Page 1

First golf event of the year. January 30 to February 2, 2014

Welcome to The has established itself as the most successful golf event and show in Switzerland. This public fair takes place in the Messe Zurich exhibition halls and opens at the beginning of the year – to give you time to make your plans for the season. As an outstanding special exhibition and an integral part of the FESPO, it is advertised as an independent event in a separate publicity campaign aimed at a specific target group. Once again in 2014, golf destinations in Europe and overseas will be presented to an interested golfing public. The fourth edition of the not only can count on a new record number of exhibitors and attendees but also on attractive events, such as the Forum or the Award. The very largely positive feedback from exhibitors and visitors in 2013 and the broad interest once again in being part of this event encourage us to have even more attractions for our interested golfing public with the objective of acquiring even more golf-related exhibitors. WE ARE COMMITTED TO YOU: • Full services for a successful trade fair presentation • Support for the planning and execution your exhibit during the fair GOLFMESSE.CH FACTS 2’000 m2 exhibition space Around 100 exhibitors Around 13 countries represented Around 11’000 attendees FESPO FACTS Around 650 exhibitors over 25’000 m2 Total FESPO and visitors around 70’000

Highlights and Events • • • • • • • • • •

160m2 driving range Long putting green Latest golf simulators Coaching with the pros Forum Award Golf equipment manufacturers Golf shops Contests with total prize value of about CHF 20’000.– Golf Lounge

Setting the right accent with points of interest GUEST REGION IN IN THE SPOTLIGHT The guest region concept enriches the trade fair. Our visitors enjoy a special presentation of one region. Its presence will be enriched through numerous attractions, presentations, restaurants, etc. so that visitors can experience the region and its culture up close and personal. The objectives are to awaken and strengthen a special interest for the guest region and promote tourism there. The guest region is tied into the overall communication concept of the golfmesse. ch. This means that it will be mentioned in all advertising media, such as posters, billboards, ads, flyers and any possible TV or radio spots when available. We will be happy to advise you on this feature.

FREE ENTRY VOUCHERS Exhibitors invite customers. Together with our exhibitors, we launched an intensive visitor marketing campaign in 2012. This effort was also very successful in 2013. Therefore, we are once again offering all exhibitors as many free entry vouchers as they need for a flat rate price of CHF 480.00. Direct contacts are more necessary than ever – take advantage of this special offer. If the total of the redeemed tickets is less than CHF 480.00, they will be charged at CHF 6 each.

Several destinations in Switzerland and abroad have already expressed interest in a presence as a guest region at the ATTRACTIVE INTERNATIONAL GOLF DESTINATIONS AND GOLF HOTELS Swiss golfers are increasingly going abroad to play. Golf destinations, such as Spain, Portugal, Turkey, Tunisia, Italy, Austria or Germany all can be reached by air in two to four hours. Take this opportunity to promote your destination, region, hotel or resort as an exhibitor at the B2B Market Profit not only from the considerable purchasing power of interested golfers in Switzerland but also get in touch with other exhibitors in the FESPO. The B2B Lounge at the provides you with an optimum business setting to establish valuable contacts with tour operators.

WHAT EXHIBITORS SAID IN 2013 Virtually 100% were satisfied or very satisfied overall with the fair. The qualitative presentation (booth quality, events, organisation) was rated particularly high by the exhibitors. 91% would recommend the to others. According to our on-site survey, over 90% of the exhibitors intend to take part in the again.

D Y BI R L R A E KING L O O B T TIL N U O h DISC 0t , 3 T S U AUG 2013

The trade fair in brief The is the Swiss gathering point for golfers and golf lovers and takes place as an independent show during FESPO Zurich.



St. Gallen



30 January – 2 February 2014 Thursday – Friday: 1 p.m. to 8 p.m. Saturday – Sunday: 10 a.m. to 6 p.m Lausanne Messe Zürich, Zurich-Oerlikon Around 450 exhibitors over 15’000 m2 Genf 70’000 at the FESPO Zurich Greater Zurich area, Central Plateau, Central and Eastern Switzerland plus neighbouring regions of Southern Germany: approx. 2.5 million inhabitants




Further information at:

First golf event of the year. January 30 to February 2, 2014

golfmesse_def_04.indd 2

contact Roland Caprez Project Manager

Tel.: +41 (0)44 487 43 38 Mob: +41(0)79 402 24 01

organizer FairCom AG Zürichstrasse 27 8134 Adliswil-Zürich

Tel. +41 (0)44 487 43 38 Fax +41 (0)44 487 43 43

28.05.13 07:03

We connect and interconnect exhibitors and visitors! Exhibitors discuss topics on the Xing platform and visitors post their experiences on Facebook.  

The is the Swiss gathering point for golfers and golf lovers and takes place as an independent show during FESPO Zurich.