Danny Ross Sellers Presentation

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ABOUT DANNY ROSS Danny has been a Licensed Real Estate Broker since 1997 and works out of Chicago and South Suburban locations giving him the ability to reach many more families and serve locally. Danny is a professional, looking to guide and educate his clients through the real estate process on a personal and business level. “I strive to be more than just a real estate agent with the goal of always exceeding your expectations as a client, When I list your home its my job to get your Home noticed I do this with cutting edge marketing and With over 20 years experience in the Chicagoland market, the clients and connections I have spotlights your home, making it stand out from the crowd.” Danny works with everyone from first time buyers, to investors, and has the necessary contacts to make sure he can provide you with the service you deserve. “As you look through this sellers brochure you’ll notice that I’ve carefully taken the time to discuss the most essential elements needed in the home selling process, from marketing, to pricing, to yard signs and open houses, it’s all discussed in detail, if there’s anything you would like to discuss further, please feel free to reach out to me, let my over 20 year experience in the local real estate market lead us, you and I, to the most important word in real estate, SOLD!” Your home may be one of the biggest investments of your life, Danny is here to make sure it gets done right. “Feel Free to Contact Me with any Real Estate Questions You May Have! 708.774.9087 I look forward to the opportunity!”

MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/province, in another country, or right around the corner. Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication. If you are selling your house, please hold us to our promise to communicate with you every step of the way.

ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells only 8 homes a year,? Did you know that 45% of real estate agent spent less than $500 per year on marketing, training and professional development? These are the facts. I have repeatedly sold over 50 homes a year, and I spent thousands a year on marketing to get your home noticed.

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. A Home Smart yard sign are the most trusted real estate symbols in and around Chicago. Home Smart agents are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

MY SALES APPROACH COMPREHENSIVE: While My sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thousands of dollars in your pocket.

HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” Danny knows the markets he serves, having lived and worked in them Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls. - location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.





PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers













Dangerous Risk Gamble


Time on Market (Weeks) Your Asking Price

II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I’ll take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.

WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. Below shows that 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make My web syndications allows your home to be shown on high-traffic websites as well as our own.

FIRST STEPS BUYERS TAKE WHEN SEARCHING FOR A HOME Internet (home searches & research) 51% REALTOR® 34% Call on yard sign 4% Friend/relative/neighbor 4% Open House 4%

2% Local newspaper & magazines 1% knew the seller 1% New Builder

TESTIMONIALS “The selling of my 93 yr. old mother’s home was a monumental event for us since we live 1000 miles away in TX. To begin this process we used a real estate agent search firm which provided us with 3 top agents in my mom’s area. After a telephone interview with each one I decided that Danny Ross of Home Smart Real Estate met all the criteria that we were looking for to sell the home. WOW! What an experience! Danny Ross was a true professional and our experience was excellent in every way. Danny has fantastic people skills and his personality is second to none. He made it his personal goal to sell my mom’s home quickly, and boy did he deliver! Within a week he had one of his own clients visit the house along with about 20 others. He actually had the contract negotiated and signed within 5 days of the listing. Very Amazing! Since we were from out of town Danny provided us with several local contacts that assisted us with the selling of the house. His efforts from beginning to end allowed us to relax and focus on moving Mom in with us. This house was listed, sold, and closed on in a very reasonable amount of time and at every step Danny was readily available to us. If you are looking for an agent with expertise, integrity, and experience then Danny Ross is the one to use. He is simply outstanding and so much more than a 5 star rating!”

Anonymous (South Holland) “Danny Ross is a home sellers dream, he sold my South Holland home for about $15k more than the price other agents quoted me and he was the only agent that knew what my model home was called and he sold it in 24 days...WOW...Thank you Mr. Ross”

R. Geraldine (South Holland)

“I was very impressed with Mr Danny Ross. His knowledge and expertise was priceless during the selling of my home. I had previously worked with two other agents over the last two years (ending in no positive results). On our first meeting Mr Ross gave me valuable information about his strategy to sell my home. Thanks to Mr Ross, my home was sold 8 days after being listed. I am very pleased with Mr Ross and would highly recommend him to my family and friends.”

Ioni (Lynwood) “Danny is a consummate professional who was readily available for me throughout the selling process. Danny worked diligently in finding a buyer for my property as well as making sure everything came together properly for closing. I thoroughly recommend Danny as a real estate professional. I enjoyed my experience with Danny and I look forward to working with him in the future.”

Kartel Berger (Dolton) For more testimonials visit: www.tinyurl.com/MyAgentReviews


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