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SS 2012 I WANT MOHR


Content

5

statement

6

index for the styles

8

women

18

men

26

products women

34

products men

41

accessories

42

notes

44

sales, press, credits

SS 2012

3


patrick mohr’s design is excentric, somewhat provocative, outspoken, and very straightforward. the designer transcends the line between wearable fashion and arts, aiming to expose the needs of an individual through its outer jacketing - regardless of norms and mores.

Statement

the creations are based on the gender mainstreaming strategy as a future utopia of a modern, emancipated society.

SS 2012

5


Index of styles

6

SS 2012

style name:

page:

style name:

page:

EAN EDA EDEN EDMUND EDRA EDSART EDUART EERO EGON EHUD EIKO EKKA EKO ELEANOR ELEGA ELIETTE ELISA ELISA2 ELKA ELLA ELLA2 ELLIOT ELLIOT2 ELMA ELPA ELPA2 EMANUEL EMIL EMILY EMMA EMU ENJAMIN ENZO ERA ERIC ERIKA ERIN

36 31 30 38 41-42 41 34-37 29 37 31 28 26-27-36 26-34 28 27 27 30 30 27-36 40 40 38 38 27 32-39 32-39 38 34 26 27 34 36 34 28 37 26 30

ERNEST EROL ERWIN ERWIN2 ESA ESKA ESKA2 ESMA ESMA2 ESMA3 ESNA ESSA ESSIE ESTELLA ETAP EVAN PATRICK1 PATRICK2 PATRICK3 PATRICK4 PATRICK5 PATRICK6

41 36 29 29 37 26 26 32 32 32 33-40 30 30 29 40 40 35 35 35 35 35 35

JEANS CARROT UNISEX JEANS CHIVES UNISEX

33 33

Colour Legend

snow white

lemon acid wash

tender yellow

gray stonewash

paloma

bleach wash

cinder

super stone

blue nights

blue rinsewash

jet black

black stonewash

SS 2012

7


Eleanor (cinder) Eska (tender yellow)

8

Eska (snowwhite) Erin (paloma) Erwin (cinder)

9


Eska2 (snowwhite) Erin (paloma)

10

SS 2012

Evan (blue nights)

SS 2012

11


Elma (jetblack) Elka (jetblack) Eiko (jetblack)

12

SS 2012

Eda (jetblack) Estella (paloma)

SS 2012

13


Emma (tender yellow) Era (jetblack) Ernest (cinder)

14

SS 2012

Era (jetblack) Etap (jetblack)

SS 2012

15


16

SS 2012

SS 2012

17


Erol (salt and pepper) Eduart (snow white) Edmund (jetblack)

18

SS 2012

Elka (tender yellow) Ernest (cinder) Edmund (blue nights)

SS 2012

19


Enjamin (paloma) Ernest (cinder) Edmund (jetblack) Evan (cinder)

20

SS 2012

Evan (blue nights) Ehud (cinder) Eero (blue nights) Emu (jetblack) Erika (snowwhite) Elisa (cinder)

SS 2012

21


Elka(jetblack) Etap (jetblack) Esa (jetblack) Ean (salt and pepper)

22

SS 2012

Enzo (snow white) Eero (cinder) Elliot (paloma)

SS 2012

23


Elliot (paloma) Eero (cinder)

Enzo (cinder) Etap (cinder)

Etap (jetblack) Elka (jetblack) Esa(jetblack)

24

SS 2012

SS 2012

25


Women

ss 2012

ss 2012 sex

sex product

product size

size color

color

ESKA

ESKA WOMEN

WOMEN TANK TOP

TANK TOP S

S

PALOMA

PALOMA

proto sizes photo pre-production production

ESKA

tank top print “i want mohr”

61121190119

PATRICK MOHR LIFESTYLE GMBH PATRICK MOHR LIFESTYLESCHORNSTRASSE GMBH 8 SCHORNSTRASSE 8 D-81669 MÜNCHEN D-81669 MÜNCHEN T +49 8966616494 T +49 8966616494 F +49 8966616495 F +49 8966616495 INFO@PATRICK-MOHR.COM INFO@PATRICK-MOHR.COM WWW.PATRICK-MOHR.COM WWW.PATRICK-MOHR.COM

ESKA 2

proto

X

X

sizes photo pre-production

jersey

tank top print allover

jersey

EKKA

Big Tee Ekka uni

ELKA

big tee raw cut

colourways:

black stripes cinder

colourways:

jet black cinder snow white tender yellow paloma

65121000100

61120780078 blue nights snow white tender yellow

Women

production

65121010101

colourways:

blue nights snow white tender yellow

EMILY

tank top

EKO

top

ELIETTE

sweater

ELEGA

long sleeve

colourways:

jet black snow white paloma blue nights cinder tender yellow

colourways:

jet black paloma

colourways:

jet black cinder

colourways:

paloma cinder

ERIKA

basic tee

EKKA

Big Tee Ekka print “I want Mohr”

EMMA

dress

ELMA

dress

colourways:

blue nights snow white tender yellow cinder paloma jet black

colourways:

jet black snow white

colourways:

blue nights tender yellow

colourways:

black stripes

61121380138

61120850085

26

SS 2012

colourways:

1 von 5

65121020102

65120990099

1 von 5

5. April 2011, 4:34 5. April 2011, 4:34

61120820082

61120790079

61120860086

61120810081

SS 2012

27


Women

jersey

ERA

dress

colourways:

jet black blue nights

ELEANOR

legging

colourways:

jet black cinder

61120800080

28

SS 2012

knits

EIKO

skirt

EERO

top

ERWIN

light sweater

colourways:

black stripes

colourways:

blue nights cinder paloma

colourways:

blue nights cinder paloma snow white

ERWIN 2

sweater

ESTELLA

cardigan

colourways:

blue nights cinder paloma jet black tender yellow

colourways:

blue nights cinder paloma snow white

65121080108

61120770077

Women

65121030103

61121330139

61121090109

61120830083

SS 2012

29


Women

woven

Women

woven

ESSA

hoody jacket

EDEN

unisex bomberjacket

EHUD

pants

EDA

chino

colourways:

cinder

colourways:

cinder

colourways:

cinder

colourways:

jet black blue nights

ERIN

shorts

ELISA

shorts

colourways:

blue nights paloma

colourways:

jet black cinder

ELISA 2

pants

ESSIE

pants

colourways:

jet black cinder

colourways:

cinder

61120740074

61120720072

61121350135

30

SS 2012

65121060106

61120730073

61120760076

65120980098

61120750075

SS 2012

31


Women

denim

Women

denim

ESMA 2

jacket

NOS CHIVES

quadrangle unisex jeans

NOS CARROT

quadrangle unisex jeans

lemon acid wash

colourways:

bleach wash

colourways:

65110150015 65110140014 65210330033 65110160016

colourways:

65110130013 black stone wash 65110120012 blue rinse wash 65210340034 gray stone wash

ESMA 3

jacket

ELPA

quadrangle jeans chives unisex

ESNA

quadrangle jeans carrot unisex

ESNA 2

quadrangle jeans carrot unisex

colourways:

super stone

colourways:

bleach wash

colourways:

bleach wash

colourways:

super stone

ELPA 2

quadrangle jeans chives unisex

colourways:

super stone

ESMA

jacket

colourways:

61120840084

61121440144

65121410141

32

SS 2012

61121430143

65121040104

65121050105

black stone wash blue rinse wash gray stone wash lemon acid wash

SS 2012

33


Men

jersey

Men

jersey

ENZO

top

EKO

top

Patrick 1

tshirt

Patrick 2

tshirt

colourways:

blue nights tender yellow snow white paloma cinder jet black

colourways:

jet black paloma

colourways:

jet black

colourways:

blue nights

EMIL

basic tee

EDUART

t-shirt

Patrick 3

print tee

Patrick 4

print tee

colourways:

blue nights tender yellow snow white paloma cinder jet black

colourways:

snow white

colourways:

snow white

62120910091

62120960096

65121020102

62120890089

62121230123

62121250125

62121240124

62121260126

colourways:

blue nights snow white cinder jet black

EMU

t-shirt

Patrick 5

print tee

Patrick 6

print tee

colourways:

blue nights tender yellow snow white paloma cinder jet black

colourways:

paloma

colourways:

jet black

62120950095

34

SS 2012

62121270127

62121280128

SS 2012

35


Men

jersey

ELKA

65121010101 colourways:

big tee raw cut

jet black cinder snow white tender yellow paloma

EKKA

65121000100 colourways:

big tee print “i want mohr”

black stripes cinder

Men

EERO

65121030103 colourways:

knits

top

ESA

sweater

order nr. 8872

blue nights cinder paloma

colourways:

blue nights paloma jet black

MEN 2012 ERIC HODDIE FRONT

MEN 2012 ERIC HODDIE FRONT

MEN SS2012 ERIC HOODIE BACK - Vordere Mitte Reißverschluss - schmales Bündchen (ca. 2cm) - Dreieck : grober Strick - Rückteil länger als Vorderteil - Strickhoodie

EKKA 2

unisex big tee

order nr. 8872

ENJAMIN

62120930093

sweater

jet black snow white

colourways:

double face

EROL

cardigan

EAN

jogging pants

-Jerseycardigan - Rückteil asymmetrisch - Bündchen im Rückteil (Ärmel und Rückteil) - Abnäher für angeweinkelten Ärmel

colourways:

36

SS 2012

hoody jacket

62121370137

colourways:

62120940094

EGON

colourways:

ERIC

- Vordere Mitte Reißverschluss - schmales Bündchen (ca. 2cm) - Dreieck : grober Strick - Rückteil länger als Vorderteil - Strickhoodie

hoody jacket

order nr. 8872

blue nights paloma jet black

colourways:

blue nights paloma jet black

62120870087

double face

colourways:

double face

SS 2012

37


Men

woven

shorts

ELPA

quadrangle jeans chives unisex

ELPA 2

quadrangle jeans chives unisex

paloma jet black

colourways:

jet black blue nights

colourways:

bleach wash

colourways:

super stone

chino

ELLIOT 2

chino

NOS CHIVES

quadrangle unisex jeans

NOS CARROT

quadrangle unisex jeans

paloma blue nights

colourways:

paloma blue nights jet black

colourways:

65110150015 65110140014 65210330033 65110160016

colourways:

65110130013 black stone wash 65110120012 blue rinse wash 65210340034 gray stone wash

ESNA

quadrangle jeans carrot unisex

ESNA 2

quadrangle jeans carrot unisex

colourways:

bleach wash

colourways:

super stone

bomber jacket

colourways:

ELLIOT 62120900090

colourways:

62120880088

62121360136

65121040104

65121050105

38

SS 2012

denim

EDMUND

EMANUEL

62120970097

Men

black stone wash blue rinse wash gray stone wash lemon acid wash

65121410141

SS 2012

39


Accessoires

Accessoires

ETAP

hat

ELLA

scarf

EVAN 2

print bag allover

colourways:

jet black paloma blue nights cinder

colourways:

jet black paloma tender yellow blue nights cinder snow white

colourways:

ELLA 2

scarf

EVAN

print bag “i want mohr”

colourways:

blue nights cinder tender yellow

colourways:

blue nights cinder tender yellow

65121100110

65121110111

65121170117

65121180118

EDSART

bag

blue nights cinder tender yellow

colourways:

jet black

ERNEST

belt

EDRA 1

jewellery

colourways:

jet black cinder

colourways:

silver

EDRA 2

jewellery

EDRA 3

jewellery

65121130113

40

SS 2012

65121150115

65121300130

65121290129

colourways:

65121160116

jet black

colourways:

snow white

SS 2012

41


Accessoires

SALES agentur flux EDRA 4

jewellery

EDRA 5

jewellery

colourways:

tender yellow

colourways:

blue nights

65121310131

65121320132

br端ckenstrasse 36 60594 frankfurt a. m. t. +49 6940768098 f. +49 6940768097 info@agenturflux.de agenturflux.de

PRESS we love pr schraudolphstrasse 16 80799 m端nchen EDRA 6

colourways:

65121330133

jewellery

EDRA 7

jewellery

paloma

colourways:

cinder

65121340134

t. +49 8954579944 f. +49 8954579947 hallo@welovepr.de welovepr.de

CREDITS graphic design: sebastian kempff / formundcode.de photography: barbara maurer / barbara-maurer.com hair / make-up: verena heller / tune-artists.com models: daniel bamdad / thespecial.org eleen / major-models.de

42

SS 2012

SS 2012

43


PATRICK MOHR LIFESTYLE GMBH SCHORNSTRASSE 8 D-81669 MÜNCHEN INFO@PATRICK-MOHR.COM WWW.PATRICK-MOHR.COM


Patrickmohr SS12