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Asian Brand Strategy 4 The survey was done in China, South Korea, India, Indonesia and the Philippines with 1,000 people. See Madden, Normandy (2003), “Brand origin not major factor for most Asians”, Advertising Age, 74(14), 33. 5 Holt, Doug, Quelch, John, and Taylor E. (2004), “How global brands compete”, Harvard Business Review, 82(9), 68–75. 6 Gurhan-Canli, Zeynep and Durairaj Maheswaran (2000), “Cultural variations in country of origin effects,” Journal of Marketing Research, 37(3), 309–17. 7 Klein, Jill G., Richard Ettenson and Marlene D. Morris (1998), “The animosity model of foreign product purchase: An empirical test in the People’s Republic of China,” Journal of Marketing, 62(1), 89–100. 8 Iwabuchi Koichi (2004), Recentering Globalization, Durham, NC, Duke University Press. 9 “Toyota recalls ‘offensive’ sports vehicle ads in China”, Straits Times, Friday, December 5, 2003. 10 Speech by Yab Dato Seri Abdullah Ahmad Badawi, prime minister and minster of finance of Malaysia at the Invest Malaysia 2005 Conference, 22 March, 2005. 11 Opening address by Lee Yi Shyan, CEO, International Enterprise Singapore, CEO Brand Forum, 15 November 2002, Singapore. 12 Nicole Yeong, “Investing in Malaysia: boost for tourism”, Asia Inc., 1 August, 2004. 13 Nicole Yeong, 2004, ibid. 14 Nicole Yeong, 2004, ibid. 15 “Anything but unique”, South China Morning Post, 24 August, 2004. 16 “MPs want Singapore to be promoted as a family destination for tourists”, Channel News Asia, 13 March, 2004. 17 Glenys Sim, “STB woos weekend visitors for fun breaks”, Straits Times, 21 October, 2004. 18 Glenys Sim, 2004, ibid. 19 Tanya Fong, “S’pore on world map of extreme sports”, Straits Times, 27 August, 2004. 20 Political Advertising: The India Shining Campaign, A. Suman, ICFAI Center for Management Research, 2004. 21 Branding the government of India, Harish Bijoor, http://www.indiainfoline. com/nevi/bran.html. 22 “Rural India humbles Vajpayee”, Edward Luce, Financial Times (UK) 14 May, 2004. 23 Taking the Shine off India by Suhel Seth www.india-seminar.com, accessed 17 February, 2005. 24 The Big Idea: Hubris at the Hustings by Vir Sanghvi http://www.freeindiamedia. com, accessed 18 February, 2005. 25 Japan Times, Editorial. http://202.221.217.59/print/opinion/ed2004/ ed20040518a1.htm, accessed 18 February, 2005. 26 All figures on GMAT applications from www.gmac.com. 27 World Bank, World Development Indicators, United Nations. 28 “Seeking an MBA in Asia”, Far Eastern Economic Review, March 16, 1995, 158(11), 45–7. 29 In Ging D. and Y. Feng (eds) (1994), Chinese: Golden Sayings of Chinese Thinkers over 5,000 Years. Beijing: Sinolingua, p. 55. 30 http://www.insead.edu.