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K A R I N

E R I C S O N

R E A LT O R ®

S E L L E R S

P R E S E N T A T I O N


ABOUT KARIN ERICSON L I C E N S E D R E A LT O R ® “Representing BC homeowners and future homeowners, Karin is committed to listening to her clients’ needs and utilizing her keen negotiating skills to ensure a successful transaction. “Raised on the West Vancouver, Karin understands the numerous intangible benefits of life in the Pacific Coast area, with its unmatched weather, culture, and diversity. Karin graduated from UNBC with a Bachelor of Science degree in Food Science and Nutrition, and subsequently returned to the Vancouver area to excel in pharmaceutical sales with Wyeth Laboratories for over ten years. She joined the Real Estate profession as her three children approached their middle school and high school years. “In the past eight years, Karin has become an esteemed realtor, highly regarded by her clients and professionals in the field. A current est Vancouver resident, she is well-connected and actively involved in the community. Her contacts and life-long residency leverage her enthusiasm and expertise, enhancing her client dedication. “Karin showcases her homes on her website and utilizes a team of professional service providers to assist with her clients’ buying and selling needs, including stagers, painters, designers, handymen, and inspectors. She is communicative, thorough, and detail-oriented—and she’ll be alongside you every step of the way.”

ALDIN SMALLING “We loved her negotiating style, Karin did an excellent job for us. We also loved how she kept us informed throughout the process.” ”…appreciated the promptness of answers and responsiveness, as first time buyers we needed lots of explanations and were very thankful for all the info!”


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SELLING WITH KARIN PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right people working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced real estate team and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our experienced agents to thoroughly review the current market conditions and find the most favourable time to for you to sell.

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ANONYMOUS – CALM & HANDLED ISSUES EXPERTLY “We just bought a home with Karin’s help and were so thrilled with the outcome! She was calm when some issues came to light and handled them expertly. She took care of us and we appreciated that! If anyone needs real estate help we would definitely give them Karin’s number.”


MARKETING 101 MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, We are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When you list your home with us, you’ll do so at no additional cost. When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.


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MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The Royal LePage yard sign is one of the most trusted real estate symbols in Canada and dominates BC. Royal LePage Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

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PROFESSIONAL APPROACH SALES APPROACH Our team’s sales approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: Even though our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.

ANONYMOUS – HONEST FEEDBACK “When we would look at a house usually Karin was the only one with me so I really appreciated her honest feedback. She really understood what I was looking for, we shared similar tastes in inner city and older homes, I felt like she was on my team and was being honest with me.”

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ANONYMOUS – CALM & HANDLED ISSUES EXPERTLY “We just bought a home with Karin’s help and were so thrilled with the outcome! She was calm when some issues came to light and handled them expertly. She took care of us and we appreciated that! If anyone needs real estate help we would definitely give them Karin’s number.”


YOUR HOME’S WORTH HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.

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PRICING YOUR HOME THE IMPORTANCE OF PRICING CORRECTLY There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

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ANONYMOUS – IMPRESSIVE COMMUNICATOR “It’s our absolute pleasure to recommend Karin Ericson. Along with her undeniable talent, Karin was an absolute joy to work with. We came to know her as honest, dependable, and incredibly hard-working. Beyond that, she is an impressive communicator, who was always available. Without a doubt, we confidently recommend Karin and her talented group.”


PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •

House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted

HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •

Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced

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MARKETING 101 ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust the us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your representatives, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

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ANONYMOUS - LISTED ON MONDAY, SOLD ON THURSDAY! “My house had languished on the market for months. Karin produced good stats around recent sales in the neighbourhood and we came to the agreement that mine was way overpriced. Karin listed it on MLS on a Monday and it was sold by Thursday! Karin’s team was responsive and thorough, keeping me informed of all the details throughout the offer to buy, home inspection and closing processes. It went very smoothly. If you are serious about selling your house, Karin gets it done!”


BUYERS? WHERE ARE THEY? WEB SYNDICATION Our team uses the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network helps us show your home to thousands of buyers online. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.

WHERE BUYERS COME FROM These are the first steps buyers take when looking for a home.

51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTORÂŽ 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller

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LEE-SHAWN GONZALES – SOLD HER LUXURY ESTATE IN 28 DAYS! “Aldin made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend him for any real estate needs!! Thanks for finding us our dream home!”

LEE-SHAWN GONZALES – SOLD HER LUXURY ESTATE IN 28 DAYS! “Aldin made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend him for any real estate needs!! Thanks for finding us our dream home!”

LEE-SHAWN GONZALES – SOLD HER LUXURY ESTATE IN 28 DAYS! “Aldin made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend him for any real estate needs!! Thanks for finding us our dream home!”

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K A R I N

E R I C S O N

R E A LT O R ®

MAIN PHONE: 778.979.7788 karin@karinericson.ca 2 3 9 7 M A R I N E D R , W E S T VA N C O U V E R , B C

Profile for Freshtake Marketing

Karin Erickson Real Estate Sellers Presentation  

Karin Erickson Real Estate Sellers Presentation