561.251.5296 Paul .Saperstein@ex prealty.com www. paulsa perstein.com
ABOUT PAUL SAPERSTEIN T E A M L E A D & M A N AG I N G PA R T N E R With more than twenty years of experience, Paul Saperstein is nationally recognized as the premiere name in Southeast Florida real estate. But don’t take our word for it -- The Wall Street Journal has named him #67 in its list of the Top 1000 Real Estate Professionals in the United States. Now, you can experience the one-of-a-kind service provided by The Saperstein Group, brokered by eXp Realty. Providing marketing expertise that gets properties in front of the right buyers and their agents, The Saperstein Group offers a level of communication and service that reflects a deep investment in creating winning outcomes for their clients. It’s the kind of professionalism and dedication that you just won’t find in an ordinary real estate team. With the latest technology and cutting edge marketing, The Saperstein Group streamlines the buying and selling process for their clients. With single property websites, professional photos and content, aerial drone photography, virtual tours, YouTube videos, and property tours optimized for mobile devices, sellers are assured of 360° marketing coverage across both web-based and social media platforms, including Facebook, LinkedIn, Twitter, and Instagram. Buyers are assured that when it comes time for negotiation and transaction coordination, they’ll have the advantage of one of the nation’s top teams on their side, from the initial contract through every step that leads to the closing table. Buyers naturally have questions and uncertainty about the process. Doesn’t it feel good to know that you are working with some of the best agents in the business when you’re asking those questions and making those tough decisions? Because of their combined decades of experience, The Saperstein Group has developed expertise in a variety of markets and areas of practice, including Active Adult Communities, REO/Bank Owned, Short Sales, Luxury Homes, Residential Sales, First-Time Home Buyers, Distressed Properties, Horse Properties, Probate, Staging, Relocation, Waterfront Properties, Investment Properties, Vacation Homes, Estate Sales, Auctions, and 1031 Exchanges. Put award-winning experience and expertise to work for you on your next real estate transaction. You’ll feel better when you hire the Saperstein Group! 3
OUR PARTNERS SHORE TO SHORE TITLE INC. 561.288.8966
SELLING WITH US PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right people working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with us to clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our experienced agents to thoroughly review the current market conditions and find the most favorable time to for you to sell.
OUR PARTNERS GREENFIELD LAW STEVEN GREENFIELD (REAL ESTATE LAWYER)
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we use the Internet and our innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When you list your home with us you’ll do so at no additional cost. When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
OUR PARTNERS MOVING COMPANY BRIAN MAGUIRE 914.467.0890 www.movingwithmaguire.com
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the South Florida real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The eXp Realty yard sign is one of the most trusted and up-and-coming signs in America. eXp Realty real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by highlighting its greatest features. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
MARKETING TIMELINE Knowing when things happen is almost as important as knowing why things happen. We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients.
START UNDER CONTRACT Contingencies Removed Property Closes Refer Saperstein Group
PRE-LISTING Schedule Appointment Meet with Saperstein Group
UNDER CONTRACT Offer Accepted Inspections & Disclosures Appraisal Completed
PRE-LISTING Discuss Best Selling Strategy Formal Listing Presentation
UNDER CONTRACT Offers Received Offers Negotiated
PRE-LISTING Execute Sales Agreement Property Appraisal
PRE-LISTING Design Team Walk-thru Marketing Analysis Sales Price Established
LISTED & ACTIVE Phone Campaign Started Email Campaign Started
LISTED & ACTIVE Property Brochure Delivered Direct Mail Campaign Start Print Campaign
LISTED & ACTIVE Start Marketing Campaign Signs Installed
LISTED & ACTIVE Submit to MLS Property Website Launch
OUR PARTNERS FLIPPER’S FINDS You sell it, We buy it! CHAIM ROMANO 561.716.8575 www.flippersfinds.com
OUR SALES APPROACH Our team’s sales approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: Even though our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
“I found Paul Saperstein easy to work with and very responsive to any questions or concerns that I had. The quickness of the sale amazed me and I feel it was due to his marketing ability. I would recommend Paul Saperstein to anyone looking for a real estate agent to sell their property. Paul’s marketing strategy worked well. I received an acceptable offer within 5 days after I listed it. My entire interaction with Paul Saperstein was very positive.” - Dale Bruhn (Seller)
“Paul knows and understands his market very well. He took care of all the little details along the way so we would not have to worry about them. Our house sold quickly at the price we wanted. We were very pleased with his level expertise and understanding, especially when we compare to other realtors we have dealt with in the past” - R. Bare
YOUR HOME’S WORTH HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
OUR PARTNERS ROOF RITE ROOFING 561.451.4567
DRIVEN BY RESULTS PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create positive publicity and gain traffic to your home. SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
“Working with Paul was great! He got the property listed ... photos were great ... and most importantly, he got a buyer ... QUICKLY ... then with at each turn, inspection, packing and Closing, he helped guide the transaction to a smooth and seamless conclusion. I would use Paul again! In fact, I am using Paul again to sell another property!” - Matt Atkinson, Delray Beach Florida (Seller)
OUR PARTNERS HANDYMAN SERVICES ROBERT SUERO
PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
OUR PARTNERS R & T COOLING & AIR CONDITIONING ROBERT SUERO 561.371.6632
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust the us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your representatives, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
OUR PARTNERS JDL ELECTRICAL
& GENERAL SERVICES
BUYERS? WHERE ARE THEY? WEB SYNDICATION Our team uses the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network helps us show your home to thousands of buyers online. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online FIRST when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.
WHERE BUYERS COME FROM These are the first steps buyers take when looking for a home.
51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTOR® 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller
“Paul is excellent! I can’t say enough about him. He sold the property quickly and for more than I’d ever thought. I’m more than happy and would recommend him anytime. You will not be sorry if you hire this guy. He’s the real deal.” - Toni Tremblay (Seller)
“From the initial sales planning meeting over imaging session, online publishing, showing time coordination, buyer assessment, to home inspection and final handover, Paul has superbly managed the sales process of my house. A process that had the property less than two weeks on market and landed yields in the most upper part of the expectation window. You won’t be disappointed.” - Anonymous (Seller)
“Paul was very professional, helpful, and thorough. He was quick to respond to questions, was always readily available, and guided me through the whole process. he made everything straightforward and easy. I recommend him highly!” - Anonymous (Seller)
561.251.5296 Paul .Saperstein@ex prealty.com www. paulsa perstein.com
THANK YOU FOR THE OPPORTUNITY
Shore to Shore Title, L C.
Closing Deals Closing Deals & Insuring Dreams. Closing Deals & &Insuring Insuring Dreams. Dreams.
61 1 Broken Sound Parkway NW, Suite 350 Boca Raton, FL 3 487 DETERMINED. THOROUGH. HONEST. DETERMINED.THOROUGH. THOROUGH. HONEST. HONEST. DETERMINED.
Shore to Shore Title provides a full complement of Shore to Shore Title provides a full complement of residential services. In each Shore toclosing Shore Title provides a fulltransaction, complementwe of residential closing services. In each transaction, we residential closing services. In each communication transaction, we and endeavor to provide comprehensive endeavor to provide comprehensive communication and endeavor to provide comprehensive communication and timely closings to ensure thethe closing experience timely closings to ensure closing experienceisis positive positive to ensure the closing experience is positive for timely allforparties involved. Our vast experience enables us allclosings parties involved. Our vast experience enables us to to for all parties involved. Our vast experience enables us easilyeasily recognize andand resolve thethe unique recognize resolve uniqueissues issuesthat that arise arise to easily recognize and resolve thecomplex unique issues that arise in the context, including title inclosing the closing context, including complex titleissues. issues. in the closing context, including complex title issues. We have a dedicated group experiencedininefficiently efficiently We have a dedicated group experienced We have a dedicated group experienced in efficiently resolving issues to allow timely closings.Our Our entire entire resolving title title issues to allow timely closings. resolving title issues to to exceptional allow timelycustomer closings.service Our entire team is committed we team is committed to exceptional customer service we team is committed to exceptional customer service we forward to working with you yournext nextclosing. closing. look look forward to working with you ononyour
√ Resales √√ Resales New Construction √ New Construction √ New Construction √ Refinances √ Refinances √ Refinances Reverse Products √√ Reverse Products √ Reverse Products Home Equity Lines of Credit √√ Home Equity Lines of Credit √ Home Equity Lines of Credit (HELOC) (HELOC) (HELOC) √√ REO REOsales sales √ REO sales √√ Short Sales Short Sales √ Short Sales √√ Residential Real Estate Closing Residential Real Estate Closing √ Residential Real Estate Closing √ Title Curative Services √ Title Curative Services √ (Including Title Curative Services Probate) (Including Probate) (Including Probate)
Direct: 561-28 -896 | info@s2sti le.com | w w.ShoreToShoreTitle.com
look forward to working with you on your next closing.
Steven Greenfield, Esq.
Steven Greenfield, Esq. President of Shore to Shore Title, LLC. Steven Greenfield, Esq. President of Shore to Shore Title, LLC.
President of Shore to Shore Title, LLC.
Shore to Shore Title, LLC. ShoreSound toShore Shore Title, LLC. Shore to Title, LLC. 6111 Broken Parkway NW, Suite 350 BocaSound Raton,Parkway FL 33487NW, Suite 350 6111 Broken Broken Sound Parkway NW, Suite 350 Boca Raton, FL 33487 Boca Raton, FL 33487 Direct: 561-288-8966 | firstname.lastname@example.org | www.ShoreToShoreTitle.com
Direct:561-288-8966 561-288-8966 || email@example.com Direct: firstname.lastname@example.org| |www.ShoreToShoreTitle.com www.ShoreToShoreTitle.com