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ABOUT OUR TEAM “Real estate is something I’ve been interested in since I was a teen,” says Alan. “ I would often visit large cities such as London and Oxford fascinated by the varied architecture and the history.” Coupling extensive knowledge of the local real estate market, formal education and training in the United States and Oxford, England, and a keen eye for detail, Alan excels at every level of the real-estate transaction. With this background, Alan brings a unique empathy and interest to buyers and sellers looking to relocate. Prior to earning his Realtor license, Alan worked in sales and marketing for Fortune 500 companies, exceeding his targets every year. Combining his strong business background, experience as a full-time Realtor and dedication to ongoing education in his field, Alan provides an unsurpassed choice for anyone ready to purchase or sell a home. For buyers, he offers fierce yet fair negotiating skills, prepares purchase agreement and monitors process to settlement. For sellers he creates perception of value by positioning property to generate the greatest amount of buyers. His business approach is direct and successful: he listens to the client’s needs and matches them to the right property or buyer, then ensures an honest, stress-free and efficient transaction. Born and raised in Northamptonshire, England, he moved to Ridgefield, CT, the home of his wife (whom he met while vacationing in the Dominican Republic.) Alan loves coaching kids Soccer, watching sports and spending time with his family and friends.

SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with us and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/province, in another country, or right around the corner. Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication. If you are selling your house, please hold us to our promise to communicate with you every step of the way.

II TRUSTED ADVICE II ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necesary to highlight the best qualities of the home. THE RIGHT PRICE We put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: 1

PROFESSIONAL PHOTOGRAGHY AND VIDEO - Creating a digital experience for home buyers on the local, national, and international market. We provide professional photography and video tours on more than 700 websites. We give you the online exposure you need.


DEDICATED PROPERTY WEBSITE - All properties receive their own website and URL (e.g. www.24ChestnutStreet.com) where we direct all marketing efforts. Each website has in built lead capture. Once a potential buyer submits their details to continue we call them immediately to answer questions and book a private showing.


TARGETED FACEBOOK ADS - Your ideal buyer is targeted and driven to your property website for follow up.


PHONE PROSPECTING - Every day, using state of the art dialing technology, we proactively make hundreds of phone calls to locate your buyer and create interest in your home.

OUR SALES APPROACH COMPREHENSIVE: Though our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thouands of dollars in your pocket.

HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls. - location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.



PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detremental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers













Dangerous Risk Gamble


Time on Market (Weeks) Your Asking Price

II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we keep you constantly updated so you will always be prepared for the next step.

WEB SYNDICATION We use the Internet and all online tools to help sell your home. With more than most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help us show your home to thousands of buyers online. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We ensure our web syndications allow your home to be shown on high-traffic websites as well as our own.

FIRST STEPS BUYERS TAKE WHEN SEARCHING FOR A HOME... Internet (home searches & research) 51% REALTOR® 34% Call on yard sign 4% Friend/relative/neighbor 4% Open House 4%

2% Local newspaper & magazines 1% knew the seller 1% New Builder

TESTIMONIALS “Alan was easily the best Realtor we have ever worked with over the years. Professional, knowledgeable, and positive, he did what he said he would do. We wouldn’t hesitate to recommend Alan to anyone in the market to buy or sell a home”.

Kevin Hartney “Alan is an exceptional agent AND person. He does his due diligence and its evident he’s a fulltimer--not a “hobbyist/part-timer”. He had the home priced right--and his process of keeping close and constant contact/follow up with me was a breath of fresh air. My home sold in 4 months from listing. There are two other homes on the same block that have been listed over two years and still haven’t sold with multiple other Realtors....”

J. Barath

“In this difficult housing market, a seller really needs a realtor who is willing to go the extra mile. Alan Chambers is one of those few. [Alan] made major changes in the marketing of the house. I greatly appreciate Alan’s dedication to his job and clients. I believe my house might still be on the market otherwise.”

G. Groves “Alan is a remarkable agent to work with. He was able to quickly ascertain what our housing needs were and highlight the right houses that had just what we were looking for. We only needed to view a small number of properties before we found the perfect home for us. Alan negotiated a great deal for us and we were able to close within 45 days as desired. Alan was very thorough in working with us and made the entire home buying process easy. Alan was always easy to reach and he answers his phone personally which is a nice touch. He is a excellent gentleman to have on your side. Thanks ever so much and kudos to Alan!”

D. Barber

Alan Chambers 203.417.2218

A Keller Williams 404 Main Street, Ridgefield, CT 06877 E alan.chambers@kw.com W www.searchFairfieldCountyhomes.com

Profile for Freshtake Marketing

Chambers Real Estate Group Sellers Presentation **NEW**  

Chambers Real Estate Group Sellers Presentation **NEW**