Page 1

S E L L E R S

P R E S E N T A T I O N


02

AMY S EELY RE ALTOR®


ABOUT SEELY GROUP GET TO KNOW US As a native Austinite, we provide a wealth of knowledge about Austin and the surrounding areas. When you’re looking for a partner to help you negotiate the complexities of selling a home, you’ve come to the right place. The experience, dedication and strong communication you’ll receive here will help ensure the successful and profitable sale of your home: This is about more than real estate. It is about your life and your dreams. Different by design, we take a different approach to real estate, one that is built on personal touches, win-win deals and positive results. We utilize the latest technologies, market research and business strategies to exceed your expectations. More importantly, we listen and that means we find solutions that are tailored to you. Contact us so we can tell you more about how we can help. We appreciate the opportunity to earn your business. Our clients are our top priority and we are available seven days a week to serve you. When listing your home we quickly provide market analysis to competitively price your home, staging services, professional photography and marketing strategies at no cost to you. We would love to share the information we have in order to help you achieve all your real estate goals!


03 04

TRUSTED ADVICE 1 ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?


WHY KELLER WILLIAMS? OUR BELIEF SYSTEM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. ABOUT KELLER WILLIAMS Created as a grand experiment, Keller Williams operates on the premise that if the company focuses all its resources on building its agents’ businesses, the agents in turn will build the company beyond all expectations. With that philosophy, we are reshaping the global industry landscape. Today, more than 150,000 associates and over 790 market centers across the globe are affiliated with Keller Williams. And, we want you to be part of the family! CAREERS WORTH HAVING Gary Keller notes on the cover of The Millionaire Real Estate Agent, his best-selling guide to success in this business: “It’s not about the money. It’s about being the best you can be!” Having studied the systems used by thousands of the highest-producing agents in the industry, we’ve created the model for what it takes to succeed in real estate. We reinforce these winning models through training, coaching, educational events and a best-selling series of career guides. BUSINESSES WORTH OWNING Our perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from our deep conviction that the agent, not the company, is the brand that matters most. Our primary role is to help agents grow their own businesses – beyond simply selling real estate. That’s why we stand behind our agents, not in front of them. LIVES WORTH LIVING Great riches only matter to the extent that they fund a great life with deeper meaning. Keller Williams is defined by a culture of agents who care deeply about each other and are committed to having a positive impact on their clients and their communities. We are a company that changes lives. THE PROOF IS IN THE NUMBERS As the only major real estate franchise company in North America to experience positive growth in recent years – our time-tested models and systems establish a framework for profitability in any market. This is why we continue to far outpace the growth trajectory of any competitor. There’s a reason why Entrepreneur Magazine recently ranked Keller Williams as the No. 1 real estate franchise, and why we were the only major real estate franchise company to report an increase in both the number of associates and the number of closed transactions for both the 2011 REAL Trends 500 and the RISMedia Power Broker Reports.

03 05


03 06

TRUSTED ADVICE 2 SELL YOUR HOME WITH PROFESSIONALS Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan.


EXPECTATIONS COMMUNICATION GUARANTEE We provide weekly updates by phone and email. We are available 7 days a week to answer your questions. We update you weekly to allow us to show you the progress we have made and create a more focused conversation about what we have done and what we have planned. EXPERIENCE Our experience provides you with unique marketing strategies that are proven to be very effective. Our market analysis also takes all possible situations into consideration and allows us to make an accurate evaluation of your property. STRONG NEGOTIATION SKILLS We take the ethical responsibility of fairly negotiating contractual terms very seriously to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one to be the most suitable for you. We will guarantee a thorough and objective assessment of each offer to help you with your choice. PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket. SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the Wall Street Journal reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers

Dangerous Risk Gamble

Your Asking Price

03 07


08


MARKETING OUR LISTINGS TECHNOLOGY: Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. We use the latest technology to reach a wide range of people and help promote your property. PROFESSIONAL PHOTOGRAPHY: Professional photography can make a world of different in showing off your home for all it’s worth. Many potential buyers gloss over your home if the photos and quality is not up to par. However, if professional photos are taken of your home, buyers will remember it and their focus will not be directed somewhere else. STAGING: The best way to showcase your home for all it’s worth is to professionally stage your home. We provide professional staging consultation to help bring out the best in your home. TEAM APPROACH: Teams always outperform individuals. Many agents tend to want to do everything themselves. But how can one individual do all the things necessary to effectively sell your home. Our team operates different by delegating certain responsibilities throughout to make the process effective and efficient. YARD SIGNS: A yard sign is one of the best ways to show your home is for sale. The Keller Williams sign is one of the most trusted real estate symbols in America. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. GLOBAL OUTREACH: Need content.... WEBSITE EXPOSURE: We use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. SOCIAL MEDIA: Our social media presence allows us to show your home across all social platforms and create a buzz that’s necessary for the successful sale of your home. BRANDED APP: Need content....

03 09


03 10

TRUSTED ADVICE 3 ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.


ORGANIZATIONAL CHART

MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER

PHOTOGRAPHER/ VIDEOGRAPHER PRINTER

INTERNET MARKETER

SALES DEPARTMENT LISTING AGENT

BUYER AGENTS

INSIDE SALES AGENTS

SALES MANAGER/ ADMINISTRATION

City Wide, Relocation and International Networks e.g. military, police, etc.

03 11


03 12

TRUSTED ADVICE 4 CONTACT A PROFESSIONAL Contact us anytime you need to know what’s really going on in the market. If you have questions, then we have the answer! When you’re ready to take the next step toward selling your home, we are here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another city, country, or right in your neighborhood.


ONLINE FACTS & TOO LS LET’S GET ONLINE! *99% of people search for a home using three main search engines. We make sure your home is as visible as possible on these platforms.

*

89% 6% 4%

S TE P S BU Y E RS TAKE WHEN S EAR C H I N G FO R A HOME INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%

03 13


14

TRUSTED ADVICE 5 WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.


EARLY EXIT GUARANT EE

Our Easy Exit Guarantee allows you to cancel our agreement if you are not satisfied. We work diligently to produce exceptional results We fix problems & issues within 48 hrs Need more content....

03 15


16

TRUSTED ADVICE 6 A PREMIUM AGENT GETS PREMIUM RESULTS The real estate market in Austin, Texas is a diverse one, ever-changing, but for the most part, reliable. Through many years of experience, market knowledge and unique marketing concepts, we are able to give our clients premium service and premium results.


T ESTI M O N IALS Bryn and her family were relocating here to Austin. She and her husband had lived here before but couldn’t be here for the beginning of our search. I would send her FaceTime tours of homes and even submitted an offer on a home she had never seen! We ended up continuing our search and found an adorable home on a great lot for her. It was a FSBO but we got a great deal under the asking price. I was SO happy to help this sweet family. “Amy was so amazing throughout the whole process of helping us buy our first house. She always went above and beyond to make things easier for us – driving across town to drop contracts off, videotaping properties that I wasn’t able to see in person, and being available at any time of day to answer questions and provide much needed support during the somewhat stressful and hectic process of buying a home in Austin’s current market. The bottle of wine at closing didn’t hurt either! I’ve already recommended Amy to several friends and family members!” - Bryn Huntpalmer Richard and his wife were relocating here from Chicago and we found their dream home within a day of looking. I am so happy I was able to help them get a fantastic home in Circle C before the home even hit the market. “Amy came highly recommended and we were not disappointed. She made our home buying experience wonderful. She was on top of everything and quick to respond or answer when we needed anything. She was very knowledgable and professional. She helped us find our dream home and we will be forever grateful for her help.” - Richard J. Christopher was so laid back and knew exactly what he wanted. We found his dream home, in perfect condition and won in a multiple offer situation. He was a joy to work with and trusted that even though we had a few lender issues, I would do everything I could do get this home for him! Thanks Christopher for the kind words! “Amy was an excellent realtor and was able to roll with the punches after a bad appraisal, which required an appeal, and we were able to complete the deal within a very tight deadline. I would definitely recommend Amy, and would trust her again if I needed to make another purchase or sale.” - Christopher Simar Veronica made a great investment when she purchased her home. We capitalized on that and got her top dollar within hours of listing the home for sale. Because of her willingness to trust my strategic marketing efforts, we were able to get under contract and close in record time. This was such a fun transaction and I consider Veronica a friend and client for life! “Amy is the best at what she does! She made me top dollar for my home (30K over my original asking price) and did all the extensive work and research. She kept me in the loop of all the processes, but took care of EVERYTHING! All I had to do was set up one or two appointments and show up for closing to sign the documents. I am truly thankful for Amy’s hard work and diligence; she made the process of selling my home 100% stress free!!!” - Veronica N.

03 17


SP O N S OR ED

11-2-2015

Information About Brokerage Services

Texas law requires all real estate license holders to give the following informaƟon about brokerage services to prospecƟve buyers, tenants, sellers and landlords. TYPES OF REAL ESTATE LICENSE HOLDERS: . • A BROKER is responsible for all brokerage acƟviƟes, including acts performed by sales agents sponsored by the broker. • A SALES AGENT must be sponsored by a broker and works with clients on behalf of the broker. A BROKER’S MINIMUM DUTIES REQUIRED BY LAW (A client is the person or party that the broker represents): • Put the interests of the client above all others, including the broker’s own interests; • Inform the client of any material informaƟon about the property or transacƟon received by the broker; • Answer the client’s quesƟons and present any oīer to or counter-oīer from the client; and • Treat all parƟes to a real estate transacƟon honestly and fairly. A LICENSE HOLDER CAN REPRESENT A PARTY IN A REAL ESTATE TRANSACTION: AS AGENT FOR OWNER (SELLER/LANDLORD): The broker becomes the property owner's agent through an agreement with the owner, usually in a wriƩen lisƟng to sell or property management agreement. An owner's agent must perform the broker’s minimum duƟes above and must inform the owner of any material informaƟon about the property or transacƟon known by the agent, including informaƟon disclosed to the agent or subagent by the buyer or buyer’s agent. AS AGENT FOR BUYER/TENANT: The broker becomes the buyer/tenant's agent by agreeing to represent the buyer, usually through a wriƩen representaƟon agreement. A buyer's agent must perform the broker’s minimum duƟes above and must inform the buyer of any material informaƟon about the property or transacƟon known by the agent, including informaƟon disclosed to the agent by the seller or seller’s agent. AS AGENT FOR BOTH - INTERMEDIARY: To act as an intermediary between the parƟes the broker must first obtain the wriƩen agreement of each party to the transacƟon. The wriƩen agreement must state who will pay the broker and, in conspicuous bold or underlined print, set forth the broker's obligaƟons as an intermediary. A broker who acts as an intermediary: • Must treat all parƟes to the transacƟon imparƟally and fairly; • May, with the parƟes' wriƩen consent, appoint a diīerent license holder associated with the broker to each party (owner and buyer) to communicate with, provide opinions and advice to, and carry out the instrucƟons of each party to the transacƟon. • Must not, unless specifically authorized in wriƟng to do so by the party, disclose: େ that the owner will accept a price less than the wriƩen asking price; େ that the buyer/tenant will pay a price greater than the price submiƩed in a wriƩen oīer; and େ any confidenƟal informaƟon or any other informaƟon that a party specifically instructs the broker in wriƟng not to disclose, unless required to do so by law. AS SUBAGENT: A license holder acts as a subagent when aiding a buyer in a transacƟon without an agreement to represent the buyer. A subagent can assist the buyer but does not represent the buyer and must place the interests of the owner first. TO AVOID DISPUTES, ALL AGREEMENTS BETWEEN YOU AND A BROKER SHOULD BE IN WRITING AND CLEARLY ESTABLISH: • The broker’s duƟes and responsibiliƟes to you, and your obligaƟons under the representaƟon agreement. • Who will pay the broker for services provided to you, when payment will be made and how the payment will be calculated. LICENSE HOLDER CONTACT INFORMATION: This noƟce is being provided for informaƟon purposes. It does not create an obligaƟon for you to use the broker’s services. Please acknowledge receipt of this noƟce below and retain a copy for your records.

Keller Williams Realty

0492214

Jean D. Grubb

0321636

jdgrubb@kw.com

Linda Ramsey

0364174

lindaramsey@kw.com

512-448-4111

Dallas Hunter Seely Sales Agent/Associate’s Name

686190 License No.

dallas@seelyproperties.com Email

512-777-9530 Phone

Licensed Broker /Broker Firm Name or Primary Assumed Business Name Designated Broker of Firm

License No.

License No.

Licensed Supervisor of Sales Agent/ Associate

License No.

Phone

512-448-4111

Email

Phone

Email

Buyer/Tenant/Seller/Landlord Initials Regulated by the Texas Real Estate Commission

512-448-4111

Email

Phone

Date InformaƟon available at www.trec.texas.gov IABS 1-0


VE N D O R S

THE TEXAS REAL ESTATE COMMISSION (TREC) REGULATES REAL ESTATE BROKERS AND SALES AGENTS, REAL ESTATE INSPECTORS, HOME WARRANTY COMPANIES, EASEMENT AND RIGHT-OF-WAY AGENTS AND TIMESHARE INTEREST PROVIDERS YOU CAN FIND MORE INFORMATION AND CHECK THE STATUS OF A LICENSE HOLDER AT

WWW.TREC.TEXAS.GOV YOU CAN SEND A COMPLAINT AGAINST A LICENSE HOLDER TO TREC A COMPLAINT FORM IS AVAILABLE ON THE TREC WEBSITE

TREC ADMINISTERS TWO RECOVERY FUNDS WHICH MAY BE USED TO SATISFY A CIVIL COURT JUDGMENT AGAINST A BROKER, SALES AGENT, REAL ESTATE INSPECTOR, OR EASEMENT OR RIGHT-OF-WAY AGENT, IF CERTAIN REQUIREMENTS ARE MET

IF YOU HAVE QUESTIONS OR ISSUES ABOUT THE ACTIVITIES OF A LICENSE HOLDER, THE COMPLAINT PROCESS OR THE RECOVERY FUNDS, PLEASE VISIT THE WEBSITE OR CONTACT TREC AT

TEXAS REAL ESTATE COMMISSION P.O. BOX 12188 AUSTIN, TEXAS 78711-2188 (512) 936-3000


The Seely Group 512.228.6262

A 1801 S Mopac #100 Austin TX, 78746 E seelygroup@kw.com W seelyproperties.com

The Seely Group Sellers Presentation  

www.agentmarketinggroup.com

The Seely Group Sellers Presentation  

www.agentmarketinggroup.com