d o p te d a Communication on the use of ‘cloud computing’, the functionality of storing data (e.g., text iles, pictures, audio and video) and software on remote servers that may be located all over the world and can be accessed by the user

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over the internet using different devices. Cloud computing has become very popular over the years but, at the same time, brings with it a number of challenges such as: lack of clarity on rights, responsibilities and liability; insuf icient data protection standards and control mechanisms; and insuf icient harmonisation across various jurisdictions. Therefore, cloud providers and users lack clear regulation as regards the delivery and use of cloud services and, at the same time, law enforcement agencies are struggling to identify which jurisdiction would apply to the ‘cloud’ and what rules govern moving data and software between different cloud providers. Such policy goals are part of the EU’s bigger plan to deliver a dynamic and trusted internet environment in Europe. Moreover, the challenging issues surrounding cloud computing should play a signi icant role in shaping EU Member Countries’ cyber security strategies that form the basis for the EU’s preparedness in case of large-scale cyber incidents. Every region, be it more or less industrialised, has a lot to

October 2018


gain; regions should build on their strengths, speci icities and know-how to develop their economies, create new jobs, new spin-offs, develop entrepreneurship, and attract investors. They should shape ecosystems covering the entire value chain - from the scienti ic basis, up to deployment in order to bene it the citizens, the service sector and the industry. Nevertheless, to take full advantage of such technologies, regions should team up and learn from their experiences, and exploit both expertise and value chain creation complementarities. The Industrial Internet can also be the catalyst for a ‘Productivity Revolution’ helping wipe hundreds of billions of euros of wasted time and resources by combining internet-connected machines, product diagnostics, software and analytics to make business operations more ef icient, more proactive, predictive and strategically automated. However, many in industry remain to be convinced about the impact it represents. For example, two thirds of all German managers in the industry still believe that it will only affect some areas of production. This is seriously underestimating its impact. The Industrial Internet will create new business models, generate addedvalue beyond a company’s own production and supply chain, and use the power of cooperation between companies. Many European countries are well placed to capitalize on this new industrial era including a large number of medium-sized companies, which are technology leaders. The Industrial Internet will emerge at the interface between production and consumers.

October 2018

This is where European companies are particularly wellestablished: they know exactly what their clients need and how to create industrial added-value in a digital world. By recognising this potential, the Industrial Internet can also stimulate transatlantic cooperation. The European engineering sector and technology companies from the US are working closely to establish the Industrial Internet. Of course, many questions concerning standards, data security and customer access will have to be answered in future. On the other hand, close collaboration can spark innovation: while the US is home to some of the best software and IT companies, many leading industrial enterprises are located in Europe. The industry has to demonstrate that it is ighting for the trust of its clients as well as for data security. A zero-tolerance policy on data security has to be the prerequisite. The question of how to regulate the rights to use data arising from the collaboration between companies, which will be the most important asset in future, remains untouched by this. In this regard, there is a fundamental difference between Industrial and Consumer Internet. The largest part of industrial data is not related to individuals. So it should not be subjected to the same rules that apply to the Consumer Internet, without disabling the comprehensive, global processing of data. The Industrial Internet revolution is here. It is a global phenomenon that will grow strongest wherever it has the greatest freedom for innovation. This is why we should not try to limit the pitch by imposing

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Article

unnecessary regulations from the very start. Instead, we should recognise its potential, let the game begin and decide where to draw the line by de ining the necessary smart standards. As robotics and autonomous technologies evolve they are inevitably becoming ever more entwined in day to day industrial operations across a whole range of sectors. Industries as far apart as manufacturing, logistics and agriculture continue to bene it from radically improved picking, mobility, image recognition, learning and autonomy functions - and a variety of emerging applications are helping to transform entire supply chains from farms and production facilities to distribution centres, warehouses and retailers. In tandem with this explosion in innovative robotics, the world of business is also becoming more and more exposed to revolutionary developments, like 3D printing, arti icial intelligence and cloud computing, that are changing the way technology is designed, controlled and managed. One of the most interesting examples of such a change is the on-going creation of the Industrial Internet of Things (IIoT), which is inally gathering momentum as the rapid growth in Internet of Things (IoT) technologies and techniques helps to establish the long talked about convergence of the IT and industrial worlds. At its most basic level, the IIoT uses standard networking technology and computer hardware to connect equipment, products and even entire production facilities in the process making it far simpler to monitor and control the whole manufacturing process by enabling the component parts of production sites to communicate with one another almost instantaneously. Although impressive enough in isolation, many industry observers now believe that such capabilities represent just the beginning of a long list of potential functions and that, although still very much a work in progress, the reach of the IIoT could soon extend much

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further. In fact, by bringing together a variety of novel IT and robotics technologies, and yoking together a Universe of Things, the IIoT has the potential to facilitate a growing number of industrial automation solutions, nurture a potentially game changing approach to the way that industrial operations are carried out and usher in an age where every machine communicates with all others, each controlled from anywhere on virtually any device. By harnessing trends such as digitization, miniaturization and communication via Cloud technologies, some even predict it could ultimately revolutionize the way we manufacture, ship, warehouse and sell just about everything, and have dramatic impacts on overheads, revenues, pro its, personnel and customer engagement. Whatever the IIoT eventually looks like, it is dif icult to deny that robot driven automation will play a key role and, by contributing to on-going advances in manufacturing and logistics productivity, speed, and simplicity, form a pivotal role in leading the charge. The key challenge now is to enhance and deepen understanding of not only how the IIoT will affect the robotics sector but of how the robotics sector can help to shape the industrial internet. IIoT adoption isn’t restricted to the production plants of OEMs. Some blue-chip industrial organisations are already using it to transform the products and services that they offer. Aero-engine giant Rolls-Royce, for example, has longsince embedded its aircraft engines with sensors so that performance data can be collected and transmitted inlight. If anomalies are detected, maintenance teams and spare parts can be mobilised for immediate action, once the plane has landed. This approach has enabled Rolls-Royce to expand from an being an aircraft engine maker to become service-based provider, allowing it to charge customers for ‘power by the hour. Rolls-Royce has now taken its IIoT capability one step

October 2018


further, moving beyond current levels of proactive monitoring of engine health and in light performance. In a new arrangement with Microsoft, an expanded network of sensors will be combined with digital technologies such as advanced analytics and connectivity to enable Rolls-Royce t o c o l l e c t a n d a g g re g a t e d a t a f ro m d i s p a ra t e , geographically distributed sources, merging information on engine health, air traf ic control, route restrictions and fuel usage to detect anomalies and trends. This additional insight will help airlines to ly routes more ef iciently, and therefore reduce delays. It’s a transformative step in IIoT capability that will allow the aviation sector to integrate much broader quantities of operational data. To realize the full potential of the Industrial Internet, businesses and governments will need to overcome a number of important hurdles. Chief among them are security and data privacy, which are already rising in importance given increased vulnerabilities to attacks, espionage and data breaches driven by increased connectivity and data sharing. Until recently, cyber security has focused on a limited number of end points. With the advent of the Industrial Internet, these measures will no longer be adequate as the physical and virtual worlds combine at a large scale. Organizations will need new security frameworks that span the entire cyber physical stack, from device-level authentication and application security, to system-wide assurance, resiliency and incidence response models. In addition, other notable barriers and risks include uncertain return on investments on new technologies, immature or untested technologies, lack of data governance rules across geographic boundaries and a

October 2018

shortage of digital talent. Overcoming these challenges will require leadership, investment and collaborative actions among key stakeholders. In conclusion, it’s clear that the IIoT and the technologies it supports, could transform maintenance engineering. It is already leading to the creation of smarter factories where production managers have far greater visibility of plant assets. Effective use of IoT technologies will allow irms to capture and analyse data, warning of potential problems before they happen, and therefore unleashing the true power of predictive maintenance. It could reduce downtime, cut service and repair costs, optimise products and processes, and lead to far higher levels of customer satisfaction. That’s not to say it’s going to be an easy journey, without challenges along the way. IIoT adoption is an evolution, not a revolution, and for many organisations it will involve a series of small steps that will deliver incremental bene its. But the pace of change is quickening, as the increasing use of standards makes it easier to embed intelligence in a wider range of products and machines. In many ways the development of IIoT technology is out-pacing industrial mind sets, and that could act as a major barrier to implementation. It’s not just about technology, either. IIoT adoption will require a cultural shift within organisations, depending on total buyin from the boardroom to the shop loor. Many maintenance professionals will have grown used to performing their role in a certain way. Advancement often provokes resistance, and that will require careful change management if IIoT is to ful il its potential.

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NEWS

New Holland Unveils Latest Innovations for Hay and Forage Equipment There’s nothing more critical to the dairy producer’s bottom line, because what cows are fed determines the amount and quality of milk produced,” says Tony Resh, New Holland specialty product business manager. To help producers achieve the best-quality forage possible, the company is introducing the FR920 Forage Cruiser selfpropelled harvester. This machine features a powerful yet fuel-ef icient engine designed to produce best-in-class chop quality and throughput. With 911 hp. and a 44% torque rise, the FR920 can power through the toughest spots. Other features include a new high-performance DuraCracker feedroll module, which has industry-leading 34-inch-wide feed rolls. Available in three con igurations, the module delivers uniform kernel cracking and outstanding processing performance to match the high throughput of the FR920. In addition, the hard-chromed rolls of the processors are the widest on the market at 29½ inches. “The FR920 is packed with features that add up to great performance,” says Resh. This machine is also equipped with the VariFlow system that allows you to switch from harvesting hay to harvesting corn in a matter of minutes – without tools. With this system, the accelerator also can be positioned closer to the cutter-head when the processor is removed so the crop mat is more ef iciently transitioned from cutter-head to accelerator. The Hydro Loc technology ensures constant chop length, independent of throughput. This delivers the premium forage that producers require to get the most out of their animals. “On top of that, serviceability is second to none, so you spend more time chopping and less time on maintenance,” continues Resh. The Cruisers can be equipped with Precision Land

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Management (PLM) technology as a factory-installed or dealer-installed option. All new FR Forage Cruisers can be itted with IntelliSteer, which is New Holland’s fully integrated auto-guidance system. Corn headers can be equipped with row guidance to keep the harvester on course, even in poor visibility or at higher ground speeds. The IntelliFill spout guidance system automates illing. This award-winning system can guide crop accurately into the forage box. Real-time yield and moisture data can be collected. Forage Cruisers with yield and moisture systems can also be itted with ActiveLoc, a feature that automatically varies the chopper’s length of cut based on the changing moisture content of the crop. The Evo NIR sensor from Dinamica Generale provides real-time moisture and nutrient parameters with accuracy within 2%, which is ideal when producing livestock feed. With PLM Connect, all data can be quickly and easily shared remotely with a trusted third-party service like an agronomist or animal nutritionist without having to physically transfer and deliver it. “By increasing an operation’s overall connectivity, data can

October 2018


reach its full potential by getting the right information to the right people to make the right decisions, without having to pull the USB drive and take it back and forth to the machine,” says Luke Zerby, New Holland PLM product marketing manager. “For example, harvest data that includes feed quality information as well as yield information could be used to calculate what percent of the daily ration the forage can make up so that it is either used by the next season or stretches out until the next harvest.” “Once hay is cut, the race for quality is on,” says Jordan Milewski, New Holland crop cutting product marketing manager. “Metabolic and weathering losses can have a signi icant impact on crop quality, so whether making baleage or dry hay bales, the faster the crop can be cut and put up, the higher the feed value preserved.” In tight harvesting windows, when crop quality is at its peak, Mega-Cutter triple disc mower-conditioners cut more than just hay. Cutting a 33-foot, 6-inch swath with every pass, which equates to about 40 acres cut per hour, this machine mows more acres in less time and with less fuel. The 510 and 531 plain triple mower models are ideal for silage making where conditioning is not always required, while the front-mounted MegaCutter 512 and rearmounted 533 are best for contractors and silage makers who need to dry hay fast. Their extra-wide cut reduces mowing time and the conditioner, available in roll or lail, helps to dry hay faster and deliver higher value feed. In addition, MegaCutter 533 is ISOBUS-compliant and is easy to operate from the IntelliView IV display. It also integrates Automatic Headland functions, which activate sequential raise to perform seamless turns. “New Holland can equip any size dairy with material-handling equipment

October 2018

to scrape yards and move hay, feed, and other materials,” says Ryan Anderson, New Holland construction product marketing manager. For big jobs, the new C245 Super Boom vertical lift compact track loader is the largest, most powerful ever offered by New Holland. This loader features a 90-hp. engine, a 4,500pound rated operating capacity, and 9,200-pound breakout force. This machine’s patented boom is designed to reach up and out to dump cleanly into the center of spreaders, high-sided trucks, and hoppers. LM series large-frame telehandlers combine the vertical lift of a forklift, the strength and speed of a wheel loader, and the maneuverability of a skid steer – all in one versatile machine. “They’re a one-machine solution for moving massive amounts of material fast , including picking up, transporting, and stacking large bales. A bucket can be swapped quickly to handle other jobs,” says Justin Raski, marketing manager telehandlers and ag loaders. The new models are equipped with new fuel-ef icient Tier 4B, 4-liter NEF engines.

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NEWS

TAFE Launches Farmer to Farmer Tractor Hiring App TAFE - Tractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the national expansion of its CSR initiative - ‘JFarm Services’ and the ‘JFarm Services App’. With this pioneering platform, TAFE brings the bene its of the technologyenabled sharing economy to boost the income of Indian farmers. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost. Farmers looking to rent their existing tractors and farm equipment are linked directly to farmers seeking to hire them through the free of cost “Farmer-to-Farmer model” (F2F) of JFarm Services app which enables them to contact farmer entrepreneurs, negotiate rental prices and ful ill their respective requirements. Despite nearly 65% Indians working in the farm sector, India’s agricultural yields trail global and emerging market averages. More than 20 crore Indian farmers have little or no access to mechanized tools. Any effort to bring about a paradigm shift in productivity and farm income has to be centered on the small farmers, who account for 86% of India’s farmland holding. Farmers who own small parcels of land across India can now hire state-of-the-art farm equipment to increase their productivity and income signi icantly. The JFarm Services App and on ground Custom Hiring Centers which are operated by tractor and equipment owners will provide farmers with affordable farm mechanization services in a transparent manner. With ‘JFarm Services’, tremendous early success, TAFE is collaborating with various state governments to rollout the JFarm services platform.

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Jfarm Services initial pilot roll-out covers Madhya Pradesh, Rajasthan, Gujarat and Uttar Pradesh, directly bene itting around 60,000 users resulting in over 100,000 orders, adding up to about 250,000 hours in hired farm machinery usage. Mallika Srinivasan, Chairman & CEO - TAFE, said: “The nationwide launch of JFarm Services - farm equipment rental platform as a CSR initiative is aligned to TAFE’s vision of Cultivating the World and our commitment to the economic well-being of Indian farmers. The JFarm Services platform leverages technology to provide free of cost access to rental of farm mechanization solutions and offers an opportunity to build a viable rural entrepreneurship model while augmenting farm productivity and income of small and marginal farmers. With this launch we aim to touch millions of farmers who have no access to farm mechanization and modern technology, while accelerating the progress towards the Prime Minister’s vision of doubling farm incomes by 2022.” According to TR Kesavan, President & COO, TAFE, the digital application has helped over 16000 farmers in Madhya Pradesh to put their tractors on rent at the rate of about Rs 600 an hour. In total these farmers earned Rs 15 crore in the full last season by deploying their tractors for 2.65 lakh hours, Kesavan informed. This project the company has taken as CSR activity and doesn’t want make it pro itable model. “Currently, there are about 45 lakh tractors in India and them grossly underutilized. They are used mostly 10000 to 15000 hours in year. “TAFE’s JFarm Services offers a transparent farmer-

October 2018


to-farmer platform, free of any hidden charges or a commission, which enables farmer entrepreneurs to rent their existing tractors and implements of any brand to farmers who seek to hire modern feature rich products to boost their farm income. JFarm Services is also collaborating with various State Governments to offer customized solutions to increase farm mechanization amidst small and marginal farmers below the poverty line.” he said. The tractor maker wants to play a facilitator to the marginal farmers in the Indian earn a bit extra money. With the help

of this app in the last season earned at Rs 10000 additional income in the full season. So how does this work? The application works as an interface where farmers who want to hire the equipment and those who want to let out the equipment are registered. TAFE provides a 200 people support system which includes a call centre to help the farmers. Farmers can hire equipment via the JFarm Services android app, contacting the toll-free helpline 1800-4-200-100 or the local Custom Hiring Centres. The App can be used on

October 2018

low-cost Android phones and is designed to run on very little data. Farmers who don’t own smart or feature phones can use the toll-free helpline. The platform also provides periodic updates on local weather, market, agri-news and mandi prices without any fee. Apart from app, the company has also set up physical Custom Hiring Centers for the registration services. The company is working closely with the government to help the farmers avail this opportunity and it is already working in 7 states and likely to expand across India by the end of this inancial year. “Even if 10 percent of the total 45 lakh farmers with tractors become part of this, we expect that the farmers can generate business worth Rs 421 crore,” TAFE is collaborating with state governments of Bihar, Odisha, Andhra Pradesh, Karnataka, Tamil, Nadu and Assam to launch JFarm service platform. He feels the demand for tractors will continue to grow on the back of state subsidy and loan waiver schemes. “We expect the tractor sales to grow by 15 percent while in the next three years the tractor sales will grow at a CAGR of 7

percent,” Kesavan asserted. About JFarm: JFarmServices.in TAFE established JFarm India in Chennai, Tamil Nadu in 1964 with an objective of empowering farmers with advanced farm technologies to increase farm productivity and meet India’s growing food demands. Over the years, JFarm has worked through several challenging situations from limited water availability to inputs costs to the shortage of labor and has developed a viable and sustainable model that contributes to improved farm productivity, pro itability and livelihood opportunities. In November 2016, TAFE inaugurated JFarm Rajasthan, an advanced agri-research center in Bhawanimandi, Jhalawar District. The company also signed a MoU with the Rajasthan Government to set up Custom Hiring Centres (CHC) in six zones across the State.

41 | AGRI MECH


NEWS

Expansion of the collaboration between Case IH and Titan machinery The opening of a new Case IH dealership in Rivne, Ukraine has reinforced the Company’s position in the Ukrainian market. On September 20th 2018, Case IH inaugurated a new dealership in Rivne, managed by the of icial dealer in Ukraine, Titan Machinery. The opening ceremony took place in Rivne where the new complex is located. Executives of both Case IH and Titan Machinery attended the event. In particular, Thierry Panadero, Vice President Case IH EMEA (Europe, Middle East, Africa), and Yuriy Alatortsev, General Director Titan Machinery in Ukraine. “At Case IH, we aim at providing the best level of service to our customers. This is achieved by offering highly innovative products, but also by developing our professional dealer network”, said Thierry Panadero, Vice President Case IH EMEA. – “That’s why we are very proud to announce the opening of this new Case IH dealership together with Titan Machinery. “Titan Machinery has demonstrated to be a highly professional, reliable and strongly customer-oriented dealership and we hope this collaboration will keep on growing in the following years. Today, this new launch in Rivne shows the continuity of our successful and strongly established partnership between both companies. But it also demonstrates our intention to reinforce our position in the Ukrainian market.” We can develop and produce innovative, productive, reliable and ef icient machines - and this is what we do - but we can be successful on the market only if our dealers equally believe in - and deliver - optimal customer care, added Matthew Foster. We are very con ident that this expansion will generate long-term opportunities for our

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customers, for Titan Machinery and Case IH. Together with Titan Machinery and the other partners of Case IH in Eastern Europe, we now have a solid foundation for further growth, said Foster. According to Sergey Garbuz, CEO of Titan Machinery in Kiev, modern farms in Ukraine need machines with high power and excellent performance. Case IH Steiger and Quadtrac tractors, for example, meet perfectly the needs of the largest Ukrainian farmers. Moreover, the latest Axial Flow combines 230 series deliver productivity and quality needed by the agricultural entrepreneurs in the country, added Garbuz. Along with the tractors and combines, the new of ice in Ukraine will offer equipment for precision farming AFS, as well as excellent service and security with spare parts for each machine, said in addition Karl Almhofer, CEO of Titan Machinery Europe. The complex opened by Titan Machinery includes of ices

October 2018


for the sale of Case IH machines, well-equipped workshops for maintenance and repairs, as well as spare parts depots. Customers will be able to ind all the information and the support necessary on the AFS Precision Farming Systems and to see the latest equipment available in the showroom. The total area of the new Rivne centre is 5,500 m2, which includes depots, workshops and of ices with a joint area of 3,100 m2. The service area itself takes 650 m2, and the spare parts depot is about 300 m2. Staff consists of 15 specialists who will make sure that customers receive the best service when visiting the centre. The strategic location of the site and the well-organized structure of the dealership, are two major factors enabling high-level of service for all users of Case IH equipment. Passionate and dedicated teams have always been active on the ground in the markets yet Titan made a strategic move which enables them to concentrate on customers’ needs even more. They created a European Operations Centre (EOC) to manage shared resources such as administration, purchasing, legal, human resources, accounting, inance and IT. Andreas Klauser added “This centralised strategy

October 2018

takes much of the heavy admin tasks out of the markets and enables the employees to focus exclusively on customers, yet with the best back of ice support possible, which is what Case IH is all about”. The opening of the dealership centre in Rivne can be considered as laying the foundation for further growth, generating long-term opportunities for the businesses of Case IH customers in Ukraine. About Titan Machinery Inc. Titan Machinery Inc., founded in 1980 and headquartered in West Fargo, North Dakota, is a leading global dealership with a network of full-service agriculture and construction stores. The network consists of US locations in North Dakota, South Dakota, Iowa, Minnesota, Montana, Nebraska, Wyoming, Wisconsin, Colorado, Arizona, and New Mexico, and European locations in Romania, Bulgaria, Serbia, and Ukraine. Each of the Titan Machinery locations represent one or more of the CNH Industrial Brands, including Case IH, New Holland Agriculture, Case Construction, New Holland Construction, and CNH Capital.

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Event Calendar

EVENT CALENDAR NOVEMBER 2018

JANUARY 2019

Indagra Bucharest 31 Oct-04 Nov 2018 Bucharest, Romania

Taiwan Agri Week 21-23 Nov 2018 Taipei City, Taiwan

Intl Exh on Agri & Horti 09-12 Jan 2019 Isfahan, Iran

CATF Changsha 01-05 Nov 2018 Hunan, China

UzAgroExpo 21-23 Nov 2018 Tashkent, Uzbekistan

Agriflanders 2019 10-13 Jan 2019 Gent, Belgium

18

-1 9

NOVEMBER 2018

Austro Agrar 21-24 Nov 2018 Federal state, Austria

Salon De L'Agriculture 2019 15-17 Jan 2019 Saint-Hyacinthe, Canada

AgroSib 07-09 Nov 2018 Novosibirsk, Russia

Krishithon 22-26 Nov 2018 Nashik, India

AG Expo 2019 16-17 Jan 2019 Sioux Falls, USA

Adana Agriculture 07-11 Nov 2018 Adana, Turkey

Agrama Bern 29 Nov-03 Dec 2018 Canton Bern, Switzerland

Polagra-Premiery 2019 16-19 Jan 2019 Poznan, Poland

20

KIEMSTA 2018 31 Oct-03 Nov 2018 Cheonan City, S Korea

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October 2018


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AGRI MECH-Oct 2018  

AGRI MECH presents it latest edition of October 2018, Some of the interesting articles/ Highlights of this Edition, are as follows: - The F...

AGRI MECH-Oct 2018  

AGRI MECH presents it latest edition of October 2018, Some of the interesting articles/ Highlights of this Edition, are as follows: - The F...

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